--- title: Owler Reviews meta\_title: 'Owler Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 483 reviews by the users' company size, role or industry to find out how Owler works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 483 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Owler Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Owler but has limited features. Are you part of the Owler team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Owler is a business intelligence platform with over 5 million users that provides information about your key prospects, accounts, and customers. Easily access real-time data from over 20 million private and public companies so you can stay ahead of the competition with instant updates on companies across all industries! Owler provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sales process and win more revenue – all in one platform. * * * Seller [Meltwater](https://www.g2.com/sellers/meltwater) Discussions [Owler Community](https://www.g2.com/products/owler/discuss) Languages Supported English Solution Type All-in-One Overview by Derrick Jenkins Show More ## Pricing Pricing provided by Owler. ### Owler Community $0.00 ### Owler Pro $468.00 1 Seats Per Year [ View More Pricing Information ](https://www.g2.com/products/owler/pricing) ## Top-Rated Alternatives [ ![GTM Workspace - Powered by ZoomInfo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GTM Workspace - Powered by ZoomInfo") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) [ ![Crunchbase](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Crunchbase") Crunchbase 4.4/5(408) ](https://www.g2.com/products/crunchbase/reviews) [ ![Apollo.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Apollo.io") Apollo.io 4.7/5(9,733) ](https://www.g2.com/products/apollo-io/reviews) [ View All Alternatives ](https://www.g2.com/products/owler/competitors/alternatives) ## User Insights Average based on 483 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Year [Log in to unlock pricing and user insights](/login) ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 10/17/2024 "Owler is such a savior when it comes to knowing the exact details of any company" 5/5 What do you like best about Owler? The simplicity of the site, easy competitor tracking, quick alerts and notifications of the announcements we want to follow closely, comes in handy for market research and analysis of the industry in focus Review collected by and hosted on G2.com. What do you dislike about Owler? Could have a little more features in free tier plan, ofcourse we had to upgrade within a week Review collected by and hosted on G2.com. What problems is Owler solving and how is that benefiting you? While we generate tons of leads for our AI based business model, Owler aids in the qualification of leads and segmenting them into the right buckets, provides us clarity in who we go after and also clear data of our competitors Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic MA Marcus A. Small-Business (50 or fewer emp.) 11/14/2023 "Owler's Curated Notification Emails Keep Us Ahead of the Curve" 5/5 What do you like best about Owler? We use Owler daily. Owler has been a game-changer for our team, and what I appreciate most is the incredible value provided by their curated notification update emails. It's like having a personalized newsfeed tailored specifically to our business needs delivered right to my inbox. The level of customization is impressive, allowing us to focus on what truly matters for our business. It was easy to implement for our business and allows for changes as needed. The curated notifications cover a spectrum of crucial updates, ensuring we stay current on industry trends, changes, mergers and acquisitions, and more. Review collected by and hosted on G2.com. What do you dislike about Owler? None, we're very pleased with Owler. I would recommend offering a premium plan in between the free and pro offering; i.e. Pro-Lite Review collected by and hosted on G2.com. What problems is Owler solving and how is that benefiting you? Owler helps us reduce the time spent researching news / press releases for our existing and prospective clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Chris C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris C.") CC Chris C. CEO Small-Business (50 or fewer emp.) 2/1/2024 "Owler Daily Insights" 5/5 What do you like best about Owler? I appreciate the daily updates on my tracked companies. This helps me stay connected to the industries we serve, our clients, and their customer. The insights from daily updates frequently prompt conversations with clients that help build our relationships. Review collected by and hosted on G2.com. What do you dislike about Owler? Some of the articles referenced are behind firewalls or require subscription. Its a tease to see the headline and not be able to read further. Review collected by and hosted on G2.com. What problems is Owler solving and how is that benefiting you? Quick review of peritnent market dynamics enabling me to start the day connected to the industries we serve. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller TM Thaiane M. Small-Business (50 or fewer emp.) 11/23/2023 "One source solution for prospecting & market research for business development." 