# Pathmatics by Sensor Tower Reviews **Vendor:** Pathmatics (By Sensor Tower) **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.3/5.0 **Total Reviews:** 345 ## About Pathmatics by Sensor Tower Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions across Facebook, Instagram, Twitter, YouTube, display, mobile, and video. ## Pathmatics by Sensor Tower Reviews ### 1. Pathmatics is great for competitive spending! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2020 **What do you like best about Pathmatics by Sensor Tower?** I love how fast the data is refreshed as well as the reps over at Pathmatics. They’re super easy to work with and provide meaningful insights. I also like the UX of the site; it’s super easy to use and includes intuitive graphs. The data that Pathmatics provides is great for directional conversations and usually their estimates are only about 20-30% off from the actual revenue metrics. **What do you dislike about Pathmatics by Sensor Tower?** The only thing I wish Pathmatics had is paid search information. Other than that, zero complaints. I think Pathmatics has a great UX, too. The tool is easy to use thus far and adjusts to market changes very well (like their COVID-19 dashboard). One other improvement could include capturing more ad types, especially for retargeted display ads. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** I’m solving for proving theres certain spending thresholds clients need to meet, in able to compete with similar brands. I’m also leveraging Pathmatics to help with creative messaging. ### 2. The ultimate platform to see all the latest Ads by companies. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2020 **What do you like best about Pathmatics by Sensor Tower?** Visibility on spending across all ad formats and date filters. I love how easily I am able to see all the ads formats running for a specific BOB **What do you dislike about Pathmatics by Sensor Tower?** Noting so far that I have observed. But I would say it can improve upon delivering more insights **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** It helps me with incremental pitches and I get most updated creatives running on a specific BoB ### 3. Great tool for competitive insights **Rating:** 5.0/5.0 stars **Reviewed by:** William M. | Assistant Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2019 **What do you like best about Pathmatics by Sensor Tower?** Pathmatics has a really great and intuitive interface. I use it along with Nielsen AdIntel, which is not nearly as easy to use. **What do you dislike about Pathmatics by Sensor Tower?** Not a lot comes to mind. I dislike that my agency has not yet subscribed to the twitter reporting, but that's an issue on my end- I'm hoping I get access to that soon. Something small that I can think of; it would be great if I could track what percentage of dollars are behind spanish-language creative vs english-language. I'm not sure how that would be done unless there was somehow a way for your system to scan the text in the creative screenshots and identify the language.. but if that were ever an option it would be very useful to us! **Recommendations to others considering Pathmatics by Sensor Tower:** I thin Pathmatics is intuitive enough that someone wanting to learn how to use it should just dive right in. It is easily self-taught. I use it daily at my media agency, the data I gather is used in the process of planning all of our campaigns. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** As a media planner, I use it to track competitor brand's media spend and creative messaging, as well as what platforms they are on. It is beneficial for us to see how much dollars are behind each creative iteration. ### 4. The tool is a great resource across both advertiser and publisher side as well as competitive intel **Rating:** 5.0/5.0 stars **Reviewed by:** Heather C. | Senior Director, US Publisher Delivery, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2020 **What do you like best about Pathmatics by Sensor Tower?** UI is easy to use and shares information in a digestible format **What do you dislike about Pathmatics by Sensor Tower?** Would like to see adjustments to add CTV **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** We use to to understand client strategies and live creatives and current partners. It has helped us as I say "be the smartest people in the room" because when you go into a room sharing information that you already equipped with information starting a conversation. ### 5. Great platform for discovery and analysis, would highly recommend **Rating:** 4.5/5.0 stars **Reviewed by:** M. Donovan F. | Media Planner - UNIT3C, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2018 **What do you like best about Pathmatics by Sensor Tower?** Simple, easy to ease and loads to insight to build strategic thoughts. I love that I can give quickly team new employees how to use and they can run and pull. The ease of use makes my day easy. **What do you dislike about Pathmatics by Sensor Tower?** I wish that I could combine advertisers' categories for a broader search. For example, some companies and brands have different subbrands, it would be great if you could combine them or select certain ones. Also, the discrepancies between naming are sometimes frustrating to understand and figure out. **Recommendations to others considering Pathmatics by Sensor Tower:** Outside of my utmost recommendation, I encourage users to try it and test it out. I love to find platforms that made my job and life easier. Pathmatics does it! **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Great ideas for analysis and pushing strategy and creative teams to sync back to media. I have found that this product is great for understanding who and how. I have realized that this is easier for the other teams to understand messaging and allow them to find ways to sift through the muck. Great ideas for analysis and pushing strategy and creative teams to sync back to media. I have found that this product is great for understanding who and how. I have realized that this is easier for the other teams to understand messaging and allow them to find ways to sift through the muck. Great ideas for analysis and pushing strategy and creative teams to sync back to media. I have found that