[ Pendo Reviews ](https://www.g2.com/products/pendo-io-pendo/reviews) [ Pendo Reviews ](https://www.g2.com/products/pendo-io-pendo/reviews) # Pendo Features ##### ## Metrics (23) Sessions - Digital Analytics Accurately measure total web traffic and present data elegantly. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Entry and Exit Pages Accurately determine where most people enter your site and where they leave and present data elegantly. Standard Event Tracking Software automatically tracks standard user actions. Custom Event Tracking Able to set up custom variables to track any user activity on the site. Retention Accurately measure bounce rate. Return Track user return rates and related metrics. Conversions Track what proportion of users convert via a certain action. Funnels See how many users proceed down a certain path to conversion. Engagement Configures and accurately measures an appropriate measure of engagement, such as average session length. Exit Tracking Accurately determines where users close the app during their sessions. Retention Accurately measures bounce rate. Return Tracks user return rates and related metrics. Conversions Tracks what proportion of users convert via a certain action. Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Uninstall Tracking Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Location Tracking Identify the physical location of an individual, asset, device, etc. ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Retention Tracking Measures the retention rate and satisfaction of customers. Visitor Tracking Track visitors and purpose of visits Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Revenue Tracking Show More ##### ## Reporting (7) Real-Time Reporting Obtain live data for who is currently accessing your site. Trending Report on how any user activity has changed over time. Retroactive Reporting Report on user activity in the past and set up predictive models for the future. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Mobile Reporting Analytic tools are also available for mobile and tablet versions of websites. Unification Across Devices Able to unify user data across devices, recognizing returning users. Custom Reports and Dashboards Allows users to easily build customized reports and dashboards. Show More ##### ## Other (7) User Data Able to access user-specific data such as location, language, gender, and activity while on the site. Site Search Reporting Report on keywords used in internal searches. Load Time Monitoring Track load times on different devices and systems. Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. E-Commerce Track revenue and transactions. Promotional Messages Able to deploy promotional or other pop-up messages based on user actions. Administration Alerts System can self-monitor critical metrics and alert administrators when they reach concerning levels. Show More ##### ## Administration (4) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Show More ##### ## User Identification (4) Demographics Identifies user demographics like gender or age. User Segmentation Enables the view of analytic data based on user segment. Geolocation Identifies users locations. Predictive Analytics Predict future data based on historical data sets Show More ##### ## Tracking & Reporting (8) Custom Event Tracking Enables you to define custom events for analysis. Real-Time Insights Provides real-time reports. Attribution Measures user acquisition analytics. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities User Path Tracking Displays a users progress throughout specific paths in an application. User Activity History Displays a users activity history. Multi-Channel Attribution A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey In-App Events Tracking Track user activities and events within an application. Show More ##### ## User Behavior (3) Click Tracking Tracks where users are clicking on a web page. Mouse Movement Tracks mouse movement over a web page. Frustration Tracking See where users experience the most difficulty on a web page. Show More ##### ## A/B Testing (4) Error and Bug Tracking Tracks sessions where users encountered errors and bugs. Split URL Testing Split web traffic to a page between two different URLs. Data Analysis Offers insights into relationships between user information and user behavior. Notes Leave notes on sessions and bugs. Show More ##### ## Visitor Information (2) User Identification Collects user information (location, IP address, email, etc.). Search Box Search sessions by keywords or IP address. Show More ##### ## User Analysis (4) Survey Implementation Allows you to deploy NPS surveys to users. Data Analysis Analyzes user survey responses and information in the application. Real-Time Data Receive data and information in real time Real-Time Notifications Notifications that are delivered to users as soon as an event occurs Show More ##### ## User Support (3) User Segmentation Organizes users into predefined groups and provides different responses based on group. Multi-Language Support Supports multiple languages. Behavior-responsive Messaging Provides responses based on user behavior and feedback. Show More ##### ## Walkthrough Type (2) Audio-visual Walkthroughs Supports audio and video-based walkthroughs. Text Bubble Walkthroughs Supports text bubble walkthroughs. Show More ##### ## Product Analytics (9) Account-Level Analytics Ability to see analytics at the account level. User-Level Analytics Ability to see analytics at the user level. Segmentation Ability to compare usage across segments such as role, company size, etc. Funnels See how users move though a product via grouped page sequences Alerts Receive automated alerts and reports based on gains or losses in performance. Multi-Product Analytics View analytics for multiple products in a single dashboard, including cross-product engagement User Scoring Scores customers and visitors to identify at-risk or thriving accounts. Integrations Breadth and functionality of integrations with third-party products. Usage Tracking/Analytics Track and interpret metrics on the usage of company resources Show More ##### ## Platform Basics - Digital Adoption Platform (2) Integration Enables integration with web-based software, websites, or other software applications. Communications Provides cued prompts, messages, tooltips, notifications and branded tutorials. Show More ##### ## Analytics - Digital Adoption Platform (4) Analytics Manages user interactions and analyzes user behavior data within the software or application. Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Real-Time Analytics Analyze and gain insights into data in real-time Show More ##### ## Functions - Digital Adoption Platform (3) Customer self-service Supports self-service features like troubleshooting, form completion, or knowledge base access. In-app guidance Provides in-app guidance on company-specific tools and workflows for onboarding. Contextual Guidance Interprets what a user is doing based on context and helps guide them through the process. Show More ##### ## Agentic AI - Session Replay (1) Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Product Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Machine Learning Enable businesses to implement machine learning algorithms on business data such as sales and revenue Show More ##### ## Agentic AI - Digital Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Digital Adoption Platform (4) Adaptive Learning Improves performance based on feedback and experience Asynchronous Learning Supports flexible learning at different times (i.e., learners can access course materials at their own pace) Blended Learning Supports learning paths that combine in-person classes with online/virtual courses Self-paced Learning Identifying your own learning needs, setting goals, finding the necessary resources, and evaluating your own knowledge Show More ##### ## Behavioral Analytics - Product Analytics (5) Multi-Product