--- title: Owler Reviews meta_title: 'Owler Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 484 reviews by the users' company size, role or industry to find out how Owler works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 484 scale: '5' date_modified: '2026-07-13' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Owler Reviews **Vendor:** Meltwater **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.3/5.0 **Total Reviews:** 484 ## About Owler Owler is a business intelligence platform with over 5 million users that provides information about your key prospects, accounts, and customers. Easily access real-time data from over 20 million private and public companies so you can stay ahead of the competition with instant updates on companies across all industries! Owler provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sales process and win more revenue – all in one platform. ## Owler Pros & Cons **What users like:** - Users value Owler for its **real-time alerting system** , enhancing insights on competitor activities without irrelevant data. (2 reviews) - Users appreciate the **ease of use** of Owler, notably its simple setup and efficient real-time alerting system. (2 reviews) - Users appreciate the **easy implementation** of Owler, allowing fast setup and streamlined use for optimal efficiency. (2 reviews) - Users value Owler for its **easy setup** , making it quick to start benefiting from its features. (2 reviews) - Users value the **accurate data** from Owler, appreciating the clarity in funding rounds and overall experience. (1 reviews) - Users value Owler for its **accurate funding information** , enhancing the overall user experience and ease of setup. (1 reviews) - Users value the **ease of competitor tracking** and timely notifications for effective market research and analysis. (1 reviews) - Efficiency (1 reviews) - Users appreciate the **ease of competitor tracking** on Owler, making market research and analysis seamless and efficient. (1 reviews) - Users value Owler's **real-time alerting system** , enhancing competitor tracking and streamlining important updates for teams. (1 reviews) **What users dislike:** - Users face **data inaccuracy** from poor machine translations, leading to misinterpretations of competitor updates and news. (1 reviews) - Users struggle with **inaccurate translations** on Owler, leading to confusion regarding competitor updates and industry terminology. (1 reviews) - Users face **inaccurate data** from machine translations in Owler, leading to potential misinterpretation of important information. (1 reviews) - Users face **incorrect information** due to inadequate translation, leading to misunderstandings about competitor actions and updates. (1 reviews) - Users find the **limited features** in the free tier of Owler to be a significant drawback for research. (1 reviews) - Users feel the **limited free options** of Owler necessitate an upgrade quickly for better functionality. (1 reviews) - Users find the **limited features in the free version** restrict their experience, prompting quick upgrades to paid plans. (1 reviews) - Misinformation (1 reviews) - Users feel there are **missing features** in the free tier of Owler, prompting quick upgrades to paid plans. (1 reviews) ## Owler Reviews ### 1. It's a good CI and prospecting tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Geoffrey F. | Principal Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2022 **What do you like best about Owler?** Owler is a good source of market research for companies of all sizes and their competitors. The customizable dashboard where you can set alerts and track companies of interest is very nice. As organizational changes are very important to be aware of, it is nice to have funding/merger/acquisition alerts for early awareness. It is an excellent source for info on company demographics, size, location, revenue, etc. Using Owler can help build a sales pipeline. It allows targeted conversations while being armed with insight into projects and recent events in the company or industry. **What do you dislike about Owler?** The information provided is helpful, but at times the variation with other websites and tools is substantial, which makes it challenging to rely solely on Owler. In addition, there is some opportunity to improve mobile performance with mobile alerts. Finally, for the typical user, there is limited coaching on how the information provided can be used, so time has to be spent training sales teams unless sales enablement takes care of that. **What problems is Owler solving and how is that benefiting you?** Understanding basic information about companies and industries is at the core of the value prop for Owler. Finding the company size and tracking M&A is at the core of the way the software works. Finding sales leads is one problem that the software helps to solve. Owler helps improve the knowledge of sales team members before engaging with potential customers. ### 2. Good tool for staying up to date with prospects and finding other relevant accounts **Rating:** 4.5/5.0 stars **Reviewed by:** Sam S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Owler?** It's very helpful to have a newsfeed of relevant news and info updates about target accounts you are trying to sell into. Having an actual "trigger" to reference for a real reason to reach out to an account and add value is hard to get elsewhere. **What do you dislike about Owler?** Nothing in particular. Works exactly like it says it does. **What problems is Owler solving and how is that benefiting you?