# Best Partner Relationship Management (PRM) Software for Small Business

  *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)*

   Products classified in the overall Partner Relationship Management (PRM) category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Partner Relationship Management (PRM) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Partner Relationship Management (PRM) category.

In addition to qualifying for inclusion in the Partner Relationship Management (PRM) Software category, to qualify for inclusion in the Small Business Partner Relationship Management (PRM) Software category, a product must have at least 10 reviews left by a reviewer from a small business.




  ## How Many Partner Relationship Management (PRM) Software Products Does G2 Track?
**Total Products under this Category:** 59

  
## How Does G2 Rank Partner Relationship Management (PRM) Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 6,300+ Authentic Reviews
- 59+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Partner Relationship Management (PRM) Software Is Best for Your Use Case?

- **Best for Small Businesses:** [impact.com](https://www.g2.com/products/impact-com/reviews)
- **Best for Mid-Market:** [Salesforce Partner Cloud (formerly Salesforce PRM)](https://www.g2.com/products/salesforce-partner-cloud-formerly-salesforce-prm/reviews)
- **Best for Enterprise:** [Salesforce Partner Cloud (formerly Salesforce PRM)](https://www.g2.com/products/salesforce-partner-cloud-formerly-salesforce-prm/reviews)
- **Highest User Satisfaction:** [impact.com](https://www.g2.com/products/impact-com/reviews)
- **Best Free Software:** [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews)

  
---

**Sponsored**

### Kiflo

Kiflo: The All-in-One Partner Relationship Management Platform Manage more partners, onboard them at scale, and keep track of all partner-influenced revenue without touching a spreadsheet again. ✅ Track Every Lead and Share Deal Progress With Partners Partners submit leads and deals directly into Kiflo. You and your partners always have an accurate view of open leads, won deals, and earned payouts ✅ Set a Repeatable Process to Onboard New Partners Tailor the onboarding experience for different partner tiers. Partners follow your step-by-step process, and get reminders if they get stuck. ✅ Launch a Portal Partners Want To Come Back To Use your portal to empower partners by providing visibility into pipeline stages and a centralized hub for sharing content that helps them move deals to Closed Won. ✅ Customize & Automate Rewards for Partner Types and Tiers Create any type of commission structure and frequency. Show partners how much they’re earning and let them track payments after uploading their invoices. 👉 Book your demo and start your 14-day free trial!



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=56&secure%5Bdisplayable_resource_id%5D=56&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=56&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=124178&secure%5Bresource_id%5D=56&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpartner-relationship-management-prm&secure%5Btoken%5D=b090a16d4a1c6c51865acfa08b9a2cd1bb867b7a8b7979dae9ef230060fd6d92&secure%5Burl%5D=https%3A%2F%2Fkiflo.com%2Fdemo%3Futm_campaign%3Dproduct_information%26utm_content%3Dproducts-kiflo-prm-reviews%26utm_medium%3Daffiliates%26utm_source%3Dg2&secure%5Burl_type%5D=book_demo)

---

  ## What Are the Top-Rated Partner Relationship Management (PRM) Software Products in 2026?
### 1. [impact.com](https://www.g2.com/products/impact-com/reviews)
  Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and advocacy programs. Access 250K+ quality partners, automate manual tasks, and track true incremental value—all while our expert team handles the heavy lifting from migration to optimization.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 2,168
**How Do G2 Users Rate impact.com?**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Broad Workflows:** 7.6/10 (Category avg: 8.5/10)
- **Opportunity Management:** 8.0/10 (Category avg: 8.9/10)
- **Content Repository:** 7.8/10 (Category avg: 8.9/10)

**Who Is the Company Behind impact.com?**

- **Seller:** [Impact](https://www.g2.com/sellers/impact-d892873b-b1cd-447a-b4c8-a0f039e62cdb)
- **Company Website:** https://www.Impact.com
- **Year Founded:** 2008
- **HQ Location:** Santa Barbara, CA
- **Twitter:** @impactdotcom (7,729 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/impact-partech/ (3,466 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 63% Small-Business, 17% Mid-Market


#### What Are impact.com's Pros and Cons?

**Pros:**

- Ease of Use (688 reviews)
- Features (405 reviews)
- User Interface (371 reviews)
- Affiliate Marketing (345 reviews)
- Helpful (327 reviews)

**Cons:**

- Not Intuitive (224 reviews)
- Learning Curve (208 reviews)
- Complexity (191 reviews)
- Poor Usability (187 reviews)
- Technical Issues (166 reviews)

### 2. [PartnerStack](https://www.g2.com/products/partnerstack/reviews)
  PartnerStack is the leading partner ecosystem platform, designed to accelerate growth for B2B software companies. From affiliates and influencers to agencies and publishers, PartnerStack empowers you to build and scale revenue-generating partner programs. Recruit the right partners, onboard them seamlessly, reward their performance, and gain insights to optimize results—all through a single, powerful platform. Automate your partner journey and drive sustainable growth with PartnerStack.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 895
**How Do G2 Users Rate PartnerStack?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Broad Workflows:** 8.3/10 (Category avg: 8.5/10)
- **Opportunity Management:** 8.5/10 (Category avg: 8.9/10)
- **Content Repository:** 8.4/10 (Category avg: 8.9/10)

**Who Is the Company Behind PartnerStack?**

- **Seller:** [AppDirect](https://www.g2.com/sellers/appdirect)
- **Company Website:** https://www.appdirect.com
- **Year Founded:** 2009
- **HQ Location:** San Francisco, CA
- **Twitter:** @AppDirect (2,347 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/appdirect/ (1,118 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Founder, CEO
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 82% Small-Business, 13% Mid-Market


#### What Are PartnerStack's Pros and Cons?

**Pros:**

- Ease of Use (144 reviews)
- Partner Management (84 reviews)
- Affiliate Marketing (73 reviews)
- Payouts (67 reviews)
- Partnerships Management (66 reviews)

