Sefunmi O.
SO
Sefunmi O.
Small-Business (50 or fewer emp.)
"Straightforward Form Builder with Robust Integrations"
4.5/5
What do you like best about Paperform?

I like that Paperform is a very straightforward tool. Initially, I thought it was just for surveys, but we found additional use cases. I like the integrations with the tools we use, like our CRM and email marketing tools. It's easy to export stuff and collect data, and it’s one of the simplest form builder tools out there. You can start collecting value from day one. There's a lot of automation you can do naturally, and that really stands out to me. Review collected by and hosted on G2.com.

What do you dislike about Paperform?

I think the dashboard can be cleaner. When you have hundreds of forms, that process can be cleaner, although the UI has started getting better. Review collected by and hosted on G2.com.

Response from Dean McPherson of Paperform

Thank you for being with us all these years, Sefunmi! We’re so happy that Paperform has continued to add value to your business, and that the native integrations are making your operations smoother!

We also appreciate your feedback on the dashboard. It’s great to hear you’ve noticed the improvements over time; we’re continually rolling out updates to make things even better. Thanks for being part of the Paperform community!

David W.
DW
David W.
CEO
Small-Business (50 or fewer emp.)
"Paperform: our preference after using Typeform, Surveymonkey"
5/5
What do you like best about Paperform?

Paperform is simple to use but has all of the features we need with good form logic, Stripe integration, flexible post-submission messaging, etc. We switched from Typeform because the Typeform system was less reliable (we had a week's outage with Typeform years ago during a critical period) and it loads much faster. Customer service is always fast and helpful. Review collected by and hosted on G2.com.

What do you dislike about Paperform?

Our only complaints are trivial, e.g. it would be nice to be able to have a folder / subfolder structure to organize our forms rather than just one level of folders. But we have no real substantive complaints. Review collected by and hosted on G2.com.

Response from Dean McPherson of Paperform

Cheers, David! Thanks for the review. So glad to hear Paperform has been a reliable and fast solution for your sales processes and client surveys.

I also appreciate your feedback on folder organisation. It’s an existing feature request, so I’ve added an upvote to it on your behalf. This helps our product team prioritise what to build next.

Thanks again for choosing Paperform and for being part of the community!

José Vitor L.
JL
José Vitor L.
Partner
Small-Business (50 or fewer emp.)
"Powerful, Flexible, and Surprisingly Intuitive"
5/5
What do you like best about Paperform?

The balance between simplicity and power. The editor feels natural, like writing a document, but behind the scenes it supports advanced conditional logic, dynamic flows, and deep integrations. It lets me build sophisticated automation front-ends without complexity. Review collected by and hosted on G2.com.

What do you dislike about Paperform?

At times, when building very complex logic structures, it requires careful organization to keep everything clean. Review collected by and hosted on G2.com.

Response from Dean McPherson of Paperform

Thanks, José! Love that you feel that balance of simplicity and power, and that it's making an impact on your onboarding!

I appreciate your note about managing complex logic, too. It's true that as forms branch and grow, keeping things organized becomes key. Our support team is always happy to lend a hand when you need.

Thanks for sharing and being a part of the community.

Patrick M.
PM
Patrick M.
"Super Easy Setup with Powerful Customization"
4.5/5
What do you like best about Paperform?

I use Paperform for affiliate applications, and it plays a crucial role in assessing potential affiliates to determine if they are a good fit for my program. I love the flexibility it offers in customizing the questions and information I can collect, which surpasses the capabilities of my existing affiliate system. The platform's simplicity and power are comparable to Google Forms in ease of use and Notion in terms of capability, making it exceedingly intuitive while delivering robust functionality. What stands out the most is how easy it was to set up, which I see as its greatest strength. Review collected by and hosted on G2.com.

What do you dislike about Paperform?

