--- title: Owler Reviews meta_title: 'Owler Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 484 reviews by the users' company size, role or industry to find out how Owler works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 484 scale: '5' date_modified: '2026-07-17' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Owler Reviews **Vendor:** Meltwater **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.3/5.0 **Total Reviews:** 484 ## About Owler Owler is a business intelligence platform with over 5 million users that provides information about your key prospects, accounts, and customers. Easily access real-time data from over 20 million private and public companies so you can stay ahead of the competition with instant updates on companies across all industries! Owler provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sales process and win more revenue – all in one platform. ## Owler Pros & Cons **What users like:** - Users appreciate the **real-time alerting system** of Owler, highlighting its efficiency in tracking competitor activities. (2 reviews) - Users appreciate the **ease of use** of Owler, praising its quick setup and smooth user experience overall. (2 reviews) - Users appreciate the **easy implementation** of Owler, making setup quick and hassle-free for their teams. (2 reviews) - Users find the **easy setup** of Owler exceptionally fast and straightforward, enhancing the overall user experience. (2 reviews) - Users value Owler for its **accurate data** on funding rounds and amounts, enhancing their user experience significantly. (1 reviews) - Users value Owler for its **accurate funding information** , enhancing the overall user experience and ease of setup. (1 reviews) - Users value the **ease of competitor tracking** and timely notifications for effective market research and analysis. (1 reviews) - Efficiency (1 reviews) - Users appreciate the **ease of competitor tracking** on Owler, making market research and analysis seamless and efficient. (1 reviews) - Users value Owler's **real-time alerting system** , enhancing competitor tracking and streamlining important updates for teams. (1 reviews) **What users dislike:** - Users express concern about **data inaccuracy** in Owler due to poor auto-translation, leading to potential misinterpretations. (1 reviews) - Users experience **inaccuracy due to language barriers** with Owler, resulting in misinterpretation of critical industry updates. (1 reviews) - Users struggle with **inaccurate data** due to poor auto-translation, leading to misunderstandings of competitor actions. (1 reviews) - Users struggle with **incorrect information** due to poor auto-translation, leading to misinterpretation of important updates. (1 reviews) - Users find that Owler offers **limited features** in the free tier, restricting overall usability and experience. (1 reviews) - Users feel the **limited free options** of Owler necessitate an upgrade quickly for better functionality. (1 reviews) - Users find the **limited features in the free version** restrict their experience, prompting quick upgrades to paid plans. (1 reviews) - Misinformation (1 reviews) - Users feel there are **missing features** in the free tier of Owler, prompting quick upgrades to paid plans. (1 reviews) ## Owler Reviews ### 1. Owler **Rating:** 4.5/5.0 stars **Reviewed by:** Stefen C. | Sales Development Representative - FilterEasy SDR Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2020 **What do you like best about Owler?** I like being able to get current company information from a tool without having to go on-line and spend a lot of time doing my own research. **What do you dislike about Owler?** Sometimes I find a lot of information that is not relevant for me and my product and therefore I cannot use it when I prospect. Sometimes I will spend time looking at details without ever finding something useful to me. **Recommendations to others considering Owler:** Take advantage of it, it is full of information that you would not find easily on your own. When I was first introduced to it I did not use it much because I was unfamiliar with it but once I started using it it became a very helpful tool. **What problems is Owler solving and how is that benefiting you?** It allows me to find common ground and sometimes bring solutions to problems that a company may be facing. Knowing what is happening at a company makes it a lot easier to plan ahead so that I can speak to it during my prospecting. ### 2. Great for prospecting & research **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2020 **What do you like best about Owler?** I use Owler primarily for researching companies, their main competitors, and any relevant news about them that is collected on their site. **What do you dislike about Owler?** Not too many downsides, I don't have a corporate or paid account so I am sure there are better data points that I could access. It also is a manual process to look up each company. **What problems is Owler solving and how is that benefiting you?** Gathering more relevant data on the companies I am prospecting into. Gives me info on who the main competitors are where that is typically not easy to find with a simple google search. ### 3. Owler is a great reference **Rating:** 3.5/5.0 stars **Reviewed by:** Kyle E. | Western Territory SMB Specialist , Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2020 **What do you like best about Owler?** Quickly seeing the data I need, any new information on target accounts, and their competitors **What do you dislike about Owler?