this product is great for understanding who and how. I have realized that this is easier for the other teams to understand messaging and allow them to find ways to sift through the muck. Great ideas for analysis and pushing strategy and creative teams to sync back to media. I have found that this product is great for understanding who and how. I have realized that this is easier for the other teams to understand messaging and allow them to find ways to sift through the muck. Great ideas for analysis and pushing strategy and creative teams to sync back to media. I have found that this product is great for understanding who and how. I have realized that this is easier for the other teams to understand messaging and allow them to find ways to sift through the muck. ### 6. Pathmatics is quick, easy, and full of data! **Rating:** 4.5/5.0 stars **Reviewed by:** Sequoyah G. | Research Analyst, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Pathmatics by Sensor Tower?** I like how easy the tool is to use and how fast the data is retrieved. There's not much of any lag time in data collection and is the best I've seen in the field. I enjoy using both Pathmatics and Kantar to tell a very well rounded story around competitive spending. **What do you dislike about Pathmatics by Sensor Tower?** I'm not a fan of the gender targeting methodology, especially in times where gender conformity is being changed and advertising adjusting to these changes. **Recommendations to others considering Pathmatics by Sensor Tower:** Pathmatics is great for display, video, and creative. Their Facebook data is wonderful as well, but please review their methodology and speak with your account manager about gender and geographic targeting so you know exactly how to explain it. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** We're solving ill-informed spending allocations by providing great competitive insights into spending. I love to also use Pathmatics for our clients' creative brainstorming. Being able to see where the creative was seen truly helps with campaign optimization and planning. ### 7. Speedy reporting and great user interface **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew T. | Media Supervisor, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Pathmatics by Sensor Tower?** Speed of reporting and user interface, and links out to the creative are really helpful. Its great to be able to have a dashboard of any brand activity at your fingertips, without having to create from scratch using raw data. Although we pull raw data in for client reporting, the speed of having a detailed dashboard on command is key for quick real-time analysis. **What do you dislike about Pathmatics by Sensor Tower?** I'm Unsure of accuracy for reported spending, it seems similar to what we see out of Kantar in terms of under/over-reported accuracy. I am hopeful that this will improve with time and optimization from Pathmatics. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Competitive monitoring of spend, creative, and channel mix within our competitive set for our clients. Social reporting is much more accurate than Kantar and ability to see more detail into specific digital executions is key. I'm intrigued that Twitter reporting was added recently as well. ### 8. Overall Easy to View but updates can be made **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Pathmatics by Sensor Tower?** How we cans see spend and impressions and can easily compare multiple brands at once **What do you dislike about Pathmatics by Sensor Tower?** how in order to split between HCP and DTC we need to filter in a report, I wish there was a filter within pathmatics explorer dashboard that would allow us to filter between HCP to see the top sites, spend, creatives based on objective **Recommendations to others considering Pathmatics by Sensor Tower:** Easy to manipulate exports to create custom charts **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** impression share; spend is still off, but using the impressions helps our team have a better story: also learning SOV per site compared to our competitors ### 9. User friendly/very useful features! **Rating:** 4.5/5.0 stars **Reviewed by:** Phil D. | Manager, Sports Brand Solutions - Social , Enterprise (> 1000 emp.) **Reviewed Date:** February 18, 2020 **What do you like best about Pathmatics by Sensor Tower?** The site's content is very relevant and accessing the content is incredibly user-friendly! It provides so many insights into both digital and social competitive trends that we wouldn't be able to obtain through our standard competitive reporting. Our clients love the charts we are able to export out of the site and the fact I can drop it right into a PowerPoint is super convenient. **What do you dislike about Pathmatics by Sensor Tower?** At times the same creative can be shown in separate posts, would love to have a feature where it combines multiple posts and shows all activity for the one creative! **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** I'm able to bridge the gap between standard reporting and what the realities are with digital and social spend amongst competiors! ### 10. A great tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Tiffany C. | Senior Paid Media Specialist , Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2019 **What do you like best about Pathmatics by Sensor Tower?** There's finally an accurate tool to see competitive data down to the site level. I use this tool every day to see what competitors and current brands are doing within display and social. This is a great optimization tool as well as a competitive research tool. Highly recommended for those curious of accurate data surrounding display and social. It's great to see what social spends look like along with the creative. The spend and impressions within that social platform are valuable to determine opportunity and costs in the platform. It also shows what brands run on which DSPs which is an added benefit when we're looking to test another DSP. It's great to see the landing pages from each ad to help with competitive research. **What do you dislike about Pathmatics by Sensor Tower?