**Cons:**

- Payment Issues (38 reviews)
- Partnership Challenges (19 reviews)
- Poor Reporting (19 reviews)
- Partnership Management (18 reviews)
- Slow Approval Process (17 reviews)

### 3. [Salesforce Partner Cloud (formerly Salesforce PRM)](https://www.g2.com/products/salesforce-partner-cloud-formerly-salesforce-prm/reviews)
  Grow revenue with a personalized partner experience, built using the #1 AI CRM. Win with outcomes-based onboarding and branded marketing assets. Guide faster partner selling with generative and predictive AI insights. Simplify partner management with automated fund requests and discounting. Ensure ongoing success, no matter the industry, with partner relationship management software that extends the power of Salesforce across your partner ecosystem.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 262
**How Do G2 Users Rate Salesforce Partner Cloud (formerly Salesforce PRM)?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Broad Workflows:** 8.2/10 (Category avg: 8.5/10)
- **Opportunity Management:** 8.4/10 (Category avg: 8.9/10)
- **Content Repository:** 8.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind Salesforce Partner Cloud (formerly Salesforce PRM)?**

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** https://www.salesforce.com/
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce (581,426 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (88,363 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Executive
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 44% Mid-Market, 30% Enterprise


#### What Are Salesforce Partner Cloud (formerly Salesforce PRM)'s Pros and Cons?

**Pros:**

- Partner Management (72 reviews)
- Ease of Use (33 reviews)
- Collaboration Efficiency (23 reviews)
- Business Growth (20 reviews)
- Centralized Data Management (20 reviews)

**Cons:**

- Complex Setup (26 reviews)
- Learning Curve (25 reviews)
- Expensive (15 reviews)
- Difficult Setup (8 reviews)
- Lack of Customization (8 reviews)

### 4. [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews)
  ZINFI Empowers partnerships that thrive. We provide organizations with infinite pathways to scale their Partner Ecosystem and drive profitable growth. We do this by enabling our customers to accelerate connections, collaboration, and commerce between them and their partners, opening a world of visibility, predictability, and control. This promise is delivered through the ZINFI Unified Partner Management Platform, comprised of a suite of highly configurable, intuitive Cloud Apps with a focus on Partner Relationship Management (PRM) and ZINFI’s TCMA capabilities in Partner Marketing Management (PMM).


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 664
**How Do G2 Users Rate ZINFI Unified Partner Management (UPM)?**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Broad Workflows:** 9.3/10 (Category avg: 8.5/10)
- **Opportunity Management:** 9.4/10 (Category avg: 8.9/10)
- **Content Repository:** 9.3/10 (Category avg: 8.9/10)

**Who Is the Company Behind ZINFI Unified Partner Management (UPM)?**

- **Seller:** [ZINFI Technologies, Inc.](https://www.g2.com/sellers/zinfi-technologies-inc)
- **Company Website:** https://www.zinfi.com
- **Year Founded:** 2007
- **HQ Location:** Pleasanton, CA
- **Twitter:** @ZINFITech (1,153 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/156454/ (226 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Director, CEO
  - **Top Industries:** Information Technology and Services, Computer & Network Security
  - **Company Size:** 48% Small-Business, 38% Mid-Market


#### What Are ZINFI Unified Partner Management (UPM)'s Pros and Cons?

**Pros:**

- Ease of Use (67 reviews)
- Navigation Ease (35 reviews)
- Partner Management (34 reviews)
- Access Ease (26 reviews)
- Features (24 reviews)

**Cons:**

- Slow Performance (14 reviews)
- Learning Curve (11 reviews)
- Slow Loading (11 reviews)
- Learning Difficulty (8 reviews)
- Navigation Issues (8 reviews)

### 5. [Introw](https://www.g2.com/products/introw/reviews)
  Introw is a next-generation Partner Relationship Management (PRM) platform designed to assist B2B companies in launching partner portals seamlessly integrated with their existing Customer Relationship Management (CRM) systems, such as HubSpot and Salesforce. This innovative solution emphasizes speed, ease of use, and automation, allowing organizations to enhance partner engagement without the need for lengthy implementation processes. Targeted primarily at B2B companies looking to optimize their partner management strategies, Introw serves a diverse audience that includes sales teams, marketing professionals, and partner managers. The platform is particularly beneficial for organizations that rely heavily on partnerships to drive growth and revenue. By providing a centralized hub for partner interactions, Introw enables businesses to streamline their partner engagement efforts and improve collaboration across teams. Introw's key features are designed to enhance the partner experience and drive efficiency. One of its standout capabilities is the CRM-integrated lead and deal sharing flows, which utilize AI-driven channel conflict resolution to ensure that partners can access the right information at the right time. This feature not only simplifies the sharing of leads and deals but also minimizes potential conflicts that can arise in partner relationships. Additionally, the platform offers content enablement and tracking, allowing organizations to provide partners with the necessary resources while monitoring their engagement with those materials. The inclusion of an AI-powered support agent further enhances the user experience by providing partners with immediate assistance, ensuring that they have the support they need to succeed. The AI-enabled learning management system (LMS) is another valuable feature, offering training and educational resources tailored to partners' needs. Furthermore, Introw facilitates off-portal engagement through smart nudges delivered via email and Slack, meeting partners where they already work and promoting higher adoption rates. Introw also integrates with other tools such as Slack, Crossbeam, and PowerBI, enhancing its functionality and allowing users to leverage existing workflows. By maintaining a seamless connection to core CRM data, Introw simplifies partner management while ensuring that organizations can make informed decisions based on real-time insights. This comprehensive approach to partner relationship management positions Introw as a valuable solution for B2B companies aiming to foster strong partnerships and drive mutual success.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 79
**How Do G2 Users Rate Introw?**

