How easy it is to toggle from advertiser to advertiser, and the breakdowns of what types of digital channels and publishers the advertiser runs on. Review collected by and hosted on G2.com.

Would love to know the confidence level of the accuracy of the data, and more data on smaller advertisers. Review collected by and hosted on G2.com.

I love the custom reports and graphs that we can use for PowerPoint. Pathmatics allows us to show our clients great data. I enjoy being able to pull everything into an excel file or PowerPoint. Review collected by and hosted on G2.com.

Sometimes our brand's spend is not correct. I wish the graph colors could change and be more personalized. Wish we could break up brands products to see how their spending on each product Review collected by and hosted on G2.com.

Extremely in-depth insights and customizable views make Pathmatics not only very valuable but straightforward to use! Pathmatics is a must-check before speaking with a lead and a great way to stay up to date with industries, competitors, current clients, and businesses! Review collected by and hosted on G2.com.

Pathmatics has not let me down yet, and I have already noticed some improvements and tweaks in the few months that I have been using it. Review collected by and hosted on G2.com.

The ability to pull in cross-channel information across a variety of brands in one single report. Review collected by and hosted on G2.com.

Missing channels where we can't pull data Review collected by and hosted on G2.com.

This program gives insights on current and relevant media spends that occur in the social, desktop & video spaces. It helps us draft valid business reasons on why to do business with us, and how we can amplify what they are already doing. Review collected by and hosted on G2.com.

Open it up to digital advertisers who spend less than $50k. Review collected by and hosted on G2.com.

The simplicity of the software. It doesn't take much to tackle your objective because of this reason. Once one gets ahold of how to work through the software/website, one can go in and get their objective down pretty easily. Review collected by and hosted on G2.com.

Although there is not much I dislike about Pathmatics, I believe that sometimes there are problems that occur with the data that sometimes cause questions, which then has to be communicated to Pathmatics, so there are a few bugs that need to be worked out. Review collected by and hosted on G2.com.

There is a lot to like. The distribution of spend across various platforms is very helpful. I also like being able to see the top performing creatives and seeing the data behind the ads. Helps prepare for client and prospect discussions. Review collected by and hosted on G2.com.

Not a fan of the export to the infographic. It is not the easiest to manage. Would be easier if it exported to pages so it is easier to view. Review collected by and hosted on G2.com.

I like the simplicity of the platform, can easily navigate different creatives and see what creatives have been used previously as a visual prior to clicking into them. Review collected by and hosted on G2.com.

I don't like the fact that not all entities are on the platform, and it's not easy to know until you search. Review collected by and hosted on G2.com.

I enjoy how user friendly and accurate it is Review collected by and hosted on G2.com.

I don't have any dislikes about Pathmtics Review collected by and hosted on G2.com.

The compare advertisers function is great and the visual breakout of the SOV amongst a competitive set. The client services are tremendous and accomodating. Review collected by and hosted on G2.com.

The report builder lacks a lot of crucial information for competitive reports. The constant shift in spend due to retaxonimization makes QoQ reporting difficult to clients who track competitive spend internally in software due to the fluctuation of spend in each quarter. Review collected by and hosted on G2.com.