** Owler's data isn't always accurate and there are alternatives to Owler, like LinkedIn Sales Navigator where I can get the same information. **Recommendations to others considering Owler:** I haven't seen anything specific from Owler that would prompt me to purchase the paid version. However, I like owler to stay current with news within my target accounts, and to validate data. **What problems is Owler solving and how is that benefiting you?** Owler makes me more informed about companies I am selling to ### 4. Amazing product - will one day unseat CapIQ **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2020 **What do you like best about Owler?** Extremely intuitive user interface. Easy to navigate. Great, up to date reporting on developments in the target company's industry. Amazing insight into corporate investments/takeovers/subsidiaries. Love the ability to adjust data based on what you know. **What do you dislike about Owler?** The data can occasionally be a bit sparse, particularly for smaller entities. You have to rely on user-generated content which can be unreliable depending on what you are using it for. Not sure how Owler verifies user inputs or anything about its methodology. **Recommendations to others considering Owler:** Be a contributor to the data as long as you are confident in your estimates. **What problems is Owler solving and how is that benefiting you?** Competitive intelligence for target companies. Revenue estimates. Getting insight into privately-held corporate ownership structure. ### 5. Proof is in the Pudding **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Owler?** Price is absolutely right for a platform that enables companies to act smarted and with more information that ever before. Owler does one thing really well, gives you all the information necessary to target accounts and create messaging that resonates with prospects. I work for an org that is relatively lean. Owler allows the sales rep to be informed with everything they need to know to leverage a qualifying conversation with their prospecting company. **What do you dislike about Owler?** If you need more than company information, Owler might not serve your needs. **Recommendations to others considering Owler:** Needing to test new markets and messaging? Owler makes it easy to target specific triggers, industries, locations, etc to help scale marketing and sales efforts for even the leanest teams. **What problems is Owler solving and how is that benefiting you?** Preparing our reps for sales calls - previously, they went in blind to a new sales call. Now they have a brief company profile that allows them to be more knowledgable with prospects. ### 6. Get the details of the companies that interest you. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2019 **What do you like best about Owler?** We use this to get every details of a company, it's competitor, revenue, number of employees, funding and acquisitions. Latest news regarding the funding received by startups. We can even get the current financials plus their last state of participation in funding too. It's a great dynamic rss feed that doesn't require a great deal of manual work, and the manual work it does is pretty simple and easy. **What do you dislike about Owler?** Will have to update the preferences each time we want to follow another company get tedious. I believe that Salesforce integration would be a solution along with the paid version. **Recommendations to others considering Owler:** Don't hesitate. Just sneak in and have the details that you've been looking for as a part of business intelligence. **What problems is Owler solving and how is that benefiting you?** We use owler on our sales and marketing teams to keep tabs on our names accounts and industry news. We've been able to follow the progress of the companies that we are looking into and to have a better insights. Market intelligence is the area that we focussed on with owler as solution that we have been after. ### 7. Owler Is A Decent Solution **Rating:** 3.5/5.0 stars **Reviewed by:** Shane F. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Owler?** I like that Owler seems to be able to locate almost any company. I work in business to business software sales so when I have a potential prospect, I try to educate myself as best as I can about their company. I want to know how many employees they have, a summary of what they do, etc. Sometimes, especially if these companies are based outside of the US, they may not have a LinkedIn profile. When that's the case I immediately turn to Owler to get into insight and I am almost always able to find the company. What I also really appreciate about Owler from there is that they sometimes offer information on the funding and VC that the company has raised. This allows me to prepare for my interaction with the prospect to ensure that there's a potential fit so that I don't waste either my own time or theirs. The solution is also generally pretty easy to use and that is always a major plus especially when doing research. **What do you dislike about Owler?** I dislike the degree of accuracy that Owler offers. There are many times when I am demoing our software to a prospect and I ask that prospect how many employees they have and it is way off from what Owler estimates. This can cause challenges when you are trying to understand the size and reach of the company that you are engaging with. **Recommendations to others considering Owler:** I think that Owler is overall headed in the right direction. In my experience, they seem to offer accurate information on company funding and VC. The main fault I have come across with this solution is an accurate portrayal of the headcount and size of the company I am prospecting and engaging with. **What problems is Owler solving and how is that benefiting you?