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10)
- **Broad Workflows:** 8.4/10 (Category avg: 8.5/10)
- **Opportunity Management:** 9.5/10 (Category avg: 8.9/10)
- **Content Repository:** 9.3/10 (Category avg: 8.9/10)

**Who Is the Company Behind Introw?**

- **Seller:** [Introw](https://www.g2.com/sellers/introw)
- **Company Website:** https://www.introw.io/
- **Year Founded:** 2023
- **HQ Location:** Ghent, BE
- **LinkedIn® Page:** https://www.linkedin.com/company/introw/ (18 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 57% Mid-Market, 41% Small-Business


#### What Are Introw's Pros and Cons?

**Pros:**

- Ease of Use (24 reviews)
- Partner Management (20 reviews)
- Customer Support (18 reviews)
- Easy Setup (17 reviews)
- Partnerships Management (15 reviews)

**Cons:**

- Improvements Needed (4 reviews)
- Missing Features (4 reviews)
- CRM Integration Issues (2 reviews)
- Limited Customization (2 reviews)
- Partnership Challenges (2 reviews)

### 6. [Unifyr](https://www.g2.com/products/unifyr-unifyr/reviews)
  Unifyr One is a Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) solution designed to give channel managers everything they need to build and scale a partner channel program. Unifyr (originally Zift Solutions, est. 2006) is dedicated to building products that serve the needs of all participants in the channel, including suppliers, partners, and agencies. Unifyr One integrates with all the platforms you already use. It's easy to onboard, train, and maintain channel partnerships. Build your portal, content library, deal registration workflows, market development fund initiatives, and more. Leverage the power of modern AI to assist you in accelerating your channel program. Learn more about why Unifyr One is the leader in PRM here.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 490
**How Do G2 Users Rate Unifyr?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Broad Workflows:** 8.0/10 (Category avg: 8.5/10)
- **Opportunity Management:** 8.0/10 (Category avg: 8.9/10)
- **Content Repository:** 8.6/10 (Category avg: 8.9/10)

**Who Is the Company Behind Unifyr?**

- **Seller:** [Unifyr](https://www.g2.com/sellers/unifyr)
- **Company Website:** https://www.unifyr.com/
- **Year Founded:** 2006
- **HQ Location:** Cary, NC
- **Twitter:** @zift (1,453 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/292425/ (158 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager, CEO
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 43% Small-Business, 35% Mid-Market


#### What Are Unifyr's Pros and Cons?

**Pros:**

- Ease of Use (20 reviews)
- Features (12 reviews)
- Customer Support (11 reviews)
- Integrations (9 reviews)
- Helpful (7 reviews)

**Cons:**

- Feature Limitations (9 reviews)
- Limited Customization (7 reviews)
- Difficult Setup (5 reviews)
- Slow Implementation (5 reviews)
- Complex Setup (4 reviews)

### 7. [Impartner PRM](https://www.g2.com/products/impartner-prm/reviews)
  Impartner is a leading provider of award-winning partner relationship management (PRM) and through-channel marketing automation (TCMA) solutions available within a single AI-native revenue orchestration platform. With a mission to empower businesses in managing, optimizing, and expanding their channel partner networks, Impartner offers a robust suite of tools to streamline partner engagement and drive measurable growth. From resellers and distributors to MSPs, systems integrators, ISVs, OEMs, and affiliate partners, Impartner’s platform supports a diverse range of partner models, allowing organizations to efficiently oversee partner interactions, automate demand generation, and maximize revenue potential across all partnership types. By simplifying complex channel processes and enabling deeper partner collaboration, Impartner enables organizations to streamline their partner ecosystem and enhance overall business performance. Impartner’s solutions are designed to scale alongside your business, providing essential tools and flexibility for organizations at any stage of channel maturity. Whether you are just starting to build a partner network or scaling an established program, Impartner’s PRM platform accommodates small, mid-sized, and large enterprises, enhancing each phase of the partner journey with powerful automation, engagement tools, and customized support. Key features of Impartner include its HyperscalerGTM product that connects the deal registration process to hyperscaler marketplace transactions. Drastically reduce the manual effort and common roadblocks of enabling partners to sell through their vendor's marketplace listings via private offers. Impartner also widens market presence with its through channel marketing automation (TCMA) capabilities which allow businesses to create and execute marketing campaigns through their partners. This functionality allows companies to provide partners with the necessary tools and resources to effectively promote products and services, leading to increased partner engagement and sales. Additionally, Impartner’s analytics and reporting tools offer valuable insights into partner performance, enabling organizations to make data-driven decisions that enhance their partner strategies. The benefits of using Impartner extend beyond improved partner management. According to a Total Economic Impact™ study conducted by Forrester Consulting, companies utilizing Impartner have reported significant financial gains, including a 296% return on investment and a 50% increase in partner-sourced deals within three years. Above all, companies have experienced a net value of $2.4 million and a payback period of less than six months, highlighting the platform's efficiency and effectiveness in driving revenue growth. By reducing the cost per lead by 75%, Impartner also helps businesses optimize their marketing expenditures, making it a valuable asset for any partner program. Overall, Impartner stands out in the PRM category by providing a comprehensive solution that not only enhances partner relationships but also drives substantial financial benefits. Its scalable platform, combined with robust marketing automation and insightful analytics, positions it as a key tool for businesses looking to leverage their partner networks for sustained growth and profitability.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 548
**How Do G2 Users Rate Impartner PRM?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Broad Workflows:** 8.1/10 (Category avg: 8.5/10)
- **Opportunity Management:** 8.1/10 (Category avg: 8.9/10)
- **Content Repository:** 8.5/10 (Category avg: 8.9/10)

