# Top Free Digital Advertising Intelligence Software

## How Many Digital Advertising Intelligence Software Products Does G2 Track?

**Total Products under this Category:** 106

### Category Stats (Jul 2026)

- **Average Rating:** 4.5/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** AdClarity (+2.5%) - Among all products in this category, AdClarity recorded the largest rating increase compared to last month

_Last updated: July 26, 2026_

## How Does G2 Rank Digital Advertising Intelligence Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 4,900+ Authentic Reviews
- 106+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Digital Advertising Intelligence Software
 ![G2 Grid® for Digital Advertising Intelligence Software plotting products by satisfaction and market presence](https://www.g2.com/categories/digital-advertising-intelligence/grids.png?focus%5B%5D=7170&focus%5B%5D=1422117&focus%5B%5D=130274&focus%5B%5D=129653&focus%5B%5D=111507&focus%5B%5D=133416&focus%5B%5D=319&focus%5B%5D=164742)

Highlighted products: Similarweb, Similarweb Search Intelligence, SocialPeta, Coinis, AppMagic, Nielsen Ad Intel, Demandbase One, and ASK BOSCO®.

Underlying data: [Grid® JSON](https://www.g2.com/categories/digital-advertising-intelligence/grids.json?focus%5B%5D=similarweb&focus%5B%5D=similarweb-search-intelligence&focus%5B%5D=socialpeta-socialpeta&focus%5B%5D=coinis&focus%5B%5D=appmagic&focus%5B%5D=nielsen-ad-intel&focus%5B%5D=demandbase-one&focus%5B%5D=ask-bosco)

### [AdClarity](https://www.g2.com/products/adclarity/reviews)

AdClarity by BIScience is a global leader in digital ad intelligence, trusted by over 2,000 top agencies, Fortune 500 brands, and leading publishers. Spanning 51 markets and tracking over 436 billion ad impressions, AdClarity monitors millions of brands daily across display, video, social, and CTV - across all devices. AdClarity offers a real-time marketing snapshot, helping companies uncover competitor strategies, track media spend, optimize campaigns, and discover untapped opportunities. Powered by a proprietary panel of over 25 million opt-in users and 1.5 million Smart TVs, AdClarity delivers unmatched scale and precision. Whether you’re analyzing ad creatives, benchmarking media spend, or identifying top-performing publishers, AdClarity helps you leverage data and stay ahead of the curve.

**Average Rating:** 4.1/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate AdClarity?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Quality of Support:** 9.4/10 (Category avg: 9.0/10)
- **Ad Intelligence Reporting:** 9.0/10 (Category avg: 8.6/10)
- **Ad Competitive Benchmarking:** 9.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind AdClarity?

- **Seller:** [BIScience](https://www.g2.com/sellers/biscience)
- **Year Founded:** 2009
- **HQ Location:** Tel Aviv, IL
- **LinkedIn® Page:** https://www.linkedin.com/company/820806 (136 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 50% Medium, 40% Small

#### What Do G2 Reviewers Say About AdClarity?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **detailed competitor analysis** offered by AdClarity, enhancing their media strategy research for clients.
- Users value the **detailed coverage** of channels and networks, enhancing their media strategy research for clients and competitors.
- Users appreciate the **depth of detail** AdClarity provides for effective media strategy research on clients and competitors.

##### Cons

- Users note the **expensive cost** of AdClarity, though they recognize its value and competitive pricing compared to alternatives.

#### What Are Recent G2 Reviews of AdClarity?

**["Great Platform for Competitive Advertising Analysis"](https://www.g2.com/survey_responses/adclarity-review-13084487)**

**Rating:** 5.0/5.0 stars

_— Anastasiia M._

[Read full review](https://www.g2.com/survey_responses/adclarity-review-13084487)

**["Ad Clarity’s Deep, Actionable Media Insights for Smarter Strategy"](https://www.g2.com/survey_responses/adclarity-review-12368265)**

**Rating:** 5.0/5.0 stars

_— Heather M._

[Read full review](https://www.g2.com/survey_responses/adclarity-review-12368265)

### [Sensor Tower](https://www.g2.com/products/sensor-tower/reviews)

Sensor Tower is a global provider of digital intelligence solutions, empowering companies to understand consumer behavior and market performance across mobile apps, digital platforms, and gaming ecosystems. Headquartered in San Francisco, Sensor Tower's insights are trusted by more than 2,500 enterprises worldwide.

