---
title: Out of Dark Reviews
meta_title: 'Out of Dark Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Out of Dark works for a business like yours.
date_modified: '2026-06-04'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Out of Dark Reviews
**Vendor:** Out of Dark  
**Category:** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)
## About Out of Dark
🖥️ Switch between views You can view your customer journey in the Activity map timeline where you can move touchpoints using drag-and-drop or in a traditional Detail view that’s better suited for editing the touchpoints. ✋ Powerful touchpoints Each customer interaction can be defined with additional details like description, image, goals & objectives, link, metrics, satisfaction level, personas, opportunities for improvement, person responsible, duration, and more! Also, just so you know - Out of Dark calls customer touchpoints Activities. 👩 Clean persona profiles Persona profiles help you to define your target audiences by creating fictional characters that represent them. Our persona profiles are super easy to read and you can use the personas in Activities! 📊 Metrics & KPIs The decisions that you make should be based on hard numbers, not guesses or emotions. That’s why you can add your performance metrics to individual touchpoints and then display them in the Phase section and on the Dashboard. Out of Dark is also working on the automatic import of the metrics from your favorite social, analytics, advertising, and e-commerce tools and apps! ❗ Warnings Since you’ll already have your KPIs in Out of Dark, it can keep an eye on them for you. Set up thresholds and you’ll get notified you when a metric goes over/under. 📝 Opportunities & Actions Out of Dark will give you a bird’s-eye view of your customer journey and help you to see which touchpoints can be improved. Opportunities & Actions will help you manage your ideas and follow through on them. 📅 Planning Come up with ideas, take notes, and track the improvements of your activities. Everything including your KPIs is instantly converted into a report, so you’re always ready for a meeting. With Out of Dark: 👔 CEO has a 24/7 overview of all customer-oriented touchpoints 📈 CMO has a control panel for all marketing operations 🖥️ CXO has a framework to put together and visualize all customer interactions 💼 Current and remote employees are always in the loop and new ones are onboarded in a few hours 🏢 Marketing agency has a tool to manage each client and comprehensively present its work






- [View Out of Dark pricing details and edition comparison](https://www.g2.com/products/out-of-dark/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-17+10%3A12%3A47+-0500&secure%5Bsession_id%5D=d5073db7-494e-4c04-ac7f-0b5390b3efcd&secure%5Btoken%5D=f0aa5f43de004516d6c3176d820da4dd2b3d504c3870cc1f807f48e26136982e&format=llm_user)

## Out of Dark Features
**Platform Data**
- Trends Reporting
- Dashboards

**Platform Additional Functionality**
- Journey Mapping
- Integrations
- Automated Alerts

**Agentic AI - Customer Journey Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

## Top Out of Dark Alternatives
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,203 reviews)
  - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews)
  - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,325 reviews)