I like the ability to research prospects Review collected by and hosted on G2.com.

The revenue does not seem to be accurate. Review collected by and hosted on G2.com.

Shows client spend levels, creative and platform usage. I also like the ability to downlaod the data to excel as well as PowerPoint. Review collected by and hosted on G2.com.

Nothing at this time. The site is clean and easy to use. Review collected by and hosted on G2.com.

Easy to use platform that is intuitive, clean and full of functionality Review collected by and hosted on G2.com.

Would like to be able to export multiple advertisers with creative Review collected by and hosted on G2.com.

It provides in-depth insights to efficiently track digital ads. Review collected by and hosted on G2.com.

Snapchat and TikTok should be tracked in social. The Expenditure data is also very low in comparison to actuals. Review collected by and hosted on G2.com.

The charts and graphs are especially helpful to get a snapshot of their digital marketing. It's also great to see their creative, both display and video. Review collected by and hosted on G2.com.

It would be great to get additional insights, such as targeted audio, podcasting, OTT, etc. Review collected by and hosted on G2.com.

How straightforward it is to use. Very easy, Review collected by and hosted on G2.com.

That search is not included, but the rest is very accurate. Review collected by and hosted on G2.com.

Provides competitive spend data for social which was previously a white space marketers Review collected by and hosted on G2.com.

No complaints about the tool. I hope to see them add SVOD tracking in the future. Review collected by and hosted on G2.com.

Seeing data at the creative level to better understand what the competition is doing. Links to social posts is very useful. Review collected by and hosted on G2.com.

When we compare client campaign spend in Pathmatics versus what our plans, what we know we spent, the numbers sometimes are not close. We're not expecting it to be exact understanding the methodology, but the difference sometimes makes the client questions the validity of competitor spend being reported. Review collected by and hosted on G2.com.

Pathmatics provides you with great insight into where competitors are spending, what their creative looks like, and when competitors adjust their spend levels. Review collected by and hosted on G2.com.

It doesn't include all digital channels. Pathmatics is missing data for Paid Search and OTT at the time of this review. Review collected by and hosted on G2.com.

Its great to be able to see the creative used by other advertisers. Review collected by and hosted on G2.com.

Limited information on smaller advertisers, even those that are currently running display ads via my organization. Review collected by and hosted on G2.com.