--- title: Ortto Reviews meta\_title: 'Ortto Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 624 reviews by the users' company size, role or industry to find out how Ortto works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 624 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Ortto Reviews & Product Details Visit Website Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale. * * * Product Website Ortto Seller [Ortto](https://www.g2.com/sellers/ortto) Discussions [Ortto Community](https://www.g2.com/products/ortto/discuss) Languages Supported English Solution Type All-in-One Overview by James Ohlson Show More ## Pricing Pricing provided by Ortto. ### Starter Starting at $199.00 5000 Contacts [ View More Pricing Information ](https://www.g2.com/products/ortto/pricing) ## Ortto Integrations (7) What do users say about integrations? Verified by Ortto [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Pipedrive ](https://www.g2.com/products/pipedrive/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Agentforce ](https://www.g2.com/products/salesforce-agentforce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Stripe Payments ](https://www.g2.com/products/stripe-stripe-payments/reviews) Show More ![Kenji S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kenji S.") KS Kenji S. General Manager Small-Business (50 or fewer emp.) 6/12/2026 "Extensive Features, Fast Support, Great Value" 5/5 What do you like best about Ortto? I find Ortto incredibly useful for prospecting with their widgets that help capture emails. Their CDP tool is great for attribution, allowing me to know where a user came from by checking session data like UTMs. I also appreciate their email marketing platform, which is key for customer retention and expansion by sending offers to current customers. Their support team really stands out, replying within minutes and solving my problems quickly. I love that the platform is extensive but still easy to customize, offering multiple integrations, and the pricing model is affordable since there’s no usage fee, just a flat monthly charge which helps me avoid considering other platforms. The initial setup of Ortto was very straightforward, making the process smooth. Review collected by and hosted on G2.com. What do you dislike about Ortto? Sometimes it's too technical and it's difficult to find certain settings. Review collected by and hosted on G2.com. What problems is Ortto solving and how is that benefiting you? I use Ortto for prospecting, capturing emails, and knowing user origins with their CDP tool. Their email marketing boosts customer retention. The support team is fast, and their pricing is flat with no usage fees, which keeps it affordable. Review collected by and hosted on G2.com. Show More 6/17/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Diana C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Diana C.") DC Diana C. Marketing Manager Mid-Market (51-1000 emp.) 5/2/2023 "Automation options are incredible" 5/5 What do you like best about Ortto? I love that i can easily set up different types of campaigns, starting with SMS, Push, email or audiences. Journey creation is much simpler as well as choosing a filter audience instead of creating segmentations. Review collected by and hosted on G2.com. What do you dislike about Ortto? I would have liked if all the media available in Autopilot was moved over to Ortto as when we are creating campaigns from scratch we cant use previously used images. I would also have liked if the free SMS option would have carried onto Ortto from autopilot. Review collected by and hosted on G2.com. What problems is Ortto solving and how is that benefiting you? It reduces the time to analyze each campaign that is sent out, it has an incredible amount of metrics that can be easily analyzed. Also, the way to create A/B testing in emails is a lot more friendly than in Autopilot. Ortto allows you to select the type of AB testing to be done when creating a new campaign. Review collected by and hosted on G2.com. Show More 6/11/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Joey H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joey H.") JH Joey H. Marketing Coordinator Mid-Market (51-1000 emp.) 4/15/2026 "Intuitive Marketing Tool with Room for Improvement" 4.5/5 What do you like best about Ortto? I like the interface and easy analytical reporting on Ortto. My favorite feature is the calendar view, which really helps me assess our posting schedule. I also really enjoy the EDM editing features and interface; it makes it very easy when doing end-of-month reporting to see what sends I made in the previous month. The editing features and interface are easy to use, and it is quite straightforward to make a nicely templated EDM for sending. I also found the initial setup to be an easy transition for my team and the sales team. Review collected by and hosted on G2.com. What do you dislike about Ortto? While I am a fan of the interface, it can become a little fiddly at times, especially when it comes to adding images and getting formatting and sizing to work properly. It's just the sizing editing is a bit fiddly, and doesn't work sometimes correctly. It requires me to close out and re-enter to make it work. Review collected by and hosted on G2.com. What problems is Ortto solving and how is that benefiting you? I use Ortto for EDM sends, and I like the easy analytical reporting. The calendar view helps assess our posting schedule, and the EDM editing features make creating templated emails straightforward. Review collected by and hosted on G2.com. Show More 4/16/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Zachary W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zachary W.") ZW Zachary