** Owler is helping us to find information on the size and funding in a company that isn't on LinkedIn or has a limited LinkedIn profile. This is particular helpful for researching companies outside the US. ### 8. Owler for a Birdseye View **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** April 04, 2019 **What do you like best about Owler?** I love the updates on companies relevant to my industry and the easy to review formatting. **What do you dislike about Owler?** I had forgotten I was subscribed to the newsletter, I"m glad G2 reminded me. **Recommendations to others considering Owler:** Signing into your account provides more specific info. Very easy to use. **What problems is Owler solving and how is that benefiting you?** It's a great competitive intelligence tool. ### 9. Good amount of company data, sources from a wide variety of news sources, and simple interface **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 17, 2019 **What do you like best about Owler?** I appreciated the comprehensive data found on each account page, such as company and competitor info. The grouping functionality was also very handy to be able to quickly scroll through the feeds of a set of companies. Also loved the Salesforce integration. **What do you dislike about Owler?** At times I came across duplicate or empty account records, perhaps some focus on data integrity would help **What problems is Owler solving and how is that benefiting you?** Having real-time alerts from highly-credible sights was great! Helped me manage accounts and build rapport nicely. ### 10. Owler review **Rating:** 5.0/5.0 stars **Reviewed by:** Samantha S. | Sales Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2018 **What do you like best about Owler?** i like the competitor information and the quick overview of the companies, it's a fast way to gage a company and what they do **What do you dislike about Owler?** doesnt have a lot of smaller companies info so building out more would be helpful **What problems is Owler solving and how is that benefiting you?** i'm seeing the competitiors of potential customers to tailer my messaging ### 11. Awesome competitive intelligence tool **Rating:** 4.0/5.0 stars **Reviewed by:** Ana T. | Operations Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2018 **What do you like best about Owler?** Owler is very useful tool. I like that I can see all news about my competitors in one place instead of searching the Internet for hours. CEO's rating is nice, allows you to see what leadership style is not very likable by employees, partners and clients. Notifications is very helpful, especially when you are interested in specific news about specific company. **What do you dislike about Owler?** I dislike that our competitors can see all news about our company too. I do like how owler recommend competitors based on our company profile, the recommendations are very inaccurate and we need to add competitors manually. Registration and setup process was not very intuitive, as they need to work on their UI a little bit. Updates are not happening automatically, sometimes you need to wait few days when the updates you did appear on your company's page. **Recommendations to others considering Owler:** Try the tool, it is completely free and gets you many helpful insights about your industry trends and news about your competitors. **What problems is Owler solving and how is that benefiting you?** Getting timely insights about competitors that helps to adjust our marketing strategy. Getting news and trends in the industry that helps with content planning. ### 12. Luke Brown - Owler Review **Rating:** 4.0/5.0 stars **Reviewed by:** Luke Christian B. | Sales Development Representative, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2018 **What do you like best about Owler?** It allows you to easily find information about any company. It provides you with create insight to who their competitors are, company size and revenue. This information is like gold dust when trying to close a deal or use it to your advantage in different ways. **What do you dislike about Owler?** Sometimes the information is slightly off or not available. This may be a minor floor but can make a big impact. **Recommendations to others considering Owler:** Great tool to use to find information on companies. **What problems is Owler solving and how is that benefiting you?** Research into other companies to gain a basic understanding of their operations. ### 13. Owler rocks for auto-pilot account and competitor updates **Rating:** 4.5/5.0 stars **Reviewed by:** Graham P. | Regional Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2018 **What do you like best about Owler?** It's so simple to use ---- add accounts you're interested in following, set it and forget it. Competitive intelligence and Target account PR updates/trigger moments come to you every morning. **What do you dislike about Owler?** Because it's crowd-sourced, there can be some big misses. I don't always trust some of the information about a certain accounts competitors when the account is a more niche subset of a much larger category (e.g. big data analytics) **What problems is Owler solving and how is that benefiting you?** keeping up to date on what our competition is doing in the marketplace, and general trends. spotting key trigger events for ABM target accounts ### 14. Love what it can do, sometimes hard to navigate **Rating:** 3.5/5.0 stars **Reviewed by:** Bri A. | Manager, Customer Success (Key, Enterprise), Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2017 **What do you like best about Owler?** I love that you can set up triggers and a dashboard that will show you company updates from anyone from your company to your competitors to your customers and prospects. It's very cool being able to scroll and see press releases. **What do you dislike about Owler?