OttixHow is a retail sales and competitive analytics platform that uses AI to help retailers, brands, and distributors increase sales and profit margins by using data-driven competitive insights. OttixHow's AI-driven algorithms have a 99% matching accuracy and provide in-depth data intelligence about your products in the competitive marketplace. These insights are delivered through our online platform or can be integrated with your systems directly. OttixHow provides weightage of a match found which will be used to determine the accuracy of a product match. The higher the weightage of the match, the more likely it is that the product match is accurate. This information can be used by retailers to make better decisions about pricing, promotions, and sales.