W. Digital Marketing Specialist Small-Business (50 or fewer emp.) 6/14/2026 "Easy Campaign Management, but Dashboard Filters Could Be More Flexible" 3.5/5 What do you like best about Ortto? Easy interface to access and work with campaigns, audiences and connectors. Review collected by and hosted on G2.com. What do you dislike about Ortto? Not necessarily dislike, but it would be helpful to have certain filters across dashboards so you can breakdown overall email performance by certain campaigns. There are certain difficulties in being able to report on unsubscribes etc easy from a campaign level. Review collected by and hosted on G2.com. What problems is Ortto solving and how is that benefiting you? Being able to communicate with customers on an ad-hoc basis, across a journey perspective and being able to break down our audience by various different rules across our Salesforce connection. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Muhammad Jawad H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Muhammad Jawad H.") MH Muhammad Jawad H. Customer Service Specialist Mid-Market (51-1000 emp.) 2/23/2026 "Ortto Makes Customer Data and Campaigns Easy with a Clean, Intuitive Interface" 4.5/5 What do you like best about Ortto? What I like most about Ortto is how easy it makes it to manage customer data and run campaigns all in one place. The interface feels clean and intuitive, the journeys are simple to build, and the insights are laid out clearly without ever becoming overwhelming. Review collected by and hosted on G2.com. What do you dislike about Ortto? What I dislike about Ortto is that it can feel a bit complex at first, especially when I’m trying to set up more advanced journeys. Some features have a noticeable learning curve, and the platform can also slow down when I’m working with larger datasets, which makes the overall experience feel less smooth at times. Review collected by and hosted on G2.com. What problems is Ortto solving and how is that benefiting you? Ortto addresses the challenge of scattered customer data by bringing everything together in one place. For me, that makes it much easier to send personalized, automated messages and to get a clearer view of customer behavior, without having to manage every step by hand. Review collected by and hosted on G2.com. Show More Response from James Ohlson of Ortto [Editedit](https://www.g2.com/survey_responses/ortto-review-12396654/official_response/edit) Thank you Muhammad for sharing your Ortto experience, we appreciate the feedback! For journeys, it can always be helpful to refer back to our template library (https://ortto.com/templates/) to see if there's an existing template that might help you as you go. The team here are always adding new features and making upgrades to Ortto to improve the experience for customers. You can see the latest updates here: https://ortto.com/product-updates/ [See how Ortto improved](https://ortto.com/product-updates/) Validated ReviewerIncentivizedSource: G2 invite IE Ifeoma E. Operational Supervisor Health, Wellness and Fitness Mid-Market (51-1000 emp.) 10/21/2025 "Powerful Marketing Automation, But Setup and Integrations Need Improvement" 4.5/5 What do you like best about Ortto? Ortto is impressive in consolidation of marketing automation platforms and customer data, which includes unified customer profiles The program offers visual journey of our customers, which helps us in customer analytics Ortto is versatile in facilitating campaigns and ensuring SMS, emails and notifications are well pushed The lead scoring is also a significant feature that Ortto provides and this ensures we have a targeted outreach Review collected by and hosted on G2.com. What do you dislike about Ortto? Ortto is not basic in setting up and exploring its full potential, and this calls for multiple orientations and training The program misses on some integrations, for instance, we lack major eCommerce integrations Review collected by and hosted on G2.com. What problems is Ortto solving and how is that benefiting you? Ortto fetch accurate customer data from emails, CRM, websites and POS and this assist us unify client’s data The program automatically triggers or supports marketing, through advanced campaigns and social networking The program focuses on vibrant outreach that involves accurate targeting, and this is from powerful demographic segmentations or behavioral analysis We fully engage our clients across different space like web, SMS or emails Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Hollie Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hollie Y.") HY Hollie Y. UK Marketing Manager Mid-Market (51-1000 emp.) 10/17/2025 "Ortto: Intuitive Email Marketing with Powerful Automation and Excellent Support" 5/5 What do you like best about Ortto? I've been using Ortto for email marketing for over a year now and highly rate the tool. The user interface is clean and intuitive - it's easy to find what you're looking for and navigate between the different features. The journey builder is sophisticated in its capabilities yet easy to use. The customer support is excellent - quick to respond and very helpful. The team always follow up with updates on any outstanding issues or questions. We've also received performance tips from the wider Ortto team with regular reports to help us stay on top of performance and identify any issues. Compared to the previous email marketing tool our company was using, I've been able to create much more complex automations that have increased engagement and give me a clearer view on how our campaigns are performing. At time of writing this review, the landing page builder has just been released and that's a huge bonus. I've been using Typeform, which came at