VM

Vincent M.

Sr. Search Engine Marketing Analyst

Marketing and Advertising

Small-Business (50 or fewer emp.)

9/25/2017

"Will Amplify Your Content, Effective Impact Difficult to Measure"

3/5

What do you like best about Outbrain Direct Response by Teads?

Relatively easy to setup & get your content out there. The default templates look fairly natural & the interface is intuitive. Review collected by and hosted on G2.com.

What do you dislike about Outbrain Direct Response by Teads?

There is not a ton of control over where your content appears. To my knowledge there aren't any category options/restrictions, which could result in your article appearing alongside unfavorable topics. Review collected by and hosted on G2.com.

Recommendations to others considering Outbrain Direct Response by Teads:

Not a direct conversion channel, but it does what it's supposed to. Review collected by and hosted on G2.com.

What problems is Outbrain Direct Response by Teads solving and how is that benefiting you?

Quickly getting articles out to a wide audience. Unlike many other of the content distributing platforms we've used, Outbrain has actually resulted in direct inquiries to products. Review collected by and hosted on G2.com.

CO

Ciara O.

Marketing Associate

Small-Business (50 or fewer emp.)

12/7/2017

"Good for impressions but aesthetic is unappealing"

2/5

What do you like best about Outbrain Direct Response by Teads?

Outbrain exposes your content to a lot of viewers who are reading articles that are related to your link. Review collected by and hosted on G2.com.

What do you dislike about Outbrain Direct Response by Teads?

It looks like sponsored content and can appear alongside ads that don't relate. Review collected by and hosted on G2.com.

Recommendations to others considering Outbrain Direct Response by Teads:

It will definitely get you a lot of exposure but it is clearly sponsored advertising and appears at the bottom of the page so unlikely to convert to click-throughs. Review collected by and hosted on G2.com.

What problems is Outbrain Direct Response by Teads solving and how is that benefiting you?

Getting more analytics from advertising, promoting our blog content. It definitely gave us a lot of impressions but not many click throughs. Review collected by and hosted on G2.com.

SR

Sarah R.

Marketing Contractor

Marketing and Advertising

Mid-Market (51-1000 emp.)

7/28/2017

"Just Okay!"

3/5

What do you like best about Outbrain Direct Response by Teads?

I like the analytics portion of outbrain—it lets you know what's going on with your amplification at a glance which is super helpful. Review collected by and hosted on G2.com.

What do you dislike about Outbrain Direct Response by Teads?

It is very difficult to use until you get the hang of it and hard to onboard anyone that needs to also learn how to use it. I also wish it supported multiple users per account since we have a team that would want to collaborate and all have consistent access. Review collected by and hosted on G2.com.

Recommendations to others considering Outbrain Direct Response by Teads:

Do your homework and see if it is really worth it to you to take the time to learn and pick it up. Review collected by and hosted on G2.com.

What problems is Outbrain Direct Response by Teads solving and how is that benefiting you?

Amplifying advertisements to push content farther and more effectively. Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

9/26/2017

"It worked for what I needed to use it for"

2.5/5

What do you like best about Outbrain Direct Response by Teads?

It was easy to post the content, and let it get sent out. It was a lot like any other publishing type of website, and I liked that I didn't have to learn a brand new concept just to get the results we wanted. Review collected by and hosted on G2.com.

What do you dislike about Outbrain Direct Response by Teads?

It can feel a bit robotic, since you're not always in touch with the people or websites that it posts to, and trying to find them all to answer each question or response individually would probably be a massive undertaking. It would be possible, but a huge amount of time would be spent. Review collected by and hosted on G2.com.

Recommendations to others considering Outbrain Direct Response by Teads:

Don't think of it has a true publishing platform, like it used to be. If I remember correctly, we were able to get links back to the content we shared, and this is not the case anymore, as it only shares the link to your content on it's partner sites. But if you want more traffic, this could work to help you generate that.

Also don't expect it to be for a regular small business, unless you have $20 a day to spend at the minimum just to increase views. For someone who wants conversions, knows what content gets them there, and can afford to spend it, it works great. Review collected by and hosted on G2.com.

What problems is Outbrain Direct Response by Teads solving and how is that benefiting you?

We wanted to reach "more eyeballs", and we started using Outbrain to do that. It did do just what we wanted, and we reached more people, and for us, that was the goal, so it was enough. More traffic to certain pieces of work. Review collected by and hosted on G2.com.

