--- title: OWOX Reviews meta_title: 'OWOX Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 296 reviews by the users' company size, role or industry to find out how OWOX works for a business like yours. aggregate_rating: rating_value: 4.9 review_count: 296 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # OWOX Reviews **Vendor:** OWOX **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.9/5.0 **Total Reviews:** 296 ## About OWOX OWOX Data Marts is a Free Forever Self-Service Analytics Platform that brings live, trusted data to spreadsheets and dashboards of decision-makers. Ask in plain English or click to build – your trusted reports update in real time with no analyst in the loop. With OWOX Data Marts, companies grow revenue as fast as they collect new data by enabling self-service reporting for everyone. Trusted by 165,000+ users in data teams, but also in marketing, finance, and product teams: from fast-scaling startups to global enterprises, OWOX products powers decisions across every department with data people actually trust. ‍ Self-hosted and Cloud Deployment are available to suit any data stack. Imagine a world where exploring data is as easy as driving a car, without the limitations of public transport (traditional BI dashboards) or the cost of a private driver (data analysts). That's exactly what we assure you! ## OWOX Pros & Cons **What users like:** - Users praise the **ease of use** of OWOX, highlighting its quick setup and intuitive interface. (21 reviews) - Users value the **excellent support team** at OWOX, appreciating their flexibility and commitment to solving problems. (15 reviews) - Users value OWOX for its **data ownership and flexibility** , enabling efficient management and utilization of business data. (14 reviews) - Users value the **excellent customer support** from OWOX, noting their responsiveness and helpful assistance throughout the process. (13 reviews) - Users value the **easy-to-use analytics** of OWOX, enabling effective tracking and improved advertising insights. (7 reviews) - Customizability (7 reviews) - Easy Setup (7 reviews) - Flexibility (6 reviews) - Attribution Accuracy (5 reviews) - Attribution Tracking (5 reviews) **What users dislike:** - Users report **data management issues** with OWOX, including bugs and unreliable scheduling that affect data accuracy. (4 reviews) - Users face **error handling issues** , requiring dedicated troubleshooting to unearth fundamental data errors and ensure reliability. (3 reviews) - The **expensive pricing** structure for hourly schedules limits accessibility, despite overall satisfaction with the product's functionality. (2 reviews) - Users find the **integration issues** with custom external services a barrier to achieving optimal functionality. (2 reviews) - Users desire **more detailed instructions** and features like reliability in scheduling and data updates in OWOX. (2 reviews) - Learning Curve (2 reviews) - Limitations (2 reviews) - Slow Loading (2 reviews) - Data Management (1 reviews) - Difficult Learning (1 reviews) ## OWOX Reviews ### 1. A vital instrument for marketing teams **Rating:** 5.0/5.0 stars **Reviewed by:** Nick B. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2019 **What do you like best about OWOX?** It’s an absolute win for marketers. The tool unites data from multiple sources, transfers it from platform to platform without delay, and showcases everything you need to know about your business performance in one place. With such automation, it’s easy to draw in-depth insights and improve marketing strategies. Because OWOX BI provides you with more useful stuff than an average analytical tool, i.e. cohort analysis, CRM data evaluation, ROPO analysis. It’s a new level of marketing analysis that every business requires in order to stay in the game. **What do you dislike about OWOX?** Actually, I love OWOX BI so much that I don’t want to highlight any minor hitch. It’s definitely not a piece of cake for some of our team members and requires time to comprehend it. Still, the achieved results are great, so we are determined to learn. **What problems is OWOX solving and how is that benefiting you?** Our marketing decisions are now reinforced by high-level data analysis. We learned to evaluate user sessions, do cohort analysis, and see the weak spots in the customer funnel. We compare data from the CRM tool, website, and offline store on a single dashboard and build actionable reports. As a company, we have a better understanding of our product and the customers’ needs. That’s to say, OWOX BI helps us to come up with effective strategies for business and ensure its future success. ### 2. A very helpful tool for marketing teams **Rating:** 5.0/5.0 stars **Reviewed by:** Constantine S. | Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2019 **What do you like best about OWOX?** It works for big teams, very helpful for marketing analysis, allows data comparison on a single dashboard, takes into account online and offline data, and removes human error. It has efficient and fast functions that easily carry out complex marketing tasks. **What do you dislike about OWOX?** It’d be great if their team somewhat improves the onboarding, The blog articles are detailed and supportive but there’s so much information to learn. You’ll have to take study and time to become a proficient user. **What problems is OWOX solving and how is that benefiting you?** "This marketing tool is really powerful in terms of analysis. Using OWOX BI, we merge data from social platforms, the mailing system, and the website. It simplifies the workflow and saves a lot of time for our marketing team. We don’t have to deal with multiple reports anymore, and instead, display everything on the all-in-one dashboard. Plus, we clearly visualize the generated leads and draw new insights from business performance. If you look for marketing automation, OWOX BI works great for that. " ### 3. If you need data, you need it **Rating:** 5.0/5.0 stars **Reviewed by:** Mikhail S. | Head of Marketing Busfor.ru, Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2019 **What do you like best about OWOX?** We needed to get as much data as possible from our sites and mobile apps. Together with OWOX team, we developed a metric system and implemented it to our platforms. Now we collect all marketing data from different ad platforms and CRM, as well as product metrics from websites and apps, and store it in a single place, which is very convenient for further studies. Researches, conducted on this data, and built reports helped us to find new areas for optimization and growth. Also, new reports help to notice problems early and solve them. The OWOX team consists of competent specialists who will help you deal with all the nuances of implementation and won’t allow the process to stall. Thanks a lot! **What do you dislike about OWOX?** The integration process takes quite a long time, but this is inevitable. **Recommendations to others considering OWOX:** The project preparation within the team and understanding the expectations of the result will greatly simplify the work. **What problems is OWOX solving and how is that benefiting you?** In-depth analytics of marketing channels helped us lower COS and increase conversion rate. The extensive user behavior information has helped optimize funnel stages. We were able to solve our long-standing problems with data sampling and cross-platform analytics. Also, a single data storage in GBQ gave a new impulse in the automation of reporting on crucial product/business metrics in the company. ### 4. Marketing assistant with smart functionality **Rating:** 5.0/5.0 stars **Reviewed by:** Denys L. | Product Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2019 **What do you like best about OWOX?** OWOX BI has useful features that allow the merge of data from many sources and other tools like CRM and a call-tracking system. Our company uses lots of advertising platforms for promotion, and this tool helps us handle the continuous data flow. It brings up all stats on the explicit dashboard in BigQuery, and you don’t have to upload any add-ons to get clear reports. It’s just this tool you need, that’s it. **What do you dislike about OWOX?** It’s not always easy to calculate additional metrics. The cohort analysis was a real pain for me so I had to study help articles to learn how to do it. However, it’s good that they share these tips with customers. They’re really customer-friendly. **What problems is OWOX solving and how is that benefiting you?** Firstly, it’s about gathering data from different channels and merging it with data from the website and mail system. This service simplified marketing analysis and helped us figure out how to cover all KPIs on a specifically-set datasheet. Secondly, OWOX BI works with unsampled data, which means it goes far beyond your regular Google Analytics reporting. Finally, this tool provides us with enough data to determine the weak areas of business. Now we reallocate the budget on more profitable channels and continue to grow. ### 5. A tool that helps to organize all your marketing data **Rating:** 5.0/5.0 stars **Reviewed by:** Anastasiia R. | Python Software Engineer Intermediate , Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2020 **What do you like best about OWOX?