** Getting info on key target accounts to be "triggers" to reach out to them in a relevant way that adds value. ### 3. Reliable **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Owler?** Daily updates about competitors or prospects; integration with CRMs and other sales and marketing tech; yet to see a superior alternative to Owler. **What do you dislike about Owler?** The cost of the daily service. Wish there was a mobile alert tool **What problems is Owler solving and how is that benefiting you?** Insight on prospects, customers, and competitors. ### 4. Owl is a terrific business intelligence aggregator! **Rating:** 4.5/5.0 stars **Reviewed by:** Jonathan A. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Owler?** They tune their content to my preferences, needs and habits, dynamically. **What do you dislike about Owler?** Much of their content is vendor driven (aka PR). **What problems is Owler solving and how is that benefiting you?** Market intelligence. ### 5. Latest news coming to the mailbox very quickly **Rating:** 4.0/5.0 stars **Reviewed by:** Kei K. | Business Development Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 17, 2023 **What do you like best about Owler?** Latest news on the list is updated every day and now I do not miss the news for the company related to my business. **What do you dislike about Owler?** The information such as number of employees, revenues are not correct most of the time. Also the competitors listed are not so informative. **What problems is Owler solving and how is that benefiting you?** Getting the latest information updated on the competitor and supply chain. ### 6. Good competitive analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Arina "Arie" G. | Founder , Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Owler?** Owler provides a list of competitors for every company, which is its most unique and useful feature. This plus being able to follow each company creates a great backdrop for doing the personalized and relevant outreach that's quickly becoming table stakes in the sales world. **What do you dislike about Owler?** Interface isn't the greatest. To download , save and/or print prospect lists is time consuming and not as easy as it should be. **What problems is Owler solving and how is that benefiting you?** Personalizing outreach which leads to more sales! ### 7. Useful sales tool **Rating:** 4.0/5.0 stars **Reviewed by:** Tim Y. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Owler?** This tool keeps us in the loop on key market trends that we use as triggers for our tailored sales outreach. Works wonders and gets us consistent replies to our sequences. **What do you dislike about Owler?** It is a complex tool that may take time to learn how to use the platform (e.g. all the different integrations and so on). **What problems is Owler solving and how is that benefiting you?** Real-time intel on changes in target accounts to instantly trigger sales campaigns. Solving the issue of manually researching account insights. ### 8. Great for prospecting and finding new accounts **Rating:** 4.0/5.0 stars **Reviewed by:** Brittany L. | Business Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2022 **What do you like best about Owler?** Really like the ability to quickly find similar companies/competitors. That I can also go in and submit my recommendations for which companies are actually in the same space or competitors of a company is really important as well. I often know a lot of the names in the space I'm researching and why they are competitors so I am glad I get to help share my knowledge. I also appreciate that the s=data is more accurate compared to other data providers. **What do you dislike about Owler?** I wish that I could get contact/prospect data from Owler. Being able to push that to Salesfore (or Salesloft) would be icing on the cake. That would really make it a one-stop shop for all of my needs. **What problems is Owler solving and how is that benefiting you?** Owler is letting me quickly and easily find similar companies to the ones I'm currently prospecting to. It also provides me a source of truth when looking at company financials. That I can also find news articles and recent events in one place is a nice bonus that keeps me in the platform without needing to jump around. ### 9. Great business insights **Rating:** 4.5/5.0 stars **Reviewed by:** Nick K. | Chief of Staff, Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2023 **What do you like best about Owler?** Provides great insights regarding my identified partners and competitors **What do you dislike about Owler?** Can't think of anything in particular that I dislike **What problems is Owler solving and how is that benefiting you?** Keeping an eye on what's happening in my industry so I can provide updates to our sales team. ### 10. A great way to stay updated with business insights **Rating:** 5.0/5.0 stars **Reviewed by:** Mendez P. | Principal Solution Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Owler?** Owler is a good source of information. I love receiving on a daily basis, extract with relevant information from the companies with which I compete and relevant news about the company where I work. **What do you dislike about Owler?** I have been an Owler fan for many years. What I miss is when the free tier offered more functionalities and allowed better access to company profiles, but It is understandable. **What problems is Owler solving and how is that benefiting you?