![Heidemarie H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heidemarie H.")
HH

Heidemarie H.

Program Manager, Demand Generation

Enterprise (\> 1000 emp.)

11/18/2019

"Pathfactory enables us to create a cohesive content experience and measure success"

4.5/5

What do you like best about PathFactory?

I think the analytics are very comprehensive and insightful. We're also a fan of being able to build content tracks that allow users to binge on out content. Lastly, being able to recommend other content enables us to guide our audience along the buying journey. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

I think there are additional content metrics that would be helpful, or more specific filter criteria that would make pulling certain types of reports a little easier. I also believe more customization around the track look and feel would be a a great addition to the tool. Review collected by and hosted on G2.com.

Recommendations to others considering PathFactory:

I think there's definitely a certain amount of time and investment that goes into managing the tool in a strategic manners, so I'd make sure you have the resources to make the most out of the platform. Review collected by and hosted on G2.com.

What problems is PathFactory solving and how is that benefiting you?

We're using Pathfactory primarily for our demand campaigns so the goal is to drive people to our content tracks and collect leads. However, we also want to encourage readers to consume as much content as possible so being able to create tracks with multiple pieces of content is very useful. The tool also allows us to really measure the success of our content since it provides comprehensive performance metrics. Review collected by and hosted on G2.com.

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Response from Lauren Triance-Haldane of PathFactory

[Editedit](https://www.g2.com/survey_responses/pathfactory-review-3692055/official_response/edit)

Hello Heidemarie! Thanks so much for your feedback. As far as the content metrics go, we just recently updated Path Analytics with an embedded BI tool (Looker), to offer greater flexibility and filter criteria. It's live in the product and free for all clients. With this integration, we'll be able to iterate on our reports and dashboards faster, so we welcome any additional feedback you have.

We might be able to achieve additional customization via alternative methods or enhance the product to meet your needs. Please reach out to your CSM with any specific requests and we'll see what we can do!

Current UserValidated ReviewerIncentivizedSource: Seller invite

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