PS

Patrick S.

Managing Director

Small-Business (50 or fewer emp.)

2/2/2022

"Bolstered the online presence we were looking for"

5/5

Describe the project or task PANBlast helped with:

We engaged Blastmedia to assist with building an online brand and presence in the wealth management and financial planning space. The project was budgeted for 12 months and started in April 2021. The focus was across multiple social media platforms and included building online thought leadership, brand awareness (press releases) and forcing us internally to "celebrate our wins" across our business and get them published. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

The Team . . . very competent and professional in their approach. Very knowledgeable about how best to get things done to achieve your goals. Focused on Key Results. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

In the beginning, we had some turnover on the team, but our main contact stayed with us and the new team members were competent and professional. Review collected by and hosted on G2.com.

Recommendations to others considering PANBlast:

During the sales and discovery process, engage them and let them in to see where they can help you the most. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

We needed to build our online presence and we have done that; still more to do, but we have a solid foundation for the work ahead of us. Review collected by and hosted on G2.com.

TM

Taylor M.

Sr. Director Brand Marketing

Mid-Market (51-1000 emp.)

2/1/2022

"A trusted and ROI-driven agency partner with expertise in SaaS PR"

5/5

Describe the project or task PANBlast helped with:

BLASTmedia is our PR agency of choice. They currently manage our corporate PR strategy, including press release writing, distribution, pitching, media relations, and thought leadership. We are also in the process of expanding our services with BLASTmedia to include speaking, awards, and possibly some media content support. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

BLASTmedia is relentlessly focused on driving ROI and actual value that supports our organization's growth. I currently do not have an in-house PR team. BLASTmedia serves as my go-to trusted partner on all things PR strategy, execution, and reporting. The team regularly goes above and beyond to understand our company OKRs and support those outcomes with PR. The team feels like a true partner, not just an agency checking the services box. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

I have no dislikes. When we first kicked off, there was a learning curve on writing projects specific to our thought leaders (to be expected). As they learned tone/voice/messaging/etc. they have been quick to adjust and take the steps needed to better understand our thoughts leaders, and execs for future projects. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

Our main goals are to increase brand awareness and our thought leadership presence among target audiences. We're keenly interested in total media coverage, website backlinks, and referral traffic. BLASTmedia consistently meets or exceeds these targets QoQ. These results tie back to our larger marketing goals of growing awareness, pipeline, and adding new customers. Review collected by and hosted on G2.com.

AR

Allison R.

Marketing Communications Director

Mid-Market (51-1000 emp.)

1/30/2022

"A results-driven agency that truly gets B2B SaaS"

5/5

Describe the project or task PANBlast helped with:

Blastmedia is our PR agency of record. They manage our press releases (writing, distribution and pitching), media relations, awards and speaking submissions, and provide some assistance with social media posts. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

They are very focused on getting results. We achieve our quarterly coverage goals nearly every quarter. They also understand my needs and provide materials that need my review well in advance of the deadline. I don't have an internal PR team, but Blastmedia serves the role of "my team." Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

At times, their writing has slightly missed the mark, which we've discussed. Their true strength is getting media results, which is why we hired them, and they do deliver in this area. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

Since hiring Blastmedia, we've doubled our media coverage. We've also been covered in a broader set of publications. Aside from sheer volume of coverage, we've realized a greater variety of coverage, including bylined articles, features, mentions, podcasts, etc. Review collected by and hosted on G2.com.

TT

Tim T.

Chief Marketing Officer

Mid-Market (51-1000 emp.)

1/27/2022

"Data and Results-Driven SaaS PR Firm"

4.5/5

Describe the project or task PANBlast helped with:

BLASTmedia is on my list of outside resources to call when I arrive at a new company. They provide strategic public relations services that include pitch strategy, media outreach, writing of press releases, thought leadership articles, and the evaluation/metrics tied to the impact of the services. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

I'm impressed by their desire to deliver value, not just services. I like their proactive focus on ROI. I appreciate their focus on the needs of SaaS companies. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

I don't have any dislikes. On occasion, if I had concerns about the quality of a writing project or use of a resource, I share them in real-time. They are quick to adapt. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

The problems they help solve are related to brand awareness and brand credibility within an industry or target market. Benefits include articles in business and trade publications that create or enable new business opportunities. Also, success in solving these problems supports growth in website traffic and search engine optimization and smoothing the path for sales conversations while reducing risk with new prospects when introducing the company's solutions. Review collected by and hosted on G2.com.

YK

Yashaswini K.

Communications Manager

Mid-Market (51-1000 emp.)

2/8/2022

"Gave our Share of Voice a strong boost"

3.5/5

Describe the project or task PANBlast helped with:

BLASTmedia helped us establish our brand presence in the US media tech market through partnership announcements and general media coverage. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

They're agile and responsive and incredibly easy to work with. They were able to give our brand presence a strong boost in the target market. Review collected by and hosted on G2.com.

