Very easy to use and set up campaigns, and all charges are on CPC basis. Review collected by and hosted on G2.com.

Auto optimizations take several pieces of content and websites to where it just serves to one website and serves only one piece of content. While I get the approach, it's not exactly what we would prefer as an advertiser. Review collected by and hosted on G2.com.

It is a quick way to increase traffic to a landing page. Review collected by and hosted on G2.com.

It doesn't target the right audience, so does not bring leads effectively. Review collected by and hosted on G2.com.

Easy to use interface, easy to add content Review collected by and hosted on G2.com.

Daily minimums were bumped from $10 to $15. Wish there were more flexibility on spend. Review collected by and hosted on G2.com.

It's simple to selection items for curation and publication. We use it and think it gets the job done and looks good. Review collected by and hosted on G2.com.

Occasional glitches mean slow curation. But that does not happen often. Review collected by and hosted on G2.com.

It's easy to setup and use and the site definitely helps increase visits to my clients site. most of the time the content is pretty useful. Love the program, use it as needed with clients. Review collected by and hosted on G2.com.

Pricing is a bit expensive, still trying to make sure that the pricing works and is approved by clients and justifies the expense. Usually it does, but sadly some clients are a bit cheap! Review collected by and hosted on G2.com.

Setup was very easy and doesn't drain creative resources - and I also like that they show you mockups for a lot of the different places your ad could live so that you don't need to wonder if it looks horrible on certain feeds - that seems unique in my experience with native. Review collected by and hosted on G2.com.

Still haven't figured out app install campaigns which makes it difficult to send meaningful traffic for our company. Review collected by and hosted on G2.com.

Being able to quickly set up a new campaign/ad, then create similar variations has been the best feature. We're able to get our content posts in front of people that have never heard of our brand before at a low cost. Review collected by and hosted on G2.com.

Quality of traffic and limiting the number of publishers we can block has been a challenge. Also, having our ads show next to clearly clickbait ads is not ideal. Review collected by and hosted on G2.com.

Outbrain has amazing high quality publishers and I have always liked their platform. Review collected by and hosted on G2.com.

It got harder form content advertisers to compete with higher paying CPA advertisers. Review collected by and hosted on G2.com.

The publisher network is high quality and puts your content in front of a lot of people. It's easy to set up your campaigns, get it running and pull reporting. Review collected by and hosted on G2.com.

Targeting options are limited and don't allow for anything outside of location-based options. Niche publishers or specific user groups are not an option and there is little insight into who is viewing/clicking on your content. Review collected by and hosted on G2.com.

It's a must have tool for any content marketer. It uses an algorithm to recommend your content to users of other publishers. It's especially helpful for sites without enough organic traffic and who don't want to pay for views. Review collected by and hosted on G2.com.

I think there is still room for improvement in terms of making the recommendations truly contextually relevant and native. I think there are some cases where the widget picks up something not appropriate, but it's gotten better. Review collected by and hosted on G2.com.