**Who Is the Company Behind Impartner PRM?**

- **Seller:** [Impartner Software](https://www.g2.com/sellers/impartner-software)
- **Company Website:** https://www.impartner.com
- **Year Founded:** 1997
- **HQ Location:** Salt Lake City, UT
- **Twitter:** @ImpartnerPRM (9,021 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/impartnersoftware (177 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Channel Marketing Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 55% Mid-Market, 33% Enterprise


#### What Are Impartner PRM's Pros and Cons?

**Pros:**

- Partner Management (47 reviews)
- Ease of Use (44 reviews)
- Customer Support (38 reviews)
- Customer Experience (32 reviews)
- Features (28 reviews)

**Cons:**

- Feature Limitations (21 reviews)
- Limited Customization (19 reviews)
- Improvements Needed (10 reviews)
- Not Intuitive (10 reviews)
- Poor UI (10 reviews)

### 8. [Kiflo](https://www.g2.com/products/kiflo/reviews)
  Kiflo: The All-in-One Partner Relationship Management Platform Manage more partners, onboard them at scale, and keep track of all partner-influenced revenue without touching a spreadsheet again. ✅ Track Every Lead and Share Deal Progress With Partners Partners submit leads and deals directly into Kiflo. You and your partners always have an accurate view of open leads, won deals, and earned payouts ✅ Set a Repeatable Process to Onboard New Partners Tailor the onboarding experience for different partner tiers. Partners follow your step-by-step process, and get reminders if they get stuck. ✅ Launch a Portal Partners Want To Come Back To Use your portal to empower partners by providing visibility into pipeline stages and a centralized hub for sharing content that helps them move deals to Closed Won. ✅ Customize & Automate Rewards for Partner Types and Tiers Create any type of commission structure and frequency. Show partners how much they’re earning and let them track payments after uploading their invoices. 👉 Book your demo and start your 14-day free trial!


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 116
**How Do G2 Users Rate Kiflo?**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Broad Workflows:** 8.3/10 (Category avg: 8.5/10)
- **Opportunity Management:** 9.0/10 (Category avg: 8.9/10)
- **Content Repository:** 8.8/10 (Category avg: 8.9/10)

**Who Is the Company Behind Kiflo?**

- **Seller:** [Kiflo](https://www.g2.com/sellers/kiflo)
- **Company Website:** https://www.kiflo.com
- **Year Founded:** 2018
- **HQ Location:** Paris
- **Twitter:** @Kiflo (1 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/35561863/ (11 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Head of Partnerships
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 64% Small-Business, 36% Mid-Market


#### What Are Kiflo's Pros and Cons?

**Pros:**

- Ease of Use (13 reviews)
- Customer Support (11 reviews)
- Partner Management (10 reviews)
- Intuitive (8 reviews)
- Features (7 reviews)

**Cons:**

- Improvements Needed (4 reviews)
- Integration Issues (3 reviews)
- CRM Integration Issues (2 reviews)
- Account Duplication (1 reviews)
- Complexity Issues (1 reviews)

### 9. [Channeltivity](https://www.g2.com/products/channeltivity/reviews)
  Channeltivity is the leading Partner Relationship Management (PRM) software platform built for tech companies. Channeltivity is easy to use, fast to set up and empowers you and your partners with the tools to accelerate growth. 40,000+ channel professionals rely on Channeltivity because it delivers the robust tools required to make it easy to do business with your channel and drive sales through partner-enablement and enriched relationship building. The Channeltivity all-in-one solution delivers: - A highly customizable partner portal experience without the need for services or IT support. - Channel Deal Registration - Salesforce.com and HubSpot Connectivity - MDF Co-op Fund Management - Channel Lead Management - Referral and Commission Management - Channel Management Portal - Partner Training and Certification - Channel Partner Recruitment - Joint Business Strategy Planning - Resource Library - Social Media Connectivity - Channeltivity is GDPR ready "I've implemented Channeltivity at multiple companies. It's easy to use, implements quickly, seamlessly connects to Salesforce, and my partners love it. It's a critical tool in my channel growth strategy" Lauren Robinette, Ericsson


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 56
**How Do G2 Users Rate Channeltivity?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Broad Workflows:** 8.0/10 (Category avg: 8.5/10)
- **Opportunity Management:** 8.4/10 (Category avg: 8.9/10)
- **Content Repository:** 9.4/10 (Category avg: 8.9/10)

**Who Is the Company Behind Channeltivity?**

- **Seller:** [Channeltivity](https://www.g2.com/sellers/channeltivity)
- **Company Website:** https://www.channeltivity.com/
- **Year Founded:** 2007
- **HQ Location:** Charlotte, NC
- **Twitter:** @channeltivity (340 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/352139/ (14 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 63% Mid-Market, 20% Small-Business


#### What Are Channeltivity's Pros and Cons?

**Pros:**

- Partner Management (6 reviews)
- Customer Support (5 reviews)
- Ease of Use (4 reviews)
- Centralized Data Management (3 reviews)
- Tracking (3 reviews)

**Cons:**

- Dashboard Issues (2 reviews)
- Lack of Customization (2 reviews)
- Limited Customization (2 reviews)
- Partnership Management (2 reviews)
- Learning Curve (1 reviews)

