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Owler

By Meltwater

4.3 out of 5 stars

How would you rate your experience with Owler?

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Owler Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users love the ease of use of Owler, finding it invaluable for competitor tracking and timely alerts. (1 mentions)
Users value the simplicity and quick alerts of Owler, enhancing their market research and competitor tracking efficiency. (1 mentions)
Users value the ease of competitor tracking with Owler, enhancing their market research and analysis efficiency. (1 mentions)
Users value the ease of competitor tracking and timely alerts for effective market research and analysis. (1 mentions)
Users value the simplicity of Owler, appreciating easy competitor tracking and timely alerts for market analysis. (1 mentions)
Users feel that Owler's limited features in the free tier necessitate an early upgrade for full functionality. (1 mentions)
Users feel the limited free options of Owler necessitate quick upgrades for full functionality. (1 mentions)
Users feel the limited free version of Owler lacks features, prompting quick upgrades for full functionality. (1 mentions)
Users feel that Owler's free tier lacks features, prompting a quick upgrade to access more functionalities. (1 mentions)

Top Pros or Advantages of Owler

1. Ease of Use
Users love the ease of use of Owler, finding it invaluable for competitor tracking and timely alerts.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Owler is such a savior when it comes to knowing the exact details of any company"

What do you like about Owler?

The simplicity of the site, easy competitor tracking, quick alerts and notifications of the announcements we want to follow closely, comes in handy fo

2. Effective
Users value the simplicity and quick alerts of Owler, enhancing their market research and competitor tracking efficiency.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Owler is such a savior when it comes to knowing the exact details of any company"

What do you like about Owler?

The simplicity of the site, easy competitor tracking, quick alerts and notifications of the announcements we want to follow closely, comes in handy fo

3. Helpful
Users value the ease of competitor tracking with Owler, enhancing their market research and analysis efficiency.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Owler is such a savior when it comes to knowing the exact details of any company"

What do you like about Owler?

The simplicity of the site, easy competitor tracking, quick alerts and notifications of the announcements we want to follow closely, comes in handy fo

4. Insights Value
Users value the ease of competitor tracking and timely alerts for effective market research and analysis.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Owler is such a savior when it comes to knowing the exact details of any company"

What do you like about Owler?

The simplicity of the site, easy competitor tracking, quick alerts and notifications of the announcements we want to follow closely, comes in handy fo

5. Simple
Users value the simplicity of Owler, appreciating easy competitor tracking and timely alerts for market analysis.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Owler is such a savior when it comes to knowing the exact details of any company"

What do you like about Owler?

The simplicity of the site, easy competitor tracking, quick alerts and notifications of the announcements we want to follow closely, comes in handy fo

Top Cons or Disadvantages of Owler

1. Limited Features
Users feel that Owler's limited features in the free tier necessitate an early upgrade for full functionality.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Owler is such a savior when it comes to knowing the exact details of any company"

What do you dislike about Owler?

Could have a little more features in free tier plan, ofcourse we had to upgrade within a week

2. Limited Free Options
Users feel the limited free options of Owler necessitate quick upgrades for full functionality.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Owler is such a savior when it comes to knowing the exact details of any company"

What do you dislike about Owler?

Could have a little more features in free tier plan, ofcourse we had to upgrade within a week

3. Limited Free Version
Users feel the limited free version of Owler lacks features, prompting quick upgrades for full functionality.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Owler is such a savior when it comes to knowing the exact details of any company"

What do you dislike about Owler?

Could have a little more features in free tier plan, ofcourse we had to upgrade within a week

4. Missing Features
Users feel that Owler's free tier lacks features, prompting a quick upgrade to access more functionalities.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Owler is such a savior when it comes to knowing the exact details of any company"

What do you dislike about Owler?

Could have a little more features in free tier plan, ofcourse we had to upgrade within a week

Owler Reviews (480)

View 1 Video Reviews
Reviews

Owler Reviews (480)

View 1 Video Reviews
4.3
480 reviews
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G2 reviews are authentic and verified.
SD
Enterprise (> 1000 emp.)
"Wonderful experience with Owler"
What do you like best about Owler?

- Up-to-date information & insights about our competitors and connected industry

- Feedback about the CEOs and more information about the industries

- Definitely enables us to understand the competition better and make relevant decisions

- Advanced Search is a good option Review collected by and hosted on G2.com.

