--- title: "#paid Reviews" meta\_title: "#paid Reviews 2026: Details, Pricing, & Features | G2" meta\_description: 'Filter 429 reviews by the users'' company size, role or industry to find out how #paid works for a business like yours.' aggregate\_rating: rating\_value: 4.7 review\_count: 429 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # #paid Reviews & Product Details Visit Website #paid is a creator marketplace that connects vetted creators with the world’s most recognizable brands, like McDonald’s, Sephora, Samsung, and Disney. Together, creators and marketers collaborate and measure entire creator marketing campaigns in a centralized and integrated experience. The company empowers creators to do what they love, and brings trust to the creator ecosystem with proprietary technology solutions to large category problems, like fair pricing, algorithmic matching, and automated content usage rights that create true omni-channel creator marketing. Rather than rely on vanity metrics and influencers, #paid focuses exclusively on creators—and measures their impact on fundamental business performance metrics.The company is rated #1 for its customer support and managed services, and powers marketing teams and content creators from offices in Toronto, New York, Los Angeles, Chicago, and Miami. * * * Product Website #paid Seller [#paid](https://www.g2.com/sellers/paid-6f8270ae-f99e-47e4-bff8-0cc439c205cd) Discussions [#paid Community](https://www.g2.com/products/paid-paid/discuss) Languages Supported English Solution Type Best-of-Breed Overview by Roger Figueiredo (VP Marketing at #paid) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/paid-paid/pricing) ## #paid Integrations (4) What do users say about integrations? Verified by #paid [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ServiceNow IT Service Management ](https://www.g2.com/products/servicenow-it-service-management/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Snapchat ](https://www.g2.com/products/snapchat/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tiktok ](https://www.g2.com/products/tiktok/reviews) Show More ![Mashal K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mashal K.") MK Mashal K. Small-Business (50 or fewer emp.) 7/31/2023 "The organized way to successfully collaborate with brands" 4/5 What do you like best about #paid? #paid offers a wide range of collab opportunities that fit across many niches, so there's something for everyone. The pricing guide provides an excellent guage to setting your own rates and organizes these values to save creators the effort of doing so. The team is an excellent partner to the creator as well, staying involved all the way through the journey and offering assistance quickly when needed. Review collected by and hosted on G2.com. What do you dislike about #paid? The only improvement I do wish would be made is the payout schedule. Payouts taking place 30 days AND the next pay day after the FINAL upload is approved puts too far a gap in between job and recouperation. Especially if the creator submits projects in a timely manner but the brand themselves request change after change, taking weeks to approve the ultimate product. It would be far more fair to provide 50% upfront in this structure, or to pay out at the next pay day and not 30 days later Review collected by and hosted on G2.com. What problems is #paid solving and how is that benefiting you? Access to collaborations and administrative tasks Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Betty L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Betty L.") BL Betty L. Small-Business (50 or fewer emp.) 7/24/2023 "One of the best Creator Platforms !" 5/5 What do you like best about #paid? As someone who has been in the content creation realm for 5+ years, Hashtag Paid is definitely one of my favourite Creator / Campaign managemnet platforms! I have done few campaigns with Hashtag Paid - and I love how we get to set our own rates. Both of my campaigns - their clients / the brands paid my usual rates :) $$$-$$$$. I have been shouting from the rooftops about Hashtag Paid! I keep seeing articles online saying how Influencers with my following would only get paid Max $500. However, for one of my campaigns it was $2500 (for 1 reel and 3 stories). Hashtag Paid works with a lot of larger / known brands - and I always feel as though they value my work. They also give you plenty of creative freedom! My campaign managers are wonderful to work with, they always provide great feedback and are so speedy with responses. #Paid simplifies the process of working with brands. They handle all the logistics, from finding the right brands to work with, to negotiating payment and delivering content. Which means that we as content creators can focus on creating high-quality content that resonates with their followers, while hashtag paid takes care of the rest. Overall, hashtag paid is