### 10. [Mindmatrix PRM](https://www.g2.com/products/mindmatrix-prm/reviews)
  Mindmatrix is an AI-native Partner Operating System designed to unify Partner Relationship Management (PRM), Through-Channel Marketing Automation (TCMA), Marketplaces and Locators, Ecosystem Orchestration, and Channel Sales Enablement into a cohesive, high-performance platform. This innovative solution addresses the complexities of managing partnerships by providing a comprehensive framework that streamlines processes and enhances collaboration among partners. Recognized as the 2026 AI Pioneer for Unified PRM and Partner Marketing (TCMA) at PartnerTechX, Mindmatrix leverages a single code base to eliminate the inefficiencies associated with fragmented legacy systems. Targeting enterprises and mid-market organizations, Mindmatrix caters to businesses that rely on indirect sales channels and partnerships for growth. The platform is particularly beneficial for companies looking to enhance their partner engagement strategies, improve marketing execution, and drive revenue through effective channel management. With its robust features, Mindmatrix supports a variety of use cases, including automated onboarding, deal registration, co-selling initiatives, and Marketing Development Fund (MDF) management. By consolidating these functions into a single platform, organizations can achieve greater operational efficiency and stronger partner relationships. A key feature of the Mindmatrix platform is its unified "single pane of glass" interface, which provides users with a comprehensive view of the entire partner lifecycle. This integration ensures data continuity and eliminates the need for manual syncing, thanks to native bi-directional integrations with popular CRM systems like Salesforce, HubSpot, Microsoft Dynamics, and others. By streamlining data management, Mindmatrix allows organizations to focus on strategic initiatives rather than administrative tasks, ultimately enhancing productivity and partner satisfaction. The standout element of Mindmatrix is its BridgeAI™ architecture, which serves as an intelligence layer that powers hyper-personalized partner journeys. This innovative feature enables automated profiling and "next-best-action" workflows, resulting in significant improvements in marketing execution - ranging from 40% to 70% - and accelerating partner activation by 30% to 60%. By transforming traditional indirect channels into dynamic revenue engines, Mindmatrix empowers organizations to unlock the full potential of their partnerships, driving predictable and scalable growth across diverse markets.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 108
**How Do G2 Users Rate Mindmatrix PRM?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Broad Workflows:** 8.2/10 (Category avg: 8.5/10)
- **Opportunity Management:** 9.0/10 (Category avg: 8.9/10)
- **Content Repository:** 9.2/10 (Category avg: 8.9/10)

**Who Is the Company Behind Mindmatrix PRM?**

- **Seller:** [Mindmatrix](https://www.g2.com/sellers/mindmatrix)
- **Company Website:** https://www.mindmatrix.net
- **Year Founded:** 1998
- **HQ Location:** Pittsburgh, Pennsylvania
- **Twitter:** @MindMatrix (1,205 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/132355/ (187 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** President
  - **Top Industries:** Information Technology and Services, Computer & Network Security
  - **Company Size:** 62% Small-Business, 28% Mid-Market


#### What Are Mindmatrix PRM's Pros and Cons?

**Pros:**

- Ease of Use (13 reviews)
- Customer Support (9 reviews)
- Helpful (7 reviews)
- Customer Success (5 reviews)
- Easy Integrations (5 reviews)

**Cons:**

- Poor UI (3 reviews)
- Poor Usability (3 reviews)
- Slow Performance (3 reviews)
- UX Improvement (3 reviews)
- Difficult Navigation (2 reviews)