I don't like the signup onboarding process. It involves answering lots of questions, which I find understandable, as you need to collect information. However, having to go through 4-5 windows, each with a single question, becomes a bit annoying. Review collected by and hosted on G2.com.

Response from Dean McPherson of Paperform

Thanks for your thoughtful review, Patrick. Love to hear that Paperform has become such a valuable part of your affiliate application process.

I appreciate your feedback about the onboarding flow. We’re always working to strike the right balance there, and your input helps us refine that process.

Thanks again for sharing your experience — we’re so glad to have you using Paperform!

Jason E.
JE
Jason E.
Film Editor
Small-Business (50 or fewer emp.)
"Rock-Solid Platform with Best-in-Class Support"
5/5
What do you like best about Paperform?

Paperform strikes the perfect balance between power and simplicity. The interface is intuitive, flexible, and beautifully designed, but it’s also incredibly robust under the hood. I’ve used many form builders over the years and consistently come back to Paperform because it just works. Their support team is exceptional- fast, thoughtful, and genuinely helpful. It feels like the product is built by people who care. Review collected by and hosted on G2.com.

What do you dislike about Paperform?

Very little. Like any powerful platform, there can be a small learning curve when building more advanced workflows, but the documentation and support team make that easy to overcome. Overall, it’s one of the most stable and reliable tools in this category. Review collected by and hosted on G2.com.

Response from Dean McPherson of Paperform

Thanks for the review, Jason! I'm so glad to hear that Paperform's flexibility and robust capabilities continue to draw you back year over year. Your kind words about the product and our support team mean a lot to us.

Thanks for being part of the Paperform community!

Marla Leigh C.
MC
Marla Leigh C.
Psychotherapist
Small-Business (50 or fewer emp.)
"First Tier Humans, Intuitive Tech"
5/5
What do you like best about Paperform?

I can’t say enough good things about Paperform—not only is their platform intuitive, elegant, and deeply customizable (perfect for anyone wanting to create a complex quiz, form, or survey without tech headaches), but their customer support is truly next-level.

Recently, I reached out for help with a scoring issue on a custom personality quiz and was immediately connected with an expert support team—one after the other, I had a stream of tech help, each person picking up where the last left off. Instead of endless bot loops, insightful and efficient humans jumped right in, did the calculations for me, clarified every step, and made sure I actually understood the logic. They even brought good humor! The whole process took less than an hour, and they made it feel easy—and dare I say, fun. I’ve never experienced such responsive, human-centered support from a SaaS company.

If you need a flexible online form builder with stellar support, Paperform is it. I only wish they were around to solve my other problems. Review collected by and hosted on G2.com.

What do you dislike about Paperform?

Well, the bot I was originally using to help me with the scoring calculations (GPT 4.1) didn't seem to understand how to communicate with the platform. This isn’t really a Paperform problem, but it did slow me down at first until I reached out for human support (who were amazing). Review collected by and hosted on G2.com.

Response from RJ van Beek of Paperform

Wow! Thank you so much for sharing this. We’re smiling ear to ear reading your review. It means the world to know that Paperform helped you create something meaningful for your website and that our team made the experience feel easy (and even fun!).

We believe tech should feel human at every step, so hearing that you felt supported, understood, and never stuck in bot loops is exactly the kind of feedback that keeps us going. We’ll make sure your kind words reach the Customer Success team.

We love what you’re building with Paperform, and we’re so grateful you chose us to be part of it. Thanks again for trusting us (and for wishing we could solve more of life’s problems—we’ll take that as the highest compliment!).

Tiina W.
TW
Tiina W.
Founder
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Effortless Form Creation with Powerful Integrations"
5/5
What do you like best about Paperform?

