--- title: Owler Reviews meta_title: 'Owler Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 483 reviews by the users' company size, role or industry to find out how Owler works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 483 scale: '5' date_modified: '2026-07-09' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Owler Reviews **Vendor:** Meltwater **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.3/5.0 **Total Reviews:** 483 ## About Owler Owler is a business intelligence platform with over 5 million users that provides information about your key prospects, accounts, and customers. Easily access real-time data from over 20 million private and public companies so you can stay ahead of the competition with instant updates on companies across all industries! Owler provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sales process and win more revenue – all in one platform. ## Owler Pros & Cons **What users like:** - Users appreciate the **ease of use** of Owler, highlighting its straightforward setup and intuitive navigation for efficient tracking. (3 reviews) - Users appreciate the **real-time alerting system** of Owler, enhancing efficiency by delivering targeted competitor updates seamlessly. (2 reviews) - Users value the **easy implementation** of Owler, enabling quick setup and immediate access to vital competitor insights. (2 reviews) - Users find Owler's **easy setup** exceptionally fast and user-friendly, enhancing their overall experience right from the start. (2 reviews) - Users value Owler's **real-time alerting system** , enhancing competitor tracking and streamlining important updates for teams. (2 reviews) - Users appreciate the **accurate data** provided by Owler, making funding information clear and accessible. (1 reviews) - Users value Owler for its **accurate funding information** , enhancing the overall user experience and ease of setup. (1 reviews) - Users value the **ease of competitor tracking** and timely notifications for effective market research and analysis. (1 reviews) - Efficiency (1 reviews) - Users appreciate the **ease of competitor tracking** on Owler, making market research and analysis seamless and efficient. (1 reviews) **What users dislike:** - Users find the **limited features** in Owler's free tier inadequate, leading to quick upgrades for better functionality. (2 reviews) - Users find the **limited features in the free version** restrict their experience, prompting quick upgrades to paid plans. (2 reviews) - Users face **data inaccuracy** with Owler due to poor machine translations, leading to misinterpretation of important updates. (1 reviews) - Users dislike the **inaccuracy in translations** on Owler, resulting in misinterpretation of vital competitive information. (1 reviews) - Users are frustrated by the **inaccurate data** from auto-translations, leading to misinterpretations of competitor updates. (1 reviews) - Users face **incorrect information** due to unreliable auto-translation, causing misinterpretations of critical competitor updates. (1 reviews) - Users feel the **limited free options** of Owler necessitate an upgrade quickly for better functionality. (1 reviews) - Misinformation (1 reviews) - Users feel there are **missing features** in the free tier of Owler, prompting quick upgrades to paid plans. (1 reviews) ## Owler Reviews ### 1. A great place to find insights on companies, friends or foe **Rating:** 3.5/5.0 stars **Reviewed by:** Henry W. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Owler?** If you're looking to stay on top of the latest trends and developments in your industry, Owler is an excellent tool to consider. As someone who's always looking for ways to improve my business, I've found that Owler's comprehensive database of company profiles and news updates has been incredibly helpful. It's allowed me to keep tabs on my competitors, monitor changes in the market, and make informed decisions about where to take my business next. **What do you dislike about Owler?** One thing I've noticed about Owler is that while it provides a lot of useful information, it's not always the most detailed or in-depth. As someone who's looking to gain a deeper understanding of specific companies or industries, I've found that Owler's platform can be somewhat limited in this regard. While it's great for getting a general sense of what's happening in the business world, it may not provide as much granular data or analysis as some other tools. **What problems is Owler solving and how is that benefiting you?** I love using Owler to gain valuable insights into different companies and industries. By tracking news and updates on specific companies, I can see what they're up to, what products they're launching, and even what trends they're following. Owler's platform has helped me to stay ahead of the curve and make informed decisions about where to take my own business. Whether I'm looking to research potential partners, track my competitors, or simply stay informed about the latest industry developments, Owler has become an invaluable tool for me. ### 2. A must-have for PR Pros **Rating:** 4.5/5.0 stars **Reviewed by:** Kendall A. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Owler?** Owler provides targeted alerts, filtering out irrelevant content and providing key details I can't access on other sites. As a PR professional, it's key that I stay up on my clients and their competitors - Owler makes it easy to do so. **What do you dislike about Owler?** I think the user interface could be improved in some areas. While I find the overall design to be intuitive and easy to navigate, there are some features that could be more user-friendly. For example, the process for setting up alerts or exporting data could be streamlined and made more intuitive. **What problems is Owler solving and how is that benefiting you?