KF

Kathleen F.

Partner Advocate/Executive Assistant to CEO

Mid-Market (51-1000 emp.)

7/21/2017

"Basic Tool that Works for Generating Clicks"

2.5/5

What do you like best about Outbrain Direct Response by Teads?

Outbrain is extremely easy to use tool and you can set your campaigns up and then just let them run. It's relatively easy to see what is getting clicked on and what isn't and make adjustments. Review collected by and hosted on G2.com.

What do you dislike about Outbrain Direct Response by Teads?

The interface is pretty basic and and it's difficult to find past data compared to the current snapshot. Doesn't let you customize enough to reach real specialized target audiences. Review collected by and hosted on G2.com.

Recommendations to others considering Outbrain Direct Response by Teads:

Keep your expectations relatively low and keep monitoring what content, keywords, and posts are doing well and which aren't to maximize your spend. Review collected by and hosted on G2.com.

What problems is Outbrain Direct Response by Teads solving and how is that benefiting you?

We wanted to introduce completely new people to our brands and sub-brands and entice them to click through and visit our website, read valuable content, and eventually subscribe. However this ended up being just a lot of clicks and very little action taken. Review collected by and hosted on G2.com.

JL

Jenn L.

Digital Marketing Specialist and Consultant

Small-Business (50 or fewer emp.)

11/27/2017

"Outbrain is good for Content Marketing"

2/5

What do you like best about Outbrain Direct Response by Teads?

Outbrain allows you into the marketplace that would cost more elsewhere. Review collected by and hosted on G2.com.

What do you dislike about Outbrain Direct Response by Teads?

I am very intricate in my analysis of pay per click campaigns. It's important to me to have extremely detailed reporting, so while this may be a downside to me, it could very well be the kind of reporting that others may enjoy. Personal preference shouldn't necessarily be a downside. Review collected by and hosted on G2.com.

AA

Abhishek A.

Product Manager

Internet

Mid-Market (51-1000 emp.)

12/15/2017

"Great Content recommendations"

3.5/5

What do you like best about Outbrain Direct Response by Teads?

Because of recommendation engine, the CTR of the widget is high Review collected by and hosted on G2.com.

What do you dislike about Outbrain Direct Response by Teads?

Sometimes the cost is exuberant and unviable Review collected by and hosted on G2.com.

AR

Verified User in Real Estate

Mid-Market (51-1000 emp.)

10/20/2017

"easy to use, reporting is a pain, otherwise really good native platform"

4.5/5

What do you like best about Outbrain Direct Response by Teads?

the dashboard and ad creation is ahead of taboola

also features are implemented more rapidly Review collected by and hosted on G2.com.

What do you dislike about Outbrain Direct Response by Teads?

the same pain as most native platforms - the reporting.If you want it granular and have many campaigns,be prepared to spent a lot of time for your custom reporting. Or implement the API into your data warehouse. Review collected by and hosted on G2.com.

Recommendations to others considering Outbrain Direct Response by Teads:

customer service help only starts if you spent more than 20k a month.

apart from that the service is great. Review collected by and hosted on G2.com.

What problems is Outbrain Direct Response by Teads solving and how is that benefiting you?

aqcuiring leads from different publishers. Complements other native platforms (inventory wise - in Germany) Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

4/12/2018

"Outbrain is Easy to Use"

4/5

What do you like best about Outbrain Direct Response by Teads?

User-friendly and easy to use! My favorite was the ability to add multiple links at once. Review collected by and hosted on G2.com.

What do you dislike about Outbrain Direct Response by Teads?

Could load a little faster and make it a little more intuitive when switching from count, campaign, and content. Review collected by and hosted on G2.com.

AC

Verified User in Computer Software

Small-Business (50 or fewer emp.)

12/12/2017

"A tool worth considering especially in B2C"

3.5/5

What do you like best about Outbrain Direct Response by Teads?

Outbrain is a tool to amplify your content. It basically offers your content in many sites based on the interest that the reader have. The nice thing about it, is that it allows you to A/B test your titles and see quite easily what works Review collected by and hosted on G2.com.

What do you dislike about Outbrain Direct Response by Teads?

You don't know exactly based on what the company is deciding when to offer your content. It would have been nice if you could define your target market Review collected by and hosted on G2.com.