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Passform

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Passform is a digital wallet pass platform that lets businesses create, manage, and scale passes in Apple Wallet and Google Wallet, without building the infrastructure from scratch. Apple and Google Wallet are already installed on virtually every smartphone. Consumers use them daily. Most brands have not figured out how to turn that into a direct engagement channel. Passform fixes that. For technology platform and partners, Passform is the API and pass management engine behind the scenes. Ticketing platforms, loyalty programmes, and voucher services integrate Passform to deliver wallet passes to their own customers, without rebuilding their core product. Teams that want to move faster can use the no-code dashboard to build and manage fully custom pass programmes, including push notifications, geo-targeted messaging, and real-time updates, without a development dependency. For brands and marketing agencies, Passform is a direct consumer engagement channel built into the wallet. Run loyalty programmes, promotional campaigns, event activations, and gamified experiences that live on the customer's lock screen. Every scan, tap, and redemption generates individual-level first-party data that brands own outright. A direct relationship with the person buying the product, built from real-world interactions. Passform connects to existing CRMs, POS systems, loyalty platforms, ticketing infrastructure, and ecommerce tools. It adds a wallet-native layer that makes existing infrastructure more powerful, without replacing it. Key capabilities include: digital pass creation and management, real-time pass updates, push notifications to the lock screen, proximity-triggered and geo-targeted messaging, audience segmentation, campaign analytics, QR code and NFC support, and white-label options for enterprise deployments. The technology is already in your customer's pocket. Passform gives you a way to use it.

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