** Incredibly simple and handy data transfer through various pipelines, smart data analysis, ready-made marketing reports, clear view of ad channels, friendly customer service, cohort analysis, and many analytical features for marketers. **What do you dislike about OWOX?** There are parts of a platform that are a bit puzzling, but they share a professional knowledge base on their website and use cases for assistance. **What problems is OWOX solving and how is that benefiting you?** They provided a full course training to solve our problems with Google Analytics and Tag Manager. Then, we learned to use OWOX BI tools for the same purposes only the whole data processing is now realized within a single platform. We get automated reports with required marketing KPIs. We save time on data evaluation, setup effective data distribution, and focus on new business strategies. ### 6. Helps to enforce your marketing strategies **Rating:** 5.0/5.0 stars **Reviewed by:** Helga Z. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2019 **What do you like best about OWOX?** The tool provides features needed to centralize all data, build marketing reports, and pull up important metrics. It’s easy to merge stats from social media, website, application, and review the bottom line. Basically, it automates analytics for you and helps to visualize your business success in the form of clear reports. **What do you dislike about OWOX?** You’ve got to take the time to learn how it works. Though it’s all automated, you still need to check the pipelines and review data on starting. Their blog and help articles can assist in that. **What problems is OWOX solving and how is that benefiting you?** We get loads of marketing data for analysis daily. We needed it to be processed accurately and on time. OWOX BI does it for us now. Instead of messed-up datasheets with numbers, we now have a fully-packed dashboard with outlined KPIs. It saved much time and effort for our team and simplifies the marketing analysis. Plus, we have improved the revenue of a company by eliminating weaknesses and reducing spends. ### 7. A full set of analytical tools for marketing and sales management **Rating:** 5.0/5.0 stars **Reviewed by:** Olga P. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2019 **What do you like best about OWOX?** I’d say this tool is universally applicable in marketing, analytics, and sales. It has a bunch of super-handy features to process huge loads of data from all kinds of channels. We can understand how successful our marketing and sales efforts, which attracts our customers, which doesn’t work with them. Additionally, the reports we get now make more sense and save us from trouble of manual calculations and data comparison. **What do you dislike about OWOX?** This is not an average marketing tool. It requires basic analytical skills and experience with services like Google Analytics and BigQuery. On the other hand, our analysts don’t complain. **What problems is OWOX solving and how is that benefiting you?** Combines data from the website, blog, mobile app, and the CRM system. There’s an automatic import of costs data from 5 different ad platforms. We review merged reports with spending and performance. We get complete datasheets telling us whether our marketing and sales efforts worked or not. Based on collected data and its analysis, we make better decisions and project the future revenue. In general, we see that our work pays off, and the business has higher KPIs. ### 8. Flexible tool for marketing analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Stepan I. | Digital Marketing Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2019 **What do you like best about OWOX?** Quite friendly user-interface, lots of options for data import and merging, well-set streaming from a range of sources that you can choose. It also has fully-fledged technical support in terms of provided guides and fast responses. As software, it takes all the hard work and saves plenty of time. So, if you wish to optimize the daily routine with data and focus efforts of your marketing team on effective business strategies, OWOX BI is the tool you shouldn’t overlook. **What do you dislike about OWOX?** It somewhat hard to understand how to calculate some specific metrics. But I could figure it out after contacting support. **What problems is OWOX solving and how is that benefiting you?** I use OWOX BI to collect data from ad platforms and CRM tool to build reports and then display them on one dashboard for further analysis. This service helps me to visualize the entire statistics and determine weak spots of business. For the last two months, I reduced advertising costs and reviewed my email marketing schemes. This helped to increase ROI by 18%. Highly recommend OWOX BI to marketing-analysts who need to calculate non-standard metrics for their business. ### 9. Ultimate marketing analysis product for eCommerce and more **Rating:** 5.0/5.0 stars **Reviewed by:** Viktor K. | Product Owner, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2020 **What do you like best about OWOX?** OWOX is fast. All manipulations are done near real-time. Mandatory instrument for omni channel marketing analysis, even including real sales in traditional stores. There are a lot of opportunities, that can be found only with such quality of product **What do you dislike about OWOX?** First setup is quite complicated. But, as any professional inventory, it requires SOME professional skills. You need to focus on real metrics, because it is possible to produce mess on analytics dashboard. **Recommendations to others considering OWOX:** Please, consider that your team needs to be quite experienced in BI. **What problems is OWOX solving and how is that benefiting you?** It is the only solution, that can track all and any possible marketing activities in any channels or their mix. It needs less focus after first setup. ### 10. Awesome service to manage your data **Rating:** 5.0/5.0 stars **Reviewed by:** Hanna K. | Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2019 **What do you like best about OWOX?** Thanks to OWOX BI, it made my daily marketing routine efficient and clear. It has all the tools needed to combine data and outline important KPIs. We get flexible and informative reports, and it’s easy to work with them in Google BigQuery. No more headaches with data processing. OWOX Bi is definitely a time saver. I haven’t found errors with data while using it, meaning that reports are as accurate as they possibly can be. **What do you dislike about OWOX?** Sometimes I can’t figure out how to calculate particular metrics to evaluate the user behavior. Need time to check it up. **What problems is OWOX solving and how is that benefiting you?** OWOX Bi completely changed our marketing processes. We don’t waste much time on gathering data from social networks, the website, and the CRM system. Actually, the tool integrates with other platforms and collects data from there in clicks. One of the best is that the reports showcase the performance of each ad campaign. It’s easy to adjust the budget on time and identify effective channels. Also, there are many ways to calculate specific metrics to track customers’ behavior and do cohort analysis. Quite awesome features for the offered pricing. ### 11. Absolutely terrific technology **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2020 **What do you like best about OWOX?** The options, of course. The range of pipelines you can use to import cost data. The easy integration with CRM system and CRM data transfer to general reports with stats. Lots of ways to calculate marketing KPIs and over 16 metrics to cover on a single dashboard. Really, OWOX BI is a great technology that simplifies marketing analytics on a daily basis. **What do you dislike about OWOX?** Obviously, the service is designed for agencies and large enterprises but I wish the price would be more affordable for smaller teams too. **What problems is OWOX solving and how is that benefiting you?** We solved a problem of unsampled data in Google Analytics. We could calculate important metrics for the business that helped us change our marketing views. It became easier to create reports to cover the most influential KPIs. With OWOX BI, we learned how to process data more efficiently and know exactly what steps to take to get new insights for business. ### 12. Saves a lot of time on marketing analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Borys V. | Client Support Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2019 **What do you like best about OWOX?