![Verified User in Human Resources](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Human Resources")
AH

Verified User in Human Resources

Mid-Market (51-1000 emp.)

11/19/2019

"PathFactory for Sales"

4.5/5

What do you like best about PathFactory?

PathFactory is a great way to centralize all marketing assets in a location where sales can easily access them, in their email! The insights that PathFactory can provide sales has helped to identify opportunities we may have never known about. Really valuable for our Sales Development and Account Executives! Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

The G-mail plug in has room for improvement, but given its rather new, I am quite impressed. Review collected by and hosted on G2.com.

What problems is PathFactory solving and how is that benefiting you?

With Pathfactory, we are able to measure the effectiveness of our content over time and be able to identify sales opportunities earlier than before. Review collected by and hosted on G2.com.

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Response from Lauren Triance-Haldane of PathFactory

[Editedit](https://www.g2.com/survey_responses/pathfactory-review-3700597/official_response/edit)

Thanks for this review, we're happy to hear Path Analytics has helped you uncover new opportunities.

As you may already know, the Gmail plug-in is currently in a Controlled Availability period, so work on it is ongoing. As with all of our customers, we welcome your specific feedback so you can continue to help us make it even better. If you have a few minutes, please reach out to your CSM with any ideas you have on how to improve this new feature.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

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4.4 out of 5 · Verified reviews from real users

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