--- title: Outbrain Direct Response by Teads Reviews meta\_title: 'Outbrain Direct Response by Teads Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 91 reviews by the users' company size, role or industry to find out how Outbrain Direct Response by Teads works for a business like yours. aggregate\_rating: rating\_value: 3.4 review\_count: 91 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Content Marketing url: https://www.g2.com/categories/content-marketing --- # Outbrain Direct Response by Teads Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Outbrain Direct Response by Teads but has limited features. Are you part of the Outbrain Direct Response by Teads team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Outbrain Direct Response (ODR) by Teads is a performance solution designed to help marketers achieve stronger ROI. Built on years of performance expertise, ODR combines unique reach with deep contextual insights and predictive AI to drive measurable outcomes at scale. * * * Seller [Teads](https://www.g2.com/sellers/teads) Discussions [Outbrain Direct Response by Teads Community](https://www.g2.com/products/outbrain-direct-response-by-teads/discuss) Languages Supported English Solution Type All-in-One Overview by Ehud Basis Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement \<1 month ### Return on Investment 12 months [ View More Pricing Information ](https://www.g2.com/products/outbrain-direct-response-by-teads/pricing) ## Top-Rated Alternatives [ ![Criteo Commerce Growth](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Criteo Commerce Growth") Criteo Commerce Growth 3.8/5(242) ](https://www.g2.com/products/criteo-commerce-growth/reviews) [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ ![Realize](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Realize") Realize 3.7/5(69) ](https://www.g2.com/products/taboola-realize/reviews) [ View All Alternatives ](https://www.g2.com/products/outbrain-direct-response-by-teads/competitors/alternatives) ## User Insights Average based on 91 real user reviews. Implementation Time \<1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 12/28/2017 "Helps with pageviews, but quality of engagement is low" 2.5/5 What do you like best about Outbrain Direct Response by Teads? I really enjoy being able to give the article I'm sharing different headlines. This helps me see which buzzwords work best or what structure appeals the most to readers. I also like that the articles are being shared on some good quality websites, like MSN UK and CNN. Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? While my stories are being featured on some good quality sites, I'm also getting leads from really poor websites. Some websites that I've never even heard of before or have nothing to do with the topic of my story. Likewise, once these users come to my site to read the story, they bounce immediately and give my page a lower average time on page that skews results. Related to design, I also find it hard to find the right tools to edit my campaigns. The dashboard also appears very unorganized. Review collected by and hosted on G2.com. Recommendations to others considering Outbrain Direct Response by Teads: I would recommend using other channels to promote your content - Outbrain should be a last resort. Social media is probably a better way to promote your content. Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? Problem being solved: sharing client stories to help them gain more page views and trend on our website. The benefit is that this does work and we have happy clients who are satisfied with the performance of their story. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Enrique C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Enrique C.") EC Enrique C. Director Operaciones. Consultor Marketing Online SEO SEM Adwords Bing Analytics Small-Business (50 or fewer emp.) 12/9/2017 "Disappointing tool for display ads" 2/5 What do you like best about Outbrain Direct Response by Teads? The tool is easy to configure and the campaign is easy to be on live, provided you have appropiate content written. Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? It is not a usual ad manager for display campaigns as AdWords, Pan My Ads or Criteo. It is only useful if you write good content and want to spread it. If you do not have a blog, you probably will not be able to use it. In addition, you receive clicks that are not reflected in Google Analytics. There's probably click fraud. Review collected by and hosted on G2.com. Recommendations to others considering Outbrain Direct Response by Teads: I recommend you do a test campaign in order to see if it meets your requirements and get difussion of your content. Pay attention to the CPCs you get and check that the number of clicks is consistent with the sessions recorded with Google Analytics or any other web analytics program. Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? We wanted to try a new tool to get clicks on the display network, but the result is not convincing. Review collected by and hosted on G2.com. Show More 12/11/2017 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") UN Verified User in Non-Profit Organization Management Mid-Market (51-1000 emp.) 12/31/2017 "Worth the Investment" 4/5 What do you like best about Outbrain Direct Response by Teads? The folks at Outbrain want to be sure you succeed at reaching the most new audiences as possible and will walk you through the process for creating optimized content. Content creation & variation is so easy & best practices for optimal reach are clear. Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? I'm sure there's an easier way to exclude your content from showing up at certain outlets before finalizing your content, but if there is I don't know it. For example my content is not relevant to international audiences, but once the campaign began I saw my content was placed on English, Indian, & German outlets. Review collected by and hosted on G2.com. Recommendations to others considering Outbrain Direct Response by Teads: This is a great way to start audiences down a path toward your content. Make sure you have a goal and your user's path laid out toward that goal when choosing your webpages to point to. Also, set up concurrent campaigns to test which pictures & headlines work best together to get the highest click-thrus. Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? We wanted to get our organization's content in front of new audiences and attract new audiences to our websites & platforms. Investing in Outbrain Amplify was an easy, cost-efficient way to diversify our content distribution. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Small-Business (50 or fewer emp.) 2/21/2018 "Smoke and mirrors" 0/5 What do you like best about Outbrain Direct Response by Teads? With the poor results there is nothing to like Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? Losing my money to this sham. according to Google Analytics the bounce from their traffic was 94%. Clearly awful. Review collected by and hosted on G2.com. Recommendations to others considering Outbrain Direct Response by Teads: according to Google Analytics the bounce from their traffic was 94%. Clearly awful. Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? I ran a small campaign for a couple of days and according to Google Analytics the bounce rate from their traffic was 94%. Clearly awful. I am showing a screenshot of the traffic sources. I have never heard of most of them - They have 717 publishers, if you're going to roll the dice with this company, do yourself a favor and go through them all and turn off the ones you do not want. The software tells you a lot but really gives you nothing. You cannot even see what your ad looks like. This company seems to be smoke and mirrors. Lots metaphors and industry jargon that produces zero! Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Tina K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tina K.") TK Tina K. Chief Marketing Officer Small-Business (50 or fewer emp.) 10/17/2017 "Great for Content Distribution " 4.5/5 What do you like best about Outbrain Direct Response by Teads? Easy to use interface that allows for realtime updates and reporting. Full visibility into results that allows my team to make changes that will immediately impact the campaign performance. The platform is very intuitive and Outbrain continues to add new features. Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? You can't make edits to existing campaigns once they are live, you have to recreate them if you want to change any elements. Review collected by and hosted on G2.com. Recommendations to others considering Outbrain Direct Response by Teads: Make sure to test Outbrain in addition to other digital marketing channels. Compare the cost and quality of traffic Outbrain delivers against your other channels. Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? I've seen great success using Outbrain to distribute high quality content. With some programs we see Outbrain traffic deliver higher quality traffic at a lower CPC than other channels. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 12/22/2017 "We did not get ROI using Content Distribution" 1/5 What do you like best about Outbrain Direct Response by Teads? Ability to get in front of a ton of people all at once. Great list of sites that show content however certain sites won't show certain content. Ability to have white label lists was a positive for us. Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? Very costly when looking at the ROI - the traffic driven from Outbrain doesn't convert very well. I have doubts some of the traffic is actually legitimate. GA shows terrible data on how users interact once on the site. Review collected by and hosted on G2.com. Recommendations to others considering Outbrain Direct Response by Teads: Definitely evaluate the legitimacy of visitors to your site - we were concerned about click fraud. Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? Trying to get more eyes on our products, services, clients, etc. Benefits include new visitors to our sites, content being consumed, etc. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Cara W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cara W.") CW Cara W. Retention Strategy Manager Mid-Market (51-1000 emp.) 9/18/2017 "It's an ok ad platform" 2.5/5 What do you like best about Outbrain Direct Response by Teads? Outbrain is good at amplifying your content for cheap. You can drive a lot of clicks. Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? It's virtually impossible to customize campaigns. The data is not very helpful in letting you know what's happening. Sometimes ads don't show and I can't figure out why. Outbrain will have approved the ad, but then it just never circulates? Review collected by and hosted on G2.com. Recommendations to others considering Outbrain Direct Response by Teads: Overall, I would say that it's worth a try. We found it drove better traffic than it's competitors, but I suspect that's just a case-by-case thing. So I would say try out a couple of the content amplification ad platforms and see which works best for you. And hopefully, Outbrain will improve their analytics soon. Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? We're just amplifying our content with Outbrain. And it does definitely drive traffic to the site. Using our Google Analytics, I'm able to figure out which pieces are driving quality traffic, so I can turn off the ones that aren't. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 2/24/2018 "very good native ad platform" 4.5/5 What do you like best about Outbrain Direct Response by Teads? many new features and regular updates - easy handling Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? sometimes the customer service is a bit hard to get a hold on and the spending system of always paying the CPC instead of an auction is counterintuitive Review collected by and hosted on G2.com. Recommendations to others considering Outbrain Direct Response by Teads: got everything you need universal pixel look alike groups great publishers try it out if you reached the maximum you can through search Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? Scaling for more leads (prospecting) Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Ardalan Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ardalan Z.") AZ Ardalan Z. Sr. Online Marketing Manager Medical Devices Mid-Market (51-1000 emp.) 9/27/2017 "Native Ads with a sophisticated platform" 4.5/5 What do you like best about Outbrain Direct Response by Teads? It's very easy to create and manage campaigns here. Not like most other native ad platforms that doing a simple CPC change would take 5 clicks and you're still not sure if you did it right. Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? Their pixel for counting conversions is far from perfect. For us, the gap is more than 40%. Meaning that sometimes their platform sees 40% fewer conversions than what actually happened. Review collected by and hosted on G2.com. Recommendations to others considering Outbrain Direct Response by Teads: I like Taboola too for different reasons. And there is no issue having both! Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? We're trying to reach out to more audiences thru native ads and try to have as many impressions as possible. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Molly M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Molly M.") MM Molly M. Digital Search Specialist Marketing and Advertising Mid-Market (51-1000 emp.) 10/20/2016 "Outbrain for Content Discovery " 3/5 What do you like best about Outbrain Direct Response by Teads? Outbrain often see's better performance out of the other content discovery platforms used. We do like the ease of bulk uploading multiple articles and headlines at once. Review collected by and hosted on G2.com. What do you dislike about Outbrain Direct Response by Teads? Recently, we were notified that we longer have a rep and the customer service line has been the best. We also were never notified of the increase in monthly minimums. The Outbrain service also no longer provides headlines for clients. Review collected by and hosted on G2.com. Recommendations to others considering Outbrain Direct Response by Teads: When did minimum spend increase and why Is there an easier way to bulk upload headlines and articles? Some of my articles are rejected unless I pull the URL from chrome and I am not sure why. Review collected by and hosted on G2.com. What problems is Outbrain Direct Response by Teads solving and how is that benefiting you? Driving traffic to the site. If Outbrain is turned off, often there is a significant decrease in traffic to the sites. Review collected by and hosted on G2.com. Show More Response from Liraz Rahmin Postan of Outbrain Direct Response by... [Editedit](https://www.g2.com/survey_responses/outbrain-direct-response-by-teads-review-182169/official_response/edit) Hello, I'm sorry to hear you are having some difficulties with our new dashboard. Please feel free to send me your contact and I will make sure you'll get the assistance you're looking for. lpostan@outbrain.com Best, Liraz 7/27/2017 Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Outbrain Direct Response by Teads? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Outbrain Direct Response by Teads ](https://www.g2.com/products/outbrain-direct-response-by-teads/discussions/new) GU Guest User What is your primary use case for Outbrain in your content marketing strategy, and what results have you seen? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-your-primary-use-case-for-outbrain-in-your-content-marketing-strategy-and-what-results-have-you-seen) GU Guest User • Last activity over 3 years ago How much does outbrain cost? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/how-much-does-outbrain-cost) [ View all Discussions ](https://www.g2.com/products/outbrain-direct-response-by-teads/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement \<1 month ### Return on Investment 12 months ### Average Discount 7% [ View More Pricing Information ](https://www.g2.com/products/outbrain-direct-response-by-teads/pricing) Outbrain Direct Response by Teads Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_94817088137f59605a6b4c262b4d8f80/taboola-realize.jpg "Product Avatar Image") Realize 3.7/5(69) [ Compare Now ](https://www.g2.com/compare/outbrain-direct-response-by-teads-vs-taboola-realize) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6650096d6e95271ad6609f5d23068c09/criteo-commerce-growth.png "Product Avatar Image") Criteo Commerce Growth 3.8/5(242) [ Compare Now ](https://www.g2.com/compare/criteo-commerce-growth-vs-outbrain-direct-response-by-teads) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") AdRoll 4.1/5(787) [ Compare Now ](https://www.g2.com/compare/adroll-vs-outbrain-direct-response-by-teads) ##### ##### Outbrain Direct Response by Teads Features Planning Collaborative Editorial Calendars / Scheduling Content [ View More Features ](https://www.g2.com/products/outbrain-direct-response-by-teads/features) ##### Categories on G2 [Native Advertising](https://www.g2.com/categories/native-advertising)[Retargeting](https://www.g2.com/categories/retargeting)[Content Distribution](https://www.g2.com/categories/content-distribution) ##### Explore More [Which recognition software simplifies employee nomination collection from distributed teams across global organizations?](https://www.g2.com/discussions/which-recognition-software-simplifies-employee-nomination-collection-from-distributed-teams-across-global-organizations)[What's the best database DevOps platform for a small SaaS team on a tight budget?](https://www.g2.com/discussions/what-s-the-best-database-devops-platform-for-a-small-saas-team-on-a-tight-budget)[Top-rated data visualization software for self-service analytics](https://www.g2.com/discussions/top-rated-data-visualization-software-for-self-service-analytics) [Most recommended compensation management software for large enterprises](https://www.g2.com/discussions/most-recommended-compensation-management-software-for-large-enterprises)[Which digital communications governance solutions consolidate email surveillance, Teams monitoring, and communications archiving in a single dashboard?](https://www.g2.com/discussions/which-digital-communications-governance-solutions-consolidate-email-surveillance-teams-monitoring-and-communications-archiving-in-a-single-dashboard)[Pros and Cons Details](https://www.g2.com/products/outbrain-direct-response-by-teads/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)