Verified User in Financial Services
UF
Verified User in Financial Services
Mid-Market (51-1000 emp.)
"Simple, Quick, Interesting Visuals"
4/5
What do you like best about Pathmatics by Sensor Tower?

pulling data in excel is the most useful Review collected by and hosted on G2.com.

What do you dislike about Pathmatics by Sensor Tower?

it is tidious to combine with other data Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"Great Prospecting Tool"
4/5
What do you like best about Pathmatics by Sensor Tower?

Seeing which marketing tools different advertisers are using and the creatives they have. Review collected by and hosted on G2.com.

What do you dislike about Pathmatics by Sensor Tower?

Not enough smaller, local advertisers. Several businesses under one organization. Review collected by and hosted on G2.com.

Verified User in Market Research
AM
Verified User in Market Research
Enterprise (> 1000 emp.)
"User Friendly platform for digital and social data"
4.5/5
What do you like best about Pathmatics by Sensor Tower?

Very easy to use and very easy to access high level trends and analysis from the dashboards. Pathmatics updates frequently, which allows us the ability to see new competitive creatives almost in real time. Review collected by and hosted on G2.com.

What do you dislike about Pathmatics by Sensor Tower?

It would be nice to be able to expand some of the visuals and dashboards. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
UB
Verified User in Broadcast Media
Enterprise (> 1000 emp.)
"GameChanger"
5/5
What do you like best about Pathmatics by Sensor Tower?

Data is KING. It's nice to see how clients are investing. Review collected by and hosted on G2.com.

What do you dislike about Pathmatics by Sensor Tower?

I wish they showed advertisers investing 25-50k per month Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"Pathmatics Benefits"
4/5
What do you like best about Pathmatics by Sensor Tower?

It helps me understand the spend potential which helps me determine which tactics to prioritize Review collected by and hosted on G2.com.

What do you dislike about Pathmatics by Sensor Tower?

So far, I haven't identified anything not to like Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Exceptional Service"
4/5
What do you like best about Pathmatics by Sensor Tower?

Pathmatics is super easy to use and helps us combine data from different sources. Review collected by and hosted on G2.com.

What do you dislike about Pathmatics by Sensor Tower?

I wish it allowed more seats to companies. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Pathmatics Review"
3.5/5
What do you like best about Pathmatics by Sensor Tower?

I enjoy being able to compare competitor spend by date range! Review collected by and hosted on G2.com.

What do you dislike about Pathmatics by Sensor Tower?

I dislike the UX experience and the overall navigation of the platform. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"overall interaction"
3.5/5
What do you like best about Pathmatics by Sensor Tower?

visuals are very nice and like the colors Review collected by and hosted on G2.com.

What do you dislike about Pathmatics by Sensor Tower?

not very accurate data is presented in this tool Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
EM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Pathmatics is a must have competitive intelligence tool for any digital marketer"
5/5
What do you like best about Pathmatics by Sensor Tower?

Easy to use, fast, actionable, insightful Review collected by and hosted on G2.com.

What do you dislike about Pathmatics by Sensor Tower?

Some notable gaps - CTV & App...but more coming. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Would definitely recommend Pathmatics!"
5/5
What do you like best about Pathmatics by Sensor Tower?

I love that Pathmatics shows me transparency into where advertisers are spending media dollars; I'm able to see what formats they're spending on and through what publishers / programmatic platforms. Review collected by and hosted on G2.com.

What do you dislike about Pathmatics by Sensor Tower?

Not all advertisers are not shown, however, Pathmatics has been quick to add these advertisers when requested. Review collected by and hosted on G2.com.