PB

Paul B.

President Audio OOH and Chief Strategy Officer

Small-Business (50 or fewer emp.)

11/4/2020

"A BLASTmedia success story"

5/5

Describe the project or task PANBlast helped with:

BLASTmedia successfully managed the press release and distribution for our most recent new grocery retailer partnership. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

Collaboration with our team to ensure the right message is delivered to the most impactful audience. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

There is the occasional team change that forces our renewed education of team members. Review collected by and hosted on G2.com.

Recommendations to others considering PANBlast:

Challenge your account team to learn, grow and challenge you openly. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

As a brand marketing-focused team, we need this larger PR team that we can afford to manage internally. Review collected by and hosted on G2.com.

TU

Taylor U.

Public Relations Manager

Mid-Market (51-1000 emp.)

9/3/2021

"Great Team"

5/5

Describe the project or task PANBlast helped with:

BLASTmedia is focusing on our thought leadership efforts. Many other vendors in our space do not spend much time in this area. Keeping this top of mind allows for us to remain top of mind and differentiate ourselves. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

BLASTmedia is very easy to work with. I have been lucky enough to work with BLASTmedia while at 2 different companies. I transferred into a Public Relations role recently, and they have treated me with respect while learning the ropes. We have a delightful relationship. Review collected by and hosted on G2.com.

MS

Melissa S.

CMO

Mid-Market (51-1000 emp.)

5/13/2021

"Exceptional PR Agency for B2B SaaS That Drives Real Business Results"

5/5

Describe the project or task PANBlast helped with:

BLASTmedia is our PR agency of record at Litmus. We hired them a year ago to amplify our brand and thought leadership. The results they have delivered have far exceeded my expectations in every way possible.BLAST has garnered more media coverage than I can even count, proactively placed our thought leaders on podcasts, and increased traffic to and engagement with our corporate website. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

BLAST understands the unique challenges of B2B SaaS organizations. They are incredibly strategic and know precisely how to build a comprehensive and effective PR program that aligns with our business goals, helping us drive awareness, increase pipeline, and acquire new customers. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

I started my marketing career in the agency world, so I'm a very discerning customer in this area. I cannot think of one thing I don't like. Review collected by and hosted on G2.com.

Recommendations to others considering PANBlast:

If you are a B2B SaaS company, you'll find a great partner in BLASTmedia. I would enthusiastically recommend them and look forward to the future with BLAST as my partner. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

Our primary goals are to amplify our brand and thought leadership with the key audiences and prospects. Every quarter, we set specific metrics such as media coverage, share of voice, website links, etc., and they exceed the targets every month. The results go straight to the bottom line: increased awareness, brand preference, pipeline, and new customers. Review collected by and hosted on G2.com.

BJ

Bridget J.

Senior Marketing Manager

Small-Business (50 or fewer emp.)

8/6/2021

"Excellent and Thorough Service!"

5/5

Describe the project or task PANBlast helped with:

It was a pleasure for Pattern89 to work with the BLASTmedia team. They achieved their quarterly KPIs to help grow our brand. Their team was also thorough, inquisitive, and helpful in brainstorming ideas for content and coverage. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

The customer service our dedicated team provided. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

Can't say there was much of a downside. I was sad to say goodbye to their team, once Pattern89 was acquired. They were a pleasure to work with! Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

They helped me think through data research and content in very valuable ways. With their assistance, the Pattern89 team was able to expand our research to include data that was more actionable to our target audiences. Review collected by and hosted on G2.com.

NK

Nicole K.

Director, Content Marketing

Mid-Market (51-1000 emp.)

1/14/2021

"A great, smart team with their finger on the pulse of B2B tech"

5/5

Describe the project or task PANBlast helped with:

Our partners at BLASTmedia have been essential to helping us grow our share of voice in our market and manage media relations for our high-growth organization. Review collected by and hosted on G2.com.

What do you like best about PANBlast?

I love that BLAST is a women-led organization, with a talented and attentive team who puts their clients first. I've worked with the BLAST team at my last 3 companies and my experience has been largely positive across the board. Review collected by and hosted on G2.com.

What do you dislike about PANBlast?

I really have nothing to add as a dislike. Review collected by and hosted on G2.com.

Recommendations to others considering PANBlast:

I highly recommend BLAST as an agency with deep expertise in B2B SaaS (and related) businesses. Review collected by and hosted on G2.com.

What problems is PANBlast solving and how is that benefiting you?

As our company and industry grows at a rapid pace, there is a lot to juggle from a media and communications perspective. Having BLAST as part of our extended team helps us not only secure more media coverage and expand our thought leadership footprint, but to manage the high volume of incoming and outgoing communications we have to manage. Review collected by and hosted on G2.com.