** Smaller brands might not show up accurately due to limited crawler data. However, it's very easy to submit requests to add or review brands. The platform is always growing and will just get more accurate as time goes on. **Recommendations to others considering Pathmatics by Sensor Tower:** In my experience, Kantar is not as accurate with brands I've worked with. I would start with your brand and determine accuracy that way. It will help build trust within the Pathmatics platforms compared to others. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Putting our brands on sites the competition is on but the brand is not. I'm able to use the site list to create whitelists and blacklists.We also use Pathmatics for copy and design examples to help our team. It helps our creative team to see past creative from other brands and current brands when producing new creative. This tool also gives us the opportunity to go out and pitch to potential brands who don't show much activity within display or social. ### 11. Helpful for insights on competitor spend. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2020 **What do you like best about Pathmatics by Sensor Tower?** It's easy to navigate and insightful when looking at competitive activity. **What do you dislike about Pathmatics by Sensor Tower?** It would be helpful if users could sign up for automated reporting to save tie when pulling daily or weekly reports. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** I am able to see new creatives from competitors once they are live, and can see how are competition is responding to current events such as covid-19. ### 12. A beautiful aggregation of Ad flow **Rating:** 4.5/5.0 stars **Reviewed by:** Alex J. | Sales Operations Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2019 **What do you like best about Pathmatics by Sensor Tower?** I love the way pathmatics breaks down Advertiser spend by channel, brand, site, etc. Allowing me to analyze many different filters closely. **What do you dislike about Pathmatics by Sensor Tower?** I dislike the spend differences between other competing platforms in the race for data accuracy. **Recommendations to others considering Pathmatics by Sensor Tower:** Pathmatics is a great tool that allows you to track ad flow from click to purchase. Additionally, it displays advertiser spend throughout multiple channels for further analysis. Lastly, its seamless colorful display is vibrant and extremely user-friendly for beginners & experts. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Pathmatics helps us understand the ad path the consumer takes to the product or service. Also, it helps on a macro scale understand how & where advertisers are spending on advertising. ### 13. Some interesting insights, but lacking in accuracy. **Rating:** 3.0/5.0 stars **Reviewed by:** Matt B. | Enterprise (> 1000 emp.) **Reviewed Date:** May 07, 2020 **What do you like best about Pathmatics by Sensor Tower?** Creative review is interesting. I like the alerts I get emailed. **What do you dislike about Pathmatics by Sensor Tower?** very inaccurate when reporting imps/spend. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** I can see how competitors are speaking to their customers/prospects. ### 14. Pathmatics is very intuitive and helpful especially in these times with competitors **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2020 **What do you like best about Pathmatics by Sensor Tower?** I like that it updates daily so I can get real time competitive updates **What do you dislike about Pathmatics by Sensor Tower?** I wish you could drill down to specific indications for drug names **Recommendations to others considering Pathmatics by Sensor Tower:** I definitely recommend Pathmatics. It is a directional source to your competitors online media presence **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** We are able to see what our competitors are doing during COVID-19. Whether they switch up their messaging, decrease spending, increase, etc. ### 15. A lot of great creative examples by advertisers **Rating:** 5.0/5.0 stars **Reviewed by:** Mo S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2020 **What do you like best about Pathmatics by Sensor Tower?** I like the filtering options, seeing the last week of ads from an advertiser, to the last year of ads, and also the format filters are helpful as well. **What do you dislike about Pathmatics by Sensor Tower?** Nothing that I really dislike. It's great! **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Seeing the different branding of advertisers out there, it allows you to get a good idea of the look and feel of their brand identity. ### 16. Amazing **Rating:** 3.0/5.0 stars **Reviewed by:** Gustavo P. | Inside Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Pathmatics by Sensor Tower?** This helps you gain insight into the media mix of brands, and therefore providing you with an extra prospecting tool. **What do you dislike about Pathmatics by Sensor Tower?** I feel like the platform could do a better job of expanding their scale and updating data. **Recommendations to others considering Pathmatics by Sensor Tower:** I think the platform should do a better job at updating its records. Additionally, adding more accounts would definitely make this a great tool for many to leverage. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** I'm trying to learn more about brands so that I can identify leads. I've realized that this helps me find data and notice trends through the visuals. I appreciate that it's saved me so much time. ### 17. Great Tool for all sides of Media **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2020 **What do you like best about Pathmatics by Sensor Tower?** The ability to understand where brands are spending and when! **What do you dislike about Pathmatics by Sensor Tower?** This only includes digital spend so doesn't give you a full picture of brands advertising budget or how its shifted to different channels overtime. **Recommendations to others considering Pathmatics by Sensor Tower:** Try out a trail and within the first day of using it you will see the value of Pathmatics from the agency/brand side to do competitor analysis. On the sales side understanding if a brand is using your channel or how much is extremely powerful. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Qualifying meetings, leads and understanding which brands our company needs to be going after. ### 18. Pathmatics is a useful competitive tool which I would recommend to others **Rating:** 3.5/5.0 stars **Reviewed by:** Joyce T. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2020 **What do you like best about Pathmatics by Sensor Tower?** The ability to compare traffic on different sites and best performing publishers, as well as analysis on creative performance **What do you dislike about Pathmatics by Sensor Tower?** It would be great if Pathmatics also had a function to see competitor spend on each media channel **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Benefits include being able to include these findings in post campaign analyses ### 19. Data is directional **Rating:** 4.0/5.0 stars **Reviewed by:** Deanna A. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2018 **What do you like best about Pathmatics by Sensor Tower?** The seasonality graph is very insightful. **What do you dislike about Pathmatics by Sensor Tower?** The spend is extremely directional as it's not accurate **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Competitive Analysis. Helps to discover what platforms my competitors are utilizing. ### 20. Helpful and informative in navigating client questions across the landscape **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2020 **What do you like best about Pathmatics by Sensor Tower?** I like the overall easy functionality to organize and quickly review information,can easily view and pull reports in quick graphs/chart form **What do you dislike about Pathmatics by Sensor Tower?** inability to drill down into certain areas such as National vs. Local and language within creative (i.e. english vs. spanish language) **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** We are using the data to temperature check ourselves vs. main competitors, understand cluttered spaces vs. whitespace. Deep dive into big campaigns that pop up time to time. ### 21. Great tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2020 **What do you like best about Pathmatics by Sensor Tower?** The ability to filter different categories **What do you dislike about Pathmatics by Sensor Tower?** Lack of category and advertiser options for reporting. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Competitive analysis, advertiser media spends ### 22. Getting insight to competitors is easy and helpful **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Pathmatics by Sensor Tower?** The simplicity of the UI and how easy it is to understand **What do you dislike about Pathmatics by Sensor Tower?** Limited capabilities have been an issue **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Better insights for pitches, trusted insights ### 23. Pathmatics is an unbelievable resource to better understand advertiser activity within the market. **Rating:** 5.0/5.0 stars **Reviewed by:** Robin K. | Head of Revenue Optimization, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Pathmatics by Sensor Tower?** The real time (1 day delay) update as well as the breakout of direct and indirect demand, no other source of data for such insights. **What do you dislike about Pathmatics by Sensor Tower?** Accuracy of the $'s is suspect at best. We don't rely on spend data however the impression data is good when used directionally. **Recommendations to others considering Pathmatics by Sensor Tower:** This is an unbelieveable resource to get market insight and impact your demand. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Understanding marketshare and advertiser activity. ### 24. One of the best marketing tools available **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2020 **What do you like best about Pathmatics by Sensor Tower?** Pathmatics is like a crystal ball of information into the advertising world. Allowing you to make actionable business decisions. **What do you dislike about Pathmatics by Sensor Tower?** It's too expensive, and it should allow other countries within the licence. **Recommendations to others considering Pathmatics by Sensor Tower:** If market analysis is what you are after, Pathmatics is a must-have! **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Putting client spends into perspective, which helps them understand and align their expectations. ### 25. I have used to make ppt for my advertisers, their spend vs. the return **Rating:** 5.0/5.0 stars **Reviewed by:** Kiran S. | Optimising Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2020 **What do you like best about Pathmatics by Sensor Tower?** How it’s getting up to date and how I get notifications about advertisers **What do you dislike about Pathmatics by Sensor Tower?** i don't if I ca trust the info 100%...... **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** I pitch using Pathmatics and it’s details and it really gives me a view on what ad specs I can explore more by comparing competitors and similar business types ### 26. Easy to use interface, reliable data. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Think Tanks | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2020 **What do you like best about Pathmatics by Sensor Tower?** The search functionality is simple to use and the export files are well-formatted. **What do you dislike about Pathmatics by Sensor Tower?** I wouldn't say there are any specific features I dislike. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Extracting data to help our case teams deliver value to clients. ### 27. Good directional insight **Rating:** 3.0/5.0 stars **Reviewed by:** Peter R. | Manager, Client Solutions, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Pathmatics by Sensor Tower?** Pathmatics provides actionable feedback on competitor activity across a number of platforms, over a variety of timeframes. **What do you dislike about Pathmatics by Sensor Tower?** Tracking is incomplete, so context is required to analyze trends appropriately. In addition, due to the incomplete tracking, based on differences in competitor channel mix, Pathmatics can tend to over- or under-state spend and impressions pretty significantly. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** High level trends that give an indication of marketplace activity and/or monitoring of competitor ad content and larger changes in strategic direction. ### 28. Pathmatics Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Pathmatics by Sensor Tower?