### 11. [Magentrix PRM](https://www.g2.com/products/magentrix-prm/reviews)
  Magentrix is the only enterprise PRM that's a PaaS, has 100% no-code setup (no PS required to get you up and running), has a data & schema mirroring CRM integration with Salesforce & Dynamics, and is continuously Salesforce AppExchange's top-rated partner management software provider. ✨ True Enterprise Fit (Unlike Other PRMs except SFEC) ✨ Magentrix is the leading PRM for mature partner programs – built for those who need scalability – in the form of customizability (IDE), data & schema mirroring CRM integration, and platform (PaaS) extensibility. CRM Integration: The mirroring integration for Salesforce and Microsoft Dynamics reflects both CRM data and schema. This eliminates sync errors, data silos, and maintenance caused by field-mapped integrations. We integrate with HubSpot too but no mirroring. Extensibility & Scale: As a PaaS, Magentrix offers a developer IDE for building custom modules, workflows, and integrations – something no other PRM offers outside of SFEC. Integration Capabilities: Beyond its OOTB integrations, Magentrix offers 3 ways to connect with other systems: ⚙️ PaaS Extensibility via the IDE: Enables deep integration with ERPs, BI platforms, and other enterprise applications ⚙️ 98% API Coverage: Allows virtually any external system to integrate with Magentrix. ⚙️ iPaaS Support: Seamless integration through Make or Zapier. 🟣 STREAMLINE & AUTOMATE PARTNER ONBOARDING: Simplify the partner onboarding process by providing a centralized platform to manage partner information, contracts, and documentation. Provide a smooth and efficient onboarding experience. 🟣 COMPREHENSIVE TOOLS FOR PARTNER TRAINING: Magentrix lets you create tailored training & certification programs with courses, quizzes and more. 🟣 PARTNER ENABLEMENT: Equip partners with the necessary tools, resources, and support to effectively sell and promote your products or services. 👉 Enable partners to access sales collateral, product information, pricing details, and deal registration, empowering them to drive sales success. 🟣 PARTNER MARKETING: Use co-marketing capabilities to collaborate with partners on joint marketing initiatives. 👉 Share marketing materials, campaigns, and leads, and enable partners to effectively market your offerings and drive demand. 🟣 PARTNER COLLABORATION: Magentrix makes collaborating with partners simpler and easier to achieve. It provides a centralized communication channel for sharing updates, insights, and sales opportunities. 👉 Conveniently-placed, collaborative features such as in-object social feeds, and social groups facilitate discussions and teamwork and helps keep everyone up-to-date (without having to browse through several other materials scattered in various places to piece together the latest communications) 🟣 IMPROVE PARTNER SALES: Streamline the partner sales process, enabling partners to access real-time sales data, track opportunities, and manage leads. 👉 This promotes transparency, accountability, and a more efficient sales pipeline. 🟣 MEASURE PARTNER PERFORMANCE: Magentrix provides comprehensive analytics and reporting capabilities, allowing you to track partner performance, measure key metrics, and gain insights into partner sales and partner marketing activities. 👉 This data-driven approach enables informed decision-making and the ability to optimize partner strategies. 🟣 IMPROVE PARTNER ENGAGEMENT: Magentrix has many features that can facilitate and encourage partner engagement. From its collaboration features, to its intuitive UX, to its multitude of personalization features, to its AI-powered capabilities enabling partners to register leads without logging in, to its rewards and gamification capabilities, we're on a mission to make sure your partners engage with you more than they did prior to Magentrix. 🟣 PERSONALIZE THE PARTNER EXPERIENCE (PX): Magentrix has a long list of features and capabilities that are all meant to help with giving your partners a personalized experience. In a world where it's increasingly hard to stand-out, a personalized experience is KEY to getting your partners attention – and keeping it. KEY FEATURES: - Deal Management (including Deal registration, Deal Inbox, Pipeline management, Lead distribution. BONUS: partners can register leads with AI without logging in) - Partner Self-Registration - Marketing Development Funds (MDF) - Business Planning - Co-branding - Marketing & Referral Links - Rewards & Redemption. Gamification badges and leaderboards. - Marketplace (add-on) - Partner Locator (add-on) - Automation (for email alerts, messages, group inclusion and other common tasks) - Social Groups (for posts & feeds, mentions, comments, follows and alerts) - Training (LMS) - Document Management - Articles (create a knowledge base, blogs, press releases, news, etc.) - Wikis - FAQs - Playbooks - Pop-up Alerts (pop-up messages to drive user engagement) - Events (let users register for webinars, tradeshows, etc.) - Analytics - Dashboards to display your analytics and reports - Storefronts (ecommerce stores to sell your product to users) - Lead Conversion - Role-Based Sharing - User Segmentation (for segmenting users to access only the resources they need) - Custom Hubs (for setting up alternate, customized versions of your portal, for specific groups of users) - Team Access Management (to invite new users and track permissions to the portal for old or current users) - Help Documentation - Theme Builder: Fully brandable and configurable (no code approach) - Other Features: E-Signature | Multi-Lingual | Multi-Currency | Single Sign-On | Advanced Security | Payment API | REST API | Developer Console CRM INTEGRATIONS: - Salesforce - HubSpot - Microsoft Dynamics Other integrations: Check out our integrations page on our website https://www.magentrix.com/integrations?ref=G2 \*\*\*UNRIVALED SALESFORCE INTEGRATION IN ANY PRM - Saving you countless hours of extra admin / partner operations work\*\*\* One of the most powerful feats of Magentrix is our Salesforce integration. It's included out-of-the-box, is fully configurable and uses existing account/opportunity structure. No duplication of records and we dynamically adjust API calls. We're the only PRM that can truly keep your CRM as the system of record (the others say they can, but their integration architecture says otherwise). \*\*\*IMPLEMENTATION TIME\*\*\* Most of our customers are up and running in days/weeks. Magentrix can be deployed within 5 hours for out-of-the-box capabilities. Clarification on Magentrix's one month implementation as mentioned by G2 on our G2 profile: this represents full enterprise PRM implementation, and most importantly, this 1 month relies on how fast the customer acts, figures out their requirements and responds to us. It's not as much a reflection on our product or our team's speed. \*\*\*SECURITY\*\*\* ISO27001 SOC 2 Type 2 Visit our security page for more info https://www.magentrix.com/security \*\*\*WE CARE ABOUT YOUR NEEDS - ALWAYS\*\*\* Where we really stand out from the crowd is our highly dedicated customer success team. We don't charge you extra for support like other PRMs (e.g. Impartner). Or visit our website at https://www.magentrix.com/prm?ref=G2


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 124
**How Do G2 Users Rate Magentrix PRM?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Broad Workflows:** 8.2/10 (Category avg: 8.5/10)
- **Opportunity Management:** 8.9/10 (Category avg: 8.9/10)
- **Content Repository:** 8.9/10 (Category avg: 8.9/10)

**Who Is the Company Behind Magentrix PRM?**

- **Seller:** [Magentrix Corporation](https://www.g2.com/sellers/magentrix-corporation)
- **Company Website:** https://www.magentrix.com
- **Year Founded:** 2012
- **HQ Location:** Thornhill, Ontario
- **Twitter:** @magentrix (953 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2505633/ (37 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 74% Mid-Market, 20% Small-Business


#### What Are Magentrix PRM's Pros and Cons?

**Pros:**

- Ease of Use (8 reviews)
- Partner Management (8 reviews)
- Customer Support (7 reviews)
- Features (6 reviews)
- Flexibility (5 reviews)

**Cons:**

- Learning Curve (3 reviews)
- Navigation Issues (3 reviews)
- Poor Reporting (2 reviews)
- Dashboard Issues (1 reviews)
- Limited Functionality (1 reviews)

### 12. [Channelscaler](https://www.g2.com/products/channelscaler/reviews)
  Channelscaler is a comprehensive partner relationship management (PRM) solution designed to assist organizations in optimizing their partner programs and enhancing partner experiences. Formed from the merger of two prominent vendors in the partner technology sector, Allbound and Channel Mechanics, Channelscaler combines their strengths to provide a robust platform that addresses the multifaceted needs of channel leaders. The target audience for Channelscaler includes businesses that rely on partner networks to drive revenue and growth. This platform is particularly beneficial for organizations looking to streamline the execution of complex partner programs while maintaining exceptional partner experiences. By offering a seamless blend of automation and user-friendly interfaces, Channelscaler caters to companies of various sizes across multiple industries, ensuring that they can effectively manage their partner relationships and maximize channel revenue. Key features of Channelscaler include advanced automation capabilities, which simplify the management of partner programs, and a focus on delivering an outstanding customer experience. The platform allows users to engage partners effortlessly, reducing friction in interactions and enhancing overall satisfaction. Additionally, the integration of AI-powered technology enables organizations to gain insights and analytics that inform strategic decisions, ultimately leading to improved program performance and partner engagement. Channelscaler stands out in the PRM category by providing a unique combination of customer commitment and deep domain expertise. This approach, referred to as "channel expert-ease," empowers organizations to win partner mindshare and achieve measurable results. The platform's flexibility allows businesses to scale their partner programs with confidence, ensuring that they can adapt to changing market conditions and evolving partner needs. With Channelscaler, organizations can grow faster and deliver partner programs that resonate with their ecosystem, making it an essential tool for any company looking to enhance its channel strategy.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 445
**How Do G2 Users Rate Channelscaler?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Broad Workflows:** 7.9/10 (Category avg: 8.5/10)
- **Opportunity Management:** 8.2/10 (Category avg: 8.9/10)
- **Content Repository:** 8.5/10 (Category avg: 8.9/10)

