--- title: Pencil Reviews meta\_title: 'Pencil Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 14 reviews by the users' company size, role or industry to find out how Pencil works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 14 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Pencil Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Pencil but has limited features. Are you part of the Pencil team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Pencil is the enterprise agentic marketing OS. It is the only platform covering the full marketing workflow, from brief to results, with AI agents at every step. Built for enterprise marketing teams, Pencil replaces fragmented tool stacks with a single operating system where every step lives in one place: insights, briefing, planning, creation, adaptation, approval, deployment, activation, analysis, optimisation, and reporting. AI agents handle the repetitive production work while humans stay on strategy, creative direction, and sign-off. Pencil takes an Open Garden approach to AI models, integrating OpenAI, Google, Adobe Firefly, Bria, Runway, and others, so teams always get the best output regardless of which model produces it. Brand guardrails ensure every generation stays on-brand, on-message, and compliant, no matter the model or market. The platform includes purpose-built agents for image generation, video generation, beauty shots, ad improvement, consumer insights, audience personas, campaign ideation, brand strategy, media planning, and more. Every deliverable is tracked from brief to results with full cost-per-asset and creative performance visibility, giving both CMOs and CFOs a single source of truth. Pencil has been running AI in enterprise marketing production since 2018. It is part of The Brandtech Group, the world's largest independent marketing technology group. Named Most Innovative Company 2024 by Fast Company and recognised as a Gartner Cool Vendor 2025, Pencil is trusted by 1,000+ enterprise brands including Diageo, Unilever, Indeed, Salomon, and L'Oréal, with 88,000+ users and over 10 million generations to date. Enterprise-grade security including SOC2 compliance and IP indemnity comes standard. * * * Seller [Pencil](https://www.g2.com/sellers/pencil) Discussions [Pencil Community](https://www.g2.com/products/pencil-pencil/discuss) Languages Supported English Overview by Will Hanschell (CEO at Pencil, AI ads for ecommerce) Show More ## Pricing Pricing provided by Pencil. ### Pencil Basic Starting at $14.00 50 Generations Per Month ### Pencil Pro Contact Us Per Year [ View More Pricing Information ](https://www.g2.com/products/pencil-pencil/pricing) ## Top-Rated Alternatives [ ![AdCreative.ai](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdCreative.ai") AdCreative.ai 4.3/5(792) ](https://www.g2.com/products/adcreative-ai/reviews) [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,912) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ View All Alternatives ](https://www.g2.com/products/pencil-pencil/competitors/alternatives) ## User Insights Average based on 14 real user reviews. Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ![Sam Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sam Y.") SY Sam Y. Customer Success Manager Mid-Market (51-1000 emp.) 3/6/2025 "Game Changer" 5/5 What do you like best about Pencil? This is a revolutionary platform. Of particular note: - All the best GenAI models in one place - Integrated performance data to optimise ad production - Feed variations to scale content - In built brand library - Chat-to-ads! Review collected by and hosted on G2.com. What do you dislike about Pencil? There isn't really anything wrong with Pencil. It is ready to go. Review collected by and hosted on G2.com. What problems is Pencil solving and how is that benefiting you? Faster, cheaper and better performing ad production Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Alexis P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexis P.") AP Alexis P. Marketing Promotions Coordinator Small-Business (50 or fewer emp.) 3/14/2023 "This is exactly what we needed!" 5/5 What do you like best about Pencil? Pencil has been super helpful for our small teamed brand to be able to create and scale different ads that can be beneficial on multiple platforms. We also really love how we have a direct rep (Embee is amazing!) that communicates with us when necessary and even thinks ahead for us when we're swamped with work to provide us with some tips and new creatives that are beneficial to test. Review collected by and hosted on G2.com. What do you dislike about Pencil? We've had some issues downloading the creatives from the site and it freezing on us but we can always reach out to the team with this issue and it is fixed almost immediately. The team is always ready for feedback and they are always appreciative and willing to assist or find solutions. Review collected by and hosted on G2.com. What problems is Pencil solving and how is that benefiting you? They're helping us create ads on a larger scale since we are such a small team and don't always have the time to test multiple ads at once. They provide us with static images and videos for every product we look to test. