1. [Home](https://www.g2.com/) 2. ... 3. [Health Care Software](https://www.g2.com/categories/health-care) 4. [Medical Spa Software](https://www.g2.com/categories/medical-spa) 5. [Pabau Practice Management](https://www.g2.com/products/pabau-practice-management/reviews) 6. [Pabau Practice Management Claims vs Evidence](https://www.g2.com/products/pabau-practice-management/claims-vs-evidence) # Pabau Practice Management Claims vs Evidence G2 compares Pabau Practice Management marketing claims from the sources linked below with real user reviews, then assesses how strongly the review evidence supports each claim. Last updated Sep 30, 2026 ## Claim: “Full access on every plan.” Disputed by reviews. Relevant reviewers consistently describe features or functions that require add-ons, credits, or payment beyond the base package, which conflicts with full access on every plan. - “I wish more of the Care Plus and Marketing Plus features were included in the base package.” [Read Full Review](https://www.g2.com/products/pabau-practice-management/reviews/13359506) - “Price point is a bit high and additional features need to pay for but it does do everything so wouldn't use anything else” [Read Full Review](https://www.g2.com/products/pabau-practice-management/reviews/11200689) Source: [https://pabau.com/pricing/](https://pabau.com/pricing/) ## Claim: “Pabau Marketing Plus helps clinics attract, engage, and retain patients with built-in tools for workflows, campaigns, and follow-ups.” Supported by reviews. Relevant reviewers predominantly describe built-in marketing, messaging, workflow automation, campaigns, and follow-ups that help engage patients and support clinic growth, though one reviewer reports that some offered features did not work and follow-up after problems was lacking. - “What stands out most for me is how strong the communication and marketing side is. Being able to send targeted messages, reminders, and follow-ups makes a big difference in keeping patients engaged.” [Read Full Review](https://www.g2.com/products/pabau-practice-management/reviews/12752123) - “The automation side (texts, emails, follow-ups) saves a lot of time, especially when things get busy.” [Read Full Review](https://www.g2.com/products/pabau-practice-management/reviews/12720207) - “Offered features do not work, lack of follow-up after a problem is reported, no sense of urgency.” [Read Full Review](https://www.g2.com/products/pabau-practice-management/reviews/12526517) Source: [https://pabau.com/pricing/](https://pabau.com/pricing/) ## Claim: “Engage Plus adds WhatsApp, a cloud phone system, and AI agents on top.” Mixed support from reviews. Evidence is mixed across the claim’s components: one reviewer discusses the product’s AI intelligence features, while another says a native WhatsApp integration is still missing. No reviewer meaningfully addresses the claimed cloud phone system. - “All of the staff explained the features of the AI intelligence and how it could be utilized well.” [Read Full Review](https://www.g2.com/products/pabau-practice-management/reviews/13644867) - “At the moment, the only feature I feel is still missing is a more native WhatsApp integration for reminders and confirmations, which is extremely important in Latin America.” [Read Full Review](https://www.g2.com/products/pabau-practice-management/reviews/12842916) Source: [https://pabau.com/pricing/](https://pabau.com/pricing/) ## Claim: “Every plan already includes the inbox for email, SMS, web chat, and team chat.” Disputed by reviews. Relevant reviewers consistently describe SMS as not included, requiring extra costs, or lacking two-way functionality, which conflicts with the claim that every plan includes SMS inbox functionality. The reviews do not meaningfully establish that email, web chat, and team chat are included in every plan. - “I wish SMS messaging was included.” [Read Full Review](https://www.g2.com/products/pabau-practice-management/reviews/11652929) - “extra costs for sms” [Read Full Review](https://www.g2.com/products/pabau-practice-management/reviews/11258348) - “The biggest disappointment for us was discovering that true two-way SMS functionality wasn't available when we implemented the platform” [Read Full Review](https://www.g2.com/products/pabau-practice-management/reviews/13074761) Source: [https://pabau.com/pricing/](https://pabau.com/pricing/) ## Claim: “Plans differ only by the number of users, not by features.” Disputed by reviews. Relevant reviewers consistently describe feature differences between packages, including Care Plus and Marketing Plus being outside the base package and additional features requiring payment. - “I wish more of the Care Plus and Marketing Plus features were included in the base package.” [Read Full Review](https://www.g2.com/products/pabau-practice-management/reviews/13359506) - “The add ons are becoming to much at the moment, marketing plus, care plus. plus the actually cost of using the system, it becomes expensive. Pabau one did not have this and we never got a like for like system with all the add ons.” [Read Full Review](https://www.g2.com/products/pabau-practice-management/reviews/11907376) - “Price point is a bit high and additional features need to pay for but it does do everything so wouldn't use anything else” [Read Full Review](https://www.g2.com/products/pabau-practice-management/reviews/11200689) Source: [https://pabau.com/pricing/](https://pabau.com/pricing/) ## Claim: “Marketing