** Before Owler, I would often have to visit many websites to figure out information for competitive analysis. One of the things I appreciate most about Owler is the depth and breadth of information it provides. From financial data and employee headcounts to news articles and social media mentions, Owler offers a wide range of insights that help me stay informed about the companies and industries I'm following. ### 3. Quick resource to obtain company info at a low cost. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about Owler?** Quick resource to get basic company info at a low cost. Easy to use. **What do you dislike about Owler?** Any more complex set of data relationships, particularly if it involves analytics, usually requires other vendors or a combination of Owler and related tools. **What problems is Owler solving and how is that benefiting you?** Very quickly provides a basic assessment of a company with foundational data regarding who they are, competitors, relative size and what market sector they operate in ### 4. Great tool for competitive scanning **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Owler?** It's super easy to use and filter by whatever I'm looking for! **What do you dislike about Owler?** Some of the notifications I receive aren't always relevant to the information I am filtering for **What problems is Owler solving and how is that benefiting you?** We use Owler to help us keep tabs on what's happening in the market and in our competitive landscape. It's hard to stay on top of all the changes, and Owler makes it easy for us to find everything in one place. ### 5. Owler makes me look good and helps me to prepare for client calls... **Rating:** 5.0/5.0 stars **Reviewed by:** David L. | Account Executive, Expansion (Commercial) , Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2023 **What do you like best about Owler?** Owler is a great tool for researching clients/prospects and coming to calls prepared. **What do you dislike about Owler?** Nothing to dislike really its super helpful. **What problems is Owler solving and how is that benefiting you?** Quick call prep for B2B sales. ### 6. It's a great place to crowd source info on companies. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Owler?** It's a great place to get some extra insight into a company and its competition when you can't find it in a general online search. **What do you dislike about Owler?** The info is crowd-sourced so sometimes it's wild guesses by people who know nothing about a company. For privately owned companies there should be a way for the owner of the company to verify their numbers and company stats. The verified info should stand stronger than people's random guesses and maybe the company could be asked to verify each year for their info to remain prominent. Our company is constantly listed as only making half of what we actually make per year and 40 employees when we have over 500. No matter how many times I submit the accurate info. Other users' guesses or purposeful miss-information still show as the result. **What problems is Owler solving and how is that benefiting you?** It helps check competition and company insights. ### 7. A Thorough and Deliberate Source of Information **Rating:** 4.5/5.0 stars **Reviewed by:** Cabot N. | Sales Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Owler?** I find that Owler is a great tool to utilize for any business, big or small. The customizable interface with its alert system and ability to monitor specific companies allows users to get valuable insight into their competition before it's too late. Whether researching potential opportunities for funding/mergers/acquisitions early on or building an extensive sales pipeline, the comprehensive metrics available within this dependable resource gives businesses all of the information they need in one spot. Additionally, owing to resources such as industry insights from subject matter experts and current market trends being presented regularly - discussions are more informed which ultimately helps refine strategies further along down the line **What do you dislike about Owler?** I dislike that advertisements take up too much space on Owler. I feel the trial period should be extended to allow customers adequate time for testing out the services and products available. Furthermore, there is a flood of new companies quickly entering this market, so those startup founders who have recently acquired funding ought to carefully weigh their options when considering these platforms. **What problems is Owler solving and how is that benefiting you?** I benefit from the Owler by having information that would otherwise take me hours to research, presented in a neat digestible package. I am also able to access competitor data and monitor their progress or analyze any upcoming market trends as needed. ### 8. For a quick recap of what's going on in the industry Owler is the way to go! **Rating:** 5.0/5.0 stars **Reviewed by:** Humberto M. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Owler?** I appreciate that I can reach snippets in one single email and select which articles I'd like to dig in deeper. **What do you dislike about Owler?** I would like to see other types of articles within the tech segment, but that may just be a settings issue on my end. **What problems is Owler solving and how is that benefiting you?** Owler keeps me in the know when it comes to SaaS and VoIP companies and services. I can easily understand the trends. ### 9. Great tool for company information **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2023 **What do you like best about Owler?