Allison D.

Mid-Market (51-1000 emp.)

12/3/2020

"Great PR Company for B2B"

5/5

Describe the project or task PANBlast helped with:

BLASTmedia helped increase my company's media footprint in both trade and national publications as well as become more aggressive from a PR standpoint. Before, our approach to PR took a backseat to everything we did. But now, with the support of BLASTmedia, we're able to go after opportunities we never had the bandwidth to support as well as develop a full PR strategy. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

The level of support and the comprehensive and regular reporting and analytics reports we get from BLAST. The team we work with at BLAST is truly like an extension of our internal team. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

We've had an amazing experience with BLAST media and have no complaints whatsoever. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

With BLAST we're able to be more strategic about how we use PR. Instead of just releasing press releases every so often, we worked with BLAST to develop a comprehensive plan that enables us to garner more media attention than ever before. We're still in the beginning stages of our relationship with BLAST, but are looking forward to continued success! Review collected by and hosted on G2.com.

Dylan T.

Founder and Editor-in-Chief

Mid-Market (51-1000 emp.)

12/16/2020

"Excellent, scrappy, creative PR firm"

5/5

Describe the project or task PANBlast helped with:

Blast has helped us with basic PR (awareness, press releases, gaining media coverage, and thought leadership) for about 6 months. This has included several press releases and news events. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

Strategic insights, tactical execution skills, organized, fun to work with. Has generated a series of high-quality PR hits and thought leadership placements. Good writers. Very good value compared with bigger coastal PR firms. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

Lacks some of the cachet of big West coast tech PR firms. Not quite as fluent with the technical aspects of our product as I might like. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

Solving: Lack of awareness, lack of consistency in media coverage, lack of backlinks to our site

Benefits: Coverage, awareness, increased website traffic, news and thought leadership assets that our sales team can use Review collected by and hosted on G2.com.

Justin S.

VP of Marketing

Small-Business (50 or fewer emp.)

11/19/2020

"A focused, ROI driven media agency purpose built for SaaS companies. Highly recommended."

4.5/5

Describe the project or task PANBlast helped with:

BLASTmedia is our agency of record. They've helped us with product announcements, fundraising announcements, and general media coverage for the past year. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

They're extremely pragmatic. They don't deal with fluff and vanity metrics. They're laser focused on how they can drive value, which is fantastic. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

They don't have any downsides that aren't present with any other media agency. Sometimes they'll over index on reporting domain level metrics instead of the particular URL or section. For example, bizjournals.com is always reported at the parent domain, not our region's subdomain, which is much much smaller. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

We are able to get coverage for our messaging in trade publications that matter to our buyers. We've also been able to drive links back to our site, which helps move the ball forward in organic search. Review collected by and hosted on G2.com.

Sara B.

Mid-Market (51-1000 emp.)

9/22/2020

"Measurable results driven by a fun, engaging team of PR professionals"

5/5

Describe the project or task PANBlast helped with:

BLASTmedia is our PR agency. They prepare, execute, manage, and report on our annual media strategy. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

I appreciate how easy they are to work with. The team dedicated to our account quickly got up to speed on who we are as a company, our goals, and the key messages we want to deliver across top tier and vertical market publications. Our lead PR manager keeps us informed and on track to meet our quarterly goals. Everyone I've interacted with at BLASTmedia is dialed in to media trends and contextualizes our company message within the overall landscape. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

I haven’t come up against any issues that weren't immediately remedied. The BLASTmedia team is very open to feedback and has always responded immediately with compassion and solutions to any concerns that have come up for me. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

In working with BLASTmedia, we’ve advanced our goal to become a recognized, sought-after expert on of-the-moment topics in our field. Over the course of our working relationship with BLASTmedia, our coverage and the number of backlinks to our website from pitched content have both measurably increased. In addition to a host of vertical market publications, we’ve been placed in multiple top-tier publications so far this year. Review collected by and hosted on G2.com.

Ashley C.

Official Member: Marketing Leader

Small-Business (50 or fewer emp.)

11/17/2020

"BLASTmedia huge help & great team to work with!"

5/5

Describe the project or task PANBlast helped with:

BLASTmedia is helping us get our name out there with brand awareness, thought leadership, PR, feature announcements and much more Review collected by and hosted on G2.com.

What do you like best about PANBlast?

The best thing about BLASTmedia is the team we work with. They are so knowledgeable around all things PR in the SaaS space and they come to our calls with the best ideas. They really know how our company and CEO want to position ourselves from the story mining calls you go through when you get started. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

There is nothing about BLASTmedia to dislike. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

BLASTmedia is helping us with getting our brand and name out there. As a younger company, the BLASTmedia team and their PR has been a huge help to us and something a small marketing team can't handle alone. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

12/2/2020

"A great partner for a fast growing business"

5/5

Describe the project or task PANBlast helped with:

We hired BLASTmedia to help us grow brand awareness around our newer company. We've worked with them to create a steady stream of momentum for our business through announcements, third-party/thought leadership placements, podcast interviews, and more. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

I love the collaboration between our two teams. When you're working with an agency, it's easy to feel the effect of being one of multiple clients. I don't feel that at all with our team at BLAST. They've spent a lot of time getting to know us as a brand and our goals and really work with us to get there. They truly feel like an extension of our team. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

I'm very happy with the work we're doing with BLAST. If I could have anything else, it would just be more - but who doesn't want more of a good thing? Review collected by and hosted on G2.com.