** What I dislike is that my favorite feature, the Dashboard, is going to be removed soon. This feature is vital for me to keep my team updated with what is going on with our customers, so that makes me sad. I'm hoping I can convince them out of it! **Recommendations to others considering Owler:** Check it out, it can be a really cool tool. There are probably tons of things that Owler can do that I am not aware of, so be better than me and check out their FAQ page! **What problems is Owler solving and how is that benefiting you?** Owler makes it possible to stay abreast of things in the news that my team might not otherwise locate. It helps me to see all of the press releases for things from video releases to awards to mergers and acquisitions, and that gives me an opportunity to congratulate my customers and check in with them. ### 15. Why not use Owler to know your competitors!!! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2018 **What do you like best about Owler?** Owler has really helped me in my daily tasks especially when looking for related companies' information. Owler also sends me daily alerts on companies I follow, this ensures that I don't go online to search for the companies on a daily basis thus keeping me up to date with the information I much need. **What do you dislike about Owler?** Currently I am enjoying everything about Owler as it is very reliable and helpful when it comes looking for related company information. **Recommendations to others considering Owler:** I would recommend Owler to those who have not tried it; it's the best software as it gives the exact information you need while being detailed enough as you will find more related companies listed on Owler which you might not find on other software. **What problems is Owler solving and how is that benefiting you?** I have so many projects which require me to get information about related companies and Owler has come in handy in this as it's the best software in this project. ### 16. It is a Hoot **Rating:** 5.0/5.0 stars **Reviewed by:** Justin H. | North America Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2018 **What do you like best about Owler?** The ability to review all aspects of a company while directly displaying competitors. **What do you dislike about Owler?** Some of the questions/insight do not provide truly relevant content. **What problems is Owler solving and how is that benefiting you?** Quick comparison and identification of competitors ### 17. Awesome tool for quick access to company information **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2018 **What do you like best about Owler?** I like the overall amount of information that you can find from Owler. **What do you dislike about Owler?** I don't dislike much. Sometimes for small companies they don't have data on competitors. **Recommendations to others considering Owler:** Owler is awesome! Use instead of Sales Navigator! **What problems is Owler solving and how is that benefiting you?** We are currently leveraging it to help our organization see who is competing with the organizations we have as clients as well as people we are reaching out to. ### 18. Fantastic sales tool with morning updates! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2018 **What do you like best about Owler?** Owler sends a digest either containing prospect or competitor news. Comes in helpful when keeping tabs on your industry. **What do you dislike about Owler?** If I had any say, the first page upon log in would be a dashboard with news/articles on the companies you follow **What problems is Owler solving and how is that benefiting you?** Time spent keeping tabs on a long list of prospects and competitors. Owler notifies you when something major happens. ### 19. Amazing tool which is a must tool for Market Research **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2018 **What do you like best about Owler?** The user friendly portal which solved all the complexities related to data research. **What do you dislike about Owler?** Inclusion of financial details are needed **Recommendations to others considering Owler:** Must have software **What problems is Owler solving and how is that benefiting you?** Quick TAT related to data research that minimises the effort time Ji ### 20. Game Changer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2018 **What do you like best about Owler?** Streamlines the research of prospects and accounts. One stop. **What do you dislike about Owler?** Two-stage sign in is cumbersome. Employee counts are often incorrect. **Recommendations to others considering Owler:** Give it a try. You'll be pleased. **What problems is Owler solving and how is that benefiting you?** We need a lot of background on our prospects and accounts. Owler saves the steps of going to multiple spots to gain insight ### 21. Useful, tailored news snippets **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2017 **What do you like best about Owler?** The daily emails help me keep up-to-date on industry and competitor developments. I like that I can pick the companies and sectors of interest to me, so too that there seems to be little **What do you dislike about Owler?** I'm not convinced that the popularity comparisons of different CEOs or companies is accurate or useful. **What problems is Owler solving and how is that benefiting you?** Owler is a good source of industry and competitor news and information. It helps me keep on top of developments in a crowded and busy marketplace. ### 22. Good for tracking news, industry insights are not useful **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2017 **What do you like best about Owler?** News is wrapped up into one email. Way easier to digest than individual alerts. **What do you dislike about Owler?