--- title: Owler Reviews meta_title: 'Owler Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 483 reviews by the users' company size, role or industry to find out how Owler works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 483 scale: '5' date_modified: '2026-08-11' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Owler Reviews **Vendor:** Meltwater **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.3/5.0 **Total Reviews:** 483 ## About Owler Owler is a business intelligence platform with over 5 million users that provides information about your key prospects, accounts, and customers. Easily access real-time data from over 20 million private and public companies so you can stay ahead of the competition with instant updates on companies across all industries! Owler provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sales process and win more revenue – all in one platform. ## Owler Pros & Cons **What users like:** - Users appreciate the **real-time alerting system** of Owler, highlighting its efficiency in tracking competitor activities. (2 reviews) - Users appreciate the **ease of use** of Owler, praising its quick setup and smooth user experience overall. (2 reviews) - Users appreciate the **easy implementation** of Owler, making setup quick and hassle-free for their teams. (2 reviews) - Users find the **easy setup** of Owler exceptionally fast and straightforward, enhancing the overall user experience. (2 reviews) - Users value Owler for its **accurate data** on funding rounds and amounts, enhancing their user experience significantly. (1 reviews) - Users value Owler for its **accurate funding information** , enhancing the overall user experience and ease of setup. (1 reviews) - Users value the **ease of competitor tracking** and timely notifications for effective market research and analysis. (1 reviews) - Efficiency (1 reviews) - Users appreciate the **ease of competitor tracking** on Owler, making market research and analysis seamless and efficient. (1 reviews) - Users value Owler's **real-time alerting system** , enhancing competitor tracking and streamlining important updates for teams. (1 reviews) **What users dislike:** - Users express concern about **data inaccuracy** in Owler due to poor auto-translation, leading to potential misinterpretations. (1 reviews) - Users experience **inaccuracy due to language barriers** with Owler, resulting in misinterpretation of critical industry updates. (1 reviews) - Users struggle with **inaccurate data** due to poor auto-translation, leading to misunderstandings of competitor actions. (1 reviews) - Users struggle with **incorrect information** due to poor auto-translation, leading to misinterpretation of important updates. (1 reviews) - Users find that Owler offers **limited features** in the free tier, restricting overall usability and experience. (1 reviews) - Users feel the **limited free options** of Owler necessitate an upgrade quickly for better functionality. (1 reviews) - Users find the **limited features in the free version** restrict their experience, prompting quick upgrades to paid plans. (1 reviews) - Misinformation (1 reviews) - Users feel there are **missing features** in the free tier of Owler, prompting quick upgrades to paid plans. (1 reviews) ## Owler Reviews ### 1. data is spotty and not always nearly accurate **Rating:** 2.5/5.0 stars **Reviewed by:** Dave H. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2024 **What do you like best about Owler?** easy way to frame a set of companies into a vertical to better look at trends **What do you dislike about Owler?** the data seems to be spotty and not all that accurate. **What problems is Owler solving and how is that benefiting you?** getting a farily broad view of companies in a vertical ### 2. Overall a good offering **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2024 **What do you like best about Owler?** Owler helps stay on top of news and developments related to the companies you're tracking - vendors, partners, or competitors. Very helpful if you need to stay on top of the listed companies. **What do you dislike about Owler?** Ultimately, I didn't think I was getting the value out of the service compared to the pricing. Potentially unrelated to the service itself as much as how it was being used. **What problems is Owler solving and how is that benefiting you?** Staying on top of developments for a myriad of companies. ### 3. It has every company I searched for **Rating:** 3.0/5.0 stars **Reviewed by:** Jacob D. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2023 **What do you like best about Owler?** It is comprehensive, easy to use, easy to read, with a lot of information. **What do you dislike about Owler?** It has duplicative entries for companies that have undergone a transformation/name change. The competitor section is inaccurate in the crypto sector. **What problems is Owler solving and how is that benefiting you?** Owler helps us find companies in a very specific industry that we can market to. ### 4. Useful **Rating:** 2.5/5.0 stars **Reviewed by:** Monica E. | Business Development Manager Americas, Sports & Performance, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2023 **What do you like best about Owler?** Owlet had been super helpful at learning more about business targets. It provides great insights to know who is best to work with. **What do you dislike about Owler?** I don't necessarily need emails daily from them. I will access as needed. **What problems is Owler solving and how is that benefiting you?** It makes it easy to access information that is not as readily available. ### 5. Quick snapshot of what's going on with my client **Rating:** 2.5/5.0 stars **Reviewed by:** Susan N. