--- title: OvationCXM Reviews meta\_title: 'OvationCXM Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 11 reviews by the users' company size, role or industry to find out how OvationCXM works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 11 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Customer Service url: https://www.g2.com/categories/customer-service ---

# OvationCXM Reviews & Product Details

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OvationCXM is the orchestration operating system for customer experience. We help banks, payment companies, and enterprises coordinate the work behind onboarding, servicing, and support — across applications, internal teams, and outside partners — so customer journeys move faster, cost less, and stay compliant. No rip-and-replace of legacy systems. No code required. How it works: • Design and manage journeys — A no-code, drag-and-drop builder for internal and customer-facing journey flows. Ecosystem connectors let you include and oversee steps handled by outside vendors, so multi-product, multi-team work runs from a single source of truth. • Orchestrate across the ecosystem — Coordinate execution across core systems, CRMs, and external partners without changing legacy infrastructure or writing code. • Optimize with AI — Use GenAI insights to refine journeys, surface next-best actions, and put technical knowledge in front of support teams so they resolve issues dramatically faster. Built for what's next: Agentic AI As AI agents begin acting on customers' behalf, OvationCXM gives institutions a way to receive, govern, and audit that activity — applying the same controls to AI agents that they apply to people. Our 2026 research found that 71% of finance leaders already factor agentic capability into their choice of bank. Why enterprises choose us: Customer-focused organizations in financial services and other complex, regulated industries rely on OvationCXM to orchestrate the work behind customer journeys, at scale. With the governance and auditability these rigorous industries require. Across our enterprise customers, the results are: 25% reduction in operating expenses 10% increase in revenue 60% improvement in NPS

* * *

Seller
[OvationCXM](https://www.g2.com/sellers/ovationcxm)
Discussions
[OvationCXM Community](https://www.g2.com/products/ovationcxm/discuss)
Languages Supported

German, English, French, Japanese, Spanish

Overview by
Alan Finlay (Marketing Manager)

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## User Insights

Average based on 11 real user reviews.

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TK

Ted K.

Small-Business (50 or fewer emp.)

12/3/2020

"Broad platform that allows me to replace a number of other apps"

5/5

What do you like best about OvationCXM?

Boomtown is great. I love how it has everything we need in a single place. We use email, chat, and phone to help customers but also use chatbots, have a knowledge base, and use online forms and schedulers to capture information and set meetings. We don’t need to get a bunch of other products to work together. That being said, they still have a number of integrations available. We have our phone system (8x8), Slack and Salesforce all hooked up out of the box. Their onboarding and support teams are fantastic. Review collected by and hosted on G2.com.

What do you dislike about OvationCXM?

There’s a lot of functionality so it takes time to set it up just right and take advantage of it all. It’s pretty easy to learn and get using it, but there’s definitely a lot more we could do with it that we aren’t taking advantage of. Review collected by and hosted on G2.com.

What problems is OvationCXM solving and how is that benefiting you?

We’re using Boomtown primarily to support our customer across chat, email, and phone. It has made it faster for our team to respond to questions and make sure nothing slips through the cracks. We also use Boomtown to track our new customers as we onboard them. Finally, we have been able to automate a bunch of FAQs using the knowledge base and chatbot, which has reduced our overall support volume. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

 ![Verified User in Restaurants](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Restaurants")
UR

Verified User in Restaurants

Small-Business (50 or fewer emp.)

11/16/2020

"Thank you Boomtown!"

5/5

What do you like best about OvationCXM?

Boomtown has saved me and my sellers numerous times when it comes to tricky network setups and helping to push my accounts across the finish line (sometimes at a moment's notice). You all make such a big difference in my work since you help to connect the dots for those network issues that I am not an expert on. Also, I appreciate the speed and professionalism Boomtown takes with each of my sellers. I send most of my sellers to Boomtown since I know the job will get done the first time correctly, and if it's not, it will get fixed. Thank you for all you do, Boomtown! Review collected by and hosted on G2.com.

What do you dislike about OvationCXM?

Sometimes there is a little inconsistency when it comes to the level of knowledge the techs have on my specific Square for Restaurants product, but luckily I have already taught my sellers how to navigate the app long before a tech arrives onsite. Also, if I could think of anything else I would want from this product, it would be more resources for my sellers when it comes to trusted networking equipment like switches, routers and access points. Some of them have original equipment that is very old, and it would be great for you all to push them to update that stuff more consistently. Otherwise, keep doing what you do! Review collected by and hosted on G2.com.

Recommendations to others considering OvationCXM:

Be sure to give them ALL necessary details about the case. Review collected by and hosted on G2.com.

What problems is OvationCXM solving and how is that benefiting you?

