Integrating it with our other tools was straightforward. We have set it up to feed directly into our main HubSpot dashboard, which allows us to clearly see how AI search visibility relates to lead generation. I also appreciate that the product is under active development; new features and AI engines are regularly added, so I feel confident that I won’t be left using outdated technology. Review collected by and hosted on G2.com.

There’s a slight learning curve to really know all the metrics and what they mean for your strategy. But their knowledge-based articles are in depth and useful. Review collected by and hosted on G2.com.

I could not have been more impressed by the customer service. When we onboarded they gave us a strategic session to help suss out the best prompts for our B2B SaaS company. All of this has a very strong imported on the use among all of our marketing team, combined with exporting great looking professional PDF reports, it's easy to share insight with stakeholders that aren't in the platform every day. Review collected by and hosted on G2.com.

The UI is powerful, but it can feel cluttered when you have a lot of prompts and tracks going. Main dashboard view could use some options for customization. Review collected by and hosted on G2.com.

The simplicity is the best thing about this tool. It was a breeze to create tracking for more than 50 unique prompts relevant to our industry keywords and brand. The sentiment analysis is extremely accurate and provides an outlet for quick insight without having to go through the tedious process of reading every single cited citation. I have it in my workflow at least a few times a week to check the visibility pulse of the whole again through Copilot and Gemini. What features can we expect in 2025? AnswerBox, as well as enhanced bots. Review collected by and hosted on G2.com.

Setting up alerts at the beginning was a little bit clunky. I needed very specific alerts, which took a few tries to get right, but once these are set up they have worked absolutely perfectly. Review collected by and hosted on G2.com.

Great value for the number of features. I found Otterly's integration particularly painless. AI with our existing stack. Plugging it into Google Search Console and Looker Studio enabled us to create an end to end dashboard that blends traditional SEO data with this fresh AI visibility data. And when I had a question about tracking a specific, long tail prompt, the customer support team was also topnotch. Review collected by and hosted on G2.com.

I have noticed a very sporadic delay in the reporting of mentions from some of our AI engines but it has never exceeded more than a few hours and hasn’t filtered into my tracking data that we count on. Review collected by and hosted on G2.com.

I really enjoy the OtterlyAI interface, ease of use, and the support team is excellent. They also seem to release new features and research pieces nearly every week, which keeps things fresh and exciting. I use OtterlyAI om a daily basis, the easy implementation within my current marketing toolstack. It integrates quite nicely with Looker Studio. Review collected by and hosted on G2.com.

I have no complaints about OtterlyAI; it's been a great experience so far. However, I would appreciate it if support for DeepSeek could be added, as it's a widely used tool in the APAC region. Review collected by and hosted on G2.com.

As a Content Strategist, generative search was a major blind spot for our team. Otterly With AI, that fear disappeared almost immediately. The time-to-value was amazing, I was monitoring our first set of brand and product specific triggers within one hour. I use it constantly, and my favorite bit is the alerting system. Receiving a Slack notification when our brand is mentioned in an answer on Perplexity means we can understand sentiment, context, and react to context right now something that was never previously possible. Review collected by and hosted on G2.com.

The dashboard is very feature heavy, which is good but had a bit of a learning curve to use all the information appropriately. Review collected by and hosted on G2.com.

I'm a solopreneur and I was looking for an accurate, affordable way to track brand mentions and citations across multiple AI search engines. I tried out quite a few (including Ahrefs' Brand Radar, Ziptie.dev, Keyword.com's AI visibility tool, and Waikay) but settled on Otterly.AI as the best one for what I'm using it for.

It's fast (loads quickly), accurate, and tracks all of the AI engines I wanted to. I started with their smallest plan and a month later signed on my first AI brand optimization client and upgraded to the standard plan. I've only been using it for two months but I've already chatted with 2 of the 3 developers — their customer support has been excellent both in helping me use the tool to best effect and even taking on my product requests seriously. I'm just "small fry" compared to the bigger companies using their products and tracking many thousands of prompts at a time.

One thing that really sets Otterly.AI apart from many of the competitors I tried is that it tracks the true results a consumer would see — so it's tracking the same results that an actual user of ChatGPT would see, not just (for example) querying GPT-5 via the OpenAI API. This is a crucial difference—I want to optimize for what consumers see, and consumers aren't using the API.

You get screenshots and text scrapes of all the AI generated results across multiple engines (currently by default AI Overviews, ChatGPT, Perplexity, CoPilot and as optional add-ons Gemini and Google's AI Mode). You have complete control over which prompts you want to track and they have tools within the app to help you generate an appropriate list of prompts (e.g. from a list of keywords, by giving them the URL etc). Their "brand report" brings together metrics for all of of the tracked prompts for any brand. I also like that you can set up as many brands as you want ... there's no limit to how many domains you can track on any plan (good for solopreneurs/freelancers). I can also see myself just recommending it to small businesses — their current smallest plan is very affordable and tracking 15 prompts for one brand would be a good investment for just about any small business right now. Review collected by and hosted on G2.com.

Like all the AI tracking tools, it's still in active development - there's a few things I'd love for them to add to the app. I've requested them and they're taking my requests very seriously, which is awesome! Review collected by and hosted on G2.com.

I work for an online marketing agency. Many of our clients are freelancers and small businesses. For them, it’s important that what you explain is easy to understand. The interface of Otterly is extremely intuitive, which makes it easy for me to walk clients through it. In addition, they offer different ways of helping you come up with prompts, for example based on your SEO keywords. What I also love is that you can do a GEO audit, where a website or URL is evaluated on different factors. That really helps in giving clients better advice. Review collected by and hosted on G2.com.

There are always things you miss, but Otterly operates in a domain that moves much faster than others. They try to keep up with this pace. Something I’m missing today, they may already have developed by tomorrow. Review collected by and hosted on G2.com.

Focussed on what matters and making it easy to use. Review collected by and hosted on G2.com.

Few small things that need cleaning up, I know they are working on some of these. Review collected by and hosted on G2.com.

Getting started was incredibly straightforward. Deployment took me less than an afternoon, Insights dashboard was so intuitive Iwas pulling insights from day one. The alerting system really impressed me; when we received a Slack notification that our guide on "personalized shopping" was referenced in a Copilot answer, that felt like a massive win to me. This become a daily use tool for me to monitor the pulse of our brand in generative search. Review collected by and hosted on G2.com.

At first, that means a big conceptual transition from traditional keywords to full-fledged prompts for conversation. At first it was a struggle to go beyond tracking just "Adlucent" but eventually we learned how to use it to track general market questions we do want to be related to. There is a bit of a learning curve, but once you learn to use it is powerful. Review collected by and hosted on G2.com.