Outbrain is very easy to use: The campaigns are no-brainer to set up, you can even use an RSS feed to have your new articles added their automatically. There's not much to think about or test: You just set it up once and watch it rolling... Review collected by and hosted on G2.com.

You don't have any control over where your content appears. I got lots of clicks which I'd never have noticed unless I saw them in my Outbrain reports. Those visitors don't engage at all. Even compared to social media traffic, Outbrain traffic is pretty much useless. Plus the click-per-click rate went high and it's just not feasible to pay for it any more. The reports are rather limited also: You cannot see where exactly your traffic is coming. Review collected by and hosted on G2.com.

Ease of use - setup is simple and getting campaigns going is a snap. Review collected by and hosted on G2.com.

Seems to be tough to reach the right audience. Didn't love the support. Review collected by and hosted on G2.com.

Large target audience, helpful vendor team, easy to use UI Review collected by and hosted on G2.com.

Lack of granular reporting, questionable quality of publisher network Review collected by and hosted on G2.com.

The tool is easy to use, you can insert quickly new contents using different titles and images. The bounce rate of visitors from this campaign is not so high so it means that the target is correct. Review collected by and hosted on G2.com.

I cannot control where the articles will be published. Reports could have more insights. Review collected by and hosted on G2.com.

Outbrain has a very easy to use and intuitive dashboard. Good UX/UI Review collected by and hosted on G2.com.

Reporting could be improved. If they offered a white label version of reporting that would be dope. Review collected by and hosted on G2.com.

The high quality of their site list and the ease of the backend interface. Review collected by and hosted on G2.com.

Limited targeting options and not being able to upload multiple images at once. Review collected by and hosted on G2.com.

This tool comes highly recommended in the content distribution space, but I was not particularly thrilled. The best things about the platform are the onboarding training for self-serve users and dashboard that shows how campaign is performing (shows where the content distributed). Review collected by and hosted on G2.com.

The User Interface looks like it was designed 10 years ago. It's ugly and confusing. While the dashboard is gives a good glimpse of activity during the campaign, trying to find historic data is not easy. The only thing you can harvest after the campaign is impressions, clicks, and CPC but not where the content was distributed.

In terms of the quality of traffic from outbrain campaigns, it was marginally better than what you would get from StumbleUpon and more expensive. 90% or higher bounce rates and less than 15 seconds on page time. Review collected by and hosted on G2.com.

Without a doubt the ease of set up and billing were the best things about Outbrian. Review collected by and hosted on G2.com.

Once you set up a campaign, there are very little options for targeting. The only options are language and location. Given that we were looking content targeting to a specific audience this type of targeting was not a fit for us. Review collected by and hosted on G2.com.

Dashboard, metrics, and all other pertinent information are displayed well and easy to digest. Review collected by and hosted on G2.com.

Inability to make a number of edits to ads once they are "launched" Review collected by and hosted on G2.com.

Pricing option of CPC to ensure users are reading content Review collected by and hosted on G2.com.

Creative can be a little dull when compared to some other native partners Review collected by and hosted on G2.com.