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Patina

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PATINA (patina-os.com) is the post-purchase operating system for fashion and luxury brands, built on Digital Product Passports. PATINA is the operating system for a product's entire life. We connect every physical item to a persistent digital identity, turning mandatory Digital Product Passport compliance into live product infrastructure and measurable commercial value. Unlike static passports and traceability tools, PATINA keeps products active after the sale, turning each one into: A service channel for care, repair, resale and take-back A loyalty channel for content, access, events and rewards A commerce channel for new services and revenue A trust layer for authentication, provenance, certification and warranty A compliance record of identity, materials, origin, ownership and lifecycle events A first-party intelligence channel for product-level signals and automated actions For brands, it creates a direct customer relationship beyond the first sale, unlocking new revenue, retention, circular services and first-party data. For customers, it adds value to what they already own, and more reasons to keep, care for and recirculate it. PATINA integrates with existing ERP, CRM and PLM systems. No re-platforming required. We don't just make brands compliant. We help them earn from it. Founded by Leanne Elliott-Young and Cat Taylor, the team behind IoDF. Formerly IoDF Platform. Built in London at the intersection of culture, commerce and technology.

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