Any customer who transitions from a legacy system with an old network NEEDS to go through Boomtown. Any of my sellers who have gone through Boomtown seem to get on the phone with me next time with a richer knowledge on how our peripheral hardware interacts with their point of sale. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Daniel S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniel S.")
DS

Daniel S.

Associate Manager

Mid-Market (51-1000 emp.)

11/16/2020

"Great response times, day to day support, adjusting jobs quickly and seamlessly"

4.5/5

What do you like best about OvationCXM?

Their day-to-day team is very responsive and always professional. They actively look for ways for us to improve our communication and ultimately the experience of our merchants. Review collected by and hosted on G2.com.

What do you dislike about OvationCXM?

Relay portal doesn't "look" great but a majority of the functionality we need day to day is there. Review collected by and hosted on G2.com.

What problems is OvationCXM solving and how is that benefiting you?

Installations of point of sale across the United States for merchants who choose the 3rd party installer option.

Benefits have been mostly seasoned technicians who are familiar with computer, printer, network, cabling and KDS equipment. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

GE

Gregory E.

Small-Business (50 or fewer emp.)

1/6/2020

"A Perfect Partnership for Continued Growth"

4.5/5

What do you like best about OvationCXM?

Speed, Communication, Quality, Professionalism. Boomtown constantly delivers on providing a quick response, a quick turnaround, and almost always technicians who are professional and knowledgeable. They also allows to solve both onsite and remote problems. I can say with confidence that no matter if the work is scheduled a month out or day-of, the quality and knowledge is there, as is a positive attitude and general timeliness. Review collected by and hosted on G2.com.

What do you dislike about OvationCXM?

Reliability, lack of deep product knowledge. Outside of the occasional problems with techs (showing up late, etc.) The only thing I would improve about Boomtown's current offerings would be the ability to delve deeper into the product they are working on. As an Implementation Lead, I encourage my direct reports to use Boomtown whenever possible to resolve technical problems during setup or troubleshooting. However, we almost always need to follow up with the clients afterwards and makes sure the software settings are set up correctly, even after the hardware has been set up to ensue that item / ticket routing to printers are done correctly, as that is not part of the current scope of work for Boomtown. If Boomtown techs could spend more time working with clients to ensure proper item routing, it would save lots of time and aggravation. Review collected by and hosted on G2.com.

What problems is OvationCXM solving and how is that benefiting you?

Boomtown helps me solve remote problems (IP syncing, network connection problems, router configuration, troubleshooting) as well as onsite problems (hardware installation, wiring, networking, terminal removal). This work saves invaluable time and resources my team can use to provide personalized training and attention back to the client. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

AM

Ashley M.

Small-Business (50 or fewer emp.)

1/6/2020

"An amazing resource and partnership"

4/5

What do you like best about OvationCXM?

Product knowledge. When we hire Boomtown's services, myself and my clients can rest with ease knowing they're receiving a professional touch with superior results. Further, their team consistently goes beyond out of their way to lend a helping hand outside of direct requests. For example, if I have a question whether peaked by curiosity or because I'm in a pinch, they never cease to step in with a helpful hand and great insights.

Additionally, their flexible availability has been another one of their their biggest wins. If you've worked with restaurants, you know the availability from one to the next is never consistent. Nonetheless, their team is always able to come through and accommodate. Review collected by and hosted on G2.com.

What do you dislike about OvationCXM?

Consistency. While most of the experiences they offer are incredibly helpful, there are the occasions where a technician may show up late, unprepared for the requested work order, or may have limited product knowledge. While these instances are not super common, this is definitely an opportunity for growth. However, in these scenarios Boomtown has been extremely receptive to feedback. Review collected by and hosted on G2.com.

Recommendations to others considering OvationCXM:

If you're interested in utilizing Boomtown's services, I can confidently recommend them. If you decide to move forward with them, my suggestion would be to first dive in a consultation with the client you're working with to best identify their needs so you can provide as much detail as possible in the Boomtown request to ensure your needs are best met. Review collected by and hosted on G2.com.

What problems is OvationCXM solving and how is that benefiting you?

Boomtown has helped close the gap on issues where our team is unable to do so. If assistance is ever requested for network troubleshooting, I can always rely on Boomtown's technicians and their wealth of networking knowledge. Additionally, their regional flexibility and affordability has been a huge problem solver and benefit as we look at scalability. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

 ![Jon G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jon G.")
JG

Jon G.

President

Financial Services

Small-Business (50 or fewer emp.)

10/22/2019

"The future of support is here"

5/5

What do you like best about OvationCXM?