** Details into what each company is buying direct v programmatic **What do you dislike about Pathmatics by Sensor Tower?** still feel like some of the data is off between direct and programmatic **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** going after more legitimate companies ### 29. One of the bets tools out there **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Pathmatics by Sensor Tower?** I love seeing competitor creatives and spend patterns **What do you dislike about Pathmatics by Sensor Tower?** The spends accuracy seem to be at least 50% off. We use this tool to help guide us as to what competitors are doing. **Recommendations to others considering Pathmatics by Sensor Tower:** Understand the spend baselines for your client and compare to what Pathmatics reports to understand indicative variance in spends. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** It helps us to understand competitor ad format buying strategies as well as understanding which creatives they are putting in to market. ### 30. amazing insights from a digital POV. **Rating:** 3.5/5.0 stars **Reviewed by:** Nikhil E. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Pathmatics by Sensor Tower?** Insights on competition and digital activities. **What do you dislike about Pathmatics by Sensor Tower?** The discrepancy between actual numbers. Lack of information on the methodology used to sample data. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Competitor analysis. ### 31. Pathmatics a great proxy for underspending competitive spend **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Pathmatics by Sensor Tower?** Love the visibility of seeing competitor ad frequency and share of sites leveraged by domains **What do you dislike about Pathmatics by Sensor Tower?** Estimated advertiser spend will sometimes be inflated to actual spend **Recommendations to others considering Pathmatics by Sensor Tower:** Pathmatics is a simple to use tool to identify competitor messaging, frequency of ads online, identifying sites where saturation can be taking place, and identifying new websites that may be relevant to your brand. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Problems solved include identifying competitor messaging during specific time periods and share of traffic/spend on particular websites. Benefits include tailoring our messaging to answer/combat the competition's messaging as well as understanding how much presence the competition has with similar sites we advertise our brand on. ### 32. Great tool to visualize and understand competitive media trends **Rating:** 4.0/5.0 stars **Reviewed by:** Austin S. | Supervisor, Integrated Planning, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Pathmatics by Sensor Tower?** The ability to download raw data to reformat and use in Excel and other tools **What do you dislike about Pathmatics by Sensor Tower?** Accuracy of data can be pretty far off from actual spend due to not including in-app inventory, paywalls, etc. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Being able to answer client questions about the trends within their verticals, and how their media plans stack up against them. Then determining if the gaps are weaknesses or strengths and why. ### 33. Easy to use and powerful **Rating:** 4.0/5.0 stars **Reviewed by:** Caroline K. | Senior Associate, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2019 **What do you like best about Pathmatics by Sensor Tower?** I like how user friendly the experience is and how I am able to see social media advertising. **What do you dislike about Pathmatics by Sensor Tower?** I would like to be able to add KPI’s to the readout that are automatically calculated. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** We are looking to match our efficiency to other advertisers in the space and this lets us see how our money is achieving better results than our competitors. ### 34. Pathmatics is great for media **Rating:** 4.0/5.0 stars **Reviewed by:** Elaine H. | Strategy Supervisor, Enterprise (> 1000 emp.) **Reviewed Date:** February 19, 2019 **What do you like best about Pathmatics by Sensor Tower?** I like that you can export data to excel and also view the creative. I like that you can also see all the different creative that is running. It was really awesome when social was added to the reporting as this is something our clients rely on heavily. The detailed list of website by spend and impressions is helpful for us as a media agency to determine where our competitors are and where we can go. **What do you dislike about Pathmatics by Sensor Tower?** Sometimes brands are grouped together in a way that makes it difficult to dissect the date. When I've reached out to the support team to have it broken out, they are not able to do it although larger brands do get broken. In the future, this is something that can be turned into a product benefit. **Recommendations to others considering Pathmatics by Sensor Tower:** It is a good product to use for accurate competitive digital reporting and competitive analysis. The support team is quick to respond. The reporting mechanisms are easy to use and the creative is updated frequently. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** I use Pathmatics for competitive analysis. It gives a more detailed overview of actual spend and impressions. The support people are very good at communicating with special requests. ### 35. I started using the tool a few months back and it has greatly helped with my sales pitches. **Rating:** 5.0/5.0 stars **Reviewed by:** Soumya P. | Ad operations, Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Pathmatics by Sensor Tower?** That I can see what my clients are advertising other than what's on my platform . **What do you dislike about Pathmatics by Sensor Tower?** I cannot see where they are advertising a particular creative when I click on it. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Helps me with pitching for new product campaigns when I already know they have creatives for it. ### 36. Reasonable View of Competitor and Categ. Display and Video **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Pathmatics by Sensor Tower?