Key value is in good product analytics combined with in-app guides and NPS tracking
"The main reason why we decided to adopt Pendo at MailUp Group is that it combines product analytics, in-app guides & Net Promoter Score tracking, all under one roof. That's unique and really useful. It allows you to display onboarding, up-selling, etc. messages to certain users (e.g. customers who did not yet try a certain feature, so I show them a Guide to trigger adoption), and track NPS for..."