** I love that it rates the companies CEO's, provides the top 3 competitors and provides annual estimated revenue. The fact that I can follow a few companies and get news updates is fantastic. Google tends to send me name matches, not company ones. The interface is super easy to use and I get daily updates. **What do you dislike about Owler?** It is not always 100% accurate and I think based on feedback you provide, it should unlock more in the freemium version. **What problems is Owler solving and how is that benefiting you?** It helps me get a general idea about the company and who else is in that space. ### 10. Daily Quick Bites **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2023 **What do you like best about Owler?** I use the free version and so far have really liked it. Owler send me daily bites on the key accounts and makes it easier for me to stay up-to-date. **What do you dislike about Owler?** Frankly speaking, nothing much to dislike. It would have been great if I could track about 10 accounts on the free version, but that's pretty much it. **What problems is Owler solving and how is that benefiting you?** Like I said, it really helps me make better use of my time and effort. Rather than having to search through and navigate the web looking for news on the key accounts, Owler gives me all of that right at my doorstep. ### 11. Free Company News Alerts, Social Media Tracking, and Polls **Rating:** 3.5/5.0 stars **Reviewed by:** Michael L. | Principal, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2014 **What do you like best about Owler?** As a free service, Owler is heads and shoulders above Google Alerts. The service provides higher precision and does a much better job of filtering out non-business content. They also recently launched a set of competitor tools for comparing companies and have begun suggesting additional companies to track (e.g. You follow X how about Y?) Owler integrates corporate news, press releases, blogs, and videos (YouTube and Vimeo).into a single viewer making it much easier to track key customers, prospects, and competitors. The viewer allows sales reps, competitive analyst, and market researchers to quickly evaluate and track a company across multiple content categories. They have also put together a funding dataset similar to TechCrunch. It appears to be fairly strong, but this is not my area of expertise. The premium services remove advertising, provide unlimited company follows, and enterprise software integrations. **What do you dislike about Owler?** The executive content is thin. They only provide the CEO name, a CEO performance poll, and an executive change feed. There are no other executives provided in the service. Company list building is under featured and only covers a limited number of companies. Executive screening is not available. They have yet to incorporate Facebook, Twitter, and LinkedIn into their unified viewer, but when they do, this service will be extremely valuable. **Recommendations to others considering Owler:** This is a free service, so your cost is simply that of a few minutes visiting the site and checking it out. Setup a few key companies you want to track with daily emails. Avoid public companies in your test as you want to see how it does on companies with limited news coverage. Other free or lows cost services to test it against are Yahoo Alerts and InsideView Free. They also have funding data. For this, you can compare it against CrunchBase or any of the subscription PE/VC datasets. Make sure to check out the service on your mobile device and filtering by category. **What problems is Owler solving and how is that benefiting you?** Company Tracking and altering via web browser, mobile browser, and email alerts. Having a unified viewer across multiple datasets (news, press releases, video, blogs, and Owler polls) makes it easy to quickly research a company or track key companies. Quick access to financing details. ### 12. A powerful tool for gaining business intelligence and making informed decisions **Rating:** 4.5/5.0 stars **Reviewed by:** Jonathan P. | Systems Administrator, Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Owler?** I appreciate the comprehensive business intelligence that Owler provides. The platform provides highly reliable data on a wide range of companies, so I never miss important updates such as IPO announcements or executive changes. Its intuitive design and user experience is designed for beginners and professionals alike, making it an ideal resource for anyone looking to keep up with the latest news in their sector or industry. In addition, you can curate your own selection of followed organizations that are relevant to you - ensuring accurate market insights tailored specifically to your interests. **What do you dislike about Owler?** I have found Owler to be generally reliable, but the lack of customizable alerts on a per-team basis can be annoying. Especially if one or more members need updates that others may not. The fact that you can only receive emails in an account set up with the service, instead of customizing them for each team member, is also inconvenient. If implemented correctly, this could increase collaboration among colleagues. **What problems is Owler solving and how is that benefiting you?** Keeping an eye on our competitors is important to us. I am able to provide my customers with detailed newsletters every month with Owler. ### 13. Good reports, but inaccurate at times. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Owler?** Owler is the best method to give a headcount of the company you are researching. Its analysis of the competitor companies is very accurate and simple to read. If you are looking for information on companies that are larger than 1000 employees then this is the solution. **What do you dislike about Owler?