** Despite missing a majority of digital activity (Search & Social), Pathmatics is useful for understanding competitor activity and tactics. **What do you dislike about Pathmatics by Sensor Tower?** Pathmatics lacks Search & Social, at times it's figures don't align to internal data or is patchy. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Competitor Analysis and Creative Reviews ### 37. Pathmatics is used for quarterly presentations to compare what our client is doing vs. competitors **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2019 **What do you like best about Pathmatics by Sensor Tower?** You can search for a product, in my case a banking product, and see what all the other banks are using. **What do you dislike about Pathmatics by Sensor Tower?** The search results are extremely broad and it's sometimes hard to navigate the site. Also, some major competitors just don't show up at all in our searches. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** No problems enough to need a solve. ### 38. Very good and reliable **Rating:** 4.0/5.0 stars **Reviewed by:** Mo B. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2019 **What do you like best about Pathmatics by Sensor Tower?** Ability to sort between device type , 1 sense of asset , and digital vehicle . Internet site lists and buying methodology is great too. Plus, SOCIAL delivery and estimated spend- that is a big win. Visuals that we can directly export is great, all the options (raw data, visuals, etc.) are at our fingertip . The UI is very easy to navigate and any feedback is addressed as soon as possible. **What do you dislike about Pathmatics by Sensor Tower?** I don't like how you can't break out product spend within a brands total spend more easily. I have to look through the actual images of the advertisement to find what I am looking for and it would be Nice to have the ability to select a brand and then select the different merchandise they advertise as a secondary alternative . **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Ability to go deep on competitive buying strategy as well as our own buying process. We've used Pathmatics to understand our picture to unsafe website that we've blocked, etc. ### 39. Media Owner Verizon **Rating:** 3.5/5.0 stars **Reviewed by:** Joe W. | Senior Agency partner, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2019 **What do you like best about Pathmatics by Sensor Tower?** Able to split by advertiser, platform and network. Able to see thousands of past creative and ablity to download. **What do you dislike about Pathmatics by Sensor Tower?** Spend levels seem inaccurate. When checking the levels of some spends by network (eg Teads) the spend levels seem way too low. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Seeing who is spending and exactly what by publisher. Looking at competitor insights to see who spends on other platforms. ### 40. Great use! **Rating:** 5.0/5.0 stars **Reviewed by:** Rosswill L. | Supervisor, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2019 **What do you like best about Pathmatics by Sensor Tower?** Its such a great product. We are able to use this tool for our monthly competitive. Additionally, It helps our client analyze different trends within Digital and Social! **What do you dislike about Pathmatics by Sensor Tower?** Not all competitors for our current client have data. Would be helpful to be able to recommend competitors to Pathmatics.. **Recommendations to others considering Pathmatics by Sensor Tower:** I would definitely recommend this tool to any new users out there! **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Figuring out what monthly spend our competitors have. Data is available on a daily basis and customer service us very helpful! ### 41. Effective and Efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Rachel M. | Enterprise (> 1000 emp.) **Reviewed Date:** October 09, 2018 **What do you like best about Pathmatics by Sensor Tower?** When using Pathmatics, you can easily toggle between client spends and see the creative all in one place. It is a useful tool for New Business and Marketing Science alike. I think that you can market to New Business clients more than just day to day users, because it is one of the rare tools that has so much information all in one easy to use dashboard. **What do you dislike about Pathmatics by Sensor Tower?** I honestly do not dislike a thing about the tool. It is easy to use, easy to teach, and easy to review. It is organized in a clear and concise manner. I think that the cost is fair, but that is only because I do not have to pay for it out of pocket, and my company pays for it. **Recommendations to others considering Pathmatics by Sensor Tower:** Again, I would use the tool for more things than just looking up competitive spend. It is useful when pursuing new clients for a company because it easily shows online spend in a variety of ways. Additionally, it shows creative in the same place, which is hard to come by. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** I work on the New Business as well as day to day client servicing, and I think it is a great tool for New Business. You can easily see the spend of a client that is more accurate than any other tool in the industry. I think if you targeted New business teams to use the tool, you would get even more subscribers. ### 42. Easy and Quick Competitive Tool **Rating:** 4.5/5.0 stars **Reviewed by:** sydney l. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2018 **What do you like best about Pathmatics by Sensor Tower?** Pathmatics is a very quick tool to use. It easily allows you to view competitors ads, spend and sites purchased in order to quickly understand the digital landscape of competitors. There are several different tools available to compare spend among competitors. Additionally, you are easily able to download the charts the Pathmatics creates and drop them quickly in presentations. **What do you dislike about Pathmatics by Sensor Tower?