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Pendulum

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Pendulum is a social listening and intelligence platform built for today's brands. Now you can uncover what is actually spoken, seen, and shared around your brand across 25+ channels, including TikTok, YouTube, podcasts, and decentralized platforms like Rumble and BitChute. While traditional listening tools are limited to surface-level text metadata (titles, tags, and captions), Pendulum’s proprietary AI looks deeper. Built with advanced Automatic Speech Recognition (ASR) and Computer Vision (CV), our platform analyzes the raw content within video, audio, imagery, and text. From detecting unscripted brand mentions in a two-hour podcast to identifying logo placements in viral videos, Pendulum empowers global enterprises and agencies to track sentiment and vet influencers with precision and scale. We move beyond text scraping to provide the brand clarity required for executive-level decision-making. By distilling hours of content into actionable intelligence, Pendulum allows teams to identify emerging market opportunities in their earliest stages while simultaneously detecting hidden risks—such as harmful narratives or brand misuse buried deep within lengthy videos. With Pendulum, analysts save significant time and resources, and gain the predictive foresight needed to protect brand integrity and capitalize on viral momentum before the competition. Why Pendulum? Visibility Beyond the API: We bypass the limitations of standard social APIs. By sourcing data from 25+ platforms, including blind spot networks like Telegram and Rumble, we ensure you see the full brand picture that traditional tools miss. Audio and Visual-First Intelligence: With up to 75% of brand mentions living inside video or audio transcripts, Pendulum bridges the gap. We provide real-time transcription and scan video frames for logos and on-screen text (OCR) at scale. Predictive Risk and Narrative Tracking: Detect the vector and velocity of harmful narratives at their earliest stage. Our platform allows PR and communications teams to shift from reactive damage control to proactive defense strategy. Full-Spectrum Influencer Vetting: Go beyond surface-level engagement metrics. Pendulum audits up to 4-years of historical creator data across audio and video to ensure true brand safety and organic alignment with your mission.

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