** Owler only allows you to create a custom list if you are part of the Plus plan, at extra cost. At times you might see companies that are no longer in existence, so the data may not be up to date. They need to keep their database up to date as best as possible, maybe 1 week to 1 month. If you are looking for information on small companies less than 1000, then this is not your solution. **What problems is Owler solving and how is that benefiting you?** We need a solution for our marketing team that would allow them to research companies before reaching out. They were flying blind when they were doing cold calls. Now they can quickly find data and the latest news helping build their elevator pitches. ### 14. Wonderful experience with Owler **Rating:** 5.0/5.0 stars **Reviewed by:** Sundar Raj D. | Enterprise (> 1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Owler?** - Up-to-date information & insights about our competitors and connected industry - Feedback about the CEOs and more information about the industries - Definitely enables us to understand the competition better and make relevant decisions - Advanced Search is a good option **What do you dislike about Owler?** - Lesser options for adding more companies/competitors in the basic version - Focusses only on the competition. Can the Owler extrapolate a substitute industry or complementors based on the chosen industry and suggest to the user **What problems is Owler solving and how is that benefiting you?** - Helps me receive Up-to-date information & insights about our competitors and connected industry. No need to go to the competitor's page every time for updates (and the competitor's website could be overwhelming to dig the right information) ### 15. Support is slow to respond **Rating:** 2.0/5.0 stars **Reviewed by:** Pamela P. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Owler?** Effective at providing information on competitors. **What do you dislike about Owler?** Glitchy and often has bugs with their RSS blog feed. 3x I've had that experience and it takes them weeks or months to resolve the error while my competitors blogs continue to be published. Repeated inquiries about the supported ticket go unanswered. **What problems is Owler solving and how is that benefiting you?** Staying up to date on competitor informatoin. ### 16. Great for Quickly Keeping Up with Competitor News **Rating:** 5.0/5.0 stars **Reviewed by:** Meha J. | Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2023 **What do you like best about Owler?** I love that I get regular (daily) updates on comeptitor news in a centralized place. I have been using Owler for 4-5 years. It keeps me up to data on competitor aquisitions, product launches, releases etc. **What do you dislike about Owler?** I wish I could pick more competitors instead of just 5 or so. I would also so I wish I could filter the news by industry or topic not just general updates of the company as whole. Sometimes the headlines stay the same through the days so I wonder if there was a way to reduce the frequency of communication or just do a monthly summary. I don't necessarily in my scope need daily/breaking news updates. **What problems is Owler solving and how is that benefiting you?** Providing me with an up to date and centralized knowledge on what competitors are doing - which projects they're winnning, product launches, acquisitions, market spaces etc. I look at it from a marketing perspective ### 17. Keeping up to date with what is happening in my business sector **Rating:** 4.5/5.0 stars **Reviewed by:** Kit V. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Owler?** Owler provides me, on a regular basis, information that is both relevant and timely. I also like the fact that the company picks up on my weekly blogs and provides a link to these. **What do you dislike about Owler?** I can't really think of any downsides, to be honest. **What problems is Owler solving and how is that benefiting you?** I learn about M&A, investments, release of new products and other activities by my competitors. ### 18. My Secret Weapon to validate our Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Bob S. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Owler?** Central access to competitors and Industry trends give us insights on what is important to the Marketplace. Knowing that gives us access to analyze SWOT. **What do you dislike about Owler?** Wish it did more analysis, meaning making, trending summaries and AI **What problems is Owler solving and how is that benefiting you?** Helping to know what is going on outside our own efforts in the Marketplace as well as discovering emerging trends sooner. ### 19. Useful for company research and news **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel K. | Vice President, Transformation and Strategic Initiatives, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Owler?** I find the competitive news updates useful. It's a helpful general research tool that I would recommend to strategy and corporate development organizations that are on a limited budget. **What do you dislike about Owler?** Owler is not her best for due diligence if you are looking for the best in class tools, but obviously those tools are much more expensive than Owler. Owler is improving from when I first used it a few years ago. **What problems is Owler solving and how is that benefiting you?** I've used Owler both for doing market research on competition and acquisition prospects and for building lists of prospective customers. It's generally useful for both, although I like it more for general market research and info on companies than as a contacts database. ### 20. Fantastic and Simple **Rating:** 4.0/5.0 stars **Reviewed by:** Michael W. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2023 **What do you like best about Owler?** The ability to quickly research and extract detail on businesses is better than any others we've used in the past. **What do you dislike about Owler?** The only drawback is the lack of multi-comparison in a filterable report that we could use to across other **What problems is Owler solving and how is that benefiting you?** We need to identify funding sources for competition and partner organizations. ### 21. Good experience overall **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2023 **What do you like best about Owler?** The information it brings is up to date and the news section is very usefull. **What do you dislike about Owler?** So far we are happy with the features of Owler **What problems is Owler solving and how is that benefiting you?** Is out to-go place when starting competitor intel, as well as to keep us up-to-date with the competitive activities, publications, latest news, etc. ### 22. A tool to stay on top of your accounts. **Rating:** 4.5/5.0 stars **Reviewed by:** Kaushik K. | Lead - Partnerships, Enterprise (> 1000 emp.) **Reviewed Date:** August 09, 2023 **What do you like best about Owler?** Helps identify how I can wiggle my way into my target accounts. **What do you dislike about Owler?** Can't really complain when you think about it. **What problems is Owler solving and how is that benefiting you?** I get to see all the recent updates from my accounts as an email on my daily digest without having to try too hard to see how I can engage with my accounts. ### 23. cut down on prospecting time with Owler **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2023 **What do you like best about Owler?** I like how easy it is to find information about a specific company with Owler. I can quickly see what types of acquisitions have happened recently, any news that's helpful, competitive landscape, and contact information very quickly in one spot. Owler saves tons of time in manual Google searches **What do you dislike about Owler?** The only thing I dislike is the only billing option is annually instead of monthly. **What problems is Owler solving and how is that benefiting you?** Cutting down on manual time that it takes to do account research ### 24. Insightful **Rating:** 4.5/5.0 stars **Reviewed by:** Lauren P. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Owler?** Comparisons between companies, quick insights, updates on financial and innovative progress relevant to the field, ease-of-use **What do you dislike about Owler?** Asks questions about topics I have no clue about (other companies specific information only employees would probably know/finances) **What problems is Owler solving and how is that benefiting you?** Access to information and recent updates allowing for ease of information collection. Comparisons between companies. ### 25. Simple, concise and accurate competitive information **Rating:** 5.0/5.0 stars **Reviewed by:** BobWint99 W. | Director of Product Management, Digital Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Owler?** Owler lets me identify specific competitors and get relevent information, and press releases quickly. They also identify other competitors I may not be awate of. **What do you dislike about Owler?** Nothing. I also use Google Alerts, but get so many irrelevent notifications, they become noise. Owler emails are tailered to the infomation I want to see. **What problems is Owler solving and how is that benefiting you?** There are many companies in our space, Owler allows me to get digest verions of what they are up to. I scan quickly scan headings for interesting info and click for more! ### 26. Useful **Rating:** 2.5/5.0 stars **Reviewed by:** Monica E. | Business Development Manager Americas, Sports & Performance, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2023 **What do you like best about Owler?** Owlet had been super helpful at learning more about business targets. It provides great insights to know who is best to work with. **What do you dislike about Owler?** I don't necessarily need emails daily from them. I will access as needed. **What problems is Owler solving and how is that benefiting you?** It makes it easy to access information that is not as readily available. ### 27. An Important Tool. **Rating:** 4.5/5.0 stars **Reviewed by:** David W. | Vice President Of Business Development, Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Owler?** Owler provides a much needed morning update that helps me navigate my outreach with greater precision. The insights I get from these morning reports enable me to perform at a higher level. **What do you dislike about Owler?** Well for me, Owler Max is an issue. The basic Owler package works fine and provides the insights I need, but if I want to devle deeper into a company or current event, I must upgrade. It sometimes makes me question the real value of the basic program when they constantly push the upgrade. **What problems is Owler solving and how is that benefiting you?** Owler helps me identify appropriate contacts and gives me the current information needed to be more relevant in my outreach. Thie helps me design a better sales cadence and makes for more meaningful outreach. ### 28. A great competitive analysis tool that let's you track your competitions online content! **Rating:** 5.0/5.0 stars **Reviewed by:** Mithil P. | Growth Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2022 **What do you like best about Owler?** I love the depth and range of Owler's database. I have almost never come across a missing company while searching their database. Also, I like the type of content breakdowns they show - blog, press announcements, website, etc. To add to this, the price of this tool is unbeatable and I have never seen a tool come even close to Owler's subscription plans in terms of cost. We took the annual plan and it has paid for itself in the first few months of the year and some more. **What do you dislike about Owler?