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Mike M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mike M.") MM Mike M. Small-Business (50 or fewer emp.) 3/15/2023 "Excellent product and amazing team" 5/5 What do you like best about Pencil? The concept is pretty amazing and the ads generated by Pencil have been some of the best performers for our clients. The team continues to innovate and is always adding new features that help improve the product. I cannot think of a faster way to generate quality creative for your paid social accounts. Review collected by and hosted on G2.com. What do you dislike about Pencil? It is the classic, you get what you put in scenario. Because the platform relies on existing images and video, you need to have high-quality assets in order to get quality outputs. Review collected by and hosted on G2.com. What problems is Pencil solving and how is that benefiting you? We had trouble generating enough creative to keep up with our testing goals, and Pencil fixed that by allowing us to create multiple variations of a given concept with the click of a couple buttons. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Nicholas B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicholas B.") NB Nicholas B. Lead Media Buyer Small-Business (50 or fewer emp.) 11/1/2022 "Ai enhanced tool that takes 1 creative asset and turns it into 20 in minutes." 5/5 What do you like best about Pencil? As a marketing agency, content creation has quickly become the greatest lever we can pull in terms of increased performance in the ad accounts we manage. Pencil allows us the opportunity to quickly turn one creative into so many more. We can use ai enhanced decision-making to turn one top performing creatives into as many varital options as we have time to create. 1 idea, 1 ad copy, one creative can become 4 finished products in 2-3 minutes. Review collected by and hosted on G2.com. What do you dislike about Pencil? Ai gets you 90% of the way to a finished product. As you input 10 creatives and multiple ad copies for it to pull from, it can often push out a video that's not quite ad ready. But, as you use the system more often and it learns to the choices and decisions you make in the editor it gets better at producing fully ad ready content. Review collected by and hosted on G2.com. What problems is Pencil solving and how is that benefiting you? Pencil solves the problem of content fatigue and creative quantity. You may need to add 10 creatives to Facebook in order to find 1 winner. Pencil allows us to quickly create creatives to test, as well as, iterate on current winners to reduce fatigue. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 11/1/2022 "An essential tool for performance marketers" 5/5 What do you like best about Pencil? The technology works as advertised and so much more. Depending on your level of engagement, the service team assigned to your account is a huge asset. Review collected by and hosted on G2.com. What do you dislike about Pencil? Nothing at the moment. We feel the product is solid and improving all the time. The team assigned to help us has been great. Review collected by and hosted on G2.com. What problems is Pencil solving and how is that benefiting you? Our ability to scale our content, test, iterate, and make performance increases have been accelerated to a massive degree without a considerable investment. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Gil D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gil D.") GD Gil D. Founder Small-Business (50 or fewer emp.) 12/9/2021 "An awesome, very powerful platform for any advertiser to create winning ads!" 4.5/5 What do you like best about Pencil? Speed - you can generate several perfectly-sized videos (and now images!) in literally a few minutes. No more waiting days for a designer if you are under pressure to find a winning ad quickly. Quality - this has improved a lot in recent months along with editing features that make it easy for anyone to create ads that are ready to go soon as you upload them to ads manager. The platform is always improving, and the new analytics features are becoming ever-more useful as they develop. It's also great that their own team will generate ads occasionally for you. Review collected by and hosted on G2.com. What do you dislike about Pencil? Editing can be a little clunky at times and there is the odd bug (that the team is great at resolving), apart from that nothing really! Review collected by and hosted on G2.com. Recommendations to others considering Pencil: Go for it! Review collected by and hosted on G2.com. What problems is Pencil solving and how is that benefiting you? Generating performing ad creative at scale and at warp speed, it saves a ton of time brainstorming and waiting for ad creative to be produced plus it learns and makes better creative as you go on! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Rob C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob C.") RC Rob C. Co-Founder and Chief Operating Officer Small-Business (50 or fewer emp.) 12/3/2021 "Must-Have Secret Weapon to Scale Paid Social Ads" 5/5 What do you like best about Pencil? Pencil takes both the guesswork and the bias out of creating video ads so that virtually anyone can produce a wide range of creatives all with a better than decent chance of delivering a winner, or more likely multiple winners, thanks to the added value of the predictive AI feature. Review collected by and hosted on G2.com. What do you dislike about Pencil? No downside; this is a powerful platform both to create world-class creatives and to predict their relative success, thereby saving time and money, two of the most valuable resources for any brand. Review collected by and hosted on G2.com. Recommendations to others considering Pencil: Great for any business looking to bring ad creatives in-house at a fraction of the cost with the potential to yield even higher results. Review collected by and hosted on G2.com. What problems is Pencil solving and how is that benefiting you? I'm saving a ton of money by not hiring an outside agency to create ads and, more importantly, achieving better results, as measured by the only metric that matters at the end of the day, ROAS. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Adrian W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adrian W.") AW Adrian W. Performance Marketing Manager Mid-Market (51-1000 emp.) 12/9/2021 "Excellent creative automation platform" 5/5 What do you like best about Pencil? Speed and ease of creation of new video assets, and ability to export with multiple formats and even beyond the specs for just Facebook. The team is also incredibly supportive and on hand to help deliver new assets at a moment's notice! Review collected by and hosted on G2.com. What do you dislike about Pencil? Nothing noteworthy - only have requested to have a bit more customisation capability in the Editor tool, like adding in and snipping audio files to layer over the raw video assets. Review collected by and hosted on G2.com. What problems is Pencil solving and how is that benefiting you? Creative production at scale - as a start-up with limited access to full creative agencies or teams, Pencil has unlocked the ability for us to keep pushing out and testing new performance assets. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic SK Saul K. Director Small-Business (50 or fewer emp.) 12/4/2021 "A must have if you advertise on Facebook" 5/5 What do you like best about Pencil? With the release of iOS 14.5, it's never been harder to advertise on Facebook. The key to success is testing, testing, testing. Pencil makes creating new content easy and faster. You upload your assests and the A.I. magic does it's thing to pump out an unlimited amount of new video ads. Add in the ability to predict creative success before going live and you've got a killer platform to help increase Facebook conversion rates. The team at Pencil are extremely proactive. They'll help you set up your account and generate creative to help you. Review collected by and hosted on G2.com. What do you dislike about Pencil? There is a slight learning curve with the product but the Pencil team helped me navigate this curve. Review collected by and hosted on G2.com. What problems is Pencil solving and how is that benefiting you? 1) Time spent briefing designers on ad creative 2) Volume of creative increases with using Pencil. 3) The likelihood of creative success increases with Pencil's predictive analytics. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Nathaniel C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nathaniel C.") NC Nathaniel C. C Small-Business (50 or fewer emp.) 12/8/2021 "Quick, performance focused creative" 5/5 What do you like best about Pencil? Producing high quality and high volume creative for paid social can get expensive. Plus it can be difficult to evaluative what ad creative is working and why. With Pencil, it's all done for you for a fraction of the price and almost instantly. Review collected by and hosted on G2.com. What do you dislike about Pencil? It'd be cool to add captions to audio but nothing else comes to mind Review collected by and hosted on G2.com. What problems is Pencil solving and how is that benefiting you? 1) Performance creative at scale 2) learnings to inform future creative 3) more creative :) Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Pricing Options Pricing provided by Pencil. ### Pencil Basic Starting at $14.00 50 Generations Per Month ### Pencil Pro Contact Us Per Year [ View More Pricing Information ](https://www.g2.com/products/pencil-pencil/pricing) Pencil Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_882de1bbc49f7a549de4a6be94ca7c9f/adcreative-ai.png "Product Avatar Image") AdCreative.ai 4.3/5(792) [ Compare Now ](https://www.g2.com/compare/adcreative-ai-vs-pencil-pencil) ##### Categories on G2 [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents)[AI Content Creation Platforms](https://www.g2.com/categories/ai-content-creation-platforms) [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents)[AI Content Creation Platforms](https://www.g2.com/categories/ai-content-creation-platforms)[AI Image Generators](https://www.g2.com/categories/ai-image-generators) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Popular options for demo automation software for desktop](https://www.g2.com/discussions/popular-options-for-demo-automation-software-for-desktop)[Who offers the best sales software](https://www.g2.com/discussions/who-offers-the-best-sales-software)[What tools help streamline the document review process in mergers and acquisitions?](https://www.g2.com/discussions/what-tools-help-streamline-the-document-review-process-in-mergers-and-acquisitions) [What PLM software do companies supplying to aerospace primes typically use to stay compliant with AS9100 and customer-specific data requirements?](https://www.g2.com/discussions/product-lifecycle-management-plm-which-plm-platforms-are-the-best-fit-for-aerospace-and-defense-companies-that-need-configuration-mana%20)[Best platform for account-based strategies in service sector](https://www.g2.com/discussions/best-platforms-for-account-based-strategies-in-the-service-sector)[Pros and Cons Details](https://www.g2.com/products/pencil-pencil/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)