--- title: Owler Reviews meta\_title: 'Owler Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 483 reviews by the users' company size, role or industry to find out how Owler works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 483 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools ---

# Owler Reviews & Product Details

Claimed

###### Profile Status

This profile is currently managed by Owler but has limited features.  
  
Are you part of the Owler team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile!

Owler is a business intelligence platform with over 5 million users that provides information about your key prospects, accounts, and customers. Easily access real-time data from over 20 million private and public companies so you can stay ahead of the competition with instant updates on companies across all industries! Owler provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sales process and win more revenue – all in one platform.

* * *

Seller
[Meltwater](https://www.g2.com/sellers/meltwater)
Discussions
[Owler Community](https://www.g2.com/products/owler/discuss)
Languages Supported

English

Solution Type

All-in-One

Overview by
Derrick Jenkins

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## Pricing

Pricing provided by Owler.

### Owler Community

$0.00

### Owler Pro

$468.00

1 Seats Per Year

[
View More Pricing Information
](https://www.g2.com/products/owler/pricing)

## Top-Rated Alternatives

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 ![GTM Workspace - Powered by ZoomInfo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GTM Workspace - Powered by ZoomInfo")

GTM Workspace - Powered by ZoomInfo

4.5/5(9,106)

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[

 ![Crunchbase](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Crunchbase")

Crunchbase

4.4/5(408)

](https://www.g2.com/products/crunchbase/reviews)

[

 ![Apollo.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Apollo.io")

Apollo.io

4.7/5(9,728)

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[
View All Alternatives
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## User Insights

Average based on 483 real user reviews.

Implementation Time

2 months

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

[Sign in to view](/login)

Per Year

[Log in to unlock pricing and user insights](/login)

 ![Pamela P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pamela P.")
PP

Pamela P.

Marketing Director

Small-Business (50 or fewer emp.)

11/2/2023

"Support is slow to respond"

2/5

What do you like best about Owler?

Effective at providing information on competitors. Review collected by and hosted on G2.com.

What do you dislike about Owler?

Glitchy and often has bugs with their RSS blog feed. 3x I've had that experience and it takes them weeks or months to resolve the error while my competitors blogs continue to be published. Repeated inquiries about the supported ticket go unanswered. Review collected by and hosted on G2.com.

What problems is Owler solving and how is that benefiting you?

Staying up to date on competitor informatoin. Review collected by and hosted on G2.com.

Show More

8/30/2024
Validated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Staffing and Recruiting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Staffing and Recruiting")
AS

Verified User in Staffing and Recruiting

Small-Business (50 or fewer emp.)

8/8/2023

"Not useful unless you want to spend a lot of money"

2/5

What do you like best about Owler?

Owler is a great resource for market research, even though many of the articles are out of date. Review collected by and hosted on G2.com.

What do you dislike about Owler?

Only allowed to follow 5 companies for free. Can only look back 3 new articles for free. Review collected by and hosted on G2.com.

What problems is Owler solving and how is that benefiting you?

We were trying to do some market research. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media")
UO

Verified User in Online Media

Mid-Market (51-1000 emp.)

7/16/2015

"Not really accurate."

2/5

What do you like best about Owler?

You get constant alerts on your company and its competitors. It also has a simple interface. Review collected by and hosted on G2.com.

What do you dislike about Owler?

The data isn't always accurate. Also, some of the data points shown aren't always the most useful (e.g. # of Facebook followers). Review collected by and hosted on G2.com.

Recommendations to others considering Owler:

Just one source of many you should use. Review collected by and hosted on G2.com.

What problems is Owler solving and how is that benefiting you?

I've used this for quick business intelligence. It's just another free source to use. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

## Questions about Owler? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Owler
](https://www.g2.com/products/owler/discussions/new)

 ![Mithil P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mithil P.")
MP

Mithil Patel
•
Last activity almost 3 years ago

What industry/verticals are the best fit for this product?

2 Upvotes

1

[
Join the conversation
](https://www.g2.com/discussions/what-industry-verticals-are-the-best-fit-for-this-product)

GU

Guest User

What is Owler used for?

0 Upvotes

0

[
Join the conversation
](https://www.g2.com/discussions/owler-what-is-owler-used-for)

[
View all Discussions
](https://www.g2.com/products/owler/discuss)

## Pricing Options

Pricing provided by Owler.

### Owler Community

$0.00

### Owler Pro

$468.00

1 Seats Per Year

### Owler API

Contact Us

Per Year

[
View More Pricing Information
](https://www.g2.com/products/owler/pricing)

Owler Comparisons

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_625bc11274b2de900fce87805fdcd1a8/crunchbase.png "Product Avatar Image")

Crunchbase

4.4/5(408)

[
Compare Now
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 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image")

GTM Workspace - Powered by ZoomInfo

4.5/5(9,106)

[
Compare Now
](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-owler)

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_85f825482a7c4a9cf1d2cc685794d988/dun-bradstreet-d-b-hoovers.jpeg "Product Avatar Image")

D&B Hoovers

4.1/5(782)

[
Compare Now
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##### 
##### Owler Features

Data Availability

Contact Data Availability

Company Data Availability

Industry Research Availability

Data Accuracy

Contact Data Accuracy

Company Data Accuracy

Features

Lead Builder

Data Cleaning/Enrichment

Data Segmentation/Filtering

Platform

Performance and Reliability

Reporting/Dashboards

[
View More Features
](https://www.g2.com/products/owler/features)

##### Categories on G2

[Sales Intelligence](https://www.g2.com/categories/sales-intelligence)[Account Data Management](https://www.g2.com/categories/account-data-management)[Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence)

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