I find Paperform incredibly valuable for my work in lead generation, client requirements collection, support, and agreements. I love how simple it is to create forms and its excellent integration capabilities with platforms like MailerLite, WordPress, and Zapier. The simplicity of use stands out, making the creation of forms straightforward while ensuring they are visually appealing and professional-looking. I particularly appreciate the ease with which I can embed these forms, streamlining my workflow and enhancing efficiency. The initial setup is a breeze, which has greatly reduced the time and effort typically required, making it accessible and user-friendly. The overall smooth experience with Paperform, from setup to integration, has impressed me, and everything works seamlessly, which is reflected in my high likelihood of recommending it to others, rating it a solid 10 out of 10. Review collected by and hosted on G2.com.

What do you dislike about Paperform?

Nothing Review collected by and hosted on G2.com.

Response from Dean McPherson of Paperform

Thanks, Tiina! Your words are music to my ears. Our mission at Paperform is to bring people back from work to life, so we’re thrilled to hear it’s made your workflows for lead generation and client requirements collection that little bit easier.

Thanks for being part of the Paperform community!

Verified User in Computer Software
UC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
"Super Intuitive Forms with an Awesome Support Team!"
5/5
What do you like best about Paperform?

We've (workplace) been using Paperform for years, its super intuitive but the reason we love it is the awesome support team! Specifically Gabbi who I spoke with today for example: they were quick, professional and helpful! Review collected by and hosted on G2.com.

What do you dislike about Paperform?

None at this time, at a push maybe the character limits. Review collected by and hosted on G2.com.

Response from Dean McPherson of Paperform

Thanks so much for the kind words. We’re really glad your team has had such a positive experience over the years!

And cheers for shouting out Gabbi 😊 We share these reviews with the whole team, and we love celebrating our amazing support crew this way.

We appreciate the note on character limits as well and would love to hear more if you're open to it. Feel free to reach out via support@paperform.co

or live chat so we can better understand how to improve.

Thanks again!

CA
Chris A.
Freelance Designer
Small-Business (50 or fewer emp.)
"Powerful, Easy-to-Use, and Backed by an Amazing Paperform Team"
5/5
What do you like best about Paperform?

Paperform is one of those tools that you can just rely on! It's powerful, easy to use and full of good surprises! Plus the team at Paperform are amazing. Real people with a desire to help! I use this tool ALL of the time! Review collected by and hosted on G2.com.

What do you dislike about Paperform?

I honestly can't answer this question! It's an amazing tool. Review collected by and hosted on G2.com.

Response from Dean McPherson of Paperform

Aw, shucks. Thanks for the team shoutout, Chris! We love that you’re finding Paperform to be a versatile tool you come back to again and again.

Thank you for being a part of the community!

Dan R.
DR
Dan R.
President
Small-Business (50 or fewer emp.)
"TEN YEARS with Paperform - BEST form builder out there!"
5/5
What do you like best about Paperform?

I've used Paperform for the past decade. They are the workhorse of form services and are the very best in my experience. They have the right interface, a huge amount of features, and lots of customizability—plus super well designed embeds. I've used Typeform hundreds (if not thousands) of times and continue to come back to it due to its ease of use, ease of installation, and the fact that it integrates with just about everything. Their customer support is amazing as well. Whenever I have a question, they answer. Review collected by and hosted on G2.com.

What do you dislike about Paperform?

I'd like a way to design forms with white font on a dark background - - right now I can create such forms, but editing them inside the editor is difficult because the editor's default background is white, which makes the text impossible to see in the editor. I've found a workaround, but it would be nice to have a way to have the editor display a darker background. Review collected by and hosted on G2.com.

Response from Dean McPherson of Paperform

Thanks for the review, Dan!

We totally agree! Paperform is a true workhorse for form building with powerful features, deep customizability, and top-notch support to boot. It’s awesome to hear that our platform has allowed you to streamline lead capture and onboarding for your business.

You also mentioned editing dark-themed forms. The good news is that you can change the editor background to dark with a few clicks using our Theme settings. If you contact support@paperform.co, our team would be happy to show you how.

Thanks again for being part of the Paperform community — we’re so glad to have you with us!