** 1. The features that allow the fast data import with costs, collection of data from dozens of channels, and the further merge of all data in clear-cut dashboards. 2. Support, knowledge base, and assistance. These guys are reliable and provide a detailed explanation about any issue that arises while you work with the service. 3. Easy and quick integration with other services, CRM system, and call tracking tools. This ensures that you cover all marketing data for business and take it into account in projections. 4. I get many useful insights for business and now can easily check whether our marketing plans are feasible. **What do you dislike about OWOX?** Sometimes difficulties occurred with particular metrics in the built reports on user sessions. It took some time to figure out how to fix calculations. **What problems is OWOX solving and how is that benefiting you?** 1. Now we have the tool for end-to-end analytics. We calculate more marketing KPIs and are able to evaluate the performance of each channel. 2. We tested several ad platforms to figure out profitable ones and reduced ad costs at the same time. 3. We managed to conduct an accurate cohort analysis and figured out how our marketing strategies impact conversion and retention rates. 4. We improved our email marketing strategies, and about 12% more customers were attracted through emails. ### 13. Helps to build effective marketing strategies **Rating:** 5.0/5.0 stars **Reviewed by:** Dmytro H. | Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2019 **What do you like best about OWOX?** OWOX BI is the service for smart marketing-analytics. It collects an excessive range of data from multiple sources and pulls it up in full-fledged dashboards. The tool can challenge your perception of applied marketing strategies and actually help you make profitable decisions for the company. Hence, those who are looking towards success in business should head the journey with OWOX BI by their side. **What do you dislike about OWOX?** The one thing that stopped me for a while from using OWOX BI was the price. It seems a bit high at first but I can now say that the investment pays off soon enough. **What problems is OWOX solving and how is that benefiting you?** OWOX BI helps us to combine data from the CRM tool, website, call-tracking system, and ad campaigns. All data is processed automatically and put in insightful marketing reports. This has saved us days of working time. We reduced the manual work and focused all our efforts on improving customers experience and building new partnerships. In general, we cut costs two times for the past months and increased revenue by 12%. In other words, If you want to grow faster than your competitors, you want to use OWOX BI. ### 14. Incredible platform with great features for data analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Kristina T. | Support Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2019 **What do you like best about OWOX?** OWOX BI is really amazing. It has many useful features for data transfer and processing. The service genuinely integrates with Google Analytics, Google BigQuery, and actually with any API platform. This is great because most businesses today work with various tools at a time. For this part, OWOX BI does a huge load of work by combing all data you obtain and displaying it on all-inclusive dashboards. As a marketer, I’m excited to be able to use such functionality. It saves lots of time for me and helps me and my team to efficiently adjust our marketing strategies. **What do you dislike about OWOX?** Speaking in general, the service is great, so I can’t complain. The only thing is that you might feel uncomfortable during the onboarding. You should be prepared to learn things. **What problems is OWOX solving and how is that benefiting you?** Before OWOX BI, I had to transfer cost data from Facebook, Instagram, and a few more services to Google Analytics manually. This required much time and effort. Thanks to OWOX BI, this nightmare is over. I get complete datasheets with costs from all our sources and easily can review the accurate stats. Now, I’m using other pipelines to transfer data and actually prefer Google BigQuery. Reports are brilliant and help to calculate some specific KPIs. Now, I get insights on user behavior and sessions, which open new prospects for further growth. ### 15. Your best analyst and friend in digital marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Pavel M. | CEO & Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2019 **What do you like best about OWOX?** One of the important points to say about OWOX BI is its ability to merge data from various channels. There’s hardly any other tool capable of transferring terabytes of data from one source to another. The tool makes it possible to combine raw data and then display it on complete dashboards. Truly, it adds sense to all data and work you do daily as a marketing analyst. **What do you dislike about OWOX?** We lack some features on the basic plan. But we’re looking for the upgrades in future. **What problems is OWOX solving and how is that benefiting you?** The proper evaluation of advertising campaigns. With reports built based on collected data, we managed to review the effectiveness of all ad channels. OWOX BI enables us to make a detailed analysis of customer activity and sessions. We got different results from what we usually see in ready-made reports in Google Analytics. OWOX BI was so helpful that we got 13% more revenue in comparison to the previous months. ### 16. The best way to manage marketing analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Vladimir N. | SEO-specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2019 **What do you like best about OWOX?** OWOX BI gives everything you need to know to come up with successful marketing strategies. Using this service, I can analyze data at a totally different angle and then forecast the results of my marketing campaigns. No more long datasheets with unclear metrics and errors. OWOX BI combines data from multiple sources and lets you work with clear-cut automatic reports. To get a full vision of your business success, you can’t go without data. And to get this data, you need a tool like OWOX BI. **What do you dislike about OWOX?** The pricing seems high for the business plan, though the provided range of options somewhat justify it. But you can always start with the basic before you figure out how it works. **What problems is OWOX solving and how is that benefiting you?** Our company faced many challenges. Thanks to OWOX BI, we could finally find metrics needed to conduct cohort analysis, review user sessions, and evaluate the ROPO effect. It can’t be done unless you get data from all your channels, including website, CRM system, and call-tracking tool, and offline store records. OWOX BI managed this for us. Now, we build all-in-one actionable reports that tell us how effective our marketing efforts are. As a result, we redistribute our budget on time and control the ad spends more efficiently. OWOX BI is the key to successful business. Any marketing analyst and company that wants to reap the rewards of their marketing efforts, should definitely use it. ### 17. Actionable reports with in-depth insights **Rating:** 3.5/5.0 stars **Reviewed by:** Aleksandr K. | Project Program Manager, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2019 **What do you like best about OWOX?** I really like to use OWOX BI because it saves time, improves the productivity of the whole team, and actually, helps to make better decision for business. It works fantastically when it comes to data processing. It easily imports cost data, pulls up user data from the website, and combines it all with data from CRM and the call tracking tool. Actually, OWOX BI is all-in-one analytical system that can show you the ways of growth. **What do you dislike about OWOX?** It seemed difficult when I first started using it. However, they provide loads of useful information on their website and in their blog. You might want to look through it. **What problems is OWOX solving and how is that benefiting you?** OWOX BI easily copes with loads of unsampled data without delay. We use it to gather data from multiple channels, i.e. website, CRM tool, and ad platforms. The provided dashboards include more than 16 metrics needed to justify our marketing efforts. A great advantage we found with this tool is that it enables cohort analysis, and helps to evaluate the ROPO impact on sales. Other than that, OWOX BI let us use data for marketing predictions. Not only we can reveal the potential risks for business, but we can also discover the new zones of growth. So, if you don’t want to be left blind in business, use OWOX BI to light your way to success. ### 18. A great tool to enhance your marketing strategies **Rating:** 5.0/5.0 stars **Reviewed by:** Dmitry C. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2019 **What do you like best about OWOX?