** As someone who positions software based solutions to different kind of businesses, I need to stay updated about competition changes like M&A, new features, service disruptions, etc. Owler helps you with daily insights. ### 11. Love the little news bites I get **Rating:** 4.5/5.0 stars **Reviewed by:** Steve L. | Enterprise Sales - North America , Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Owler?** It learns which companies that I'm most interested in following and curates relevant news stories accordingly **What do you dislike about Owler?** There is a limit on the free version of the tool which is frustrating but I understand **What problems is Owler solving and how is that benefiting you?** Sales intelligence for companies I am most interested in. ### 12. Great tool for quick research on prospects **Rating:** 4.5/5.0 stars **Reviewed by:** Keertana G. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2023 **What do you like best about Owler?** How easy it is to use and that you can see articles published about them **What do you dislike about Owler?** I would like more details about the competitors **What problems is Owler solving and how is that benefiting you?** Lack of information in my Outreach app and this fixes it ### 13. Competitive Intelligence / up to date News...get ahead of your competition! **Rating:** 5.0/5.0 stars **Reviewed by:** Tim A. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2023 **What do you like best about Owler?** I like the top competitor list, news and up-to-date information offered with this service... **What do you dislike about Owler?** Nothing really...it could be better with start-up companies or newly formed companies... **What problems is Owler solving and how is that benefiting you?** I sell for various clients. As part of my due diligence, I need to make sure I cover all competitors, and this service provides that layer of protection. ### 14. It's the first thing I read in the morning! **Rating:** 5.0/5.0 stars **Reviewed by:** Michael S. | OCI Enterprise Cloud Sales Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Owler?** Gives me the info I need about the large companies that I compete with. It also let me know what's going on with my own company. **What do you dislike about Owler?** Never been a real fan of paid subscriptions for news. **What problems is Owler solving and how is that benefiting you?** Not really solving problems, just keeping me informed. ### 15. Excellent insights serving cross-functional teams **Rating:** 5.0/5.0 stars **Reviewed by:** Jaime R. | Sales Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2022 **What do you like best about Owler?** The many search filter options that other platforms may not have for identifying target companies within certain criteria. Additionally, the daily snapshots delivered to my inbox each morning of relevant news and updates from companies/accounts that I may be working with or hope to. **What do you dislike about Owler?** Based on the daily snapshots emails I receive for my leads, opportunities and accounts associated with my CRM, I find that larger accounts' news and updates often show up more than smaller accounts that I would be interested in seeing more updates for. **What problems is Owler solving and how is that benefiting you?** Owler is being used by several departments within my organization based on the many use cases that Owler serves. Owler is benefitting my role by putting news and updates in my inbox each morning that I may not have seen through other outlets. ### 16. Great for Digestible Bites of Industry Knowledge **Rating:** 4.5/5.0 stars **Reviewed by:** Victoria B. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Owler?** It gives relevant information about upcoming decisions and recent accomplishments of my competitors. **What do you dislike about Owler?** The format could be a little more pleasing, but it does its job. **What problems is Owler solving and how is that benefiting you?** I wanted more information about my competition. ### 17. Reasonably quick and easy to use **Rating:** 3.0/5.0 stars **Reviewed by:** David J. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2023 **What do you like best about Owler?** Easy to navigate and quick search funciton **What do you dislike about Owler?** I only used the free version, so I probably shouldn't expect too much, but information was limited. **What problems is Owler solving and how is that benefiting you?** Basic market intelligence on competitors and potential partners ### 18. Owler business news **Rating:** 3.0/5.0 stars **Reviewed by:** Eric J. | Foundry Interface Engineering, Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Owler?** Select companies and industries of interest, see up to date news **What do you dislike about Owler?** No downside, just delete the issue of no interest. Some news may be have been previously reported **What problems is Owler solving and how is that benefiting you?** Seeing moves by industry leaders ### 19. Helpful tool **Rating:** 4.0/5.0 stars **Reviewed by:** Samantha H. | Insights Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 16, 2023 **What do you like best about Owler?** simple to find and access company information **What do you dislike about Owler?** not being able to find organisations that i'm looking. Simplified revenue and employee estimates **What problems is Owler solving and how is that benefiting you?** Handy tool with quick referencabale data, speeds up competitve intel gathering ### 20. Great Resource of Information **Rating:** 5.0/5.0 stars **Reviewed by:** Susy B. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Owler?** Owler provides great information on competitors and the industry over all. I read it daily. **What do you dislike about Owler?** Nothing really. If something does not apply, I just skip. But it is a very resourceful media. **What problems is Owler solving and how is that benefiting you?** Helps me keep up with what my competitors are doing. ### 21. Owler has been insightful in helping us learn about companies similar to ours **Rating:** 3.5/5.0 stars **Reviewed by:** Mary H. | Product Strategy , Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Owler?** The industry updates on specific companies have been the most helpful. **What do you dislike about Owler?** It can be difficult to navigate in that how to find information or how we ended up at information is not clear **What problems is Owler solving and how is that benefiting you?** Owler provides insights into aspects of companies we are similar to or how to follow (e.g., when they were founded, number of funding rounds, employee size, length of time executives have been at the company, etc). ### 22. Owler has been very informative **Rating:** 4.0/5.0 stars **Reviewed by:** Joseph M. | account executive, Enterprise (> 1000 emp.) **Reviewed Date:** September 01, 2022 **What do you like best about Owler?** I like how concise the information in Owler is presented. The frequency of once daily fits in perfectly with my schedule. I also think the information provided is very pertinent. **What do you dislike about Owler?** I think the presentation of the emails could look a bit more professional in my inbox. Beyond that, I don't have any other issues. Keep up the good work and engaging content **What problems is Owler solving and how is that benefiting you?** Owler keeps me abreast of what is happening in the tech space amongst the big players. I appreciate that they have their finger on the pulse of the industry and leading developments. ### 23. Very good source **Rating:** 4.5/5.0 stars **Reviewed by:** Jorge B. | Regional Commercial Director Latam , Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Owler?** Source to be update about medical device industry where I can be update about all news, merge, launches that is happening around the world and some trends in short and long term **What do you dislike about Owler?** Everything looks good as showing a summary of the news and then we go deeper typing on the link for each news! **What problems is Owler solving and how is that benefiting you?** My problem is receiving in just one platform all information from Mefical Device Industry ### 24. Great competitive data, easy to access **Rating:** 5.0/5.0 stars **Reviewed by:** Chase B. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2022 **What do you like best about Owler?** Owler is extremely functional. What I love the most is being able to enter competitive inception: exploring competitors competitors competitors **What do you dislike about Owler?** Only one team member can be on our account at the same time **What problems is Owler solving and how is that benefiting you?** Business development. We use owler to find new customers via competitive relationships. We've made more $ by adding owler to our sales stack. **Official Response from Georgina Ford:** > Hi Chase, thank you so much for your review and we are so pleased to hear Owler is helping you reach your revenue goals. We do have a sales team product called Owler Max, which also integrates into your CRM, email, and communication tools to deliver insights and news to your team instantly. Please drop us a note on our website if you have any questions. Thanks again! ### 25. It has its place **Rating:** 3.5/5.0 stars **Reviewed by:** Manoj M. | Enterprise (> 1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Owler?** Curated content that I would like to see - specially able to sort for any companies you are seeking changes and news content delivered to email **What do you dislike about Owler?** Based on new news only - if you are seeking content in general this is not the one **What problems is Owler solving and how is that benefiting you?** New curated public news on any company ### 26. I like the email updates **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Owler?** I get email updates about my competitors that are quick and easy to browse. **What do you dislike about Owler?** I don't use it a lot and sometimes the competitive research isn't always helpful. **What problems is Owler solving and how is that benefiting you?** Competitive intelligence is how I use Owler primarily ### 27. Good **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2023 **What do you like best about Owler?** Helps with building compelling events. This is in essence the ammunition required to engage cold prospects with interesting discussions. Additionally the competitor search for addition likeminded companies to target. **What do you dislike about Owler?** Comparisons arent always correct, Far too much information is sent during the morning i.e. i get multiple email threads from Owler on hugely varying topics which occasionally are relevant. **What problems is Owler solving and how is that benefiting you?** I can understand major events within a business. I can see other relevant competitors to our clients (opportunity for growth due to similar pains). I can use owler to gain instant access to market changes ### 28. Makes staying informed effortless **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2023 **What do you like best about Owler?