
The direct integrations that Orum provides allows for an easy flow of information from the SEP to the dialer back to the SEP and then to the CRM. As someone in operations it is always extremely important that all of the tools are speaking with one another and that all of the information is flowing from one to the next.
Along with the AI capabilities that they currently have from the call summaries, scorecards, and the role play allows for SDRs to be coached and review their calls in real time rather than having to wait for manager one on ones to review. I have already seen an increase in connect to conversation rates and meeting rates increase since the team has been proactive in utilizing these AI functions!
Lastly, the whole team from AE, CSM, to Support has been out of this world with ensuring that our entire Global SDR team has been onboarded efficiently, they understand the UI and all of the different capabilities, and that they are confident in the tool. Review collected by and hosted on G2.com.
The main thing that I would like to see more from Orum is inside of the CRM integration and to be able to create automations within Orum that will trigger certain behavior within Salesforce. For example being able to automatically change the status of a prospect in Salesforce when a certain disposition is selected. Currently we are having to create automations within the CRM, so having it all consolidated in one tool would be beneficial.
Along with their advancements in AI, I would like more ability to map information from the scorecard/call summaries directly into fields in the CRM. This would reduce manual inputs from the sellers and allow them to make more calls. Review collected by and hosted on G2.com.