I've been an owler user since around 2017 across 3 job roles - I've found the insights given are much more valuable and tailored than those from competitors such as Signal AI, and definitely more so than google alerts. Review collected by and hosted on G2.com.

I think the product works well and is easily tailored, but there are quite a few companies in our portfolio that haven't been recognised by the platform before. Easily solved, however! Review collected by and hosted on G2.com.

Owler is a good place to get a high level of companies of large and medium sizes. It is the first place I go to get a high-level overview. I usually just want to know: if the company exists, what they do, how big it is, and who is their leader. Review collected by and hosted on G2.com.

Hard to understand their subscription plans and often hit paywalls that I thought I had already paid for. Review collected by and hosted on G2.com.

I like that you can keep up with all the news of the industry for your company as well as your competitors. I also like that you can help provide who the proper competitors are for your company. Review collected by and hosted on G2.com.

I don't like how there is an opportunity for someone to negatively impact the outcome of how your CEO is viewed. Review collected by and hosted on G2.com.

A couple things:

- The daily news feed on companies I follow. In my case this are the competitors I'm interested in knowing about

- The main UI design. Everything is tab separated in the main page making navigation pretty simple. Review collected by and hosted on G2.com.

I'm not sure if this is a bug or not, but it doesn't seem like there's text field completion when searching for arbitrary companies. Not a big deal as I know most data I'm looking for is in Owler so if I get no results the first thing I do is check how I've spelled the company name. Review collected by and hosted on G2.com.

Owler offers useful information and data about a broad range of businesses, including financials, funding, and growth metrics, all in a clean and intuitive user interface. I appreciate how the platform is simple to use and explore.

One of the best features is that it provides me with real-time news alerts and updates about the businesses I've chosen to watch, helping me stay up-to-date on industry developments and trends.

Owler also has a large and active user base that updates company profiles to make sure I'm tracking the right information. I also appreciate that user feedback is actually considered and acted upon. Review collected by and hosted on G2.com.

Nothing really – I think everything has been great so far. If they ever plan to implement an AI chatbot, I think that would just be an improvement to the overall experience because we could ask for summaries or recaps with the rest of the data that Owler already provides. Review collected by and hosted on G2.com.

Owler is objective, has up-to-the-moment data, and is trustworthy for information I need to understand and know a business. There really is no competitor that does such a deep dive. I also work with numerous tech firms, and Owler is very helpful with the data I need. Review collected by and hosted on G2.com.

No downside. I love Owler, and have from the start. Review collected by and hosted on G2.com.

Owler is simple to get started but learns well and provides insightful information without a lot of effort. The information they have on companies is overall very accurate and updated. Review collected by and hosted on G2.com.

Wish that it had more differentiation between companies or categories to segment your interest into so I could watch more companies at a broad level without the noise. Review collected by and hosted on G2.com.

I like that Owler gives me the latest that my competitive set and partners are releasing in the marketing material. Linking from both their website as well as press releases so I can get an all around sense of what people are saying and releasing. Review collected by and hosted on G2.com.

Not much. I wish there were more context when clicking on a link - oftentimes it will just send you to the blog post or press release with an Owler landing page, it would be cool for a little more context on the content itself. Review collected by and hosted on G2.com.

I like that you can find information about the competition for specific companies and dig into more their leadership, get current updates on industries that you want to follow that are sent to your email so you don't always have to login to know there is something new going on. I like it better than following a company on Google Alerts. Review collected by and hosted on G2.com.

I don't like how Owler search tools work when you're trying to research a company and narrowing down the information on the competition. It feels that it is too wide of net to cast when you don't already know a company and you're trying to do general industry research to find top companies in a field. Review collected by and hosted on G2.com.

Owler allows me to stay abreast of what is happening in specific segments of the market. It provides real-world data, captures the latest press releases, and tracks what's happening with the companies that are most important to me. I can track partners or competitors or I can slice-and-dice my company list any way I'd like. Owler gives me the daily snapshot I need to know what's happening in my professional world. Review collected by and hosted on G2.com.

I've used both the free and the professional versions of Owler. Both are great value and a great use of my time. Set up once and continue to reap the benefits. You can change at any time. The price for the pro version is very fair. Review collected by and hosted on G2.com.