** Ease of use, lots of easily digestible and relevant information spoonfed to me. With a very quick scan I can tell what industry developments are relevant to me and it's easy to get more detail on anything interesting. **What do you dislike about Owler?** Sometimes stories are repeated and obviously, sometimes Owler includes stories which aren't relevant e.g. today it included a competition rather than an actual industry development. **What problems is Owler solving and how is that benefiting you?** Staying informed about my particular industry without spending a lot of time. Owler ensures I don't miss product announcements, new deployments, important corporate or capital markets news relevant to me. ### 29. Awesome product **Rating:** 5.0/5.0 stars **Reviewed by:** Daniele V. | Senior Key Account Executive - Underwriter, Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2022 **What do you like best about Owler?** You can find all major information of companies in one place and it is easy to follow up and understand the business of the company and how it is the moment that they are living. **What do you dislike about Owler?** Try to get more information with other entities, like D&B for example and add the information if they have some pending lien or judicial suit. Also organizational chart will be nice to have **What problems is Owler solving and how is that benefiting you?** For now I believe that it is good. I don't see issues related to system. Does seem to me very flexible tool. Nevertheless it seems a very good tool so far so I'm a fan ### 30. it keeps me up to date on funding **Rating:** 5.0/5.0 stars **Reviewed by:** Ketty A. | Executive Administrative Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2023 **What do you like best about Owler?** i can search a company information, news and stats of a company **What do you dislike about Owler?** oon the free version it limits ur searches **What problems is Owler solving and how is that benefiting you?** i am not awRE OF ANY problems. ### 31. Prospecting 101 **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2021 **What do you like best about Owler?** The ability to look at the landscape fo the industry quickly and having the assurance that the competitive data is accurate and timely. **What do you dislike about Owler?** UI is not ideal. Also, the techn industry is expanding quite quickly, hopefully they can update as I noticed some missing companies. **Recommendations to others considering Owler:** Work on UI. **What problems is Owler solving and how is that benefiting you?** Prospecting. It provides the quick insight that I needed. Also save my team a lot of time. ### 32. Valuable for benchmarking revenues and valuations **Rating:** 4.0/5.0 stars **Reviewed by:** Eduardo M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2023 **What do you like best about Owler?** I found Owler to be a valuable tool for easily benchmarking similar companies and getting more detailed information on their estimated annual revenues and valuation. **What do you dislike about Owler?** In some cases, the information I was looking for was not available for every company, mostly among those outside the US. **What problems is Owler solving and how is that benefiting you?** I appreciate Owler gathering information on technology businesses and being an alternative to other platforms such as Crunchbase. ### 33. Good for News but a Gun for Hire **Rating:** 2.5/5.0 stars **Reviewed by:** Graham S. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2022 **What do you like best about Owler?** Good for keeping up to date with new commercial transactions within the industry. **What do you dislike about Owler?** Data is spotty and not necessarily objective. Our company offers some of the best 1-to-1 meeting solutions in the world to several top-tier companies. Still, we hardly get any exposure in Owler because we are a small company bootstrapped from a tiny initial investment. We see lots of well-capitalized competitors hogging the limelight. But that's life! Invariably, marketing dollars shape perception and often obscure better products and services. **What problems is Owler solving and how is that benefiting you?** Owler is a useful source of industry information. But beyond that, we have not derived any significant benefits from our subscription. ### 34. Great tool for keeping up to date on specific domain trends **Rating:** 4.5/5.0 stars **Reviewed by:** Alex R. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Owler?** I really like th ability to build a list of companies to follow and get daily updates in my inbox with their new marketing posts, announcements, funding, partnerships etc **What do you dislike about Owler?** I haven't really seen a downside to owler. Maybe that a lot of the company data is user sourced so sometimes its out of date, but that seems like a difficult issue to solve. **What problems is Owler solving and how is that benefiting you?** They are making it easy to stay up to date on competitors/ industry trends without having to invest lots of time updating competitive benchmarking docs. Its a great place to get info on company sizes, updatees, funding, and product changes. ### 35. Useful for gathering insights **Rating:** 4.0/5.0 stars **Reviewed by:** Magda P. | Director of Marketing & Sales Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Owler?** The variety of information and insights that you can view. **What do you dislike about Owler?