**Average Rating:** 4.3/5.0

**Total Reviews:** 141

#### How Do G2 Users Rate Sensor Tower?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)
- **Quality of Support:** 8.6/10 (Category avg: 9.0/10)
- **Ad Intelligence Reporting:** 7.5/10 (Category avg: 8.6/10)
- **Ad Competitive Benchmarking:** 7.8/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Sensor Tower?

- **Seller:** [Sensor Tower](https://www.g2.com/sellers/sensor-tower)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, California
- **Twitter:** @SensorTower (204,008 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sensor-tower/ (438 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Computer Games, Information Technology and Services
- **Company Size:** 47% Medium, 31% Small

#### What Are Recent G2 Reviews of Sensor Tower?

**["More than 5 years with Data.ai"](https://www.g2.com/survey_responses/sensor-tower-review-8908691)**

**Rating:** 4.0/5.0 stars

_— Jane A._

[Read full review](https://www.g2.com/survey_responses/sensor-tower-review-8908691)

**["Excellent Resource for Monitoring App Performance"](https://www.g2.com/survey_responses/sensor-tower-review-8920388)**

**Rating:** 4.5/5.0 stars

_— John E._

[Read full review](https://www.g2.com/survey_responses/sensor-tower-review-8920388)

### [EX.CO](https://www.g2.com/products/ex-co/reviews)

EX.CO is the smarter video technology company harnessing the power of machine learning to maximize revenue across every screen—web, mobile apps, CTV, and DOOH. As a trusted partner to leading media organizations worldwide—including Advance Local, Hearst Newspapers, Motorsport Network, The Arena Group, and Ziff Davis—EX.CO sets the standard for video monetization with its online video platform and AI-driven yield engine, built for growth, control, and transparency. Since 2012, EX.CO has been shaping the future of video. Headquartered in New York City with a global team, the company is proudly backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and others.

**Average Rating:** 4.3/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate EX.CO?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Quality of Support:** 8.2/10 (Category avg: 9.0/10)

#### Who Is the Company Behind EX.CO?

- **Seller:** [EX.CO](https://www.g2.com/sellers/ex-co)
- **Year Founded:** 2012
- **HQ Location:** New York, US
- **Twitter:** @EXCOPlatform (196 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/excoplatform/ (262 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 40% Medium, 36% Small

#### What Do G2 Reviewers Say About EX.CO?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **outstanding customer support** of EX.CO, noting responsiveness and exceptional collaboration throughout the setup process.
- Users commend EX.CO for its **exceptional customer satisfaction** , highlighting outstanding service and responsiveness to individual needs.
- Users value the **immediate impact on revenue** from EX.CO, enhancing business growth with excellent support and ease of use.
- Users value the **flexibility and monetisation support** of EX.CO, enhancing user experience and revenue generation.
- Users appreciate the **ease of use** of EX.CO, enjoying a seamless setup and effective customer support throughout.

##### Cons

- Users find the **dashboard issues** in EX.CO hinder their ability to effectively analyze video performance and metrics.
- Users note the **analytics limitations** of EX.CO, wishing for improved depth in video performance metrics.
- Users face **cost limitations** with EX.CO, affecting access to tailored syndicated content for specific needs.
- Users experience a **short learning curve** with EX.CO while optimizing placements, though support is helpful.
- Users note that the **limited geographic data** restricts access to relevant syndicated content for hyper-local needs.

#### What Are Recent G2 Reviews of EX.CO?

**["Exceptional Support and Strategic Vision Elevate Our Experience"](https://www.g2.com/survey_responses/ex-co-review-12114614)**

**Rating:** 4.5/5.0 stars

_— Mike I._

[Read full review](https://www.g2.com/survey_responses/ex-co-review-12114614)

**["Seamless Video Monetisation with Excellent Support"](https://www.g2.com/survey_responses/ex-co-review-12307406)**

**Rating:** 5.0/5.0 stars

_— Petra C._

[Read full review](https://www.g2.com/survey_responses/ex-co-review-12307406)

### [SplitMetrics Acquire](https://www.g2.com/products/splitmetrics-acquire/reviews)

SplitMetrics Acquire is an advanced data-driven platform to optimize, automate and scale Apple Ads with unmatched efficiency. Designed for app and game developers, the combination of advanced technology, AI-powered optimization and deep automation, and market intelligence, enables teams to streamline campaign management and boost ROI faster. An Apple Ads Partner, SplitMetrics was the 1st company to build the Apple Ads management platform (early in 2017). SplitMetrics Acquire is trusted by top global publishers to drive sustainable app growth. - $730M+ ad spend managed annually through the platform - 8M+ automated campaign changes done monthly - 10M+ bid changes done monthly - 4X productivity boost - 2X ROAS growth - 10X Apple Ads campaign results