** I wish that we were able to look at the spend of competitors based on region, because this would be helpful for some regionally focused clients. Additionally, I wish that there was a section where you could create your own customized downloadable reports, in order to pull a report that we can easily download in to excel to put it in our own view. I know that you are able to download excels, its just not as easy to customize the columns. **Recommendations to others considering Pathmatics by Sensor Tower:** Pathmatics is a great tool for tracking competitors digital activity in a simple and easy to view format. If you are looking for a tool to track the digital landscape, i recommend Pathmatics. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Pathmatics has easily allowed us to quickly check the competitive landscape in order to understand what is new. You are easily able to filter by date in order to quickly see the most recent new units competitors have released and also understand what new sites competitors are spending money against. This easily helps us understand if competitors have new partnerships we need to be aware of. ### 43. A simple overview of competitive spend with small details **Rating:** 4.5/5.0 stars **Reviewed by:** Jay K. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2018 **What do you like best about Pathmatics by Sensor Tower?** The ability to see top spenders of a property and also top properties that an advertiser invests into. I also like that we are able to see which devices the assets are for, and what percentage of their spend goes into which device, such as mobile, desktop display, and desktop video. **What do you dislike about Pathmatics by Sensor Tower?** Some video creatives are only downloadable in formats that aren't able to be exported into a Powerpoint deck. Also, there is no option to look at spend per creative asset on a monthly, daily, or weekly level, which makes it difficult for us to determine spikes in spend. This makes it difficult relay back to other insight teams to figure out why and where a campaign is performing the way it did, and the way it affects the competitive space/industry, and the way it affects sales and consumer. **Recommendations to others considering Pathmatics by Sensor Tower:** It's a good, informative tool for having an overview of many different competitors in many industries. You can also drill down to products, although some nuanced products that are not as popular are not yet available. Either that, or they have no digital advertising spend for that product. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Looking at competitive brands and how/where they are investing for Digital. It's also a very good look at their top creative assets. Also, because we can see how much of their share of voice goes into mobile vs. desktop, we can see the growing popularity of mobile spend, if there is a growing popularity in some months. We can also see potential white spaces where there are less competitors and opportunities for us to dominate a location on either devices where we will face less traffic and more competitive costs. ### 44. User friendly, instant download, best tool for competitive analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Su G. | Senior Analyst, Marketing Sciences, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2018 **What do you like best about Pathmatics by Sensor Tower?** The interface is very user friendly and reports are almost always downloaded instantly. It also added Social (and Native!) into the channel mix recently, which is great as our client invest pretty heavily in both channels. **What do you dislike about Pathmatics by Sensor Tower?** I like it that Social and Native are now available on Pathmatics, but it would be even better if more channels can be included - more specifically, offline channels if possible (e.g. TV, OOH, etc.). I also noticed that when you pull brands individually, you get more information than pulling multiple in "Advertiser Comparison". It would be great if we can get the same information at the same granularity when pulling multiple brands. Last time, I ended up pulling 7 brands individually - Hoping this can be fixed soon in the near future. **Recommendations to others considering Pathmatics by Sensor Tower:** easiest tool to get SOV data **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** We pull SOV data for our competitive analysis. It clearly lays out the media spend across digital, social and native channels. Benefits: This tool is very user friendly and downloads are almost always instant. It also allows for pulling multiple brands at the time, making it very easy to compare our client with its competitors. I like the feature of saving comparison so you can retrieve it later for further edits. The option to export results in Excel Infographic and PPT is also amazing. Its super easy to download creative screenshots - we get this request a lot and find this tool super helpful. ### 45. Great Tool to add to your Competitive Arsenal **Rating:** 4.0/5.0 stars **Reviewed by:** Mason P. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2018 **What do you like best about Pathmatics by Sensor Tower?** The ability to see exact partners that other advertisers are using is extremely helpful to understand how competitors are currently using advertising in the digital space. The export of into PowerPoint is also extremely helpful and downloads very quickly making it easy to add into your own presentations **What do you dislike about Pathmatics by Sensor Tower?** The numbers don't always seem to be the most accurate, more of a directional tool than an actual spend and advertising. It also seems that it struggles to pick up programmatic advertising spending, which over the past few years has become extremely vital to the industry as a whole. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** The tool helps us understand what other Advertisers are using in the digital space and how their creative differs from product to product. It has been helpful for all agencies because of this, for media digital spend is a great insight and from a creative perspective being able to see what taglines/CTAs can help inform what we do in our creative messaging. ### 46. Easy, Actionable Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Santia N. | Media Planning Supervisor, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2018 **What do you like best about Pathmatics by Sensor Tower?