** It’s awesome how easily OWOX BI processes loads of data and then puts it on comprehensive dashboards. Basically, you can pull up data from your CRM, ad channels, Google Analytics, and spreadsheets, and have it all gathered in one place, in just a few clicks. It saves so much time! Plus, OWOX BI enables you to find more metrics for marketing analysis and even calculate your ‘plan vs. forecast’ metric. All in all, this service is worth your attention, especially if you want to be successful. **What do you dislike about OWOX?** It would be nice to make the onboarding a bit easier for those who are not very qualified in analytics. However, I can’t complain since I got it all figured out. **What problems is OWOX solving and how is that benefiting you?** With OWOX BI, I now realize how useful the user data can be for business and how much information it reveals. Actually, the data this tool gathers from the CRM system, ad channels, and the website contributes to better marketing decisions. Last month, I gave up ad channels that drained my pocket and reallocated the budget. This way, I got 15% more customers and the ROI grew. It’s just the smallest example of how you can enhance your marketing strategies with OWOX BI. Its functionality goes beyond that and can actually provide you with precious marketing insights for business. ### 19. more than streams **Rating:** 4.0/5.0 stars **Reviewed by:** Maxim K. | Marketing Director , Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about OWOX?** simple connection with data from different sources **What do you dislike about OWOX?** I use it only for connection GA with Yandex. And I have no need in BI features now. So I think the price for only two that I've been used streams quite expensive. **Recommendations to others considering OWOX:** I use only streams and it works very well **What problems is OWOX solving and how is that benefiting you?** Seamless data streams connection. ### 20. Lets you identify risks and forecast success **Rating:** 5.0/5.0 stars **Reviewed by:** Dmitry K. | Member of the Board, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2019 **What do you like best about OWOX?** We are so impressed with this service that no words would be enough to describe its benefits for marketing analysts. OWOX BI automates data collection, marketing reports, and helps to project areas of growth. It saves so much time on smart data integration from multiple channels, including a CRM tool and a call tracking system. Basically, it provides end-to-end analytics and a clear vision of your business success. That’s to say, OWOX BI is indispensable service for those who seek effective marketing strategies. **What do you dislike about OWOX?** There’s nothing with OWOX BI to displease me. I’m totally satisfied with this tool. **What problems is OWOX solving and how is that benefiting you?** With OWOX BI, we save a lot of time on marketing analysis. It helps our team measure important metrics and justify the effectiveness of various strategies based on data. We can clearly see what works best for the business. Plus, OWOX BI enables us to project our risks and forecast the effectiveness of our marketing strategies. Using the tool, we managed to save 17% of our budget last month. With OWOX BI, we are able to control the spending, find weak spots, eliminate them, and as a result, increase revenue. ### 21. OWOX BI helped us to stop making reports and analyze data better same time **Rating:** 5.0/5.0 stars **Reviewed by:** Karina V. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 30, 2019 **What do you like best about OWOX?** User friendly interface Integrated with all sources (facebook, MyTarget, Yandex, VK) we need Converts currency itself Can upload Data from past **What do you dislike about OWOX?** Sometimes we had problems with uploading facebook costs in referral medium. Sometimes can be issues with pipelines. **Recommendations to others considering OWOX:** Make good and complete utm for your campaigns **What problems is OWOX solving and how is that benefiting you?** OWOX helps us completely automatize reports in our agency. Due to up to date costs import service we can create dashboards of digital marketing performance for our clients. We can see costs per each conversion on the levels of campaigns, ads and keywords by months, weeks and days. And this takes less time than took ordinary monthly reports in past. ### 22. Awesome solution for a marketing team **Rating:** 5.0/5.0 stars **Reviewed by:** Alex K. | Alexandr, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2019 **What do you like best about OWOX?** An outstanding tool that helped us uncover new ways of improving business. Unlike most marketing services for data analysis, it can process huge volumes of unsampled data, collect it from dozens of sources and merge it all in one place. It’s really useful when you have to process lots of data daily. Actually, OWOX BI automates all marketing routine so you end up with in-depth reports, accurate stats, and right decisions. **What do you dislike about OWOX?** Some may dislike that a free subscription only lets you create two data imports.. The paid plan certainly gives more benefits. So to say,this service is for forward-thinking marketers who know the value of a good product. **Recommendations to others considering OWOX:** - **What problems is OWOX solving and how is that benefiting you?** We use OWOX BI as end-to-end analytic system. It allows us to merge revenue data from all channels and export cost data to evaluate the effectiveness of our marketing campaigns. This service also helps us accurately calculate the most important KPIs and collect valuable insights. It greatly improved our performance as a team and as a business in general. So when we talk about our success, we talk about OWOX BI. ### 23. Fantastic functionality and outstanding data analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandr S. | Sr. Affiliate Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2019 **What do you like best about OWOX?** The great thing about OWOX BI is that it merges all collected data and helps you to calculate multiple important metrics that measure your business success. OWOX BI is the tool that empowers data and adds more sense to it. I never thought we could get so many insights from the gathered data. With OWOX BI, we now can calculate everything we need to know for the business success, and then put it in convenient reports for other teams to acknowledge. **What do you dislike about OWOX?** First, it was a bit difficult to understand how to set certain reports but their support team helped us to do it properly. So, you might need some assistance at the beginning. **What problems is OWOX solving and how is that benefiting you?** OWOX BI solved many problems for our company. It helped us measure the impact of ROPO-effect, analyze users’ sessions, and evaluate email marketing efforts. There are multiple metrics that we calculate to determine the problem spots. We also found new opportunities for growth. Ever since our marketing team started using OWOX BI as a chief analytical tool, we made decent progress in our marketing strategies. Our sales increased almost twice for the past months. Now, we know exactly how to allocate the budget and what channels to use for further growth. ### 24. High-speed automated data collector **Rating:** 5.0/5.0 stars **Reviewed by:** Elena V. | Affiliate Account Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2019 **What do you like best about OWOX?** For me, OWOX BI is like a big machine for data processing. No matter how many pipelines I use to run the costs import, this tool grabs it right away. I like the way it merges data in huge datasheets so I can see the metrics I need. It gets easier to analyze the performance of channels and the dynamics of profit. Well, OWOX BI knows how to work with data, so there’s no way you will miss critical KPIs for your business. **What do you dislike about OWOX?** I kinda get confused with some data calculations. I had to go over a few articles to figure out how to build specific reports, which I think should somehow be done automatically. Still, it worked, just with a bit more effort from my side. **What problems is OWOX solving and how is that benefiting you?** The main problem I solved with OWOX BI is the automatic data collection. This means lots of saved time. Basically, OWOX BI merges everything in separate datasheets and displays your KPIs in Google BigQuery. Now, I can easily review data on the made transactions, all details on user sessions, and much more. The reports are informative enough, so it gets easier to spot the weaknesses. In short, to be competitive in business, you need to know more of what works and what doesn’t. I realized that OWOX BI can give me that information. ### 25. The right tool for building brilliant reports **Rating:** 5.0/5.0 stars **Reviewed by:** Vitaliy K. | Co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 10, 2019 **What do you like best about OWOX?