Boomtown allows our staff to work more efficiently with our customers. If we aren't able to diagnose a technical issue, we can easily ping the Boomtown Support team either using their cloud-based dashboard called Relay, directly from the merchants POS or smart terminal, or through their app. Their team gets alerted instantly and our customers can expect a resolution quickly. Review collected by and hosted on G2.com.

What do you dislike about OvationCXM?

Some organizations might be fearful that they are no longer owning the merchant relationship. This hasn't been an issue for our organization because we don't want to build out the 24/7 tech support infrastructure. Instead, we operate our in-house support from 8am-5pm CST. Review collected by and hosted on G2.com.

What problems is OvationCXM solving and how is that benefiting you?

They are able to use their historical customer support issues to leverage future problems which result in faster customer service overall. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate")
AR

Verified User in Real Estate

Mid-Market (51-1000 emp.)

1/14/2020

"Incredible Platform : Measurable Results"

5/5

What do you like best about OvationCXM?

The onboarding, training and customer service teams are top-notch ensuring that you and your team get up to speed with all aspects of the platform quickly and correctly. Being able to customize and automate outbound communication, have a detailed CRM, be able to analyze leads' property searches and measure and report on agent accountability/lead strength/property details is invaluable. Review collected by and hosted on G2.com.

What do you dislike about OvationCXM?

Their WordPress integration is locked down - it would be ideal if they loosened some of those restrictions allowing for a more fully-featured WP site. Review collected by and hosted on G2.com.

Recommendations to others considering OvationCXM:

They don't offer trials, but ask for references so you can speak to BoomTown users whose business may look similar to yours. What benefits do they see? What challenges do they face? What do they wish they would have known at the onset? What integrations make their life easier? Who else did they evaluate - and why did they choose BoomTown? Review collected by and hosted on G2.com.

What problems is OvationCXM solving and how is that benefiting you?

We needed an integrated solution for CRM/IDX-fed website with customization and drip automation across our brokerage and BoomTown delivers on all counts. We have streamlined our lead generation efforts and have realized greater gains in our reporting metrics as a result of this adoption. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![randy h.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "randy h.")
RH

randy h.

COO

Small-Business (50 or fewer emp.)

11/25/2019

"Boomtown Allows us to scale our business"

5/5

What do you like best about OvationCXM?

Boomtown has helpful support and they really take the time to try to solve problems. They go above and beyond to make sure the customers are taken care of. Review collected by and hosted on G2.com.

What do you dislike about OvationCXM?

I don't love their mobile app but it is getting a face lift soon so I am expecting big things Review collected by and hosted on G2.com.

Recommendations to others considering OvationCXM:

you should sign up, they are great Review collected by and hosted on G2.com.

What problems is OvationCXM solving and how is that benefiting you?

It takes a long time to hire and train a qualified tech support agent in our industry. Boomtown enables us to scale quickly by having access to their full team of trained agents. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Hector T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hector T.")
HT

Hector T.

Analista de Inventario

Enterprise (\> 1000 emp.)

4/23/2019

"Great idea"

5/5

What do you like best about OvationCXM?

The App and the Relay is very nice but it can be confusing to understand and my relatives from out of state got one and are having trouble connecting with me. Review collected by and hosted on G2.com.

What do you dislike about OvationCXM?

It doesn't work if you don't have the app actively open on your phone (or if the screen shuts off). Review collected by and hosted on G2.com.

Recommendations to others considering OvationCXM:

I recommend it, it's a great application Review collected by and hosted on G2.com.

What problems is OvationCXM solving and how is that benefiting you?

The communication is more fluid among all the members of our company Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

 ![Jeff K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeff K.")
JK

Jeff K.

Lead UX Engineer

Financial Services

Small-Business (50 or fewer emp.)

6/3/2018

"Impressive suite of integrations"

4.5/5

What do you like best about OvationCXM?

I liked how easy it was to hook into other data sources (Salesforce) and my team has found the JIRA integration especially useful. I'm impressed by how many relevant, useful integrations there are available. Review collected by and hosted on G2.com.

What do you dislike about OvationCXM?

There was a bit of a learning curve compared to other CS platforms I've used. Review collected by and hosted on G2.com.

Recommendations to others considering OvationCXM:

Take full advantage of the integrations available. Bots are super useful for internal training. Review collected by and hosted on G2.com.

What problems is OvationCXM solving and how is that benefiting you?

The support automation has made it easier for customers to self-serve and we've seen a drop in our daily contact rate. Compared to when we previously had multiple systems for communication, we now save a lot of time when pulling information on customers or transactions for compliance cases. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

## Questions about OvationCXM? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

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GU

Guest User

What is CXMEngine used for?

0 Upvotes

0

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##### Pricing

Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more.

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##### Categories on G2

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