a valuable resource for content creators who are looking to monetize their social media presence and connect with brands. It provides a streamlined, hassle-free way to collaborate with brands and earn money, while also expanding their reach and growing their audience! Review collected by and hosted on G2.com. What do you dislike about #paid? This isn't a dislike - but for someone who is new on Hashtag Paid, don't lose hope if you don't land every single campaign! Keep applying to them - especially when you are shortlisted :). Sending in your pitch for the campaign might take long - but it is so worth it when you land your first one! Review collected by and hosted on G2.com. What problems is #paid solving and how is that benefiting you? I mentioned this under the Q about why I love Hashtag Paid :)! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Brendan C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brendan C.") BC Brendan C. Cross Country Running Coach Small-Business (50 or fewer emp.) 6/28/2023 "#paid in full" 5/5 What do you like best about #paid? I love the opportunities that are presented. You're hand selected based on your background and then offered the chance to pitch for select products that represent you. If you do say no, it then starts to understand you better. Not only that, but if you do say yes and are selected, you get to work with paid, and it's employees that make it a breeze. Review collected by and hosted on G2.com. What do you dislike about #paid? There isn't much not to like about #paid. The only wish I could have is having an app that makes it simple to use on the go when you don't have a computer, but other than that I really love everything about it! Review collected by and hosted on G2.com. What problems is #paid solving and how is that benefiting you? It's helping me connect with brands that I want to work with by carefully selecting you based on your background. I would have no idea that some of these brands are wanting to work if I didn't have paid! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Claire T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Claire T.") CT Claire T. Digital Creator Small-Business (50 or fewer emp.) 4/12/2023 "My absolute favorite platform to find work and build relationships" 5/5 What do you like best about #paid? - variety of collaborations - campaign briefs up front so I know what I'm applying for and am able to target my message - being kept in mind for specific campaigns by #Paid staff - quick communication with #Paid staff when I have questions - fair payments / on time payments - assistance in communicating with clients - clear cut guidelines - digital rights rate adjustments I also notice they've been offering more resources to growing creators with things like office hours which makes me feel very supported. Review collected by and hosted on G2.com. What do you dislike about #paid? The biggest room for improvement is the amount of collaborations/campaigns that #Paid offers on their collaboration board. My sense is that this may be more tied to the economy/not as many clients and less to do with #Paid not wanting to offer more. I really hope that #Paid continues to grow their client base so that there are more opportunities for work! I would also like the digital rights rate adjustment to be expanded to creator licensing. Review collected by and hosted on G2.com. What problems is #paid solving and how is that benefiting you? Bringing me new business opportunities and allowing me to form relationships with brands! I have drastically cut back on my own outreach. Not only am I landing partnerships with #paid, but I am finding repeat clients through the platform which has helped my income become more consistent and has helped me strengthen professional relationships. Review collected by and hosted on G2.com. Show More 6/21/2023 Current UserValidated ReviewerIncentivizedSource: Seller invite NH Natasha H. Small-Business (50 or fewer emp.) 6/29/2023 "Loved My First Partnership On #Paid" 5/5 What do you like best about #paid? The process to apply for my first campaign was very seemless and smooth! Kate from Voesh made my experience so fun to create content for. I had a decent amount of creative freedom and was able to also provide UGC for the brand. I was paid well for my work and would definitely partner with them again in the future if the opportunity arises! And I definitely would recommend #paid to my fellow content creators. Review collected by and hosted on G2.com. What do you dislike about #paid? I seem to be offered alot of Canadian based opportunities, if there were more USA based brands on my dashboard instead that'd be great! Review collected by and hosted on G2.com. What problems is #paid solving and how is that benefiting you? Getting paid for the actual work. While budget cuts are understandable, being asked to provide free labor in this economy is not without harm. I appreciate #paid for offering work that we can create freely for & to their ultimate benefit. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Allison R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Allison R.") AR Allison R. Model Small-Business (50 or fewer emp.) 6/21/2023 "Easily connects me with brands" 5/5 What do you like best about #paid? I like being approached through the #paid app because the experience outlines what's needed from me from the beginning, I'm able to set my rates and then companies are able to make decisions based upon what they're looking for and their budget, Review collected by and hosted on G2.com. What do you dislike about #paid? Sometimes the opt in stays active for a very long time without any feedback from brands. In an ideal app there would be the ability to negotiate rates and deliverables, see if the brand has a large or small budget, and the brand/creator would have a set amount of time to accept, counter offer or decline. Review collected by and hosted on G2.com. What problems is #paid solving and how is that benefiting you? It shows which brands have on going or current campaigns. #paid was my first experience with an app based campaign and I loved the experience overall. This platform also isn't one of the many that low ball creators and the brands they work with are reputable, Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite PS Poonam S. Mid-Market (51-1000 emp.) 7/31/2023 "The BEST platform out there" 5/5 What do you like best about #paid? Excellent platform to find influencers for our business. We partnered with #paid about 3 years ago, and have been super satisfied with the outcomes we have. They very well incorporate our needs and present us with influencers that fit our needs best in the haindraiser list. Review collected by and hosted on G2.com. What do you dislike about #paid? Nothing too much, our partnership has been running smoothly for us. However, we have been having a hard time finding Quebec influencers lately through #paid. Maybe expand a bit more in the non-english speaking regions could be good. Review collected by and hosted on G2.com. What problems is #paid solving and how is that benefiting you? Helps connect our business with influencers as per our needs. All we do is let them know our budget, and the ethnicity we are looking at. The outcomes are great influencers who make great content for us! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Marie Falonne F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marie Falonne F.") MF Marie Falonne F. CEO Small-Business (50 or fewer emp.) 6/16/2023 "The best creator platform" 5/5 What do you like best about #paid? I love that working with brands on #paid, you have complete control of your content. For example, the new feature allows brands to purchase more usage rights when using the content, so they don't have to use it perpetually. It's a game-changer! Review collected by and hosted on G2.com. What do you dislike about #paid? Sometimes a partnership can take too long; I would prefer to receive the money in net30 starting after the posting date, no matter the date. For example, if i complete a brief on 5 i don't need t wait till the end of the following month to get paid it is supposed to be done on the 5 of the next month. Review collected by and hosted on G2.com. What problems is #paid solving and how is that benefiting you? Finding brand deals as a creator can be a problem. At #paid they make it easier to find brand deals and brands can also find you easily and choose to work with you. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite KT KT T. Mid-Market (51-1000 emp.) 4/20/2023 "Good For Cohesive Management Across Teams" 2/5 What do you like best about #paid? I think it's an excellent central place where all teams can access influencer-related things. It makes management across various groups seamless and easy. Review collected by and hosted on G2.com. What do you dislike about #paid? There are many issues with the backend of the software itself. A lot of bugs/issues with the actual functionality of the website. In addition, the process takes too long (6-8 weeks), which is not feasible for many of our clients given tight deadlines and quick turnarounds. Another note is that there is no flexibility to negotiate with influencers on pricing or bundles. Lastly, I don't think influencer selection is great. Influencers are only chosen if they sign up for the platform, thus, disregarding a large population we could be tapping into. Many influencers don't align with the brand or campaign. Review collected by and hosted on G2.com. What problems is #paid solving and how is that benefiting you? The main problem solved is allowing various teams to work and understand cohesively. It also helps find influencers, although I don't always think those chosen are good fits. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Steven S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Steven S.") SS Steven S. Content Creator, Founder Small-Business (50 or fewer emp.) 8/18/2022 "Great platform but needs a lot of improvement." 3/5 What do you like best about #paid? I like that there are a lot of interesting project to opt into. The process of moving through projects is pretty smooth compared to other platforms. Also payments are set up on a schedule so I always know when I'm going to be paid. Review collected by and hosted on G2.com. What do you dislike about #paid? Lots...there no negotiating with the brand, projects you've opted into just sit there for ages, brands are allowed to just ghost you (and customer service is useless in that instance), and the way rates are set up allow brands to cherry pick your offerings. There also is no way to maintain long- term brand relationships. It's very much one and done and since I can't even contact the brands directly, I could be missing out on $$ I could have gotten on my own. Also, there's seems to be no rhyme or reason how creators are selected and the platform hasn't been updated in years. Review collected by and hosted on G2.com. What problems is #paid solving and how is that benefiting you? I wouldn't say #paid is solving any real problem for me. I get consistent brand work outside of the platform so this is just supplementary. Review collected by and hosted on G2.com. Show More 4/18/2023 Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about #paid? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about #paid ](https://www.g2.com/products/paid-paid/discussions/new) GU Guest User • Last activity 3 months ago What is #paid used for? 2 Upvotes 3 [ Join the conversation ](https://www.g2.com/discussions/what-is-paid-used-for) [ View all Discussions ](https://www.g2.com/products/paid-paid/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 11 months ### Average Discount 7% [ View More Pricing Information ](https://www.g2.com/products/paid-paid/pricing) #paid Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_15a345d157bf9d8324f284e64481adeb/grin.png "Product Avatar Image") GRIN 4.5/5(483) [ Compare Now ](https://www.g2.com/compare/paid-paid-vs-grin) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db6ab25e6fc405c83b3973baa10af393/creatoriq.png "Product Avatar Image") CreatorIQ 4.6/5(581) [ Compare Now ](https://www.g2.com/compare/paid-paid-vs-creatoriq) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6772caa9cbc70eef77008606236b11b5/later-influence.png "Product Avatar Image") Later Influence 4.5/5(469) [ Compare Now ](https://www.g2.com/compare/paid-paid-vs-later-influence) ##### ##### #paid Features Planning Collaborative Editorial Calendars / Scheduling Content Influencer Marketing Influencer Recruitment Influencer Scoring Audience Analysis Social Media Social Media Integration [ View More Features ](https://www.g2.com/products/paid-paid/features) ## Top-Rated Alternatives [ ![CreatorIQ](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CreatorIQ") CreatorIQ 4.6/5(581) ](https://www.g2.com/products/creatoriq/reviews) [ ![GRIN](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GRIN") GRIN 4.5/5(483) ](https://www.g2.com/products/grin/reviews) [ ![Later Influence](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Later Influence") Later Influence 4.5/5(469) ](https://www.g2.com/products/later-influence/reviews) [ View All Alternatives ](https://www.g2.com/products/paid-paid/competitors/alternatives) ##### Categories on G2 [Content Creation](https://www.g2.com/categories/content-creation)[Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) ##### Explore More [Which M&A software platforms are most trusted by operations leaders based on user reviews?](https://www.g2.com/discussions/which-m-a-software-platforms-are-most-trusted-by-operations-leaders-based-on-user-reviews)[Which financial consulting providers focus on measurable ROI rather than generic management advice?](https://www.g2.com/discussions/which-financial-consulting-providers-focus-on-measurable-roi-rather-than-generic-management-advice)[top customer service automation software](https://www.g2.com/discussions/what-s-your-top-customer-service-automation-software-pick-in-2025) [What would you recommend as the best corporate password management tool?](https://www.g2.com/discussions/what-would-you-recommend-as-the-best-corporate-password-management-tool)[What capital project management platforms are best for handling multi-billion dollar infrastructure programs where schedule slippage and cost overruns are genuinely catastrophic?](https://www.g2.com/discussions/what-capital-project-management-platforms-are-best-for-handling-multi-billion-dollar-infrastructure-programs-where-schedule-slippage-and-cost-overruns-are-genuinely-catastrophic%20)[Pros and Cons Details](https://www.g2.com/products/paid-paid/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)