** It's basically a glorified Google Alerts. I find the Owler industry insights not useful at all in our industry. CEO and employee reports are bad **Recommendations to others considering Owler:** Only select companies you want to follow. Not everything they send your way is relevant and if you want to only have pertinent info hitting your inbox, you'll want to cut back on companies you follow. It is a nice way to get news alerts in one email. **What problems is Owler solving and how is that benefiting you?** Monitoring industry information. I find new articles through them quickly. ### 23. Amazing For Pre Call Research **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2016 **What do you like best about Owler?** Everyc company I sell into is on Owler, there is always useful information to take into sales calls. I love the ability to see competitors as well as the fact that it's based on user data, which makes the platform reliable. Being able to see competitors, trends, revenue, funding and more really helps me get my head around my prospects business (where they stand, who thier targeting, things like that) **What do you dislike about Owler?** At times it's admittedly tough to tell how accurate the data actually is. More data would be better as well. **Recommendations to others considering Owler:** Use with caution. The platform is great, I'm a huge fan you've got to be wary though. They information obviously is not always going to be 100% correct. Use it as a guide, not as an end all be all. **What problems is Owler solving and how is that benefiting you?** I'm solving the fact that often times its tough to know which competitors are actually competitors of the company I'm speaking to. Owler helps me get my head around my prospects landscape, what they do, how much money they have, who thier competing with etc... ### 24. Owler is a great tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2017 **What do you like best about Owler?** Owler allows me to understand my targets competitors, reported revenue etc. this enables me to see if a prospect has a competitor to who uses us and something to reference. **What do you dislike about Owler?** I don't have any complaints about owler! **Recommendations to others considering Owler:** Do it! **What problems is Owler solving and how is that benefiting you?** I can be much smarter when it comes to targeting our customers competitors to use our solution. ### 25. Owler helps comb for accurate small business data and sentiment. **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan S. | Strategic Growth, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2016 **What do you like best about Owler?** Many very small companies can be found on Owler that otherwise may not post their financial or leadership information. Very helpful when looking for competitors and specific information on companies. **What do you dislike about Owler?** The data could be easily manipulated by a group of people who might provide false data with no checks and balances to their ambitions to skew data. **Recommendations to others considering Owler:** As more users adopt Owler, the data will become more accurate and significant. **What problems is Owler solving and how is that benefiting you?** Ability to find competitors and comparable organizations within the SMB and even enterprise spaces. ### 26. Interesting tool, time killer **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2016 **What do you like best about Owler?** It's interesting to see some of the companies that they're comparing, interacting and giving information feels game-like. **What do you dislike about Owler?** I'm not sure the information can be taken too seriously. People are asked if X is a competitor to Y - some might purposefully say one is not a competitor against the other or have no idea and select Yes/No anyway. **What problems is Owler solving and how is that benefiting you?** It's a good way to learn about companies in the space and kill some time. I don't use it for reviewing prospective companies. ### 27. Review for Owler **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2016 **What do you like best about Owler?** Owler is awesome! I use it as a prospecting tool to find out what's happening with my accounts. Whenever something is in the news with my accounts or even with companies that I'm interested in, I receive an alert. It keeps me sharp and on top of my game. **What do you dislike about Owler?** I don't like the amount of daily emails I receive. I receive all my news in one congested feed which isn't that user friendly. At times, it's tough to find some of my top accounts on Owler, and other times I don't get the most accurate information. **Recommendations to others considering Owler:** I think Owler is a great tool especially if you are in sales. The site aggregates information for you to digest in one central location. You are kept up to date on the companies that you care about most. **What problems is Owler solving and how is that benefiting you?** Working smarter and not harder. I simply use this as a prospecting tool for my accounts. ### 28. Owler is an Competitors of Linkedin and Crunchbase. They are providing quality Business reports. **Rating:** 5.0/5.0 stars **Reviewed by:** Sivasankaran K. | Full Time Freelancer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2016 **What do you like best about Owler?** Company profiling. Top Business news. Private and Public company revenue. **What do you dislike about Owler?** No Mobile app. No Android app. Emails not displaying. **What problems is Owler solving and how is that benefiting you?** Market Research reports, Private company financial reports. CEO contacts. It is really helpful for my Research Business. ### 29. Owler is a great free tool that can help get more accurate information out **Rating:** 5.0/5.0 stars **Reviewed by:** Christina S. B. | Cash Management Officer, Product Manager, AVP, Banking, Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2016 **What do you like best about Owler?