--- title: Outbrain Direct Response by Teads Reviews meta\_title: 'Outbrain Direct Response by Teads Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 91 reviews by the users' company size, role or industry to find out how Outbrain Direct Response by Teads works for a business like yours. aggregate\_rating: rating\_value: 3.4 review\_count: 91 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Content Marketing url: https://www.g2.com/categories/content-marketing --- # Outbrain Direct Response by Teads Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Outbrain Direct Response by Teads but has limited features. Are you part of the Outbrain Direct Response by Teads team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Outbrain Direct Response (ODR) by Teads is a performance solution designed to help marketers achieve stronger ROI. Built on years of performance expertise, ODR combines unique reach with deep contextual insights and predictive AI to drive measurable outcomes at scale. * * * Seller [Teads](https://www.g2.com/sellers/teads) Discussions [Outbrain Direct Response by Teads Community](https://www.g2.com/products/outbrain-direct-response-by-teads/discuss) Languages Supported English Solution Type All-in-One Overview by Ehud Basis Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement \<1 month ### Return on Investment 12 months [ View More Pricing Information ](https://www.g2.com/products/outbrain-direct-response-by-teads/pricing) ## Top-Rated Alternatives [ ![Criteo Commerce Growth](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Criteo Commerce Growth") Criteo Commerce Growth 3.8/5(242) ](https://www.g2.com/products/criteo-commerce-growth/reviews) [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ ![Realize](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Realize") Realize 3.7/5(69) ](https://www.g2.com/products/taboola-realize/reviews) [ View All Alternatives ](https://www.g2.com/products/outbrain-direct-response-by-teads/competitors/alternatives) ## User Insights Average based on 91 real user reviews. Implementation Time \<1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Ann S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ann S.") AS Ann S. Community and Brand Manager Internet Mid-Market (51-1000 emp.) 5/1/2016 "May work for some niches..." 3.5/5 What do you like best about Outbrain Direct Response by Teads? Outbrain is very easy to use: The campaigns are no-brainer to set up, you can even use an RSS feed to have your new articles added their automatically. There's not much to think about or test: You just set it up once and watch it rolling... Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? You don't have any control over where your content appears. I got lots of clicks which I'd never have noticed unless I saw them in my Outbrain reports. Those visitors don't engage at all. Even compared to social media traffic, Outbrain traffic is pretty much useless. Plus the click-per-click rate went high and it's just not feasible to pay for it any more. The reports are rather limited also: You cannot see where exactly your traffic is coming. Review collected by and hosted on G2.com. Recommendations to others considering Outbrain Direct Response by Teads: If you are into content marketing professionally, I'd give it a try for educational purposes if nothing else. I'd also run a test campaign if I were into technology, entertainment, sports or other fun niches... Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? It could be a good discovery tool in some niches but I couldn't find one so far. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Telecommunications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Telecommunications") AT Verified User in Telecommunications Mid-Market (51-1000 emp.) 3/15/2017 "Not great for driving B2B leads." 2/5 What do you like best about Outbrain Direct Response by Teads? Ease of use - setup is simple and getting campaigns going is a snap. Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? Seems to be tough to reach the right audience. Didn't love the support. Review collected by and hosted on G2.com. Recommendations to others considering Outbrain Direct Response by Teads: If you're interested in reaching a B2B audience, you should spend your money with a company that specializes in that realm. NetLine has worked great for our team. Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? Getting our content in front of a larger business audience. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 4/27/2017 "Strong content promotion opportunities" 4/5 What do you like best about Outbrain Direct Response by Teads? Large target audience, helpful vendor team, easy to use UI Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? Lack of granular reporting, questionable quality of publisher network Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? Content promotion for retailer, driving sales and brand awareness with engaging blog and site content Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Emanuela C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emanuela C.") EC Emanuela C. Director Digital Marketing & Technology Mid-Market (51-1000 emp.) 8/24/2016 "Good tool to improve the visibility of blog contents and videos" 3.5/5 What do you like best about Outbrain Direct Response by Teads? The tool is easy to use, you can insert quickly new contents using different titles and images. The bounce rate of visitors from this campaign is not so high so it means that the target is correct. Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? I cannot control where the articles will be published. Reports could have more insights. Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? We increased the traffic to our blog contents and to our videos Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 1/27/2017 "Using Outbrain for Recruitment" 3/5 What do you like best about Outbrain Direct Response by Teads? Outbrain has a very easy to use and intuitive dashboard. Good UX/UI Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? Reporting could be improved. If they offered a white label version of reporting that would be dope. Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? Traffic generation for blog posts. Increased traffic to said blog posts. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Katija V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katija V.") KV Katija V. Consultant Marketing and Advertising Small-Business (50 or fewer emp.) 3/31/2016 "A fantastic platform for maximizing the reach of your content " 4.5/5 What do you like best about Outbrain Direct Response by Teads? The high quality of their site list and the ease of the backend interface. Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? Limited targeting options and not being able to upload multiple images at once. Review collected by and hosted on G2.com. Recommendations to others considering Outbrain Direct Response by Teads: Make sure that content titles are relevant to the content you are driving traffic too. By having "clickbait" titles, you will drive a high CTR, however the bounce rate will suffer. Make sure you use this platform as a mid-funnel channel to see the most value. Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? Maximising contents reach to a relevant, targeted audience and also bringing in a new audience to company blogs. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Brad Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brad Z.") BZ Brad Z. Advisor Mid-Market (51-1000 emp.) 1/5/2016 "Mediocre Experience Amplifying Owned Content " 2.5/5 What do you like best about Outbrain Direct Response by Teads? This tool comes highly recommended in the content distribution space, but I was not particularly thrilled. The best things about the platform are the onboarding training for self-serve users and dashboard that shows how campaign is performing (shows where the content distributed). Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? The User Interface looks like it was designed 10 years ago. It's ugly and confusing. While the dashboard is gives a good glimpse of activity during the campaign, trying to find historic data is not easy. The only thing you can harvest after the campaign is impressions, clicks, and CPC but not where the content was distributed. In terms of the quality of traffic from outbrain campaigns, it was marginally better than what you would get from StumbleUpon and more expensive. 90% or higher bounce rates and less than 15 seconds on page time. Review collected by and hosted on G2.com. Recommendations to others considering Outbrain Direct Response by Teads: Test with a small budget first. Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? We tried Outbrain to reach new markets, but realized little benefit from it. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Small-Business (50 or fewer emp.) 6/10/2016 "Little targeting options" 1/5 What do you like best about Outbrain Direct Response by Teads? Without a doubt the ease of set up and billing were the best things about Outbrian. Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? Once you set up a campaign, there are very little options for targeting. The only options are language and location. Given that we were looking content targeting to a specific audience this type of targeting was not a fit for us. Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? We were looking to drive traffic to our website and content. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 5/11/2016 "Good product, they need to give user more rights, though." 3.5/5 What do you like best about Outbrain Direct Response by Teads? Dashboard, metrics, and all other pertinent information are displayed well and easy to digest. Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? Inability to make a number of edits to ads once they are "launched" Review collected by and hosted on G2.com. Recommendations to others considering Outbrain Direct Response by Teads: Great product for content syndication, and their team is easy to work with. Only downside is that they don't give you "full rights" to your own campaigns Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? How to reach new audience members through websites they visit Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 7/25/2016 "Distributing content at scale " 4/5 What do you like best about Outbrain Direct Response by Teads? Pricing option of CPC to ensure users are reading content Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? Creative can be a little dull when compared to some other native partners Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? We are promoting native content across the web and expanding reach of the content that brands are putting so much money into creating Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Outbrain Direct Response by Teads? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Outbrain Direct Response by Teads ](https://www.g2.com/products/outbrain-direct-response-by-teads/discussions/new) GU Guest User What is your primary use case for Outbrain in your content marketing strategy, and what results have you seen? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-your-primary-use-case-for-outbrain-in-your-content-marketing-strategy-and-what-results-have-you-seen) GU Guest User • Last activity over 3 years ago How much does outbrain cost? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/how-much-does-outbrain-cost) [ View all Discussions ](https://www.g2.com/products/outbrain-direct-response-by-teads/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement \<1 month ### Return on Investment 12 months ### Average Discount 7% [ View More Pricing Information ](https://www.g2.com/products/outbrain-direct-response-by-teads/pricing) Outbrain Direct Response by Teads Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_94817088137f59605a6b4c262b4d8f80/taboola-realize.jpg "Product Avatar Image") Realize 3.7/5(69) [ Compare Now ](https://www.g2.com/compare/outbrain-direct-response-by-teads-vs-taboola-realize) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6650096d6e95271ad6609f5d23068c09/criteo-commerce-growth.png "Product Avatar Image") Criteo Commerce Growth 3.8/5(242) [ Compare Now ](https://www.g2.com/compare/criteo-commerce-growth-vs-outbrain-direct-response-by-teads) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") AdRoll 4.1/5(787) [ Compare Now ](https://www.g2.com/compare/adroll-vs-outbrain-direct-response-by-teads) ##### ##### Outbrain Direct Response by Teads Features Planning Collaborative Editorial Calendars / Scheduling Content [ View More Features ](https://www.g2.com/products/outbrain-direct-response-by-teads/features) ##### Categories on G2 [Native Advertising](https://www.g2.com/categories/native-advertising)[Retargeting](https://www.g2.com/categories/retargeting)[Content Distribution](https://www.g2.com/categories/content-distribution) ##### Explore More [Which recognition software simplifies employee nomination collection from distributed teams across global organizations?](https://www.g2.com/discussions/which-recognition-software-simplifies-employee-nomination-collection-from-distributed-teams-across-global-organizations)[What's the best database DevOps platform for a small SaaS team on a tight budget?](https://www.g2.com/discussions/what-s-the-best-database-devops-platform-for-a-small-saas-team-on-a-tight-budget)[Top-rated data visualization software for self-service analytics](https://www.g2.com/discussions/top-rated-data-visualization-software-for-self-service-analytics) [Most recommended compensation management software for large enterprises](https://www.g2.com/discussions/most-recommended-compensation-management-software-for-large-enterprises)[Which digital communications governance solutions consolidate email surveillance, Teams monitoring, and communications archiving in a single dashboard?](https://www.g2.com/discussions/which-digital-communications-governance-solutions-consolidate-email-surveillance-teams-monitoring-and-communications-archiving-in-a-single-dashboard)[Pros and Cons Details](https://www.g2.com/products/outbrain-direct-response-by-teads/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)