Plus adds advanced patient engagement, Care Plus enhances clinical workflows, Insights Plus provides deeper analytics, and Engage Plus adds WhatsApp, phone, and AI agents to your inbox.” Mixed support from reviews. Reviewers confirm that Care Plus and Marketing Plus are available add-ons, but the reviews do not substantiate the full feature descriptions for each Plus tier. One reviewer specifically reports that a native WhatsApp integration is still missing, conflicting with the Engage Plus portion of the claim. - “I wish more of the Care Plus and Marketing Plus features were included in the base package.” [Read Full Review](https://www.g2.com/products/pabau-practice-management/reviews/13359506) - “At the moment, the only feature I feel is still missing is a more native WhatsApp integration for reminders and confirmations, which is extremely important in Latin America.” [Read Full Review](https://www.g2.com/products/pabau-practice-management/reviews/12842916) Source: [https://pabau.com/pricing/](https://pabau.com/pricing/) ## Claim: “Pabau Insights Plus gives clinics real-time visibility into bookings, revenue, and practitioner performance, helping them make smarter decisions and grow efficiently.” Supported by reviews. Relevant reviewers describe clear visibility into bookings and clinic activity, reporting for analysing data, and insights that save time and help grow revenue. The reviews support the claim’s general outcomes, although they do not independently establish the specific real-time nature of the visibility. - “You can clearly see who is booked where, what treatments are happening, and how the day is structured, which makes managing the overall flow much easier.” [Read Full Review](https://www.g2.com/products/pabau-practice-management/reviews/12805641) - “the ability to generate multiple types of reports to help analyse clinic data” [Read Full Review](https://www.g2.com/products/pabau-practice-management/reviews/11390170) - “They’ve not only saved us time but also provided valuable insights to help grow our revenue.” [Read Full Review](https://www.g2.com/products/pabau-practice-management/reviews/10920568) Source: [https://pabau.com/pricing/](https://pabau.com/pricing/) ## Claim: “Pabau Insights Plus gives clinics real-time visibility into bookings, revenue, and practitioner performance.” Supported by reviews. Relevant reviewers describe centralized visibility into bookings, clinic activity, revenue, and analytical reporting. The reviews support the claimed visibility, though they do not directly confirm a dedicated real-time practitioner-performance dashboard. - “You can clearly see who is booked where, what treatments are happening, and how the day is structured, which makes managing the overall flow much easier.” [Read Full Review](https://www.g2.com/products/pabau-practice-management/reviews/12805641) - “I also appreciate how it helps with client booking, client experience, managing revenue, and marketing, with everything in one place” [Read Full Review](https://www.g2.com/products/pabau-practice-management/reviews/12683979) Source: [https://pabau.com/pricing/](https://pabau.com/pricing/) ## Claim: “Pabau Marketing Plus helps clinics attract, engage, and retain patients with built-in tools for workflows, campaigns, automations, and follow-ups, all connected directly to their booking and patient data.” Supported by reviews. Relevant reviewers consistently describe integrated marketing and communication tools for targeted messages, campaigns, reminders, automations, and follow-ups connected with bookings and patient records. These reviews support the claim’s overall functionality and patient-engagement outcomes. - “What stands out most for me is how strong the communication and marketing side is. Being able to send targeted messages, reminders, and follow-ups makes a big difference in keeping patients engaged.” [Read Full Review](https://www.g2.com/products/pabau-practice-management/reviews/12752123) - “Integrated systems - Leads, Online bookings, Pabau Go mobile app for ipads.Flow throughs for patient pathways. Automated systems. Customer tickets to report issues and how quickly they get resolves, The more I use the system on a daily basis the more i get from the Pabau system, just sending a marketing email on broadcast is very easy.” [Read Full Review](https://www.g2.com/products/pabau-practice-management/reviews/11907376) - “What I like most is that everything is in one system. Booking appointments, managing patient notes, sending reminders, and taking payments can all be done in one place. The automation side (texts, emails, follow-ups) saves a lot of time, especially when things get busy.” [Read Full Review](https://www.g2.com/products/pabau-practice-management/reviews/12720207) Source: [https://pabau.com/pricing/](https://pabau.com/pricing/) ## Claim: “All your data, settings, clinical records, and workflows transfer automatically when you switch tiers.” Disputed by reviews. A reviewer reports that an upgrade caused previously configured items, including reminder setups, to be lost, directly conflicting with the claim that all settings and workflows transfer automatically. - “We were upgraded and we struggled with the upgrade. Plus as a result of the upgrade a lot of what we had done (eg reminder set ups) were lost.” [Read Full Review](https://www.g2.com/products/pabau-practice-management/reviews/11240843) Source: [https://pabau.com/pricing/](https://pabau.com/pricing/)