** I like how easy to use Owler is. Also the fact that you can enroll, free, and in under a minute is great. It helps you update information quickly and easily. I like the layout of the program **What do you dislike about Owler?** I was having trouble adding the links to the social media platforms. I will have to reach out and see why that is. **Recommendations to others considering Owler:** Easy to use. **What problems is Owler solving and how is that benefiting you?** being able to track additional competitors is really helpful! ### 30. Owler Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2016 **What do you like best about Owler?** SO HELPFUL! Use sales loft extension to keep emails personal **What do you dislike about Owler?** Honestly- nothing. I really find this helpful and it makes my job a lot easier and faster **Recommendations to others considering Owler:** Serioulsy consider for sales teams **What problems is Owler solving and how is that benefiting you?** I'm in sales so it's necessary for writing emails ### 31. Great way to gain information **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 21, 2016 **What do you like best about Owler?** I like the ease and connivence of finding relevant information about the people I am trying to contact and get ahold of. I also enjoy being to find information about my company and and our competitors. The platform is easy to use and doe not take a lot of time to learn. One thing I think is very important is that I am able to see what companies are merging or being acquired. This helps me stay up to date and relevant. **What do you dislike about Owler?** Sometimes the information is not accurate or unavailable for certain companies. **Recommendations to others considering Owler:** This is a great tool to use. I was spending a lot of time trying to find basic information about a prospect. Now I am able to be more efficient in the use of my time. This has allowed me to cover more ground and be more successful in contacting those I am prospecting. **What problems is Owler solving and how is that benefiting you?** I am able to be more efficient in searching for information. ### 32. Very nice tool... and FREE !! **Rating:** 4.5/5.0 stars **Reviewed by:** Fred C. | Product Manager chez Eloquant.com, Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2016 **What do you like best about Owler?** The daily alerts, the competitor analysis, the news, the suggestions of competitors, the detailled infos... it is realy amazing how they discover things about competitors.... and it is free ! **What do you dislike about Owler?** Nothing May be more infos about the best social media pieces of competitors, new recruitments and so on, but it is very good **Recommendations to others considering Owler:** Great job !! **What problems is Owler solving and how is that benefiting you?** eReputation Competition watch ### 33. Helpful, useful information about companies **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 21, 2016 **What do you like best about Owler?** I like the ability to find information about the companies I'm prospecting - to hear about major company changes so I can understand what is important to them. **What do you dislike about Owler?** I received too many email updates - luckily you can fix that. **What problems is Owler solving and how is that benefiting you?** Finding information about companies quickly all in one place. ### 34. Not really accurate. **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2015 **What do you like best about Owler?** You get constant alerts on your company and its competitors. It also has a simple interface. **What do you dislike about Owler?** The data isn't always accurate. Also, some of the data points shown aren't always the most useful (e.g. # of Facebook followers). **Recommendations to others considering Owler:** Just one source of many you should use. **What problems is Owler solving and how is that benefiting you?** I've used this for quick business intelligence. It's just another free source to use. ## Owler Discussions - [What industry/verticals are the best fit for this product?](https://www.g2.com/discussions/what-industry-verticals-are-the-best-fit-for-this-product) - 1 comment, 2 upvotes - [How much does owler cost?](https://www.g2.com/discussions/how-much-does-owler-cost) - 1 comment - [What is owler community?](https://www.g2.com/discussions/what-is-owler-community) - 1 comment - [Is owler credible?](https://www.g2.com/discussions/is-owler-credible) - 1 comment - [What is owler used for?](https://www.g2.com/discussions/what-is-owler-used-for) - 1 comment - [View Owler pricing details and edition comparison](https://www.g2.com/products/owler/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-07-19+06%3A23%3A39+-0500&secure%5Bsession_id%5D=5923fadd-01fc-454f-ba93-63ed8024ff1b&secure%5Btoken%5D=526409960b7387899682b7dfbcf61e35e646ce7446472293907b52abe5df8c64&format=llm_user) ## Owler Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Account Identification **Lead Management** - Segmentation - Account Identification **Marketing Campaigns** - Omni-Channel Tracking **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Marketing Campaigns** - Customization **Campaign Execution** - Prioritized Accounts - Trending Accounts **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Reporting - Messaging ## Top Owler Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,876 reviews) - [Crunchbase](https://www.g2.com/products/crunchbase/reviews) - 4.4/5.0 (403 reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - 4.7/5.0 (9,359 reviews)