**Who Is the Company Behind Channelscaler?**

- **Seller:** [Channelscaler](https://www.g2.com/sellers/channelscaler)
- **Company Website:** https://channelscaler.com/
- **Year Founded:** 2011
- **HQ Location:** Galway, Ireland
- **LinkedIn® Page:** https://www.linkedin.com/company/3796710 (125 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Channel Sales Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 62% Mid-Market, 19% Small-Business


#### What Are Channelscaler's Pros and Cons?

**Pros:**

- Ease of Use (11 reviews)
- Helpful (11 reviews)
- Customer Support (10 reviews)
- Partner Management (9 reviews)
- Centralized Data Management (4 reviews)

**Cons:**

- Poor Reporting (4 reviews)
- Poor UI (3 reviews)
- Time-Consuming (3 reviews)
- Complexity Issues (2 reviews)
- Lack of Customization (2 reviews)

### 13. [Kademi](https://www.g2.com/products/kademi/reviews)
  Kademi’s Partner Relationship Management (PRM) Software helps companies globally turn transactional B2B relationships into long term high performing partnerships. With over 10 years industry experience, our expert technology team has developed the world’s most comprehensive PRM, providing our customers with a highly modular capability so they can tailor partner programs to their business needs today, then adapt and scale into the future. Key platform capabilities include: - Develop, customize, and fully brand a secure portal to your needs. - Incentivize partners to refer leads for commission, helping scale sales. - Gain insight into reseller sales through deal registration workflows. - Help partners better understand and sell your product through incentivized online training. - Enable partners with resources they can download, co brand, and customize. - Drive sales growth using tactical incentives, sales targets, and leaderboards. - Support partners with marketing development funds, helping them reach more buyers. - Keep partners up to date through communications tools including email, SMS, and portal alerts. - Use smart automation to onboard and manage every aspect of a partner relationship, creating scale and efficiency within your organization. - Manage, track, and segment every aspect of your partner data for targeted experiences. - Seamlessly integrate data between Kademi and your favorite CRM using hosted bidirectional synchronization. To meet customers' security concerns in a rapidly changing world, Kademi also maintains its Soc 2 Type 2 certification, putting security at the heart of everything we do, and ensuring our customers' data is kept safe.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 24
**How Do G2 Users Rate Kademi?**

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10)
- **Broad Workflows:** 9.6/10 (Category avg: 8.5/10)
- **Opportunity Management:** 9.7/10 (Category avg: 8.9/10)
- **Content Repository:** 9.4/10 (Category avg: 8.9/10)

**Who Is the Company Behind Kademi?**

- **Seller:** [Kademi](https://www.g2.com/sellers/kademi)
- **Year Founded:** 2012
- **HQ Location:** New Zealand
- **Twitter:** @KademiHQ (72 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/kademihq/ (18 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 58% Small-Business, 38% Mid-Market



    ## What Is Partner Relationship Management (PRM) Software?
  [Partnerships Management](https://www.g2.com/categories/partnerships-management)
  ## What Software Categories Are Similar to Partner Relationship Management (PRM) Software?
    - [Partner Ecosystem Platforms Software](https://www.g2.com/categories/partner-ecosystem-platforms)
    - [Channel Incentives Management (CIM) Software](https://www.g2.com/categories/channel-incentives-management-cim)

  
---

## How Do You Choose the Right Partner Relationship Management (PRM) Software?

### What You Should Know About Partner Management Software

### What is Partner Management Software?

No company is an island, just as no individual person is an island. Business relationships are instrumental to the success of all companies involved. This is especially true for today’s software developers, who engage with clients to resell their solutions and assist with ongoing support. This synergy is made increasingly possible with technology platforms that help facilitate, monitor, and renew relationships with channel partners. Partner relationship management software, also known as PRM software, assists with the various tasks that come along with having a reseller network.

Due to the particular use cases for this breed of software, your organization might not have the demand for these solutions without a significant focus on channel partners and partner enablement. If you are a vendor who has established some channel partnerships or plan to in the future, PRM software offers various apps and tools that are specifically designed to assist in this arena. Not only do these solutions help streamline associated workflows, but they can help maximize the return on these channels and put your product in front of any number of new users.

Key Benefits of Partner Management Software

- Organize channel partners in a secure directory
- Track partner agreements and assist with onboarding and renewals
- Monitor deals, marketing, and overall performance related to each partner
- Provide tools for assisting partners in customer support

### Why Use Partner Management Software?

Selling your product or service using an internal sales staff remains a win for your brand. With certified partner sales, though, you can multiply the potential users of your technology with each new channel partner. Channel sales have made a difference for thousands of companies both big and small. The applications in this category enable your brand to find and collaborate with these invaluable business partners. Empowering your sales team with PRM software can impact your company in every aspect, from revenue to reputation.

