--- title: Outbrain Direct Response by Teads Reviews meta\_title: 'Outbrain Direct Response by Teads Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 91 reviews by the users' company size, role or industry to find out how Outbrain Direct Response by Teads works for a business like yours. aggregate\_rating: rating\_value: 3.4 review\_count: 91 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Content Marketing url: https://www.g2.com/categories/content-marketing --- # Outbrain Direct Response by Teads Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Outbrain Direct Response by Teads but has limited features. Are you part of the Outbrain Direct Response by Teads team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Outbrain Direct Response (ODR) by Teads is a performance solution designed to help marketers achieve stronger ROI. Built on years of performance expertise, ODR combines unique reach with deep contextual insights and predictive AI to drive measurable outcomes at scale. * * * Seller [Teads](https://www.g2.com/sellers/teads) Discussions [Outbrain Direct Response by Teads Community](https://www.g2.com/products/outbrain-direct-response-by-teads/discuss) Languages Supported English Solution Type All-in-One Overview by Ehud Basis Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement \<1 month ### Return on Investment 12 months [ View More Pricing Information ](https://www.g2.com/products/outbrain-direct-response-by-teads/pricing) ## Top-Rated Alternatives [ ![Criteo Commerce Growth](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Criteo Commerce Growth") Criteo Commerce Growth 3.8/5(242) ](https://www.g2.com/products/criteo-commerce-growth/reviews) [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ ![Realize](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Realize") Realize 3.7/5(69) ](https://www.g2.com/products/taboola-realize/reviews) [ View All Alternatives ](https://www.g2.com/products/outbrain-direct-response-by-teads/competitors/alternatives) ## User Insights Average based on 91 real user reviews. Implementation Time \<1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 9/14/2017 "Easy to use, but optimizations are pretty presumptuous" 4/5 What do you like best about Outbrain Direct Response by Teads? Very easy to use and set up campaigns, and all charges are on CPC basis. Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? Auto optimizations take several pieces of content and websites to where it just serves to one website and serves only one piece of content. While I get the approach, it's not exactly what we would prefer as an advertiser. Review collected by and hosted on G2.com. Recommendations to others considering Outbrain Direct Response by Teads: If you need to promote multiple pieces of content, set them up in separate campaigns to ensure they all get visibility. Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? Minimal reach and attention to client blog posts or earned media hits. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Education Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Education Management") UE Verified User in Education Management Mid-Market (51-1000 emp.) 8/10/2017 "Quick drive to traffic " 3/5 What do you like best about Outbrain Direct Response by Teads? It is a quick way to increase traffic to a landing page. Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? It doesn't target the right audience, so does not bring leads effectively. Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? I am trying to generate more subscriptions to my blog. Review collected by and hosted on G2.com. Show More 12/28/2017 Current UserValidated ReviewerSource: Organic ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Mid-Market (51-1000 emp.) 12/15/2017 "Good interface, procey" 3.5/5 What do you like best about Outbrain Direct Response by Teads? Easy to use interface, easy to add content Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? Daily minimums were bumped from $10 to $15. Wish there were more flexibility on spend. Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? Helps foster brand awareness with the secondary benefit of driving traffic to our site. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Newspapers](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Newspapers") UN Verified User in Newspapers Mid-Market (51-1000 emp.) 11/8/2017 "OUtbrain is seamlessly easy" 3/5 What do you like best about Outbrain Direct Response by Teads? It's simple to selection items for curation and publication. We use it and think it gets the job done and looks good. Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? Occasional glitches mean slow curation. But that does not happen often. Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? We are optimizing our website by adding premium outlier content to augment our own premium content that is staff-generated. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 10/17/2017 "Great platform to help boost visits to my client's blogs" 5/5 What do you like best about Outbrain Direct Response by Teads? It's easy to setup and use and the site definitely helps increase visits to my clients site. most of the time the content is pretty useful. Love the program, use it as needed with clients. Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? Pricing is a bit expensive, still trying to make sure that the pricing works and is approved by clients and justifies the expense. Usually it does, but sadly some clients are a bit cheap! Review collected by and hosted on G2.com. Recommendations to others considering Outbrain Direct Response by Teads: If you're looking for additional hits on your blog, this definitely works and helps out! Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? Haven't had any business problems with it. Seems to work great for my clients. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Valerie A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Valerie A.") VA Valerie A. Senior Marketing Manager E-Learning Mid-Market (51-1000 emp.) 9/7/2017 "Pro's and con's" 4/5 What do you like best about Outbrain Direct Response by Teads? Setup was very easy and doesn't drain creative resources - and I also like that they show you mockups for a lot of the different places your ad could live so that you don't need to wonder if it looks horrible on certain feeds - that seems unique in my experience with native. Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? Still haven't figured out app install campaigns which makes it difficult to send meaningful traffic for our company. Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? Native ads speak well to our audience Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Mary G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mary G.") MG Mary G. Digital Marketing Specialist Consumer Goods Small-Business (50 or fewer emp.) 4/11/2017 "Great for brand awareness and reach" 4/5 What do you like best about Outbrain Direct Response by Teads? Being able to quickly set up a new campaign/ad, then create similar variations has been the best feature. We're able to get our content posts in front of people that have never heard of our brand before at a low cost. Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? Quality of traffic and limiting the number of publishers we can block has been a challenge. Also, having our ads show next to clearly clickbait ads is not ideal. Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? Before we started advertising on Outbrain, we didn't have a lot of interaction with our blog posts. Now we're sending a large amount of traffic to our posts and able to gain brand awareness and reach. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 1/22/2018 "The best native advertising platform" 5/5 What do you like best about Outbrain Direct Response by Teads? Outbrain has amazing high quality publishers and I have always liked their platform. Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? It got harder form content advertisers to compete with higher paying CPA advertisers. Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? Outbrain was a fantastic way for our websites to get more traffic. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 7/28/2017 "Good network, limited options" 3.5/5 What do you like best about Outbrain Direct Response by Teads? The publisher network is high quality and puts your content in front of a lot of people. It's easy to set up your campaigns, get it running and pull reporting. Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? Targeting options are limited and don't allow for anything outside of location-based options. Niche publishers or specific user groups are not an option and there is little insight into who is viewing/clicking on your content. Review collected by and hosted on G2.com. Recommendations to others considering Outbrain Direct Response by Teads: If you're looking for hyper-targeted native ads, look into other options. If you're just trying to get the word out on high traffic sites, Outbrain's a great option. Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? Solving the problem of awareness by driving users to client websites and allowing for greater thought leadership among client organizations. The native advertising network allows for great exposure with reasonable investment. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 8/5/2017 "Outbrain " 5/5 What do you like best about Outbrain Direct Response by Teads? It's a must have tool for any content marketer. It uses an algorithm to recommend your content to users of other publishers. It's especially helpful for sites without enough organic traffic and who don't want to pay for views. Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? I think there is still room for improvement in terms of making the recommendations truly contextually relevant and native. I think there are some cases where the widget picks up something not appropriate, but it's gotten better. Review collected by and hosted on G2.com. Recommendations to others considering Outbrain Direct Response by Teads: It's great for short form video content (as well as written content) Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? Promoting short form content in a contextually-relevant environment and help drive views of our content. If you don't have enough organic traffic to your site, Outbrain is the way to go. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Outbrain Direct Response by Teads? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Outbrain Direct Response by Teads ](https://www.g2.com/products/outbrain-direct-response-by-teads/discussions/new) GU Guest User What is your primary use case for Outbrain in your content marketing strategy, and what results have you seen? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-your-primary-use-case-for-outbrain-in-your-content-marketing-strategy-and-what-results-have-you-seen) GU Guest User • Last activity over 3 years ago How much does outbrain cost? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/how-much-does-outbrain-cost) [ View all Discussions ](https://www.g2.com/products/outbrain-direct-response-by-teads/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement \<1 month ### Return on Investment 12 months ### Average Discount 7% [ View More Pricing Information ](https://www.g2.com/products/outbrain-direct-response-by-teads/pricing) Outbrain Direct Response by Teads Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_94817088137f59605a6b4c262b4d8f80/taboola-realize.jpg "Product Avatar Image") Realize 3.7/5(69) [ Compare Now ](https://www.g2.com/compare/outbrain-direct-response-by-teads-vs-taboola-realize) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6650096d6e95271ad6609f5d23068c09/criteo-commerce-growth.png "Product Avatar Image") Criteo Commerce Growth 3.8/5(242) [ Compare Now ](https://www.g2.com/compare/criteo-commerce-growth-vs-outbrain-direct-response-by-teads) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") AdRoll 4.1/5(787) [ Compare Now ](https://www.g2.com/compare/adroll-vs-outbrain-direct-response-by-teads) ##### ##### Outbrain Direct Response by Teads Features Planning Collaborative Editorial Calendars / Scheduling Content [ View More Features ](https://www.g2.com/products/outbrain-direct-response-by-teads/features) ##### Categories on G2 [Native Advertising](https://www.g2.com/categories/native-advertising)[Retargeting](https://www.g2.com/categories/retargeting)[Content Distribution](https://www.g2.com/categories/content-distribution) ##### Explore More [Which financial consulting firms have proven expertise in mid-market manufacturing and service industry dynamics?](https://www.g2.com/discussions/which-financial-consulting-firms-have-proven-expertise-in-mid-market-manufacturing-and-service-industry-dynamics)[Which release notes management platforms avoid common adoption failures after initial deployment?](https://www.g2.com/discussions/which-release-notes-management-platforms-avoid-common-adoption-failures-after-initial-deployment%20)[What's the best mobile marketing platform with audience segmentation that genuinely improves engagement and retention rates?](https://www.g2.com/discussions/what-s-the-best-mobile-marketing-platform-with-audience-segmentation-that-genuinely-improves-engagement-and-retention-rates) [FACTS Financial Aid Management vs Ellucian Student: which financial aid software is better for managing digital applications and verifying family income documents?](https://www.g2.com/discussions/facts-financial-aid-management-vs-ellucian-student-which-financial-aid-software-is-better-for-managing-digital-applications-and-verifying-family-income-documents)[What are the top messaging platforms for customer support teams?](https://www.g2.com/discussions/what-are-the-top-messaging-platforms-for-customer-support-teams)[Pros and Cons Details](https://www.g2.com/products/outbrain-direct-response-by-teads/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)