** At times it is not the most updated and is missing some recent information for some of the companies unless it is a public company. In my experience, this happens at times but is not a big problem. I also don't like the fact that only the account email can receive alerts and I cannot set different alerts for different team members. That would be a good feature to have as it makes things more collaborative. **Recommendations to others considering Owler:** I would definitely recommend Owler to marketing professionals who have some level of strategy and content development roles. It is a great way to keep track of your competitors and see how they are responding to changing market trends. **What problems is Owler solving and how is that benefiting you?** We are using Owler to track our competitor's content and how we can improve our own content. At times I also use it for new business pitches as it gives a good idea of the level of effort we need to put into the account. This helps us keep track of what competitors are doing in terms of content, etc., and optimize our own strategy. ### 29. Use Owler to have industry updates come directly to you. **Rating:** 5.0/5.0 stars **Reviewed by:** Beau H. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Owler?** Owler sends me an email with industry updates at the beginning of each day. It is part of my morning routine and makes staying up-to-date simple and easy. **What do you dislike about Owler?** Not many downsides to owlers. Occasionally I will receive a promotional email from them but nothing spammy or over the top. **What problems is Owler solving and how is that benefiting you?** Owler is solving the problem of spending time and energy to stay up to date on the industry that you work in. This helps me sell against competitors and also gives me time back in my day to work on other initiatives. ### 30. Informative! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Owler?** Helps me be informed of major client events/changes to take action accordingly from a client success standpoint **What do you dislike about Owler?** I only get notification for a limited number of companies (only the big ones) **What problems is Owler solving and how is that benefiting you?** To stay informed on my the clients in my portfolio ### 31. Great daily newsletter for companies I follow **Rating:** 4.0/5.0 stars **Reviewed by:** Pat S. | Advisory Board Member, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Owler?** I like that I have an email each day with headlines for the companies I follow. **What do you dislike about Owler?** Company data could be more accurate, especially in the employee size and revenue areas **What problems is Owler solving and how is that benefiting you?** My main use of Owler is the consoliation of news headlines in the daily email. ### 32. Best Platform For finding Suitable Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Ujjwal M. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Owler?** Easily Filtration of best Choices among Software Products **What do you dislike about Owler?** Too much information in a place. Sometimes the Mentioned price structure is nor real **What problems is Owler solving and how is that benefiting you?** We can drill down to the latest software available at the best Possible Price and trust. We Utilize it for searching the Latest Software Product Across our Expertise ### 33. Time saving efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Joseph R. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Owler?** Owler is the best way to stay up to date on a specified list of companies. If is effecient, focused and a time saver. It is especially helpful to read local stories about your list of companies **What do you dislike about Owler?** There is nothing that I dislike about Owler. **What problems is Owler solving and how is that benefiting you?** Owler save me time and helps me focus on particular companies. ### 34. Best comparative research tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 11, 2023 **What do you like best about Owler?** Of all the research sites out there, Owler does the best job of finding like companies. **What do you dislike about Owler?** Some of Owler's data metrics on number of employees and revenue are off when I fact check it against more reliable sources. **What problems is Owler solving and how is that benefiting you?** Owler is a reliable one stop reference for corporate research. ### 35. Good business read **Rating:** 4.0/5.0 stars **Reviewed by:** Randy T. | Senior System Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Owler?** Like the news thats taylored to my industry ... **What do you dislike about Owler?** some of the comparisons are off like - such as who is the better leader - some comparisons are not in related industries **What problems is Owler solving and how is that benefiting you?** helps to keep me up to date and relavent ### 36. Owler review **Rating:** 5.0/5.0 stars **Reviewed by:** Cindy S. | Director Government Programs - Clinical Services Medicare & FEP, Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2023 **What do you like best about Owler?** Up to date and current. I am in the know before others **What do you dislike about Owler?** Sometimes repetitive and sometimes a lack of articles relevant to me **What problems is Owler solving and how is that benefiting you?** Not solving anything but giving me insights in to that which I can leverage ### 37. Consultant **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in International Trade and Development | Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Owler?