**Average Rating:** 4.8/5.0

**Total Reviews:** 46

#### How Do G2 Users Rate SplitMetrics Acquire?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Quality of Support:** 9.9/10 (Category avg: 9.0/10)
- **Ad Intelligence Reporting:** 9.7/10 (Category avg: 8.6/10)
- **Ad Competitive Benchmarking:** 9.6/10 (Category avg: 8.3/10)

#### Who Is the Company Behind SplitMetrics Acquire?

- **Seller:** [SplitMetrics, Inc.](https://www.g2.com/sellers/splitmetrics-inc)
- **Year Founded:** 2014
- **HQ Location:** Wilmington, DE
- **Twitter:** @SplitMetrics (1,500 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6379927 (167 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** E-Learning, Leisure, Travel & Tourism
- **Company Size:** 41% Medium, 33% Small

#### What Do G2 Reviewers Say About SplitMetrics Acquire?

_AI-generated summary from verified user reviews_

##### Pros

- Users rave about the **ease of use** of SplitMetrics Acquire, appreciating the intuitive setup and automation features.
- Users praise the **responsive and helpful customer support** team of SplitMetrics Acquire for their quick issue resolution.
- Users love the **clear visibility and easy integration** of SplitMetrics Acquire, enhancing campaign management and data-driven decisions.
- Users value the **time-saving automation** features of SplitMetrics Acquire, making campaign management significantly more efficient.
- Users appreciate the **automation features** of SplitMetrics Acquire, significantly reducing manual work and enhancing campaign management efficiency.

##### Cons

- Users note the **limited features** of SplitMetrics Acquire, particularly with the less useful Keyword Discovery tool.
- Users experience **data inaccuracy** with the Keyword Discovery tool, as it often misses key keywords and shows irrelevant ones.
- Users find the **keyword recommendations ineffective** , often highlighting irrelevant suggestions and missing crucial search terms.
- Users note a **lack of detail** in certain features of SplitMetrics Acquire, indicating room for improvement in functionality.
- Users seek better **budget management** through improved bid strategies to avoid exceeding set limits and impacting overall control.

#### What Are Recent G2 Reviews of SplitMetrics Acquire?

**["SplitMetrics Acquire: Powerful and Time-Saving Platform for Apple Ads Management"](https://www.g2.com/survey_responses/splitmetrics-acquire-review-13102588)**

**Rating:** 5.0/5.0 stars

_— Verified User in Utilities_

[Read full review](https://www.g2.com/survey_responses/splitmetrics-acquire-review-13102588)

**["Streamlined Apple Search Ads Management with Time-Saving Automation"](https://www.g2.com/survey_responses/splitmetrics-acquire-review-13142177)**

**Rating:** 4.0/5.0 stars

_— Svetlana L._

[Read full review](https://www.g2.com/survey_responses/splitmetrics-acquire-review-13142177)

### [WhatRunsWhere](https://www.g2.com/products/whatrunswhere/reviews)

WhatRunsWhere is the must have tool for buying media. It allows you to quickly make smarter choices when developing digital campaigns, resulting in no wasted ad spend and improved ROI from media buying.

**Average Rating:** 4.4/5.0

**Total Reviews:** 5

#### How Do G2 Users Rate WhatRunsWhere?

- **Quality of Support:** 9.2/10 (Category avg: 9.0/10)
- **Ad Intelligence Reporting:** 10.0/10 (Category avg: 8.6/10)
- **Ad Competitive Benchmarking:** 10.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind WhatRunsWhere?

- **Seller:** [WhatRunsWhere.com](https://www.g2.com/sellers/whatrunswhere-com)
- **Year Founded:** 2011
- **HQ Location:** San Francisco, US
- **Twitter:** @WhatRunsWhere (1,485 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/whatrunswhere (3 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 80% Medium, 20% Small

#### What Are Recent G2 Reviews of WhatRunsWhere?

**["Solid ad research tool"](https://www.g2.com/survey_responses/whatrunswhere-review-4474610)**

**Rating:** 5.0/5.0 stars

_— Alexander L._

[Read full review](https://www.g2.com/survey_responses/whatrunswhere-review-4474610)

**["A very important tool to strategise digital marketing campaigns!"](https://www.g2.com/survey_responses/whatrunswhere-review-7630607)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/whatrunswhere-review-7630607)