** OWOX BI is the service to use when you need to process marketing data and build all-inclusive reports. It literally pulls up everything you might want to know, including data from the app, CRM and a call tracking tool. No matter how many channels you use to acquire clients, OWOX BI can grab all stats and bring them together on a smart dashboard. Likewise, it saves many working hours that our marketing team now dedicates to building an effective business strategy. **What do you dislike about OWOX?** There simply isn’t anything to point out. This software works great for us. **What problems is OWOX solving and how is that benefiting you?** This service helped us optimize data processing and analysis. We quickly import cost data from Google Analytics to BigQuery and merge it with CRM data. It’s a handy way to gather everything in a single report with all the required metrics. Also, we’re now able to analyze user behavior and sessions. The tool helped us eliminate all discrepancies, human errors and improve the user experience. Overall, we’ve got 1.5 times more revenue for the last three months. That’s enough proof to say that OWOX BI is a solution to kickstart your business. ### 26. Great soft to analyze the effectiveness of advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Evgeniy I. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2020 **What do you like best about OWOX?** We have been working with OWOX BI for several months. With OWOX BI we analyze the effectiveness of advertising and automate advertising campaign reports as soon as possible. It's easy to set up, convenient to use. **What do you dislike about OWOX?** Everything is fine, but I would like to lower the price for OWOX BI. **What problems is OWOX solving and how is that benefiting you?** Effectiveness of advertising campaigns and marketing activities, combining disparate data into a single format and analyze reports. ### 27. Useful tool for advertising analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Inna M. | advertising manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2019 **What do you like best about OWOX?** OWOX BI features help us to don't waste time for routine work. It's great to import the cost data into Google Analytics automatically. It's easy to select "your" plan 'cause OWOX BI has different offers. And if you have any question you'll have got the answer surely. **What do you dislike about OWOX?** If you subscribe to communication you could recerive information twice: automatically and from manager **Recommendations to others considering OWOX:** OWOX BI free plan is great opportunity to start use it **What problems is OWOX solving and how is that benefiting you?** OWOX BI helps us to determine the advertising efficiency ### 28. Easy monitoring of all marketing KPIs **Rating:** 5.0/5.0 stars **Reviewed by:** Людмила . | Специалист по контекстной рекламе, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2019 **What do you like best about OWOX?** Less time investment in report creation and monitoring stats. OWOX BI helped us to automate data import and calculations for final reports. More importantly, this tool combines data from different channels - you don’t have to upload anything manually. Actually, the service is great and has many advantages over other marketing tools. It's definitely worth a try! **What do you dislike about OWOX?** You won't be able to unlock the full potential of this tool during the trial period. However, the subscription will pay off in time. **What problems is OWOX solving and how is that benefiting you?** We use OWOX BI to combine data from five different channels, including CRM and phone call tracking tools. The merged data shows the actual picture of conversions, so we now see what channel brings more customers. Such analysis helped us reduce marketing costs by half. Our team re-distributed the budget to effective channels, and the ROI increased by 12%. This is an amazing result for the business, which we couldn’t obtain without OWOX BI. ### 29. A great tool for combining the data from different traffic-sources and improve analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Aleksey M. | Head of PPC, Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2019 **What do you like best about OWOX?** Easy combining of data from different traffic-sources. We work with OWOX for many years and can highly recommend it especially for working with big data **What do you dislike about OWOX?** can't answer may be prices but we understand that they are well-founded **What problems is OWOX solving and how is that benefiting you?** Data streams from advertising services (Facebook, Twitter, Vkontakte, Bing Ads) to Google Analytics or Google BigQuery; Ability to import data from Google BigQuery into Google Analytics ### 30. A better marketing plan for business **Rating:** 5.0/5.0 stars **Reviewed by:** Nina B. | Marketing and PR Expert, Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2019 **What do you like best about OWOX?** The best thing about OWOX BI is that it saves time, automates data collection, and relieves you from routine work. Using OWOX BI, it’s possible to build outstanding marketing reports with required metrics. Now, our marketing team gets and shares new invaluable insights that help to grow business and beat competitors. **What do you dislike about OWOX?** You’ve got to be patient when starting to work with the product because there might be things you’ve never used or heard of before. But it all works to your benefit. **What problems is OWOX solving and how is that benefiting you?** We wanted to understand how our customers behave online and offline. OWOX BI helped us build an end-to-end analytics system across all channels, then measure the ROPO effect, and visualize the impact of online advertisement and CRM promotions in hard figures. Thanks to OWOX BI, we could improve our marketing schemes and enhance our online presence. So, for us, effective marketing starts with OWOX BI. ### 31. Fast and accurate data analysis in one place **Rating:** 5.0/5.0 stars **Reviewed by:** Zayats E. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 04, 2019 **What do you like best about OWOX?** "I like the way OWOX BI operates and how quickly it can combine different data from many sources, a call-tracking tool and the CRM system. You can set data import in minutes and you get everything displayed on a comprehensive dashboard with the latest stats from all channels. This way, OWOX BI helps to get a deeper view of your business and exposes all areas of improvement. " **What do you dislike about OWOX?** Managing reports for cohort analysis is a bit complicated but once you get through it, you’ll reveal lots of useful insights. So it’s worth your time and effort. **What problems is OWOX solving and how is that benefiting you?** OWOX BI helped me better understand what is happening with my ad campaigns, emails, and at which point my customers opt off. Incredibly, just by collecting data, calculating some additional metrics for cohort analysis, and making a few manipulations with reports helped me realize what I did wrong. After redistributing the budget, I instantly saw the 10% increase in ROI. In other words, for smart marketing, you need a smart software like this one. ### 32. Great service to work with loads of data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2019 **What do you like best about OWOX?** I like the way this service pulls up all necessary data from different sources, website, app, and CRM system. Everything is done automatically, and eventually, you get really useful marketing reports to visualize your real business situation. Those who want to optimize marketing strategies should pay their attention to this service. **What do you dislike about OWOX?** Of course it takes time to explore the entire potential of this tool but it’s important if you plan to make the most of it, so it’s ok. **What problems is OWOX solving and how is that benefiting you?** OWOX BI helped our marketing team finally to organize the work with data in all possible ways. We get merged reports from our website, CRM system, and various advertising platforms, and this helps us accurately draw a balance between costs and profits. For 4 months of using OWOX BI, we refused two ad services and improved our email marketing strategies. Moreover, we’ve effectively redistributed our budget and grown the revenue by 1.5 times. ### 33. A quality end-to-end analytic tool that solves many tasks for business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 11, 2019 **What do you like best about OWOX?** Excellent functionality with many options to use for data analysis and well-structured reports. I like how easy it is to set data import and save time on scrolling endless Google Sheets. OWOX BI perfectly integrates with many services and is very user-friendly. The collected data is transferred and stored in BigQuery. Our team gets solid marketing reports that provide meaningful insights. That’s to say, with OWOX BI, your marketing analysis will be a piece of cake. **What do you dislike about OWOX?