Papirfly Reviews & Product Details

Papirfly is a SaaS suite that empowers global brands to create and manage content on-brand, at scale. Designed for enterprises with complex teams, markets, and approval structures, the platform combines Digital Asset Management and Templated Content Creation to streamline the entire content lifecycle — from organizing assets to producing localized, compliant materials in minutes. By centralizing every brand asset in a single, secure source of truth, Papirfly removes the guesswork that slows teams down. Assets are easy to find, aligned to brand guidance, and available to the right users through configurable access controls. Locked, intelligent templates eliminate off-brand content at its source, enabling marketers, brand managers, and frontline employees to create high-quality outputs without relying on design expertise or external agencies. A core differentiator is how Papirfly showcases brands. Instead of a traditional DAM interface, teams interact through a customizable brand portal that elevates the identity behind every asset. This helps users understand not only what to use, but why — increasing adoption and reinforcing brand consistency across regions, agencies, and partners. Papirfly integrates seamlessly with existing MarTech and PIM systems, supporting scalable operations without disrupting established workflows. Whether teams begin with asset organization, content creation, or brand education, the suite adapts as needs evolve. Serving more than 1,500 global brands — including PepsiCo, BMW, and Mondelēz — and over one million users worldwide, Papirfly strengthens brand consistency, accelerates content delivery, and removes creative bottlenecks that slow enterprise growth. In short, Papirfly is the enterprise solution for creating, managing, and delivering on-brand content — consistently, collaboratively, and at scale.

Product Website

Seller

Papirfly

Discussions

Papirfly Community

Languages Supported

German, English, Finnish, French, Hungarian, Norwegian, Spanish, Swedish

Product Description

Papirfly is a DAM and Content Creation suite, empowering teams with brand guidelines, design templates, and campaign management tools – scaling on-brand content in every market. No design skills needed.

Overview by

Craig Malpass

Value at a Glance

Averages based on real user reviews.

Time to Implement

4 months

View More Pricing Information

Papirfly Integrations

(88)

Verified by Papirfly

Adobe Commerce (formerly Magento Commerce)

Adobe Creative Cloud

Adobe Experience Manager

Akamai Content Delivery Solutions (CDN)

Dynamics 365 Commerce

MaPS System (MDM-PIM-DAM)

OneTrust Consent & Preferences

Optimizely Commerce Connect

Salesforce Commerce for B2C

Salesforce CRM Connector

Papirfly Media

Papirfly Demo - Provide flexible Digital Asset Management access for every user

Centralise and categorise assets, with innovative transcoding and version control capabilities.

Using one master brand template, set parameters for users to create their own assets within minutes.

Papirfly Demo - Simplify campaign execution for teams everywhere

Build workflows and dashboard layouts based on user needs to see all global and local campaigns

Digital Management made easy

Vodafone - Empowered by Papirfly

Templated Content Creation that scales for any channel.

Our brand management platform empowers teams to unleash their brand - just as we take pride in creating more time and resource for people to shine for their brand, by doing more with less effort.

Official Downloads

(5)

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G2 reviews are authentic and verified.

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Autumn H.

Creative & Web Specialist

Mid-Market (51-1000 emp.)

1/28/2025

"Papirfly Keeps Our Most Important Files At Our Fingertips"

5/5

What do you like best about Papirfly?

Papirfly's customizable asset management system has given us the flexibility to organize our internal assets in a way that makes sense for our team. I can now find an image for a campaign quickly, instead of asking 5 colleagues if they can find it on their local PC! Papirfly has a great support team as well; they made sure we had the training and references we needed to get going quiclky and our ongoing questions are answered quickly. Review collected by and hosted on G2.com.

What do you dislike about Papirfly?

I would like to be able to control visibility of asset categories based on use role. Review collected by and hosted on G2.com.

Response from Esther Ahaiwe of Papirfly

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Thank you so much for sharing your experience! It’s amazing to hear how Papirfly has made finding assets easier and saved you from the endless search through local PCs - we know how frustrating that can be. We’re also happy our support team has been there for you along the way. Appreciate your feedback on asset category visibility - we’ll pass it on to our team. Thanks for being part of the Papirfly community 😊

See how Papirfly improved

Verified User in Automotive

Mid-Market (51-1000 emp.)

11/17/2025

"Outstanding Customer Support Experience"

4.5/5

What do you like best about Papirfly?

Great customer support for inquiries. I was able to access assets easily and upload new ones. Review collected by and hosted on G2.com.

What do you dislike about Papirfly?

N/A. Great all around user experience on my end. Review collected by and hosted on G2.com.

Henry C.

Webbansvarig kommunikatör/Dataskyddssamordnare

Small-Business (50 or fewer emp.)

1/25/2023

"Excellent platform"

5/5

What do you like best about Papirfly?

Papirfly is a platform that is easy to work with, and yet powerful and satisfies all our needs. Great value for money. Review collected by and hosted on G2.com.

