--- title: Owler Reviews meta\_title: 'Owler Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 483 reviews by the users' company size, role or industry to find out how Owler works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 483 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Owler Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Owler but has limited features. Are you part of the Owler team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Owler is a business intelligence platform with over 5 million users that provides information about your key prospects, accounts, and customers. Easily access real-time data from over 20 million private and public companies so you can stay ahead of the competition with instant updates on companies across all industries! Owler provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sales process and win more revenue – all in one platform. * * * Seller [Meltwater](https://www.g2.com/sellers/meltwater) Discussions [Owler Community](https://www.g2.com/products/owler/discuss) Languages Supported English Solution Type All-in-One Overview by Derrick Jenkins Show More ## Pricing Pricing provided by Owler. ### Owler Community $0.00 ### Owler Pro $468.00 1 Seats Per Year [ View More Pricing Information ](https://www.g2.com/products/owler/pricing) ## Top-Rated Alternatives [ ![GTM Workspace - Powered by ZoomInfo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GTM Workspace - Powered by ZoomInfo") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) [ ![Crunchbase](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Crunchbase") Crunchbase 4.4/5(408) ](https://www.g2.com/products/crunchbase/reviews) [ ![Apollo.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Apollo.io") Apollo.io 4.7/5(9,728) ](https://www.g2.com/products/apollo-io/reviews) [ View All Alternatives ](https://www.g2.com/products/owler/competitors/alternatives) ## User Insights Average based on 483 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Year [Log in to unlock pricing and user insights](/login) ![Dave H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dave H.") DH Dave H. Small-Business (50 or fewer emp.) 1/26/2024 "data is spotty and not always nearly accurate" 2.5/5 What do you like best about Owler? easy way to frame a set of companies into a vertical to better look at trends Review collected by and hosted on G2.com. What do you dislike about Owler? the data seems to be spotty and not all that accurate. Review collected by and hosted on G2.com. What problems is Owler solving and how is that benefiting you? getting a farily broad view of companies in a vertical Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 1/26/2024 "Overall a good offering" 3/5 What do you like best about Owler? Owler helps stay on top of news and developments related to the companies you're tracking - vendors, partners, or competitors. Very helpful if you need to stay on top of the listed companies. Review collected by and hosted on G2.com. What do you dislike about Owler? Ultimately, I didn't think I was getting the value out of the service compared to the pricing. Potentially unrelated to the service itself as much as how it was being used. Review collected by and hosted on G2.com. What problems is Owler solving and how is that benefiting you? Staying on top of developments for a myriad of companies. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Jacob D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jacob D.") JD Jacob D. Small-Business (50 or fewer emp.) 10/23/2023 "It has every company I searched for" 3/5 What do you like best about Owler? It is comprehensive, easy to use, easy to read, with a lot of information. Review collected by and hosted on G2.com. What do you dislike about Owler? It has duplicative entries for companies that have undergone a transformation/name change. The competitor section is inaccurate in the crypto sector. Review collected by and hosted on G2.com. What problems is Owler solving and how is that benefiting you? Owler helps us find companies in a very specific industry that we can market to. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Monica E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monica E.") ME Monica E. Business Development Manager Americas, Sports & Performance Mid-Market (51-1000 emp.) 8/7/2023 "Useful" 2.5/5 What do you like best about Owler? Owlet had been super helpful at learning more about business targets. It provides great insights to know who is best to work with. Review collected by and hosted on G2.com. What do you dislike about Owler? I don't necessarily need emails daily from them. I will access as needed. Review collected by and hosted on G2.com. What problems is Owler solving and how is that benefiting you? It makes it easy to access information that is not as readily available. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Susan N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Susan N.") SN Susan N. Mid-Market (51-1000 emp.) 3/14/2023 "Quick snapshot of what's going on with my client" 2.5/5 What do you like best about Owler? I love that Owler shows me a quick snapshot of what's happening with my clients. It provides the article titles so I am quickly able to browse what is happening and click on specific items I want to read. Review collected by and hosted on G2.com. What do you dislike about Owler? I currently use the free version, so there aren't too many things that I interact with besides the articles. I am not entirely sure what else the product does. Review collected by and hosted on G2.com. What problems is Owler solving and how is that benefiting you? I am using it to spark conversation with clients when articles are relevant to what is important to me. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Market Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Market Research") UM Verified User in Market Research Mid-Market (51-1000 emp.) 7/12/2023 "Good platform, saves time" 2.5/5 What do you like best about Owler? I like to receive all the news about a specific vertical in a glimpse, it saves time and therefore it's a good investment Review collected by and hosted on G2.com. What do you dislike about Owler? I don't find many downsids, you need to find the time to read it and adapt to the platform, but this always happens Review collected by and hosted on G2.com. What problems is Owler solving and how is that benefiting you? We no longer need to use Google News and sources that might not be updated Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") UB Verified User in Banking Enterprise (\> 1000 emp.) 8/15/2023 "I find Owler interesting but not critical to my job" 2.5/5 What do you like best about Owler? Quick & easy headlines to scan - it is a good way to start my day Review collected by and hosted on G2.com. What do you dislike about Owler? No real downsides - if I don't want to read the links, I just delete the email Review collected by and hosted on G2.com. What problems is Owler solving and how is that benefiting you? It provides me with some additional intelligence on clients and banks Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 8/16/2023 "Like anything, you need to pay to get the goods" 2.5/5 What do you like best about Owler? I use it primarily as a recruiter to be able to find the type of companies I am looking for Review collected by and hosted on G2.com. What do you dislike about Owler? They do send a lot of communication to your emails Review collected by and hosted on G2.com. What problems is Owler solving and how is that benefiting you? Trying to find companies that match the background I'm looking for. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite DJ David J. Small-Business (50 or fewer emp.) 3/16/2023 "Reasonably quick and easy to use" 3/5 What do you like best about Owler? Easy to navigate and quick search funciton Review collected by and hosted on G2.com. What do you dislike about Owler? I only used the free version, so I probably shouldn't expect too much, but information was limited. Review collected by and hosted on G2.com. What problems is Owler solving and how is that benefiting you? Basic market intelligence on competitors and potential partners Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Eric J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eric J.") EJ Eric J. Foundry Interface Engineering Enterprise (\> 1000 emp.) 3/14/2023 "Owler business news" 3/5 What do you like best about Owler? Select companies and industries of interest, see up to date news Review collected by and hosted on G2.com. What do you dislike about Owler? No downside, just delete the issue of no interest. Some news may be have been previously reported Review collected by and hosted on G2.com. What problems is Owler solving and how is that benefiting you? Seeing moves by industry leaders Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Owler? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Owler ](https://www.g2.com/products/owler/discussions/new) ![Mithil P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mithil P.") MP Mithil Patel • Last activity almost 3 years ago What industry/verticals are the best fit for this product? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-industry-verticals-are-the-best-fit-for-this-product) GU Guest User What is Owler used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/owler-what-is-owler-used-for) [ View all Discussions ](https://www.g2.com/products/owler/discuss) ## Pricing Options Pricing provided by Owler. ### Owler Community $0.00 ### Owler Pro $468.00 1 Seats Per Year ### Owler API Contact Us Per Year [ View More Pricing Information ](https://www.g2.com/products/owler/pricing) Owler Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_625bc11274b2de900fce87805fdcd1a8/crunchbase.png "Product Avatar Image") Crunchbase 4.4/5(408) [ Compare Now ](https://www.g2.com/compare/crunchbase-vs-owler) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) [ Compare Now ](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-owler) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_85f825482a7c4a9cf1d2cc685794d988/dun-bradstreet-d-b-hoovers.jpeg "Product Avatar Image") D&B Hoovers 4.1/5(782) [ Compare Now ](https://www.g2.com/compare/dun-bradstreet-d-b-hoovers-vs-owler) ##### ##### Owler Features Data Availability Contact Data Availability Company Data Availability Industry Research Availability Data Accuracy Contact Data Accuracy Company Data Accuracy Features Lead Builder Data Cleaning/Enrichment Data Segmentation/Filtering Platform Performance and Reliability Reporting/Dashboards [ View More Features ](https://www.g2.com/products/owler/features) ##### Categories on G2 [Sales Intelligence](https://www.g2.com/categories/sales-intelligence)[Account Data Management](https://www.g2.com/categories/account-data-management)[Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence) ##### Explore More [Best lead intelligence software](https://www.g2.com/discussions/what-are-the-best-lead-intelligence-software-have-actually-helped-your-pipeline)[Best payroll software for small business](https://www.g2.com/discussions/best-payroll-software-for-small-business)[What PSA tools cover project management, time tracking and billing well enough for an IT services or managed services firm?](https://www.g2.com/discussions/what-psa-tools-cover-project-management-time-tracking-and-billing-well-enough-for-an-it-services-or-managed-services-firm) [Top live chat service for tech support teams](https://www.g2.com/discussions/top-live-chat-service-for-tech-support-teams-what-s-your-pick)[best auto dialer software](https://www.g2.com/discussions/what-is-the-best-auto-dialer-software-opinions-please)[Pros and Cons Details](https://www.g2.com/products/owler/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)