** Some specific metrics might seem difficult to find at the beginning. I’d suggest you check their use cases or contact support in case of issues. Don’t waste time on figuring it out yourself. **What problems is OWOX solving and how is that benefiting you?** Using OWOX BI, we could conduct a cohort analysis, which helped us segment our customer base, improve LTV and increase conversions. We get extensive reports that help us evaluate our marketing strategies and see if they are competent. These past months, we also revised our budget spends on advertising and could cut costs by 12%. OWOX BI has helped us in many ways. If you seek success as we do, it’s the first solution to use. ### 34. It’s great for inclusive marketing reports and KPI calculations **Rating:** 5.0/5.0 stars **Reviewed by:** Julia K. | account-manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2019 **What do you like best about OWOX?** It’s very efficient for data collection and marketing analytics. It helps to collect data daily from a bunch of sources, CRM system, and other tools like call-tracking. Everything is automatically imported and combined on one dashboard where you get complete reports with the main KPIs. OWOX BI is a wonderful service that saves much time, helps to monitor data, and collect new insights for business. **What do you dislike about OWOX?** Actually, I can’t find things I dislike. It seems to be a bit complicated but actually, it’s not. **What problems is OWOX solving and how is that benefiting you?** I imported all data from the website, ad services, a call-tracking platform, and a CRM tool. It helped to generate detailed reports with metrics I need to know for enhancing my marketing strategies. While using OWOX BI, I could segment the customer database, generate reports for cohort and ROPO analysis, and eventually, reallocate the budget on more profitable channels. This is a key instrument for successful business growth. ### 35. Great partner to help with Google Platforms in general and for customized services **Rating:** 5.0/5.0 stars **Reviewed by:** Konstantin B. | Digital Marketing Director (CDO), Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** December 02, 2019 **What do you like best about OWOX?** OWOX BI is a great partner that helped us with numerous web analytics and Google Platform questions as well as provided their service for BI and Attribution **What do you dislike about OWOX?** Everything was to the highest standard. The team is supportive and responsive within a short period of time **Recommendations to others considering OWOX:** Highly recommend OWOX BI **What problems is OWOX solving and how is that benefiting you?** Use of Google products together, data streaming, and custom attribution modeling ### 36. Quick data merging and neat reports **Rating:** 5.0/5.0 stars **Reviewed by:** Julia R. | Web designer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2019 **What do you like best about OWOX?** I like that I can import data from as many channels as I need. OWOX BI pulls it up in one place and lets you create overarching reports. It’s a totally done-for-you solution that simplifies analytics for marketers. Having this tool by your side, you no longer need to waste time on routine work and instead design strategies for generating more profit. **What do you dislike about OWOX?** There’s only one drawback with this service, you need to understand what you do. Even though the system automates many processes, you still have to know how to set it up. **What problems is OWOX solving and how is that benefiting you?** I wanted to identify how customers behave on the website and evaluate how updates can improve their experience. OWOX BI helped to properly gather the necessary data and evaluate the A/B test results. Using this tool, it’s possible to conduct a cohort analysis and further analyze what works better for your customers and business. The created reports include not just website data but data from CRM system and application. That’s to say, the service did all the hard work with data collection and reporting. If you’re looking for new marketing tools for business, this one is an absolute win. ### 37. Marketing analysis that helps to find areas of growth **Rating:** 5.0/5.0 stars **Reviewed by:** Дмитрий . | Dmitriy M, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2019 **What do you like best about OWOX?** OWOX BI is a great instrument with many benefits that let you collect data, conduct a cohort analysis, calculate the ROPO impact, and evaluate each user session. This service made our marketing team more productive. We save much time on data analysis and calculate additional metrics that we couldn’t accurately measure before. Any business that wants to see if their marketing strategies are competent should use this service. **What do you dislike about OWOX?** You’ll need to dedicate some time to read their help guides and find your way through. But, if you stick to it are an experienced marketer, there won’t be any difficulties. **What problems is OWOX solving and how is that benefiting you?** Our task was to get a full picture of business success. OWOX BI helped us combine data from ad services, paid search services, CRM system, website, app, and Google Analytics. The tool enabled an automatic import to Google BigQuery where we could visualize the business situation in figures. Likewise, it helped us find spots of growth and improvement. These past months, we increased our profit by 15%. This is thanks to smart marketing decisions that we wouldn’t have made without OWOX BI. ### 38. Best analytics team **Rating:** 5.0/5.0 stars **Reviewed by:** Роман . | Web analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2019 **What do you like best about OWOX?** I think OWOX is the best analytics team not only in Europe, but in the whole world! Speaking of the products, OWOX BI Pipeline helped us collect all ad costs in Google Analytics, as well as all user data in Google BigQuery. In the result it allowed us to avoid sampling problems and made it possible to take a different look at the analytics as a whole. With the help of OWOX BI Attribution, we got an ideal attribution model that has unlimited possibilities for customization. Also, OWOX has a good data visualization tool - Smart Data. It contains a huge number of ready-made reports, which allows you to work with your data without SQL knowledge **What do you dislike about OWOX?** Some services such as onboarding are expensive. **What problems is OWOX solving and how is that benefiting you?** Collect data, custom attribution model, visualization ### 39. Flexible and convenient software for marketing-analysts **Rating:** 5.0/5.0 stars **Reviewed by:** Марианна . | Marianna , Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2019 **What do you like best about OWOX?** Incredible marketing insights that we get from dashboards with collected data. OWOX BI handles huge loads of data processing and merging, which allows us to evaluate metrics that we couldn’t calculate before. If you deal with marketing analysis, OWOX BI is the first and ultimate service to use. **What do you dislike about OWOX?** You may come across some minor issues while customizing reports but it can be quickly fixed if you contact support. **What problems is OWOX solving and how is that benefiting you?** With OWOX BI, we now get all marketing metrics we need to evaluate our marketing efforts. This tool helped us combine data from the website, application and CRM tool. Now, we can view over 20 metrics on a single dashboard and automatically merge all data for complete reports. This also includes data from advertising platforms that we calculate along the way. In short, OWOX BI has helped us enhance our marketing routine and has become a reliable partner for business. ### 40. Useful analytics and datawarehouse service for marketplaces **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander A. | analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2019 **What do you like best about OWOX?** Great system for traffic gathering and analytics from different sources. Useful service for data warehouse development, really helpful when you need fast and stable traffic gathering from your site, mobile apps, and CRM system. We added several types of streams for different integrations with other systems like CRM, ad systems. It is very useful to track data from these systems and use in for full-service analytics. Great help page with detailed instructions and useful recommendations. It is very solid service for day-to-day traffic gathering, without lock outs. **What do you dislike about OWOX?