### [Admetricks](https://www.g2.com/products/admetricks/reviews)

Admetricks is Ad Intelligence for Online Advertising It allows you to Discover where and how much brands are spending on online advertising to make better strategic decisions, track your competitors marketshare, verify your ad placements, discover trends in real time and receive alerts when competitors launch a new campaign. It has the largest database in the Latam region and also has data of Spain. We have ad intelligence data for: Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Dominican Republic, Spain, Uruguay, Venezuela Check our video: English: https://www.youtube.com/watch?v=IvbiDE-lY\_k Spanish: https://www.youtube.com/watch?v=pxgh-yM6Tpo Portuguese: https://www.youtube.com/watch?v=CT6Qoaj8bFk

**Average Rating:** 4.4/5.0

**Total Reviews:** 4

#### Who Is the Company Behind Admetricks?

- **Seller:** [Admetricks](https://www.g2.com/sellers/admetricks)
- **Year Founded:** 2012
- **HQ Location:** Santiago, CL
- **Twitter:** @admetricks (58,817 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/admetricks/ (15 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 50% Medium, 25% Small

#### What Are Recent G2 Reviews of Admetricks?

**["Admetricks - Five Stars"](https://www.g2.com/survey_responses/admetricks-review-6517783)**

**Rating:** 4.0/5.0 stars

_— Verified User in Education Management_

[Read full review](https://www.g2.com/survey_responses/admetricks-review-6517783)

**["data from digital investments"](https://www.g2.com/survey_responses/admetricks-review-5235859)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/admetricks-review-5235859)

### [AppGrowing](https://www.g2.com/products/appgrowing/reviews)

AppGrowing is an AI-powered advertising intelligence platform designed for app, game, and digital marketing teams. It helps users analyze global advertising data, understand competitor strategies, and uncover high-performing creative patterns to improve user acquisition performance. The platform combines a large-scale global ad creative database with AI-driven analysis to help marketers move beyond simple ad tracking and gain deeper insights into why ads perform and how to optimize them. Free trial: https://appgrowing.net/

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate AppGrowing?

- **Quality of Support:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind AppGrowing?

- **Seller:** [AppGrowing](https://www.g2.com/sellers/appgrowing)
- **Year Founded:** 2019
- **HQ Location:** Guangzhou, CN
- **Twitter:** @ag\_global\_ (61 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/app-growing-global/ (22 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of AppGrowing?

**["Good Ad Intelligence Tool!!!!"](https://www.g2.com/survey_responses/appgrowing-review-6485459)**

**Rating:** 5.0/5.0 stars

_— hu s._

[Read full review](https://www.g2.com/survey_responses/appgrowing-review-6485459)

**["A very handy tool"](https://www.g2.com/survey_responses/appgrowing-review-4191622)**

**Rating:** 5.0/5.0 stars

_— Jone Z._

[Read full review](https://www.g2.com/survey_responses/appgrowing-review-4191622)

### [Burt Intelligence](https://www.g2.com/products/burt-intelligence/reviews)

Burt Intelligence is the only decision intelligence platform built specifically for media professionals. Burt helps ad ops, programmatic yield, and sales teams take back their Monday and get out of VLOOKUP jail by putting all the data they need in one place. Burt enables the world's largest media businesses to make data-driven decisions, driving revenue growth and operational efficiency. Our comprehensive platform includes end-to-end solutions to - Reconcile 3rd party delivery data and push it into your OMS or billing platform - Automate campaign wrap reporting for clients - Report on programmatic performance - Forecast inventory scenarios and optimize yield Founded in Sweden, the Burt Intelligence team is now distributed globally with headquarters in New York, supporting its growing base of customers across all time zones.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### Who Is the Company Behind Burt Intelligence?

- **Seller:** [Burt Intelligence](https://www.g2.com/sellers/burt-intelligence)
- **Year Founded:** 2018
- **HQ Location:** New York, US
- **LinkedIn® Page:** https://www.linkedin.com/company/burt-intelligence (43 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 50% Small, 50% Large

#### What Are Recent G2 Reviews of Burt Intelligence?

**["Great tool for your team"](https://www.g2.com/survey_responses/burt-intelligence-review-6483123)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/burt-intelligence-review-6483123)

**["Strong Customer Service, Seamless Data Integration"](https://www.g2.com/survey_responses/burt-intelligence-review-12648769)**

**Rating:** 5.0/5.0 stars

_— Julia T._

[Read full review](https://www.g2.com/survey_responses/burt-intelligence-review-12648769)

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