--- title: Passendo Reviews meta\_title: 'Passendo Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter reviews by the users' company size, role or industry to find out how Passendo works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 3 scale: '5' date\_modified: '2026-05-10' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Passendo Reviews & Product Details Passendo is the leading European platform commercialising newsletter inventory. Founded in 2016 by two digital advertising pioneers, our award-winning email ad server and SSP provides value for publishers and advertisers worldwide with over 4000 premium publishing house newsletter inventories across the world. Partnering with some of the world’s largest media publishers, we help them activate new incremental revenues in an existing and untapped media channel, reaching new audiences that unlock new opportunities. Our email ad server reduces manual work by up to 80 percent, helping clients improve and optimise their workflows, booking their own sold campaigns across their own inventory, while continuing to build trust and understanding towards their subscribers. Passendo works with in-email inventory - we make email relevant again for tomorrow’s ad formats. One of the key advantages with this is that the users opt-in to receive newsletters from a specific publisher or brand - they are expecting to hear from them - so are very loyal to them. Within this, you have the luxury of dedicated time, alongside serious editorial content, with none of the distractions you face with other channels. Our unique inventory, delivered in real time, results in higher click rates, higher conversion rates and higher time on site (TOS) in newsletters. * * * Seller [Passendo](https://www.g2.com/sellers/passendo) Discussions [Passendo Community](https://www.g2.com/products/passendo/discuss) Languages Supported English Overview by Anders Rantzau Rasmussen (Chief Commercial Officer & Founder at Passendo) Show More ## Top-Rated Alternatives [ ![AdSense](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdSense") AdSense 4.2/5(264) ](https://www.g2.com/products/adsense/reviews) [ ![Google Ad Manager](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Ad Manager") Google Ad Manager 4.2/5(236) ](https://www.g2.com/products/google-ad-manager/reviews) [ ![Quantcast Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Quantcast Platform") Quantcast Platform 4.2/5(192) ](https://www.g2.com/products/quantcast-platform/reviews) [ View All Alternatives ](https://www.g2.com/products/passendo/competitors/alternatives) ## Passendo hasn't been reviewed yet Used Passendo? Your experience helps thousands of software buyers make confident decisions. G2 reviews are authentic and verified. [ Here's how. ](#modal-5061b0bbea347854e4de) We strive to keep our reviews authentic. G2 reviews are an important part of the buying process, and we understand the value they provide to both our customers and buyers. To ensure the value is retained, it's important to make certain that reviews are authentic and trustworthy, which is why G2 requires verified methods to write a review and validates the reviewer's identity before approving. G2 validates the reviewers identity with our moderation process that prevents inauthentic reviews, and we strive to collect reviews in a responsible and ethical manner. [Read more](https://legal.g2.com/community-guidelines) ## Questions about Passendo? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Passendo ](https://www.g2.com/products/passendo/discussions/new) GU Guest User What is Passendo used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-passendo-used-for) [ View all Discussions ](https://www.g2.com/products/passendo/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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