What do you dislike about Owler?

- Lesser options for adding more companies/competitors in the basic version

- Focusses only on the competition. Can the Owler extrapolate a substitute industry or complementors based on the chosen industry and suggest to the user Review collected by and hosted on G2.com.

Pamela P.
PP
Marketing Director
Small-Business (50 or fewer emp.)
"Support is slow to respond"
What do you like best about Owler?

Effective at providing information on competitors. Review collected by and hosted on G2.com.

What do you dislike about Owler?

Glitchy and often has bugs with their RSS blog feed. 3x I've had that experience and it takes them weeks or months to resolve the error while my competitors blogs continue to be published. Repeated inquiries about the supported ticket go unanswered. Review collected by and hosted on G2.com.

MJ
Enterprise (> 1000 emp.)
"Great for Quickly Keeping Up with Competitor News"
What do you like best about Owler?

I love that I get regular (daily) updates on comeptitor news in a centralized place. I have been using Owler for 4-5 years. It keeps me up to data on competitor aquisitions, product launches, releases etc. Review collected by and hosted on G2.com.

What do you dislike about Owler?

I wish I could pick more competitors instead of just 5 or so. I would also so I wish I could filter the news by industry or topic not just general updates of the company as whole.

Sometimes the headlines stay the same through the days so I wonder if there was a way to reduce the frequency of communication or just do a monthly summary. I don't necessarily in my scope need daily/breaking news updates. Review collected by and hosted on G2.com.

KV
Small-Business (50 or fewer emp.)
"Keeping up to date with what is happening in my business sector"
What do you like best about Owler?

Owler provides me, on a regular basis, information that is both relevant and timely. I also like the fact that the company picks up on my weekly blogs and provides a link to these. Review collected by and hosted on G2.com.

What do you dislike about Owler?

I can't really think of any downsides, to be honest. Review collected by and hosted on G2.com.

Bob S.
BS
Small-Business (50 or fewer emp.)
"My Secret Weapon to validate our Strategy"
What do you like best about Owler?

Central access to competitors and Industry trends give us insights on what is important to the Marketplace. Knowing that gives us access to analyze SWOT. Review collected by and hosted on G2.com.

What do you dislike about Owler?

Wish it did more analysis, meaning making, trending summaries and AI Review collected by and hosted on G2.com.

Daniel K.
DK
Vice President, Transformation and Strategic Initiatives
Small-Business (50 or fewer emp.)
"Useful for company research and news"
What do you like best about Owler?

I find the competitive news updates useful. It's a helpful general research tool that I would recommend to strategy and corporate development organizations that are on a limited budget. Review collected by and hosted on G2.com.

What do you dislike about Owler?

Owler is not her best for due diligence if you are looking for the best in class tools, but obviously those tools are much more expensive than Owler. Owler is improving from when I first used it a few years ago. Review collected by and hosted on G2.com.

Michael W.
MW
Small-Business (50 or fewer emp.)
"Fantastic and Simple"
What do you like best about Owler?

The ability to quickly research and extract detail on businesses is better than any others we've used in the past. Review collected by and hosted on G2.com.

What do you dislike about Owler?

The only drawback is the lack of multi-comparison in a filterable report that we could use to across other Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market (51-1000 emp.)
"Good experience overall"
What do you like best about Owler?

The information it brings is up to date and the news section is very usefull. Review collected by and hosted on G2.com.

What do you dislike about Owler?

So far we are happy with the features of Owler Review collected by and hosted on G2.com.

Kaushik K.
KK
Lead - Partnerships
Enterprise (> 1000 emp.)
"A tool to stay on top of your accounts."
What do you like best about Owler?

Helps identify how I can wiggle my way into my target accounts. Review collected by and hosted on G2.com.

What do you dislike about Owler?

Can't really complain when you think about it. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market (51-1000 emp.)
"cut down on prospecting time with Owler"
What do you like best about Owler?

I like how easy it is to find information about a specific company with Owler. I can quickly see what types of acquisitions have happened recently, any news that's helpful, competitive landscape, and contact information very quickly in one spot. Owler saves tons of time in manual Google searches Review collected by and hosted on G2.com.

What do you dislike about Owler?

The only thing I dislike is the only billing option is annually instead of monthly. Review collected by and hosted on G2.com.