** Owler is a quick easy way to look up information on companies, employees, competitors and provide a general insight into companies. **What do you dislike about Owler?** I do question how many people are also using the platform to provide a wholistic picture of companies and empoyees, as you do not know how many people are rating. **What problems is Owler solving and how is that benefiting you?** When looking up competitors and employee information, it helps me identify who is working where as well as company overviews and quick market perspective. ### 38. Owler is an excellent tool to keep abreast of your customers **Rating:** 5.0/5.0 stars **Reviewed by:** Adrian K. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Owler?** One of my favorite and most used features is the email alerts updating me on what's happening in my selected accounts - this feature includes information on their competition and any industry/regulatory information as well. **What do you dislike about Owler?** There isn't anything to dislike about Owler it's a great tool to help keep you in the know around what is happening at your customers, their competitiors and their industry. **What problems is Owler solving and how is that benefiting you?** It's tough to keep track of everything everywhere all at once - Owler cuts throught the headlines and shares information with me when i need it. Its cuts time and waste. ### 39. Relevant **Rating:** 4.0/5.0 stars **Reviewed by:** William W. | Global Business Development/Partnerships Executive, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Owler?** It keeps me up to date on companies I am prospecting and competitors. **What do you dislike about Owler?** Have not been able to use the whole program because of price. Need more options **What problems is Owler solving and how is that benefiting you?** KNowing what the daily grind is for companies I am looking into. ### 40. Top news items for your followed companies **Rating:** 5.0/5.0 stars **Reviewed by:** John C. | Manager Financial Planning and Analysis, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Owler?** makes it easy to stay abreast of the current events impacting the companies I am interested in. **What do you dislike about Owler?** Sometimes I get more than 1 email a day that I'm not interested in. **What problems is Owler solving and how is that benefiting you?** Staying current on what is happening with followed companies ### 41. Great For Keeping Up With Industry News **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2022 **What do you like best about Owler?** I like that I can create multiple groups of companies that I am following. This allows me to separate companies by industry and segments within an industry and avoid getting an overload of information that I may not necessarily want at the moment. I also like that I can customize the alerts that I am receiving so that there isn't an overload of information in my inbox, while also making sure I quickly get alerted to new news. **What do you dislike about Owler?** I know that it is hard to get the information, but it would be great if more of the company data was accurate. An example would be the number of employees and the amount of revenue. WIth private companies, there is no real way to get that information though so I can't totally hold that against Owler. I also think that a nice feature to add would be a "Companies You May Be Interested In" section in the feed. Each company has related companies attached to it but this general section could pull companies based on everyone that I follow. **What problems is Owler solving and how is that benefiting you?** I have been able to have a better understanding of things happening within our industry and react to them more quickly. An example is when a competitor is acquired or buys a business in a new market, we are able to react and try to reach out to customers that may now be in limbo between companies. We are also able to quickly react to new products being launched by our suppliers, as we sometimes find out faster from Owler than from our suppliers themselves. ### 42. Terrific Insight on companies -- I visit every day! **Rating:** 5.0/5.0 stars **Reviewed by:** Dave M. | Board Of Directors, Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2023 **What do you like best about Owler?** Valuable company insights across thousands of companies. Provides background on venture capital funding, number of employees, and company revenue. Also shows a great list of competitors that offer a similar service, allowing you to compare the companies. **What do you dislike about Owler?** While I know it's valuable to the community to collect crowd-sourced materials, the questions presented are sometimes too much to manage from time to time. Also, sometimes it shows "competitors" that are not actually competitors. **What problems is Owler solving and how is that benefiting you?** I use it to determine a company's size and to help decide whether to engage. When you can see revenue and number of employees, that can let you know whether the company is an excellent prospect to work with. ### 43. Good product but not always accurate **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 09, 2023 **What do you like best about Owler?** That they have a ton of information on companies but not always accurate but give me the ability to get a starting point to verify **What do you dislike about Owler?** That the information is always accurate a and it feels that it crowd sourcing type of datea **What problems is Owler solving and how is that benefiting you?** details on companies ### 44. Owler is a great tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2023 **What do you like best about Owler?