** Sometimes you need help from support for tricky moments with codes and implementation. But support works really quick and answer all questions you have. **Recommendations to others considering OWOX:** This service is very useful for analysts, marketing teams and growth teams. It helps to be more productive and grow your product faster. Also, it reduces the time for implementing scripts for different integrations and help you to reduce the time of your developers. **What problems is OWOX solving and how is that benefiting you?** Web traffic gathering from the different part of service - mobile apps, site, back office. Use instrument for attribution modeling for traffic analysis and marketing. Reduce time for development web traffic analysis scripts, and free more time for growth. With BigQuery use owox services for data warehouse development with dashboards and real-time analytics. Different teams now have acess to all data and dashboards about traffic, data from different ad systems and data about users behaviour. ### 41. Extremely easy way to connect advertising tools to GA **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2019 **What do you like best about OWOX?** Extremely easily connects into Google Analytics. Teh support is outstanding. I have contacted them multiple times with some quite complicated technical questions and they were always able to help almost instantly. **What do you dislike about OWOX?** Honestly, it is a very simple tool made to solve a very specific task, so there is not much to dislike. Probably the only issue is that not all the ad tools are available for automated connecting, but all the major ones are. **Recommendations to others considering OWOX:** If you are looking for an easy solution to connect ad tools to GA - Owox is perfect for that **What problems is OWOX solving and how is that benefiting you?** We use Owox to channel cost data from various advertising tools: Criteo, Facebook etc into Google Analytics. Owox is a perfect tool for that. ### 42. Nice tool for creating complex reports **Rating:** 5.0/5.0 stars **Reviewed by:** Alina M. | Head of Marketing 🇺🇦 🇬🇧, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2019 **What do you like best about OWOX?** Love that I have a tool like OWOX BI and now I can get rid of a manual work part while preparing all necessary reports. **What do you dislike about OWOX?** The price. Would be glad to upgrade our plan but our company can’t afford it for now. Hope we’ll do that in near future. **What problems is OWOX solving and how is that benefiting you?** Mostly OWOX BI helps us with collecting data from GA and Facebook and streaming it to GBQ so we could get nice marketing reports. Thus I can control our marketing situation and make needed changes to improve our ads campaigns. ### 43. A great way to track user journey along your funnel **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2019 **What do you like best about OWOX?** We got to increase the ROI of our ad campaigns by 5% in just a week! **What do you dislike about OWOX?** Setting up was a little time-taking, but just like with any other analytics products **What problems is OWOX solving and how is that benefiting you?** Traditional Google attribution models didn’t really work well for our omnichannel business. Due to multiple touchpoints, we didn’t really know how effective our marketing efforts were. We carefully studied OWOX BI’s Attribution and blog posts about it, and gave it a go. It worked out really well for us, as we discovered that our sales managers really influence customer purchase decisions via emails, persuading users to buy our products quite effectively. We additionally understood that we didn’t pay the necessary attention to the phone calls made by users, and are now developing a sales strategy for phone calls. ### 44. Great tool to explore valuable insights **Rating:** 5.0/5.0 stars **Reviewed by:** Taras T. | CMO, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2019 **What do you like best about OWOX?** I’d say OWOX BI was created for professionals who really want to bring their business to success. Using the service, I now collect tons of valuable data from different sources and draw insights that help me to adjust my marketing strategies. With OWOX BI, I benefit from great functionality, fast data transfer, and comprehensive technical guides. **What do you dislike about OWOX?** I had to educate myself on some analytical issues. It took some time but I now can put this knowledge to good use. **What problems is OWOX solving and how is that benefiting you?** This software can be used in many ways. It helped me to merge data from traffic sources, CRM system, and website. Now I can quickly match and calculate many important metrics like ROAS, CTR, CPC by importing data to BigQuery. I found that not all ad services are as effective as I thought they were. More to it, I realized that emails can increase online sales. In short, OWOX BI is a helping hand that guides my way to the right business decisions. ### 45. Data streaming from GA to BigQuerry and from ad-services to GA **Rating:** 5.0/5.0 stars **Reviewed by:** Sergei K. | Marketing and Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2019 **What do you like best about OWOX?** Streaming web page data at the hit level; Streaming ad-data to Google Analytics in a couple of clicks. **What do you dislike about OWOX?** Incapability to choose outbound clicks instead of total clicks (when sending data from Facebook to GA) **What problems is OWOX solving and how is that benefiting you?** Collecting raw data from Google Analytics ### 46. A remarkable marketing tool with useful features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2019 **What do you like best about OWOX?** The software is fantastic. It lets you squeeze the maximum insights from marketing data and fresh up your knowledge of how your company performs online and offline. OWOX BI saved us time, helped to pull up data from many channels and combined them in one dashboard. So we could discover where is the gold mine and where should we dig to boost success. For marketers who don’t want to act blindly, this service will definitely shed light on business. **What do you dislike about OWOX?** I really can’t find anything bad in it. Really like the product and their tech support **What problems is OWOX solving and how is that benefiting you?** With OWOX BI, we could accurately evaluate our ad channels. After combining numbers with data from the CRM system, we could conduct the cohort and ROPO analysis. Basically, the tool helped us build reports to study users behavior and explore the real picture of business, both online and offline. As a result, we improved our marketing strategies and boosted sales by 15%. If you want to avoid poor marketing decisions in your company, you should really think of OWOX BI. ### 47. High-level data monitoring **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2019 **What do you like best about OWOX?** I’ve used about three analytical tools before. Some were somewhat clumsy or useless so I didn’t get the needed insights for business. OWOX BI is the first tool that simplifies data processing and monitoring for me. I really appreciate the way it can export data from different channels to BigQuery for analysis. It’s easy to customize reports, calculate required metrics, and finally, make the right decisions with regard to the marketing and business goals. **What do you dislike about OWOX?** The onboarding takes time but I assure you they have the most comprehensive tech guides. **What problems is OWOX solving and how is that benefiting you?** OWOX BI provides multiple benefits for high-quality data analysis. First, I save time on data collection from 5 different channels and the CRM system. Then, it’s easy to bring up all marketing metrics on a single dashboard in Google BigQuery. I have no troubles with raw data processing anymore. OWOX BI lets me visualize the performance of each channel as well as evaluate users behavior and sessions using cohort analysis. It’s a high-impact tool that highlights the areas of growth for your company. I grew three times more sales with OWOX BI and can’t think of any other tool as useful for a modern marketer as this one. ### 48. Professional service with great support **Rating:** 5.0/5.0 stars **Reviewed by:** Dmitry O. | MarTech Analyst, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2019 **What do you like best about OWOX?** It’s straightforward software from the marketing perspective. There’s great potential behind the system. It allows you to export piles of data from excel, ad services, CRM system, website, call-tracking tool and to merge it all on a dashboard. Also, it’s possible to tweak over 20 marketing metrics in order to explore valuable insights for business. **What do you dislike about OWOX?** Sometimes it was difficult to understand how to calculate some specifically-tailored metrics. Though, their support manager responded quickly to my queries. **What problems is OWOX solving and how is that benefiting you?