Otterly.AI is an innovative platform that finally gives marketing and SEO teams the tools to track how their brand and content appear across AI-powered search platforms like Google AI Overviews, ChatGPT, and Perplexity. I especially appreciate the ability to monitor brand mentions, analyze search prompts, and get real-time alerts whenever our brand gains or loses visibility in AI-generated answers. The dashboard is intuitive, and the keyword-to-prompt research helps us adapt our SEO strategies for the future of search. The competitive intelligence features are also very useful for benchmarking against other brands and identifying new opportunities Review collected by and hosted on G2.com.

While Otterly.AI offers powerful features, the initial setup and configuration can be a bit overwhelming. The interface has a lot of options, which sometimes makes it hard to find what you need quickly. There is a learning curve, especially for users who are new to AI search monitoring. Review collected by and hosted on G2.com.

The UX of the platform is clear and intuitive. Even the basic membership includes tons of valuable insights and clarity around what to do to improve your AI readiness. Review collected by and hosted on G2.com.

It often takes a while for the data to populate (normal, yet still frustrating when you are time-constrained). Review collected by and hosted on G2.com.

I have been regularly working with the tool for a few months to analyze the visibility of our clients in ChatGPT, Perplexity, and Google AI Overview.

Personally, I find the link lists very helpful to a) see if our own content appears in the AI, b) learn which external sources are worth being "present" in and investing resources, and c) as inspiration, which other sources/content are cited and what we can learn from them.

Our clients also always find the view on competitors very exciting. This is also presented very clearly in the new UI.

Otterly.ai has also made an incredible development since its launch. I really like the new UI, and it is much clearer. The knowledge base through white papers and blog articles is enormous, and the customer service is always quick & very helpful. Review collected by and hosted on G2.com.

With the relaunch, quite a few "annoying" little things have already been eliminated and the UX is much more pleasant. In some places, I would wish for more "tooltips" that explain exactly what calculations/values are based on, for example, in the calculation of the "likelihood to buy". Review collected by and hosted on G2.com.

OtterlyAI is the most focused and useful tool we’ve found for tracking brand visibility in AI-generated search results. The brand reports are clear, comprehensive, and extremely valuable for GEO monitoring — they help us understand how our brand is perceived and where we need to improve.

We also appreciate the AI-powered keyword research, which gives us a competitive edge by identifying queries aligned with generative search behavior.

Highly recommended for teams working on Generative Engine Optimization. Review collected by and hosted on G2.com.

If there's one thing we’re missing, it’s the upcoming GEO Audit feature — we’re really looking forward to seeing it in action.

We'd also love to see more detail in the intent volume breakdown for each query, to better guide prioritization. Review collected by and hosted on G2.com.

It has an easy-to-understand dashboard and helpful guides which make it simple to get meaningful insights. Review collected by and hosted on G2.com.

The pricing! Although it is standard for AI tools. Review collected by and hosted on G2.com.

Very easy to use, very intuitive and a helpful tool to start gathering data from LLMs Review collected by and hosted on G2.com.

It would be great if the app offered support in additional languages. Review collected by and hosted on G2.com.

Otterly.AI has established itself as an essential tool for our marketing team. The platform enables us to monitor the visibility of our brand and content on leading AI-powered search platforms like Google AI Overviews, ChatGPT, and Perplexity.AI. Through detailed insights into brand presence, link citations, and sentiment analyses, we can specifically adjust our content strategies and observe how our positioning improves.

Particularly noteworthy is Otterly.AI's ability to transform traditional SEO keywords into conversation-based search queries, which helps us better address the functionality of modern AI search systems. The automated weekly reports save us significant time while simultaneously providing valuable data to continuously optimize our online presence.

For companies that want to remain competitive in the era of AI search technologies, Otterly.AI is an indispensable tool. The platform not only offers transparency about current visibility but also actively supports refining one's strategy through data-driven decisions and achieving measurable improvements. Review collected by and hosted on G2.com.

Unfortunately, it is only in English. But that will surely be improved. Review collected by and hosted on G2.com.

The best thing I love about Otterly is that it's superr transparent. It basically lets me know the mechanism behind everything calculation. Review collected by and hosted on G2.com.

I would say sometimes the UI or designs are a little overwhelming though. Not smooth enough. It somewhat requires some learning curve. Review collected by and hosted on G2.com.

I find the setup process to be straightforward, allowing me to handle most tasks independently, which makes onboarding smooth and hassle-free. Otterly.AI's dashboard is highly useful, providing a clear comparison of how websites rank against competitors in AI results over time. The quick website audits for AI results are effective in helping me monitor and improve rankings. The data and recommendations from Otterly.AI are valuable, and as long as they continue to provide good insights, I’m committed to subscribing. Review collected by and hosted on G2.com.

I would like to see the insights and recommendations continue to improve. Review collected by and hosted on G2.com.

Otterly.ai is a platform that helps brands monitor how they appear across AI search engines. I particularly like that I can track Google AI Overviews, ChatGPT and Perplexity simultaneously. It helps my clients to react quickly to changes in AI-generated search results as tracking is dynamic. Otterly also helps me seamlessly convert SEO keywords into AI-friendly search prompts, a feature many SEOs would be looking into. Also, they have a very responsive and helpful support team that helped me with some practices on how to better track my target brand names. Review collected by and hosted on G2.com.

Probably some learning curve is need to get used to the interface, but this is mostly not because of Otterly itself, it's because the AI Search is a relatively new experience. Review collected by and hosted on G2.com.