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Owler?** I love that Owler shows me a quick snapshot of what's happening with my clients. It provides the article titles so I am quickly able to browse what is happening and click on specific items I want to read. **What do you dislike about Owler?** I currently use the free version, so there aren't too many things that I interact with besides the articles. I am not entirely sure what else the product does. **What problems is Owler solving and how is that benefiting you?** I am using it to spark conversation with clients when articles are relevant to what is important to me. ### 6. Good platform, saves time **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2023 **What do you like best about Owler?** I like to receive all the news about a specific vertical in a glimpse, it saves time and therefore it's a good investment **What do you dislike about Owler?** I don't find many downsids, you need to find the time to read it and adapt to the platform, but this always happens **What problems is Owler solving and how is that benefiting you?** We no longer need to use Google News and sources that might not be updated ### 7. I find Owler interesting but not critical to my job **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Owler?** Quick & easy headlines to scan - it is a good way to start my day **What do you dislike about Owler?** No real downsides - if I don't want to read the links, I just delete the email **What problems is Owler solving and how is that benefiting you?** It provides me with some additional intelligence on clients and banks ### 8. Like anything, you need to pay to get the goods **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2023 **What do you like best about Owler?** I use it primarily as a recruiter to be able to find the type of companies I am looking for **What do you dislike about Owler?** They do send a lot of communication to your emails **What problems is Owler solving and how is that benefiting you?** Trying to find companies that match the background I'm looking for. ### 9. Reasonably quick and easy to use **Rating:** 3.0/5.0 stars **Reviewed by:** David J. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2023 **What do you like best about Owler?** Easy to navigate and quick search funciton **What do you dislike about Owler?** I only used the free version, so I probably shouldn't expect too much, but information was limited. **What problems is Owler solving and how is that benefiting you?** Basic market intelligence on competitors and potential partners ### 10. Owler business news **Rating:** 3.0/5.0 stars **Reviewed by:** Eric J. | Foundry Interface Engineering, Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Owler?** Select companies and industries of interest, see up to date news **What do you dislike about Owler?** No downside, just delete the issue of no interest. Some news may be have been previously reported **What problems is Owler solving and how is that benefiting you?** Seeing moves by industry leaders ### 11. Good for News but a Gun for Hire **Rating:** 2.5/5.0 stars **Reviewed by:** Graham S. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2022 **What do you like best about Owler?** Good for keeping up to date with new commercial transactions within the industry. **What do you dislike about Owler?** Data is spotty and not necessarily objective. Our company offers some of the best 1-to-1 meeting solutions in the world to several top-tier companies. Still, we hardly get any exposure in Owler because we are a small company bootstrapped from a tiny initial investment. We see lots of well-capitalized competitors hogging the limelight. But that's life! Invariably, marketing dollars shape perception and often obscure better products and services. **What problems is Owler solving and how is that benefiting you?** Owler is a useful source of industry information. But beyond that, we have not derived any significant benefits from our subscription. ### 12. Do you use Owler? **Rating:** 2.5/5.0 stars **Reviewed by:** Paul A. | Director of Credit Management NA & EMEA, Enterprise (> 1000 emp.) **Reviewed Date:** February 07, 2023 **What do you like best about Owler?** I get a daily email with coverage/articles/links to content that is of interest to me or related to my industry. **What do you dislike about Owler?** Sometimes the content is redundant or provided multiple times or on consecutive days. **What problems is Owler solving and how is that benefiting you?** Sometimes I miss news articles about competitors or customers and Owler is often providing links to content that is of interest to me. ### 13. Good Aggregator of Industry New - Not Great Access to Articles **Rating:** 2.5/5.0 stars **Reviewed by:** Chris S. | Market Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2022 **What do you like best about Owler?** The breadth of knowledge and news across industries. Casts a wide net and is exhaustive in terms of industries. **What do you dislike about Owler?** Way too many times the links to the full article will require a subscription. Also, it is multiple clicks from the email to even find out that you cannot access the news that you want to read. Also the paid service is too expensive and WAY too many invitations to get the premium service. **What problems is Owler solving and how is that benefiting you?** I can feel like I am keeping a pulse on the plastics industry with one email per day. Sometimes that information can transition into a business sales lead. Also the info can be useful ice breakers for cold calling. ### 14. Helpful tool that consolidates PR on your accounts **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Owler?