5/5 What do you like best about Owler? I will begin by saying that what I like most from Owler is, that it gathers huge amounts of information about companies. Such information would be crucial in the market research aimed at analyzing the company revenues and the number of employees in different divisions. It has a strong database, and it’s user friendly to access what you require. In particular, I love the fact that Owler provides to decision-makers updated and comprehensive details regarding company profiles. My strategy meeting and presentation have changed the games. Review collected by and hosted on G2.com. What do you dislike about Owler? However, I have discovered that the level of ads exposure on the platform seems to increase with the number of users which could be slightly disturbing. Review collected by and hosted on G2.com. What problems is Owler solving and how is that benefiting you? Owler addressing the dilemma of centralizing crucial business information. This has been of great help to me because it saves time and at the same time boosts the effectiveness of my research. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Logistics and Supply Chain](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Logistics and Supply Chain") UL Verified User in Logistics and Supply Chain Small-Business (50 or fewer emp.) 2/1/2024 "Simple tracking updates directly to my inbox" 5/5 What do you like best about Owler? It's easy to use and all laid out in a simple layout without overcomplicating anything. It was easy to setup and i like having the updates sent directly to my inbox, so that's one less tab to open up. Adding companies to lists and comany information is quick and easy, anyone can do it. It's a powerful tool for me, especially when it comes to presenting updates in weekly/monthly sales and marketing meetings. Review collected by and hosted on G2.com. What do you dislike about Owler? The user interface can sometimes be clunky and could benefit from a more intuitive user experience. Review collected by and hosted on G2.com. What problems is Owler solving and how is that benefiting you? Saves time and effort instead of me having to manually search. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Events Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Events Services") UE Verified User in Events Services Small-Business (50 or fewer emp.) 10/10/2023 "Excellent Product for Transcribing Calls" 5/5 What do you like best about Owler? Owler is very intuitive and easy to use. My favorite part about Owler is that it runs in the background on my browser. So I can start recording a meeting and still do other things on my computer without interrupting the transcription. With other competitors, when I left my internet browser, the recording would stop, which was super frustrating. I also like the fact that it connects to my Outlook calendar, so it knows what meeting I am in without me being distracted by typing a bunch of info at the top of the call. Finally, I love that it summarizes the call and organizes it by topic so I can quickly go back and reference specific points of the meeting. The search feature also works well if you aren't sure which call certain topics were discussed. Review collected by and hosted on G2.com. What do you dislike about Owler? Future enhancement request - I would love to be able to identify speakers on the call, and Owler recognize their voice and associate it with their name on future calls. Review collected by and hosted on G2.com. What problems is Owler solving and how is that benefiting you? Owler has replaced having my admin attend all calls to take notes which frees her up to tackle more important projects. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Rick S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rick S.") RS Rick S. Enterprise Account Executive Enterprise (\> 1000 emp.) 3/14/2023 "Owler gives me the sales intelligence I need" 5/5 What do you like best about Owler? Intuitive UI and accuracy of information. I find it easy to navigate to exactly the information I need, including recent/relevant news, also like the ability to navigate and understand company competitors. Review collected by and hosted on G2.com. What do you dislike about Owler? Limitations on number of accounts, even with paid plans. Some limitations around contact information and account hierarchy navigation. Primarily use for high level account intel and other tools for these purposes Review collected by and hosted on G2.com. What problems is Owler solving and how is that benefiting you? The ability to get a high level overview of accounts, their competitive landscape and current news to ensure relevant conversations with prospects and understand strategic initatives Review collected by and hosted on G2.com. Show More 11/7/2023 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Tyler C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tyler C.") TC Tyler C. Small-Business (50 or fewer emp.) 8/8/2023 "10/10 would recommend" 5/5 What do you like best about Owler? Owler makes it super easy for me to keep track of the latest news on my key accounts. Their suggested accounts section is also super helpful to stay up to date on relevant news on accounts to go after. Review collected by and hosted on G2.com. What do you dislike about Owler? Honestly, I have no complaints about Owler from my experience using them so far. I use the free version and I just get one email daily for my 5 accounts and suggestions for new follows. I appreciate that they aren't constantly trying to convince me to upgrade to the paid version. Review collected by and hosted on G2.com. What problems is Owler solving and how is that benefiting you? Owler makes it easy for me to keep up with all of the latest news regarding my top accounts, so I don't have to stay plugged in to dozens of sources manually to make sure I'm not missing anything. Great time saver. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") AC Verified User in Consumer Goods Mid-Market (51-1000 emp.) 4/18/2023 "Owler Gives Insights you Can't Find Anywhere Else... It's a good Crowd Source but not 100% accurate." 5/5 What do you like best about Owler? I love how you can see personal insights from people all over our industry from other professionals. It's helpful when comparing companies and referencing competition. Review collected by and hosted on G2.com. What do you dislike about Owler? When a business owner wants to update the basic info of a company (ie. How many employees, income, etc.) the random guesses by users still offsets the actual information making the platform not a reliable source for that kind of data. If a company can confirm the numbers I think that should be locked in for a timeframe and require updates periodically to keep it up to date. Review collected by and hosted on G2.com. What problems is Owler solving and how is that benefiting you? I can locate copetition specific to a company and get a good overall outline of the company. Comparing company profiles is where I spend most of my time. Review collected by and hosted on G2.com. Show More 11/14/2023 Current UserValidated ReviewerIncentivizedSource: Seller invite KK Katherine K. Enterprise (\> 1000 emp.) 1/31/2024 "Owler for Competitor Intelligence" 5/5 What do you like best about Owler? I find out information that does not come from other sources Review collected by and hosted on G2.com. What do you dislike about Owler? No downside- it is a great source and up-to-date. It is easy to use and keeps me informed. Review collected by and hosted on G2.com. What problems is Owler solving and how is that benefiting you? I need to understand competitor intelligence, Owler satisfies that need. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Owler? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Owler ](https://www.g2.com/products/owler/discussions/new) ![Mithil P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mithil P.") MP Mithil Patel • Last activity almost 3 years ago What industry/verticals are the best fit for this product? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-industry-verticals-are-the-best-fit-for-this-product) GU Guest User What is Owler used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/owler-what-is-owler-used-for) [ View all Discussions ](https://www.g2.com/products/owler/discuss) ## Pricing Options Pricing provided by Owler. ### Owler Community $0.00 ### Owler Pro $468.00 1 Seats Per Year ### Owler API Contact Us Per Year [ View More Pricing Information ](https://www.g2.com/products/owler/pricing) Owler Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_625bc11274b2de900fce87805fdcd1a8/crunchbase.png "Product Avatar Image") Crunchbase 4.4/5(408) [ Compare Now ](https://www.g2.com/compare/crunchbase-vs-owler) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) [ Compare Now ](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-owler) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_85f825482a7c4a9cf1d2cc685794d988/dun-bradstreet-d-b-hoovers.jpeg "Product Avatar Image") D&B Hoovers 4.1/5(782) [ Compare Now ](https://www.g2.com/compare/dun-bradstreet-d-b-hoovers-vs-owler) ##### ##### Owler Features Data Availability Contact Data Availability Company Data Availability Industry Research Availability Data Accuracy Contact Data Accuracy Company Data Accuracy Features Lead Builder Data Cleaning/Enrichment Data Segmentation/Filtering Platform Performance and Reliability Reporting/Dashboards [ View More Features ](https://www.g2.com/products/owler/features) ##### Categories on G2 [Sales Intelligence](https://www.g2.com/categories/sales-intelligence)[Account Data Management](https://www.g2.com/categories/account-data-management)[Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence) ##### Explore More [Best lead intelligence software](https://www.g2.com/discussions/what-are-the-best-lead-intelligence-software-have-actually-helped-your-pipeline)[Best payroll software for small business](https://www.g2.com/discussions/best-payroll-software-for-small-business)[What PSA tools cover project management, time tracking and billing well enough for an IT services or managed services firm?](https://www.g2.com/discussions/what-psa-tools-cover-project-management-time-tracking-and-billing-well-enough-for-an-it-services-or-managed-services-firm) [Top live chat service for tech support teams](https://www.g2.com/discussions/top-live-chat-service-for-tech-support-teams-what-s-your-pick)[best auto dialer software](https://www.g2.com/discussions/what-is-the-best-auto-dialer-software-opinions-please)[Pros and Cons Details](https://www.g2.com/products/owler/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)