Recommendations to others considering PANBlast:

Bring as much information to the table as possible. They will be more successful the more information, goals, etc. you can bring to them. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

As a two-person marketing team, it's hard to do all the things required to grow quickly. We made a strategic decision to invest in PR to help us grow brand awareness in the industry so we could focus on other areas of marketing. BLAST has been a huge asset to our team to help us continue the momentum we're building around other areas of the business. Review collected by and hosted on G2.com.

Verified User in Logistics and Supply Chain

Enterprise (> 1000 emp.)

11/23/2020

"BLASTmedia helped us maximize our PR ROI"

4.5/5

Describe the project or task PANBlast helped with:

We came to BLASTmedia after having a negative experience with a large global agency. Since switching, BLAST has become a true partner to and extension of our team. Their superior customer service and consistently solid earned media results have helped us maximize our PR ROI. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

Earned media results, customer service, understanding of our business and processes, proactivity in sharing media opportunities Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

The content BLAST has developed for us hasn't completely met our expectations. That said, they've been willing to work with my team to build a new content development process to ensure all materials are better aligned with our brand's voice and style. We've seen significant improvement. Review collected by and hosted on G2.com.

Recommendations to others considering PANBlast:

Make sure you understand BLAST's full scope of services. They offer many capabilities outside of basic media realtions/PR where they can support. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

PR and earned media are new to my company, so BLAST has been excellent in helping us showcase results and how PR can contribute to the business. As a result, our leadership team has bought into the idea of PR and is excited to engage in media opportunities instead of seeing them as a burden. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

11/16/2020

"A True Partner"

5/5

Describe the project or task PANBlast helped with:

BLASTmedia is an excellent media relations partner. Yes, they do all the typical PR activities, pitching, media relations, reporting, interview prep, etc. However, where they really excel is learning our industry, and going deep on our product knowledge so they have more than surface level understanding. They then use that knowledge to craft curated content and execute PR strategies. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

They are excellent advisors. A company never wants to be in a "media relations crisis" and if you are to find yourself in such a situation, I would want BLASTmedia on my team.

They are an extension of our team.

They are willing to evolve how they work to match how we work. This means shared Slack channels, Google Hangouts and in the rare occasion we need them after 5pm or on the weekend they are incredibly responsive. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

Nothing comes to mind. They have been a great partner for our small team. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

We are a small team with very limited resources. We work on a quarterly basis to determine our objectives and they execute the strategies flawlessly.

Their guidance and advice has been extremely valuable and help represent us well. Review collected by and hosted on G2.com.

Jeremy R.

Small-Business (50 or fewer emp.)

9/22/2020

""I see you everywhere!""

5/5

Describe the project or task PANBlast helped with:

Brand awareness, opportunities to share industry knowledge and expertise, Press Releases, management of campaigns to maximize exposure Review collected by and hosted on G2.com.

What do you like best about PANBlast?

They're a great team and are on top of measuring performance, communicating on a regular cadence. They became an extension of our company and certainly our marketing department / effort. Plus they're easy to work with (great culture fit) Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

The fact that I don't have them all to myself is probably the biggest "dislike", but that's not realistic Review collected by and hosted on G2.com.

Recommendations to others considering PANBlast:

Open up and let them in. They're approachable, humble, and very knowledgeable. They want to help and see you succeed (at least that has been my experience) Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

It was important to create brand awareness from the launch of our product. Blast made it possible. As a result of their work, I am constantly approached by industry peers who say, "I see you everywhere!" Review collected by and hosted on G2.com.

Adrian C.

Mid-Market (51-1000 emp.)

6/2/2020

"A refreshing GROUP of publicists"

4.5/5

Describe the project or task PANBlast helped with:

BLASTmedia is the agency of record for Smartling, a language translation management software and services company. We engaged BLASTmedia to provide PR support to help reposition our brand and services in the market place. The result of our work was pretty incredible, including 121% goal achievement of service-line sales that we were trying to grow. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

BLASTmedia didn't assign one person to our account. They didn't assign two people to our account or even three people to our account. For every check-in, there were FOUR people from BLASTmedia on the call.

I know. You're reading this and thinking it's the most inefficient use of your PR retainer. It isn't. It's maximizing your efficiency. Four smart, eloquent, driven people joined every call to strategize how my brand could get more exposure across every news media channel. We came up with good ideas, quickly discarded bad ideas, and optimized when misunderstandings about our complex offering were leading people down the wrong path.

Plus, every one of them has a dog that made an appearance on Zoom calls from time to time. 🐶 Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

Look. PR is tough. I used to do it myself. The hardest part about working with any agency is that they aren't actually on your team. PR has changed. There are 9x more publicist than journalists today, so it's competitive. I would like to see BLASTmedia come to me with more pitches that aren't necessarily focused on what we do that would get us more coverage. We went through a few lifecycles, so it's not like this didn't happen at all. Sometimes we were focused on niche publications and other times it was more broad. When you have in house PR, it's easier to get more stories from the field and leverage PR as a channel more organically than the traditional setup. And since PR is just one of many things I manage, it wasn't always my top priority. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

We put together a brand campaign to help promote and sell a specific service line that we offer, and the team did amazing work. We got placement in Fast Company, Forbes, AdAge and Salesforce Marketing Cloudcast to name a few (Salesforce is one of my favorite interviews!). We realized 104% of our earned media goal achieved a stronger share of voice in the industry. And we get to promote a lot of different people at the company. Review collected by and hosted on G2.com.