** I like the comparison of multiple competitors all from one spot. This has saved me a lot of time! I like the weekly updates to my email as well. Very helpful for when I'm running low on time! **What do you dislike about Owler?** I wish it allowed us to follow more than 4 companies on the free version. **What problems is Owler solving and how is that benefiting you?** It helps me keep in the loop without having to worry about doing a full blown search for competitor updates each week. ### 45. Nice simple solution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Owler?** Really helpful for finding similar companies. Helps me find supplier solutions on a regular basis. Very simple easy to use platform **What do you dislike about Owler?** Some information is incomplete or outdates **What problems is Owler solving and how is that benefiting you?** Finding like-companies to incumbent suppliers ### 46. it has been truly amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Venture Capital & Private Equity | Mid-Market (51-1000 emp.) **Reviewed Date:** October 09, 2023 **What do you like best about Owler?** The best part about owler is being able to see all the competitors in a company's space **What do you dislike about Owler?** I think that the use interface could use some improvement **What problems is Owler solving and how is that benefiting you?** Learning about companies ### 47. Relevant Company News Quickly **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Owler?** Ability to sort categories on how to best utlizie the company news and filter companies by specific triggers. **What do you dislike about Owler?** It's its own ecosystem. I found it hard to navigate and export relevant news to my specific use case **What problems is Owler solving and how is that benefiting you?** Owler was helping us solve how to mass organize releveant company news to some of our sales target account. This let us be hyper personal and relevant to whats going on at the company. ### 48. Overall good and timely information **Rating:** 3.5/5.0 stars **Reviewed by:** Greg W. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Owler?** Content that aligns with my needs. Great information. **What do you dislike about Owler?** I will I could control the order of the content so I could review the most important first. **What problems is Owler solving and how is that benefiting you?** gather information about customers, partners and competitors ### 49. Pretty good, but I'm able to get most of the information elsewhere **Rating:** 3.5/5.0 stars **Reviewed by:** Nick G. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2023 **What do you like best about Owler?** I was doing competitor research for one of my clients, and I found valuable insight in evaluating revenue data for those competitors. I wasn't able to find this data anywhere else, and it helped us make very meaningful business decisions off of insight we didn't have prior to using Owler. **What do you dislike about Owler?** When I was using Owler, I had a limit to the amount of companies that I was able to gather information on. I wish that the plan I had paid for (I believe it was ~$100), would have given me more than the limit I was imposed with my plan. I'm also unsure how accurate the revenue data is in Owler. **What problems is Owler solving and how is that benefiting you?** Getting insight into revenue data and other company data that would not otherwise be accessible to the public. Helping to make key business decisions with the help of useful competitive insight. ### 50. Long time loser **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 09, 2023 **What do you like best about Owler?** Howler is great at providing a brief description of what companies do, as well as examples of competitors. **What do you dislike about Owler?** I wish you didn't have to sign in every time to see the complete information. Sometimes I am using a different device that I am not signed in on, and I'd like to be able to just get on with my research. **What problems is Owler solving and how is that benefiting you?** Helping me better understand what companies play within certain markets ## Owler Discussions - [What industry/verticals are the best fit for this product?](https://www.g2.com/discussions/what-industry-verticals-are-the-best-fit-for-this-product) - 1 comment, 2 upvotes - [How much does owler cost?](https://www.g2.com/discussions/how-much-does-owler-cost) - 1 comment - [What is owler community?](https://www.g2.com/discussions/what-is-owler-community) - 1 comment - [Is owler credible?](https://www.g2.com/discussions/is-owler-credible) - 1 comment - [What is owler used for?](https://www.g2.com/discussions/what-is-owler-used-for) - 1 comment - [View Owler pricing details and edition comparison](https://www.g2.com/products/owler/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-10+22%3A54%3A57+-0500&secure%5Bsession_id%5D=cedd07af-8306-461f-aef9-dac26f01407b&secure%5Btoken%5D=b79b50c43f14a3a441e624ab097a732a083e2a5427a0f93f1ea92294097cc28a&format=llm_user) ## Owler Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Account Identification **Lead Management** - Segmentation - Account Identification **Marketing Campaigns** - Omni-Channel Tracking **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Marketing Campaigns** - Customization **Campaign Execution** - Prioritized Accounts - Trending Accounts **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Reporting - Messaging ## Top Owler Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,876 reviews) - [Crunchbase](https://www.g2.com/products/crunchbase/reviews) - 4.4/5.0 (402 reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - 4.7/5.0 (9,354 reviews)