** The advertising and pop-up windows, the marketing "noise". **What problems is Owler solving and how is that benefiting you?** Staying up to date with industry news and happenings. ### 36. Nice tool for Competitor research **Rating:** 4.0/5.0 stars **Reviewed by:** Kunal S. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Owler?** The information is straightforward forward, unlike other websites where it just gets very confusing. I will use it again towards Q4 for doing competitor research. **What do you dislike about Owler?** Honestly, I could not think of any drawbacks. Maybe the pricing could be a bit better but all in all a solid product. **What problems is Owler solving and how is that benefiting you?** Competitor research is the key to driving marketing strategy. I feel it really helped with that. ### 37. Great for keeping up with my competitors **Rating:** 5.0/5.0 stars **Reviewed by:** LewisSteve B. | VP, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2022 **What do you like best about Owler?** I appreciate getting updates on my competitor's activity, including business statistics and press release activity as well as monitoring what my competitors can see about my company. **What do you dislike about Owler?** I wish I could see more information about my competitors, especially the private companies, including total headcount, headcount make up, financials, financial track records and owners. **What problems is Owler solving and how is that benefiting you?** Owler gives me one place to go to find information regarding my competitors and how they compare to my company on key metrics. I appreciate the daily emails with current news that keeps me updated. ### 38. Owler delivers the news **Rating:** 5.0/5.0 stars **Reviewed by:** Susan P. | Enterprise (> 1000 emp.) **Reviewed Date:** February 02, 2023 **What do you like best about Owler?** I love how Owler delivers relevant content to my inbox each morning about my industry and competitors. **What do you dislike about Owler?** There isn't anything that I dislike about the service **What problems is Owler solving and how is that benefiting you?** There is so much happening in our industry. Owler keeps me abreast of a lot of the important information. ### 39. Owler is the best way for quick updates on competitors **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Owler?** I love the ease and convenience of using Owler. **What do you dislike about Owler?** I don't see any issues or downsides. Owler has always been exactly as promised. **What problems is Owler solving and how is that benefiting you?** I am always on top of competitor, updates, changes and direction. ### 40. Owler = My Go-To for daily ticketing & industry news **Rating:** 5.0/5.0 stars **Reviewed by:** Corey C. | Director, Strategic Partnerships & Sales, Enterprise (> 1000 emp.) **Reviewed Date:** November 07, 2022 **What do you like best about Owler?** I love the ease of use w/ the Owler platform and the daily updates that hit my inbox each & every day. Super helpful not only for my job in the ticketing space but the overall industry news value-add is amazing. I typically post an Owler article into our internal slack channel 1-2x per week sharing learnings with my colleagues. **What do you dislike about Owler?** I can't think of any one thing in particular that I dislike about the Owler platform. It's super helpful and I wouldn't change a thing. It's a part of my morning routine right alongside my morning coffee! **What problems is Owler solving and how is that benefiting you?** I use Owler to stay up on ticketing trends, event industry trends and for general personal development. It keeps me motivated learning about various platforms & industry leaders. ### 41. Relevant information at your fingertips **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Owler?** I like that there are always new and relevant articles for me to review which help me for my job. **What do you dislike about Owler?** It is still early on so I don't have much that i dislike. **What problems is Owler solving and how is that benefiting you?** Great for new articles that come out for companies I am prospecting. ### 42. Keeping up with tax industry trends **Rating:** 5.0/5.0 stars **Reviewed by:** Larry A. S. | Tax Advisor, Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2023 **What do you like best about Owler?** Keeps me informed about my company's (H&R Block) initiatives and financials as well as the competition. **What do you dislike about Owler?** Having to click on the full article is just another unnecessary step. **What problems is Owler solving and how is that benefiting you?** Better understanding the tax preparation industry competition (like TurboTax) so as to better serve my clients. ### 43. Great For Staying in the Know **Rating:** 3.5/5.0 stars **Reviewed by:** Kari M. | Business Intelligence Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2023 **What do you like best about Owler?** I like how with my busy schedule, Owler helps keep me up to date with industry news or product updates. **What do you dislike about Owler?** Doesn't catch all articles mentioned or we might have a limit on our account. **What problems is Owler solving and how is that benefiting you?** Staying up to date with the industry ### 44. First thing I read in the morning. **Rating:** 5.0/5.0 stars **Reviewed by:** Dean M. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Owler?** It's great to learn about what is going on in the business world, both externally and for competitors. **What do you dislike about Owler?