In addition to catalyzing your future partner relationships, PRM software assists with the complete oversight of these new sales channels as they develop. As your sales increase through these partner relationships, so will the responsibilities of monitoring your growing portfolio of customers. PRM solutions facilitate a steady flow of communication with service partners so you have a finger on the pulse of your customer experience and can respond accordingly to issues and feedback. They also allow you to guide your distributed account managers and sales reps through the proper way to market and support your offerings. With the enablement features and integrations included with these solutions, you can assemble and maintain a world-class group of channel partners and reach more customers than ever before.

### Who Uses Partner Management Software?

The handling of channel partnerships is a challenging task for an organization. These partnerships demand a high level of communication and collaboration to help resellers with everything from marketing to product deployment. In the early stages, a sales rep may be assigned to onboard and support channel partners and collect data and analytics on their performance. Once this sales network is established, though, a company may assign these responsibilities to one of the following specialists.

**Partner manager —** A partner manager, or partner account manager, is an individual who specializes in channel partnerships. Depending on the size of an organization and its partner network, there may be one or more partner managers—or in some cases, none at all. By establishing a focused point person for managing these relationships and using the appropriate tools, companies can ensure that partnerships are accounted for through the agreement lifecycle. These individuals assist with partner marketing strategies and maximizing partner revenue by assessing channel partners’ performance and offering timely guidance whenever necessary. They may also be tasked with scouting new partners and closing partnership deals when the time calls for it.

Other common terms for these employees are strategic partner manager, strategic partnership manager, strategic alliance manager, partner services manager, and head of partnerships. Different companies may assign a different label to this position or curate an entire team with a unique organizational structure based on the company’s specific needs and strategies in the area.

**Sales manager —** In lieu of a proper position built solely around partnerships, a sales lead may be given the reins to manage these relationships and oversee the partner experience. In this situation, the corresponding sales team leader or sales manager would benefit from using PRM technology. In addition to their other [sales software](https://www.g2.com/categories/sales), these individuals can use these apps to help juggle the responsibilities of channel management and ensure satisfaction among any new customers discovered by this network.

In some cases, sales leaders who take on partnerships can assign subtasks to other sales reps, such as drafting important documents or analyzing data that is generated through channel sales. They may also assign salespeople to certain clients to add a personal touch to licensing relationships. Each new revenue stream that is brought about by these sales may be factored into overall sales goals, so any effort toward enablement of channel partners serves to benefit the entire department.

### Partner Management Software Features

PRM software makes channel sales enablement possible with features designed for both technology companies and their partners. The following are some specific features you may encounter as you research the software products in this category.

**Lead management —** Successful partner sales begin with a quality list of leads, gathered from the disparate networks of each new partner and the original company themselves. Lead management helps with sorting these leads and scheduling the marketing automation and personalized marketing campaigns that will translate to eventual sales. Using the features in certain products, users can monitor the status of leads, score leads, and assign leads to partners based on their potential interest and value they can bring.

**Recruiting and onboarding —** There are tens of thousands of potential channel partners. PRM software assists with finding the most valuable partners for your particular needs and establishing a line of communication. Once a software developer and channel partner agree to do business, these platforms can assist with the onboarding process, from finalizing contract details to product education and support. Though external communication channels are likely to be established at some point, PRM software should provide some tools that enable these initial conversations and help establish the terms of an agreement.

**Activity tracking —** Monitoring partner activities is an essential aspect of partner management, from the customers they are signing and supporting, to the marketing tactics they are applying. The more analytics that users can gather, the better they can understand these diverse channels and identify areas for improvement. Based on the revenue that different partners are generating or their reputation among customers, administrators may choose to segment these partners within the platform and adjust their workflows as necessary. Activity tracking can provide to-the-minute analytics across the spectrum of partner activities so partner managers have a firm grasp on the health of these channels and can predict upcoming service or product demands.

**Partner portal —** A secure partner portal offered by some products in this category provides partners with the data and product updates required to best sell and support a company’s products. These portals might include detailed dashboards and custom content or pages built around their specific sales and certifications. Partner-facing features can also include tools for automation of renewals and a knowledge base for the products or services they are licensed to resell. They can also include communication tools that connect to the salesperson or partner manager in charge of an agreement, as well as support or product staff that can help with troubleshooting or customer requests as they arise.

Other Features of Partner Management Software: [Recognized Escalation Capabilities](https://www.g2.com/categories/partner-management/f/recognized-escalation)

### Software and Services Related to Partner Management Software

The following are additional B2B categories that are closely related to PRM software.

[**Contract management software**](https://www.g2.com/categories/contract-management) **—** Contract management software provides businesses with a secure platform to store, share, and update service level agreements and other contracts. These may include work agreements with contractors or subscription contracts with vendors. For direct deals related to your products or services, as opposed to those executed through channel partners, proper oversight of the corresponding documents is of the utmost importance. Contract management tools often offer seamless integration with PRM software and [CRM software](https://www.g2.com/categories/crm) to ensure accurate, up-to-date relationship data that is readily accessible by the sales team, business partners, and other relevant parties within an organization.

[**Value-added resellers (VARs)**](https://www.g2.com/categories/value-added-resellers-vars) **—** Value-added resellers is the industry term given to those agencies that take on relicensing agreements for B2B software. Through these agreements, software developers can create lasting sales opportunities with regions or networks of customers they would not have otherwise discovered. When a VAR becomes a certified partner, they will learn the ins and outs of a chosen product line so they can effectively market and sell the tools to new customers. As new sales are uncovered, deals can be custom-tailored based on the capabilities of the original vendor. This may include premium features or professional services packages that add value for the end user.

VARs range from large-scale firms with a deep portfolio of software resale licenses, and perhaps other services, to niche firms with certain specialty areas. If you decide to pursue channel partners for your offerings, you may seek out a local boutique agency, a larger firm with many specializations, or some combination of VARs based on your company’s distribution goals and budget.