What do you dislike about Papirfly?

I don't dislike anything in particular with the platform. Review collected by and hosted on G2.com.

Response from Frank Tommy Brotke of Papirfly

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Thank you so much for the feedback. User experience and user-friendliness have been a core focus from day 1 and glad to hear we live up to your expectations.

- Frank Tommy from Papirfly

Verified User in Automotive

Enterprise (> 1000 emp.)

9/17/2025

"My experience with Papirfly was excellent."

4.5/5

What do you like best about Papirfly?

The Papirfly team is ager to assist and respond in a timely fashion, which is essential in this fast-paced industry. Review collected by and hosted on G2.com.

What do you dislike about Papirfly?

Once we create a support ticket, the email chain can be hard to follow. Review collected by and hosted on G2.com.

Response from Frank Tommy Brotke of Papirfly

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Thank you for that feedback, so glad here this brings a lot of value. I will make sure to share that with our Customer Support & Services team.

Best regards,

Frank Tommy Brotke

tina L.

Assistant Marketing Director

Mid-Market (51-1000 emp.)

11/18/2025

"Exceptional Support with Fast, Thorough Responses"

5/5

What do you like best about Papirfly?

Their responses are prompt, and they always provide thorough answers to my questions. Review collected by and hosted on G2.com.

What do you dislike about Papirfly?

I wish we could get them on the phone sometimes. Review collected by and hosted on G2.com.

Verified User in Food & Beverages

Enterprise (> 1000 emp.)

7/15/2025

"A great tool for large global teams who want tight controls of their brand"

3.5/5

What do you like best about Papirfly?

Helped our global, de-centralized team maintain brand consistency across key markets including markets where budget was minimal and markets that needed to adapt content for local languages and photos. Also helped us build and maintain a robust DAM. Tool is incredibly easy to use for end users and is frequently used within organization. Review collected by and hosted on G2.com.

What do you dislike about Papirfly?

Cost of Papirfly goes up annually and there's no roadmap for previous customers to smoothly integrate to the new Stencil tool. Review collected by and hosted on G2.com.

Verified User in Automotive

Small-Business (50 or fewer emp.)

10/22/2025

"Excellent CRM Integration and Data Management"

5/5

What do you like best about Papirfly?

Seems to integrate to CRM system ok. Logs, messaging and data handling are also good. Review collected by and hosted on G2.com.

What do you dislike about Papirfly?

I'm not a customer but it would be beneficial to have eSignature doc management and standard pricing. Vendor partners claim that pricing varies. It would also be beneficial if there was a way to pilot (free) to evaluate. Review collected by and hosted on G2.com.

Response from Frank Tommy Brotke of Papirfly

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Thank you for your feedback and 5-star review. Highly appreciated. Building strong and more integrations to support our customer's MarTech stack so assets can flow seamlessly between systems is key for us.

Naman C.

Marketing Business Analyst

Marketing and Advertising

Small-Business (50 or fewer emp.)

10/15/2025

"Great for Centralizing Marketing Operations and Analytics"

5/5

What do you like best about Papirfly?

It centralizes marketing operations, content creation, distribution, and analytics in one place.

Also provides fine customer support for any query. Review collected by and hosted on G2.com.

What do you dislike about Papirfly?

Storing and distribution of brand assets is not easy. Review collected by and hosted on G2.com.

Response from Frank Tommy Brotke of Papirfly

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Thank you Naman for your 5-star review. Highly appreciated :)

Sandra L.

Brand Guardian & Retail Senior Executive

Mid-Market (51-1000 emp.)

8/23/2023

"Opinion"

4/5

What do you like best about Papirfly?

The easy communication with Cristina, the help she offers and How intuitive it is Review collected by and hosted on G2.com.

What do you dislike about Papirfly?

Some issues take time to fix. Sometimes some improvement idea, by programming it cannot be Review collected by and hosted on G2.com.

Response from Esther Ahaiwe of Papirfly

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Hi Sandra, thank you for your review! We appreciate you sharing how intuitive the Papirfly platform is and your interaction with our Support team.

Your opinion is greatly valued and we are thankful that you took the time to share your thoughts.

Gaurav A.

Small-Business (50 or fewer emp.)

11/28/2023

"Integral Solutions"

5/5

What do you like best about Papirfly?

Content creation, distribution and data analytics is very helpful. Review collected by and hosted on G2.com.

What do you dislike about Papirfly?

Sometime requires technical knowledge to access range of features. Review collected by and hosted on G2.com.

Response from Beccy Furness of Papirfly

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Hi Gaurav, thank you for your review! We appreciate you sharing your valuable time and it is so great to hear that your Papirfly platform enables you to execute your campaigns on social media effectively.

We understand that we can further improve our customer support and will take this feedback back to the team. Your opinion is greatly valued and we are thankful that you took the time to share your thoughts. - Beccy from Papirfly