** I love how nice the UX is, basically anything you want to do is accessible! I also like how easy it is to dig deep into direct sites as well as the programmatic spend. The video creative feature is really helpful as you are able to quickly download and see pre-roll ads. It's also nice how far back it goes in terms of collectible data. The way you can click into the charts to gain additional information that's broken out easily is also great. **What do you dislike about Pathmatics by Sensor Tower?** I wish that it was easier to access social data and use it as easily as display. It's also hard to capture the infographics sometimes, as the screenshots are so large and detailed. It would be nice if it could export into a few slides easily. There isn't a lot to dislike about this program based on what's available out in the world. It's tough to capture the full landscape, but this is a great start. **Recommendations to others considering Pathmatics by Sensor Tower:** This is a great product and very sophisticated based on what else is available out here. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Competitive analysis, and creative reviewing. We also use it as a way to figure out digital strategies of new business and competitors of those brands. It's very nice to also see the device breakout for particular brands and the sub-brands as well. We're also able to see a more accurate representation of digital vs. using our traditional competitive analysis tools. ### 47. Love the data! **Rating:** 4.0/5.0 stars **Reviewed by:** Wendy S. | Digital Campaign Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2019 **What do you like best about Pathmatics by Sensor Tower?** I love being able to track competitors, as well as client data. The ad mocker section is also very helpful when clients want to see their ads on specific sites! **What do you dislike about Pathmatics by Sensor Tower?** I haven't personally found a downside to the platform. If there is a missing advertiser I want to follow, requesting is simple. **Recommendations to others considering Pathmatics by Sensor Tower:** Definitely a worthy investment **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** We have been able to better strategically plan new media for clients, based off of competitors. ### 48. Great Paid Media Competitive Intelligence Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2019 **What do you like best about Pathmatics by Sensor Tower?** Access to competitor data related to their paid media campaigns, placements, creative, flight strategies and so on **What do you dislike about Pathmatics by Sensor Tower?** The one thing I have spoken to Pathmatics about is API integration but for now they do have good reporting that can be customized and downloaded **Recommendations to others considering Pathmatics by Sensor Tower:** Get a Free Trial and test as part of your normal needs and processes **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** With the tool, we have visibility into competitor strategies which can inform our strategies ### 49. Great for competitive digital reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel L. | Media Strategist , Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2019 **What do you like best about Pathmatics by Sensor Tower?** Great system for accurate competitive digital reporting and competitive analysis. Customer service is nice and fast responding. A great tool for this business. **What do you dislike about Pathmatics by Sensor Tower?** Some of the tools are not really easy going. Not that is hard to understand it, but the only bad thing I can find in it. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** It is great for daily client servicing. You can use it in a daily basis for you work. ### 50. Excellent Digital Competitive Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2019 **What do you like best about Pathmatics by Sensor Tower?** I really like the detailed site spending and ease of use. The ability to parse direct vs programmatic spends allows us to analyze advertising trends for our clients' competitors as well as look at spending trends for prospective clients. in this sense it is a great tool for existing and new business. **What do you dislike about Pathmatics by Sensor Tower?** I would like to see high level site trends beyond advertising. For instance it would be nice to see site traffic levels for both publishers and advertisers. That would really make this a great one-stop-shop tool and allow Pathmatics to go head-to-head with the likes of Comscore. Additionally, I work in the sports media industry and right now there is no syndicated research platform for understanding live streaming sports viewership. We rely on manually collected, site server reports collected from each publisher (e.g. ESPN, FOXsports, OATH, etc) **Recommendations to others considering Pathmatics by Sensor Tower:** Pathmatics is an excellent tool for campaign planning and identifying competitive digital advertising trends. Additionally it is a great resource for new business. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** As stated above I am primarily using this for competitive analysis for client campaign planning. However we are also using this for new business prospecting so that we have an understanding of where they advertise. ## Pathmatics by Sensor Tower Discussions - [Am I able to see news for brands I'm following using Pathmatics?](https://www.g2.com/discussions/34134-am-i-able-to-see-news-for-brands-i-m-following-using-pathmatics) - 1 comment - [View Pathmatics by Sensor Tower pricing details and edition comparison](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-06-14+03%3A35%3A42+-0500&secure%5Bsession_id%5D=d96fb6e2-2129-4f0a-ae49-87e210cdb62c&secure%5Btoken%5D=83a11bb7b1ff324b0aaccba66fa89e380cadfc8f13b7b2bc023b668f87865b8e&format=llm_user) ## Pathmatics by Sensor Tower Features **Platform Basics** - Centralized Platform - Web Tracking **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - White Label **Platform Data** - Product Details - Channel Acquisition **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Platform Content ** - Battlecards **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance ## Top Pathmatics by Sensor Tower Alternatives - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,151 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,841 reviews) - [MediaRadar](https://www.g2.com/products/mediaradar/reviews) - 4.5/5.0 (132 reviews)