Analytics View analytics for multiple products in a single dashboard, including cross-product engagement User level Analytics Ability to see analytics at the user level. Account level Analytics Ability to see analytics at the account level. Segmentation Ability to compare usage across segments such as role, company size, etc. Funnels See how users move though a product via grouped page sequences Show More ##### ## AI driven optimization - Product Analytics (4) User scoring Scores customers and visitors to identify at-risk or thriving accounts. Adaptive learning View analytics for multiple products in a single dashboard, including cross-product engagement Automated insights Anticipates needs and offers suggestions without prompting Autonomous task execution Capability to perform complex tasks without constant human input Show More ##### ## Platform Infrastructure - Product Analytics (3) Cross System integrations Works across multiple software systems or databases Alerts Receive automated alerts and reports based on gains or losses in performance. Integrations Breadth and functionality of integrations with third-party products. Show More ##### ## Additional Functionality (86) Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Push Notifications Trigger clickable pop-up messages Access Controls/Permissions Define levels of authorization for access to specific files or systems Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Data Modeling Conceptual model of how data items relate to each other Funnel Analysis Method of analysis that visualizes the series of events that lead towards a defined goal. For Marketers For the intention to be used by marketing teams Single Sign On Allow users to access multiple services after entering their login credentials once Workflow Management Create, design and manage workflows for repetitive tasks Customer Experience Management Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance Mobile Access Access software remotely via mobile devices Third-Party Integrations Set up connections to third-party platforms to improve business processes Alerts/Escalation System alerts about the need to escalate an issue or request Data Import/Export Import and export data to and from software applications Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Session Recording Record active support and chat sessions for auditing and training Data Visualization Graphical representation of data Root Cause Analysis Identify and analyse the reasons behind accidents Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Generative AI Use AI to generate content in the form of text, images, videos, etc. Cohort Analysis Analytics that breaks the data in a data set into related groups/categories. Issue Management Identify and respond to unexpected problems or failures (ie. "negative events") Compliance Management Track and manage adherence to policies for any service, product, process, or supplier Heatmaps A visual display that uses a color spectrum to show how visitors interact with areas of a web page Customizable Branding Add customized logos and colors to align with company branding Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Event Triggered Actions Predefined actions automatically performed on the occurance of specific events API Application programming interface that allows for integration with other systems/databases Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Funnel Analysis Method of analysis that visualizes the series of events that lead towards a defined goal. Product Data Management Capture, organize and track product-specific data and information in a centralized location Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Cohort Analysis Analytics that breaks the data in a data set into related groups/categories. Session Recording Record active support and chat sessions for auditing and training AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Data Visualization Graphical representation of data Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels Generative AI Use AI to generate content in the form of text, images, videos, etc. Interactive Reports Edit and personalize data view as needed A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Customer Experience Management Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Generative AI Use AI to generate content in the form of text, images, videos, etc. Workflow Management Create, design and manage workflows for repetitive tasks AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Task Management Create, manage and track all task activities and progression Progress Tracking Reporting on how each user, task or process has advanced since its initiation Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges In-App Training Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Gamification Games or game-like elements to track progress and reward accomplishments Knowledge Base Management Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Customizable Fields Customize data fields to support various needs and use cases Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Customizable Reports Alter the layout and content of reports Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Launch Management Content Library Centralized repository to store content and assets API Application programming interface that allows for integration with other systems/databases User Onboarding Guide new users to understand and become proficient in using a product or service Customizable Branding Add customized logos and colors to align with company branding Event Triggered Actions Predefined actions automatically performed on the occurance of specific events Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Self Service Portal Online portal through which end users can access the system, manage tasks, or obtain information Data Quality Control Establish guidelines about how much and what kind of data can be stored in the repository Data Import/Export Import and export data to and from software applications Employee Onboarding Process of familiarizing new employees with the company, their position, and responsibilities Self Service Tools Survey/Poll Management Create and administer polls and surveys Learning Management Organize and track educational activities Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Interactive Content Allow the audience to interact or engage with the content Activity Tracking Track and document all activities across devices, networks, and other systems Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Training Management Track employee/learner's progression through training programs Communication Management Manage and track all internal and external communication conducted via calls, email, text, or chat Surveys & Feedback Gauge satisfaction and receive information for improvement and success Content Creation The ability to create unique content Show More ## Top-Rated Alternatives [ ![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg "Fullstory") Fullstory 4.5/5(1,052) ](https://www.g2.com/products/fullstory/reviews) [ ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") Heap by Contentsquare 4.4/5(1,097) ](https://www.g2.com/products/heap-by-contentsquare/reviews) [ ![Smartlook](https://images.g2crowd.com/uploads/product/hd_favicon/1539616598/smartlook.svg "Smartlook") Smartlook 4.6/5(874) ](https://www.g2.com/products/smartlook/reviews) [ View All Alternatives ](https://www.g2.com/products/pendo-io-pendo/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Mobile Reporting](/glossary/mobile-reporting-definition) Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses. [User Segmentation](/glossary/user-segmentation-definition) User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics. [Promotional Messages](/glossary/promotional-messages-definition) Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software. 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