** Sometimes I don't have enough time to read everything I am sent **What problems is Owler solving and how is that benefiting you?** Educational purposes. ### 45. Staying Current **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about Owler?** What I like most about Owler is the current updates on what is happening in the IT World. The information is very accurate and precise, something that I count on. **What do you dislike about Owler?** The only downside is the more data and information you require depends on your membership level, in saying that I do understand that's how the organization makes money **What problems is Owler solving and how is that benefiting you?** Owler solves my account management along with my business and marketing needs ### 46. Free plan, needing to get news about main prospects/clients **Rating:** 4.0/5.0 stars **Reviewed by:** BRUNO C. | Executive VP of Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2022 **What do you like best about Owler?** Fast way to see a compilation of news for the day of your selected companies. Ability to just scan the resume email, and jump to the extracted information quickly (and from there to the original - very usefull when wanting to share that news in comercial cold calls). Very interesting capability for searching about a company. **What do you dislike about Owler?** The free plan is limited to a number of companies you can follow, understandable but a limitation. A direct link in the resume email to the original news would be nice (bypassing the Owler detail page). **What problems is Owler solving and how is that benefiting you?** Getting conversation topics to reach out to prospects. Following up / personalize touch points on current clients with "things to say about their own company news" ### 47. Keep track of public announcements **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel B. | Product Manager, AppSec, Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Owler?** I can monitor announcements (press releases, mentions in the news, events, etc) for a list of companies, and notably, also for "related" companies that are relevant to the monitored list **What do you dislike about Owler?** Some of the notifications are low-value due to the different PR comm styles company use **What problems is Owler solving and how is that benefiting you?** Keep an eye on relevant companies such as partners, competitors, market leaders, and clients ### 48. Useful service of valuable and timely insights **Rating:** 3.5/5.0 stars **Reviewed by:** Michael R. | Co-founder and CTO, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2023 **What do you like best about Owler?** Timely, informative, affordable, inexpensive to start. **What do you dislike about Owler?** Only 4 companies are included in the free tier. Repetitive posts are occasionally linked to non-free sources, rendering the information useless. **What problems is Owler solving and how is that benefiting you?** Keeping track of competition and market dynamics to inform our product, sales, and partnership strategies. ### 49. Best tool ever for any customer facing role! **Rating:** 5.0/5.0 stars **Reviewed by:** Danny L. | Customer Success, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2023 **What do you like best about Owler?** I can see get more information about my customer accounts! **What do you dislike about Owler?** Nothing that I can thnk of. Owler has been a great tool for me being in sales, customer success, and now marketing. **What problems is Owler solving and how is that benefiting you?** Finding information I need to help all of my customers. ### 50. Quick technology briefs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Owler?** Quick bites of technology trends and happenings within the industry **What do you dislike about Owler?** Can be lengthy at times to read and digest **What problems is Owler solving and how is that benefiting you?** Keeps me up to date with the industry and technology sales ## Owler Discussions - [What industry/verticals are the best fit for this product?](https://www.g2.com/discussions/what-industry-verticals-are-the-best-fit-for-this-product) - 1 comment, 2 upvotes - [How much does owler cost?](https://www.g2.com/discussions/how-much-does-owler-cost) - 1 comment - [What is owler community?](https://www.g2.com/discussions/what-is-owler-community) - 1 comment - [Is owler credible?](https://www.g2.com/discussions/is-owler-credible) - 1 comment - [What is owler used for?](https://www.g2.com/discussions/what-is-owler-used-for) - 1 comment - [View Owler pricing details and edition comparison](https://www.g2.com/products/owler/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-16+11%3A53%3A12+-0500&secure%5Bsession_id%5D=a2977754-92dc-435b-9200-79cfd423e1c6&secure%5Btoken%5D=e910808180b4df695999de895552a973c50bbd11e2a2769087f1ff35c12c3227&format=llm_user) ## Owler Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Account Identification **Lead Management** - Segmentation - Account Identification **Marketing Campaigns** - Omni-Channel Tracking **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Marketing Campaigns** - Customization **Campaign Execution** - Prioritized Accounts - Trending Accounts **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Reporting - Messaging ## Top Owler Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,876 reviews) - [Crunchbase](https://www.g2.com/products/crunchbase/reviews) - 4.4/5.0 (403 reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - 4.7/5.0 (9,357 reviews)