---
title: Parade Reviews
meta_title: 'Parade Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Parade works for a business like yours.
aggregate_rating:
  rating_value: 4.1
  review_count: 4
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Distribution
  url: https://www.g2.com/categories/distribution
---


# Parade Reviews
**Vendor:** Parade  
**Category:** [Freight Management Software](https://www.g2.com/categories/freight-management)  
**Average Rating:** 4.1/5.0  
**Total Reviews:** 4
## About Parade
Parade is a freight capacity management platform that helps freight brokers find, manage, retain, and expand their carrier capacity. Using Parade's AI-powered platform, brokerages can develop dedicated digital capacity and book more loads. Parade integrates with every part of the freight technology stack, including the TMS, to source capacity, match freight, and manage relationships. Brokerages using Parade reutilize carriers, streamline workflows, price competitively, and automate load-booking.



## Parade Pros & Cons
**What users dislike:**

- Users experience **feature issues** after a disruptive update, making freight coverage and carrier management cumbersome. (1 reviews)
- Users find the **missing features** in Parade frustrating, especially after a disruptive update complicates freight coverage and carrier selection. (1 reviews)

## Parade Reviews
  ### 1. Routing Guide automation lapse | New update has made sourcing very difficult

**Rating:** 2.5/5.0 stars

**Reviewed by:** Trevor H. | Account Manager / Customer Representative, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 12, 2024

**What do you like best about Parade?**

The data pull from my TMS into tangible routing guides that I can offer freight to based on lane preferences and capacity availability is very helpful. Being able to send out Book Now rates directly to my network has proved advantageous daily.

**What do you dislike about Parade?**

** A recent update has cause a huge disruption to how we cover freigth and find in network carriers. After several discussions with the IT team, they have determined that they cannot deactivate the update and this feature has become very difficult to use this tool to cover freight. We are hoping that they can change this back, or add an additional feature to bring back the original method of sourcing in network options. Just took a while to learn all of the functionality of the program. Having to remember every carrier we have blocked in our system and transfer that information into Parade can be tedious. Wish EDI would copy blocked carrier information and keep them off my carrier feed within Parade.

**What problems is Parade solving and how is that benefiting you?**

It used to be compiling lists of carriers based on lane preferences helps us daily to cover freight. Building profiles for carriers is easy and once set up, the automation of having preferred lanes sent out to proper carrier options. Due to recent updates, this has been extremely difficult to do and doesn't pull the same information and has removed the ease of that functionality.



- [View Parade pricing details and edition comparison](https://www.g2.com/products/parade-2022-11-11/reviews?filters%5Bnps_score%5D%5B%5D=3&section=pricing&secure%5Bexpires_at%5D=2026-08-14+14%3A01%3A28+-0500&secure%5Bsession_id%5D=336f2d0e-6d92-4af2-bfe8-54caa0399f61&secure%5Btoken%5D=1b03d834d9beb4290a54d2359f3299bbb6d31fc5a44f85a9bba7a359936c6976&format=llm_user)

## Parade Features
**Carrier Management**
- Carrier Information
- Evaluation
- Performance

**Freight Modes**
- Definitions
- Pricing
- Selection
- Route Optimization

**Customer Management**
- Customer Portal
- Quotes
- Documents

**Additional Functionality**
- Local Forwarders
- Reporting & Statistics
- EDI
- Shipping Labels
- Rate Management
- Document Management
- Invoice Management
- Activity Dashboard
- Waybills
- LTL/Shared Truckload
- For Freight Operations
- Generative AI
- Delivery Tracking
- Inventory Management
- API
- Shipping Management
- Accounting
- International Forwarders
- Warehouse Management
- Shipment Tracking
- 3PL Management
- Dispatch Management
- Transportation Management
- Fleet Management
- Third-Party Integrations
- AI Copilot
- Real-Time Notifications
- Truckload Management
- Scheduling
- Customer Management
- Import/Export Management
- Quotes/Estimates
- Order Management

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