Otterly also just released a new content checker and crawlability checker - both are significant improvements over the legacy domain and URL audits. The crawlability checker not only scores specific pages, but provides suggestions for improvement. Review collected by and hosted on G2.com.

The new crawlability and content checkers (released in Feb 2026) are vast improvements over the legacy audit options - very nice updates, Otterly! Review collected by and hosted on G2.com.

My team and have been using Otterly.ai for a while now, and it’s quickly become an essential part of our stack. We have recently started working on GEO (previously we've only dealt with SEO) and the whole space is somewhat new for us.

It gives us visibility into how our brand and competitors show up across AI search engines, which is becoming more important every week. The platform is simple to use, the data is actionable, and the team behind it is super responsive - they are not trying to sell you something, but they are trying to understand if this is a fit for you. It helps us stay ahead of reputation risks and spot content opportunities we would have otherwise missed. Review collected by and hosted on G2.com.

I don't think there is anything I dislike about Otterly.AI Review collected by and hosted on G2.com.

Otterly.AI has completely transformed the way we approach SEO. The real-time tracking of where our brand shows up in ChatGPT, Perplexity, Google AI Overviews, and Gemini is unlike anything else on the market. It’s given us visibility into how AI sees our content, which helps us shape our editorial strategy and product messaging. The dashboard is intuitive, and the AI mention alerts help us stay ahead of trends before they peak. Review collected by and hosted on G2.com.

The only thing we’d love to see is deeper integration with Google Search Console or Ahrefs to layer AI visibility data with traditional SEO metrics. But that’s a wishlist item—Otterly is already incredibly powerful on its own. Review collected by and hosted on G2.com.

It easily helps me create a good GEO plan in this quickly evolving landscape. I am able to set up multiple search queries and tag them with ease. The GEO report gives a great oversite of all AI searches in one place. Review collected by and hosted on G2.com.

It took a little bit of time to understand what I was looking at, but the Otterly team was always willing to hop on a call to help me out. Review collected by and hosted on G2.com.

Setting up unlimited brands is great. The audit option is pretty good too. Also like the research options available in the tool is quite handy. Being able to go granular and report on share of voice is great for brands to know about their brand visibility. Review collected by and hosted on G2.com.

The interface could have been a bit easier to navigate. Had to offer training to my youngish team that generally figures tools out much easily. Doesn't have integration options yet. Review collected by and hosted on G2.com.

Otterly.AI is really a game-changing tool for anyone looking to stay ahead in the age of AI. It's shaping up to be the must-have solution for AI visibility, just like SEO tools became essential for Google visibility.

It gives clear insights into your AI visibility, keyword performance, search prompts, even competitor benchmarks and helps you understand where you stand and where to go next.

The interface also looks great and is easy to use. Review collected by and hosted on G2.com.

The only downside at this moment isn't about the tool itself - it's that many companies haven't yet realized how important this space is becoming.

But that just means that early adopters have a head start. Review collected by and hosted on G2.com.

Otterly is an awesome tool. More than monitoring, it gives you actual insights and strategy ideas that are very straightforward to implement. I can tell that they are developing at a rapid pace (which is great for a tool in such a fresh area of martech) and the team is super responsive and helpful. If you're looking to improve your AI visibility (and you should be!!) then using Otterly.ai is a no brainer — best AI search tool on the market today. Review collected by and hosted on G2.com.

I haven't seen any downsides so far! Great experience! Review collected by and hosted on G2.com.

The GEO landscape is still in its early days. Few companies have built reliable dashboards or systems to track LLM visibility and prompt performance, and the available data is thin. Otterly bridges that gap—helping you make sense of the limited signals we have today. Review collected by and hosted on G2.com.

More content around the different features and how to best use them would be nice. Review collected by and hosted on G2.com.

Helps to find and measure new KPIs, gets you inside in brand awareness within AI search Review collected by and hosted on G2.com.

Some functions are not really intuitiv or kinda hidden. Review collected by and hosted on G2.com.

As an SEO agency working GSO / GEO for our customers, Otterly.ai is proving to be a particularly useful application. The tool is intuitive, fast, easy to use and provides comprehensive, actionable analytics to create, track and improve AI prompt rankings. I highly recommend this tool to anyone looking for an AI / GSO creation and tracking app. Review collected by and hosted on G2.com.

Nothing I dislike about Otterly.AI application Review collected by and hosted on G2.com.