** one-stop shop for articles and updates on the businesses you're selling into. You don't need to scrape the web to uncover 'triggers' for your outreach. **What do you dislike about Owler?** I notice some strong similarities to LinkedIn Sales Navigator regarding company updates, so there is some redundancy. **What problems is Owler solving and how is that benefiting you?** I'm looking for 'triggers' (or reasons for reaching out) that I can use in my outreach, as well as keep my finger on the pulse of what's happening with the businesses I'm selling into. ### 15. Useful company research tool to help prospecting in lead generation **Rating:** 3.0/5.0 stars **Reviewed by:** Devyani S. | Customer Relations Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2022 **What do you like best about Owler?** And my team use the owler along with some other lead research tools but I liked the way the owler structured their search results which help to collect useful details about a company like headcounts, revenue in the current fiscal year and what tools they have used previously for their website. Also, they provide the latest news about that specific company on market. It's easy for those who can utilize it better with background information of companies they are searching for. **What do you dislike about Owler?** Even though it provides better results but it doesn't have much information about small companies because we are more focused on small retailers. And we cannot use owler on a daily basis as other tools' data and the owler's data sometimes differ and we need to finalize by digging deep with other tools. **What problems is Owler solving and how is that benefiting you?** We have been using multiple tools for user research but with this tool, we can be able to get more structured background information about a company. It helped a lot from the prospecting's point of view because we have closed deals with big companies as they all list their details on owlers regularly and we researched their requirements and technology lapses. ### 16. Not an everyday website, but **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2022 **What do you like best about Owler?** It is not an everyday platform for startup/technology hunting, but it is worth subscribing. **What do you dislike about Owler?** The accuracy of competitors that are displayed on this platform. **What problems is Owler solving and how is that benefiting you?** I want Owler to upgrade the accuracy of the competitors' list. ### 17. Owler is a good add-on to the other trades that I receive daily. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2022 **What do you like best about Owler?** Some stories that I haven't seen in other online trade publications. **What do you dislike about Owler?** Sometimes looks like a promotional tool for the largest industry companies. **What problems is Owler solving and how is that benefiting you?** None that I can think of. ### 18. Owler Review **Rating:** 3.0/5.0 stars **Reviewed by:** Nick J. | Account executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2022 **What do you like best about Owler?** Competition of businesses. Good info, all across the board **What do you dislike about Owler?** Searchability doesn't have much customization / specification for krywords **Recommendations to others considering Owler:** N/A **What problems is Owler solving and how is that benefiting you?** Finding new businesses to prospect to ### 19. Great w larger company profiles **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2021 **What do you like best about Owler?** You can input your own competitors, or your own company, and get alerts as they post on social media, PR alerts, and such. You can also put in target accounts, but there's a lot of noise if you have a big list and I don't recommend that. On larger companies, Owler is a good source to know size, funding, and media alerts. **What do you dislike about Owler?** Smaller companies tend to not be well covered on Owler. By smaller I mean under $50m in revenue. Often I have to search for those on other sources. I've also noticed that funding may be missing or alerts for articles are older and not up to date. **What problems is Owler solving and how is that benefiting you?** I need to understand revenue and funding in accounts. Owler presents a good quick way to get in and out with the info I need. ### 20. EXPERIENCE **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2022 **What do you like best about Owler?** Gather information on competitors to analyze the market. **What do you dislike about Owler?** NOTHING IS MISSING FROM THIS PRODUCT SO FAR **What problems is Owler solving and how is that benefiting you?** INTEL ### 21. Not as good as used to be **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** November 24, 2021 **What do you like best about Owler?** The ability to get news for selected companies **What do you dislike about Owler?** Compared to 6 months ago, the news is much less relevant. **What problems is Owler solving and how is that benefiting you?** Trying to get competitor intelligence with the Owler's daily news feed ### 22. It turns out to be a good tool to carry out market research in an easy way **Rating:** 3.0/5.0 stars **Reviewed by:** Ronald B. | Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2020 **What do you like best about Owler?** It turns out to be a good tool for conducting market research in an easy, fast and practical way, its interface has a fairly intuitive design which greatly facilitates its use for all types of users, the fact that the dashboard can be customized to Showing all the information that I am really interested in seeing is quite practical for me since that way I can have much more immediate access to the information that I really want to consult. **What do you dislike about Owler?