** I use OWOX BI to automate data consolidation from 6 different sources. The service helps me to collect loads of marketing data, including advertising costs, user sessions, orders via phone and conversions from the CRM system. This simplifies data analysis because all data is now accessible in a single interface. I also discovered that OWOX BI can measure ROPO-effect. Eventually, I managed to optimize budget allocation and increase sales by 12% through online advertising. ### 49. Fast data import and intuitive marketing reports **Rating:** 5.0/5.0 stars **Reviewed by:** ✓ Владислав . | Email&SMM, Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about OWOX?** The software is useful for data collection, processing, and building reports, especially when you work with many channels and traffic sources. OWOX BI lets us create intuitive reports with outlined parameters and view the needed metrics. The product is multifunctional. It allows you to transfer cost data from Google Analytics to BigQuery. Basically, the system brings together all the information and helps you organize it in the most convenient way. **What do you dislike about OWOX?** There isn’t anything to dislike. They constantly update platform based on customers needs and improve the service. **What problems is OWOX solving and how is that benefiting you?** With OWOX BI, we complete dozens of tasks. We import data collected in Google Analytics, ad services, CRM tool, and Google Sheets, transfer it to BigQuery and then customize reports to draw essential KPIs. It saves so much time in the process. Plus, we now can build reports to evaluate the performance of new features on the website and test changes in customers’ behavior. This helps us to measure the effectiveness of new implementations without the need to do manual work. No way we could achieve it without OWOX BI. Thank you, guys! ### 50. It’s a winning solution for marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Лилия . | CEO-coworking, Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2019 **What do you like best about OWOX?** OWOX BI is a great service in every sense. Other than fast data import from all kinds of platforms, they have fantastic support staff who assist along the way. The service allows you to create all sorts of marketing reports with over 30 metrics at your choice and put all that on one dashboard. Whether you want to conduct cohort analysis, collect essential marketing KPIs, or evaluate each user session, OWOX BI can help you tackle your marketing challenges. **What do you dislike about OWOX?** Hardly anything at all to spoil my experience with this service. **What problems is OWOX solving and how is that benefiting you?** OWOX BI helped me gather user data from the website, mobile app, and CRM tool. It lets me set an automatic import to Google BigQuery and create customized reports with all user sessions. This allowed me to see the weak spots and improve them to motivate customers to complete orders. As a result, I’ve got an awesome 14% increase in ROI the last month. ## OWOX Discussions - [What is OWOX BI used for?](https://www.g2.com/discussions/what-is-owox-bi-used-for) - 1 comment - [View OWOX pricing details and edition comparison](https://www.g2.com/products/owox/reviews?page=4&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+13%3A43%3A39+-0500&secure%5Bsession_id%5D=6759182d-2d0e-459f-92ee-0db066262173&secure%5Btoken%5D=ab8afa273fa8b2c70bae14a71da5a6a085c0577c5bb864b233163c5a14260edb&format=llm_user) ## OWOX Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards - Customizable Reports - Marketing Reports - Sales Reports - Activity Dashboard - Interactive Reports - Customizable Reports - Customizable Reports - Activity Dashboard - Customizable Dashboard **Data Source Access** - Breadth of Data Sources - Ease of Data Connectivity - API Connectivity **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations - Configurable Workflow - Rules-Based Workflow **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Functionality** - Data visualisation - Data transformation - Data migration - Process various formats - No-code functionality - Data manipulation - Analytics - Reporting **Data Preparation** - Connectors - Data Governance **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage - Data Visualization **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Data Interaction** - Profiling and Classification - Metadata Management - Data Modeling - Data Joining - Data Blending - Data Quality and Cleansing - Data Sharing - Data Governance **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring - Real-Time Monitoring **Administration** - Data Storage - A/B Testing - Integrations **Data Modeling and Blending** - Data Querying - Data Filtering - Data Blending - Data Capture and Transfer **Security** - Access Control - Roles Management - Compliance Management - Deletion Management - Access Controls/Permissions - User Management - Process Management - Audit Management - Metadata Management **Data Exporting** - Breadth of Integrations - Ease of Integrations - Data Workflows **Data Quality** - Data Preparation - Data Distribution - Data Unification **Maintainence** - Data Quality Management - Policy Management - Data Storage Management **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Generative AI** - AI Text Generation **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Generative AI** - AI Text Generation - Generative AI **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Analytics Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Additional Functionality** - Data Analysis Tools - AI/Machine Learning - Data Extraction - Reporting/Analytics - AI Copilot - Data Mapping - ETL - Big Data Analytics - Data Quality Control **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling - Natural Language Search - Visual Discovery - Data Blending - Data Blending **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - Third-Party Integrations - Active Directory Integration **Deployment & Integration - Analytics Platforms** - No-code Dashboard Builder - Report Scheduling and Automation - Embedded Analytics and White-labeling - Data Source Connectivity - Multiple Data Sources - Query Builder **Additional Functionality** - AI Copilot - Reporting & Statistics - Data Migration - Archiving & Retention - Data Capture and Transfer - Audit Trail - Data Synchronization - Single Sign On - Customizable Reports - Data Profiling - Authentication - Role-Based Permissions - Tagging - Secure Data Storage - Data Security - HIPAA Compliant - SSL Security - Risk Assessment - Data Mapping - Search/Filter - Self Service Portal - Multiple Data Sources - Document Storage - API - Activity Tracking - Automatic Backup - Visual Analytics **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services - Real-Time Analytics - Reporting/Analytics - Real-Time Analytics - Reporting/Analytics - Visual Analytics **Performance & Scalability - Analytics Platforms** - Large data handling and Query Speed - Concurrent User Support - Database Support **Advanced Analytics & Modeling - Analytics Platforms** - Data Modeling and Governance - Notebook and Script Integration - Built-in Predictive and Statistical Models **Agentic AI Capabilities - Analytics Platforms** - Auto-generated Insights and Narratives - Natural Language Queries - Proactive KPI Monitoring and Alerts - AI Agents for Analytical Follow-ups **Personalized Intelligence - Analytics Platforms** - Behavioral Learning for Contextual Query Refinement - Role-based Insight Personalization - Conversational and Prompt-based Analytics - Ad hoc Query - Visual Analytics **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs - Real-Time Data - Real-Time Data - Third-Party Integrations - Third-Party Integrations **Additional Functionality** - Drag & Drop - Secure Data Storage - Data Import/Export - Customizable Branding - Dashboard Creation - Access Controls/Permissions - Real-Time Reporting - Metadata Management - Forecasting - Data Storage Management - Ad hoc Analysis - Ad hoc Reporting - Data Migration - AI Copilot - Self Service Data Preparation - Search/Filter - Data Mapping - Monitoring - Sentiment Analysis - User Management - Sales Trend Analysis - Charting - Reporting & Statistics - Performance Metrics - Alerts/Notifications - Data Extraction - Widgets - Storytelling - Trend Analysis - Collaboration Tools - Financing Management - Self-service Analytics - KPI Monitoring - Dashboard - API - Data Integration - Scorecards - Data Management - Task Management - Progress Tracking - Data Connectors - Data Visualization - Profitability Analysis - Project Tracking - Strategic Planning - Goal Setting/Tracking - Publishing/Sharing - Predictive Analytics - Real-Time Monitoring - Templates - Mobile Access - Customizable Templates - Workflow Management - Financial Reporting - Audit Management - OLAP - Single Sign On - Data Synchronization ## Top OWOX Alternatives - [Looker](https://www.g2.com/products/looker/reviews) - 4.4/5.0 (1,592 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,329 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,259 reviews)