** The information it shows is very limited and does not reflect all the reality of the market, so making decisions based on that information can be a great inconvenience, in the same way, the fact that it does not have a detailed reporting tool To visualize in a more simple and dynamic way all the information consulted also turns out to be something quite depressing, despite the fact that its interface is quite easy to use, I cannot say the same about the process to perform a search where I have to perform many steps alone to be able to consult information. **What problems is Owler solving and how is that benefiting you?** At first he had been helping me to carry out market studies to understand a little more consumer behavior and to know what merchandise I could bring to my business to increase sales, however later I realized that after much use everything remained the same, so I began to detail and saw that the information it provided was not accurate at all, so I stopped using it immediately. I do not recommend this application at all if you want to do a serious market study to improve your sales in your companies. ### 23. Good for tracking news, industry insights are not useful **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2017 **What do you like best about Owler?** News is wrapped up into one email. Way easier to digest than individual alerts. **What do you dislike about Owler?** It's basically a glorified Google Alerts. I find the Owler industry insights not useful at all in our industry. CEO and employee reports are bad **Recommendations to others considering Owler:** Only select companies you want to follow. Not everything they send your way is relevant and if you want to only have pertinent info hitting your inbox, you'll want to cut back on companies you follow. It is a nice way to get news alerts in one email. **What problems is Owler solving and how is that benefiting you?** Monitoring industry information. I find new articles through them quickly. ### 24. Interesting tool, time killer **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2016 **What do you like best about Owler?** It's interesting to see some of the companies that they're comparing, interacting and giving information feels game-like. **What do you dislike about Owler?** I'm not sure the information can be taken too seriously. People are asked if X is a competitor to Y - some might purposefully say one is not a competitor against the other or have no idea and select Yes/No anyway. **What problems is Owler solving and how is that benefiting you?** It's a good way to learn about companies in the space and kill some time. I don't use it for reviewing prospective companies. ### 25. Helpful, useful information about companies **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 21, 2016 **What do you like best about Owler?** I like the ability to find information about the companies I'm prospecting - to hear about major company changes so I can understand what is important to them. **What do you dislike about Owler?** I received too many email updates - luckily you can fix that. **What problems is Owler solving and how is that benefiting you?** Finding information about companies quickly all in one place. ## Owler Discussions - [What industry/verticals are the best fit for this product?](https://www.g2.com/discussions/what-industry-verticals-are-the-best-fit-for-this-product) - 1 comment, 2 upvotes - [How much does owler cost?](https://www.g2.com/discussions/how-much-does-owler-cost) - 1 comment - [What is owler community?](https://www.g2.com/discussions/what-is-owler-community) - 1 comment - [Is owler credible?](https://www.g2.com/discussions/is-owler-credible) - 1 comment - [What is owler used for?](https://www.g2.com/discussions/what-is-owler-used-for) - 1 comment - [View Owler pricing details and edition comparison](https://www.g2.com/products/owler/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A40%3A39+-0500&secure%5Bsession_id%5D=605efa94-71b9-4bc0-8e59-d30a9a1b89db&secure%5Btoken%5D=65144e4b1d0f933f5ffd2ebc859909eb7aacdefc9b2d38c90e729e3550f25248&format=llm_user) ## Owler Features **Additional Functionality** - Calendar Sync - CRM - Conversation Intelligence - Lead Qualification - Strategic Planning - Customizable Reports - Visual Analytics - Customer Profiles - Activity Tracking - Alerts/Notifications - Contact Database - Lead Scoring - Data Import/Export - Data Cleansing - Prospecting Tools - Sentiment Analysis - Multi-Channel Data Collection - AI Copilot - Dashboard Creation - Engagement Tracking - Generative AI - Lead Generation - Interaction Tracking - Predictive Analytics - Customizable Templates - Collaboration Tools - For Sales Teams/Organizations **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Account Identification **Lead Management** - Segmentation - Account Identification **Marketing Campaigns** - Omni-Channel Tracking **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integrations - Calendar/Reminder System **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs - Deal Management - Sales Pipeline Management - Lead Management - Contact Management - Workflow Management - Territory Management - Sales Activity Management **Marketing Campaigns** - Customization **Campaign Execution** - Prioritized Accounts - Trending Accounts **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Reporting - Messaging - Real-Time Data - Intent Data - Sales Automation - Email Marketing - Real-Time Reporting ## Top Owler Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,874 reviews) - [Crunchbase](https://www.g2.com/products/crunchbase/reviews) - 4.4/5.0 (403 reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - 4.7/5.0 (9,369 reviews)