an additional cost, so having a solution in Ortto will be a cost saving. The available integrations, including Typeform, Salesforce and Meta, is one of the reasons our company chose this software. Implementing these integrations hasn't always been smooth, but that seems to be an issue with the capabilities and reliability of those tools, rather than Ortto. So overall, I'm a huge fan and would recommend the software to others. Review collected by and hosted on G2.com. What do you dislike about Ortto? Honestly, I can't think of anything. Even when things haven't worked how I thought they would or if there have been bugs, the team have always been so responsive and actioned fixes as quickly as possible that it's hard to find fault. Review collected by and hosted on G2.com. What problems is Ortto solving and how is that benefiting you? Ortto solves the problem of managing customer communication at scale when you also need to rely on personalisation for more effective messaging. It's benefitting us by enabling us to do that while pulling in data from different sources. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic HK Harry K. I am the CEO of my company Retail Mid-Market (51-1000 emp.) 12/17/2025 "Ortto: The Ultimate Marketing Automation Hub" 5/5 What do you like best about Ortto? I think Ortto is a powerful all-in-one platform that combines customer data, marketing automation, and analytics. It allows me to track user behavior, segment audiences, and deliver personalized messaging across multiple channels. I find the interface user-friendly, and I like that it integrates easily with other tools. Ortto helps improve customer engagement, boosts conversion rates, and saves time through automation. I appreciate its real-time analytics that provide valuable insights, helping me make smarter decisions and enhance customer journeys effectively. Automating my marketing, tracking customer behavior, and personalizing communication makes it easier to grow my business and improve customer engagement efficiently. Review collected by and hosted on G2.com. What do you dislike about Ortto? Ortto could improve by offering more integrations, faster loading times, and enhanced user interface customization options. It could also be improved by enhancing mobile responsiveness, adding more third-party app integrations, providing advanced segmentation tools, simplifying complex automation workflows, and offering more detailed analytics to help users gain deeper insights into customer behavior. Review collected by and hosted on G2.com. What problems is Ortto solving and how is that benefiting you? I use Ortto to automate marketing and improve customer engagement by solving issues like poor engagement and scattered data. It boosts conversions and saves time with personalized messaging and real-time insights, making smarter business decisions easier. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Avinash S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Avinash S.") AS Avinash S. Lifecycle Manager Mid-Market (51-1000 emp.) 12/16/2025 "All-in-One Customer Engagement Platform with Powerful Segmentation" 4.5/5 What do you like best about Ortto? What I like best about Ortto is its all-in-one approach to customer data and engagement. It brings CRM, marketing automation, analytics, and messaging (email, SMS, in-app) into a single, intuitive platform, making it easier to build unified customer journeys. The real strength lies in its powerful audience segmentation and real-time insights, which allow teams to act quickly on customer behavior without juggling multiple tools. Review collected by and hosted on G2.com. What do you dislike about Ortto? What I dislike about Ortto is that it can have a learning curve for new users, especially when setting up complex journeys or advanced segmentation. Some features feel less intuitive without prior onboarding, and deeper customizations or reporting sometimes require extra effort or workarounds. Additionally, performance can feel slower when handling large datasets, and there are limited out-of-the-box templates compared to some other marketing automation platforms. Review collected by and hosted on G2.com. What problems is Ortto solving and how is that benefiting you? Ortto solves the problem of fragmented customer data and disconnected engagement tools. By unifying CRM, behavioral data, and messaging (email, SMS, in-app) into a single platform, it eliminates the need to manage multiple systems and manual data syncs. This benefits me by enabling better audience segmentation, more relevant lifecycle messaging, and faster execution. With a single view of the customer, it’s easier to identify where users are in their journey, trigger timely communications, and measure impact more clearly—ultimately improving engagement, efficiency, and ROI while reducing operational complexity. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Angelo R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Angelo R.") AR Angelo R. Encargado de Ventas Outbound 11/24/2025 "Effective for Marketing, but with a Learning Curve" 4.5/5 What do you like best about Ortto? I like using Ortto because it allows me to segment data by demographic, behavioral, or budget aspects, making it easier to know what actions to apply in each customer category. This is particularly useful for optimizing our marketing campaigns and attracting new prospects. Additionally, I really appreciate how it allows adding detailed information about each customer and creating invaluable summaries based on their status. I also value Ortto's analytics, which are quite easy to interpret, saving me time in analyzing results. Review collected by and hosted on G2.com. What do you dislike about Ortto? Sometimes I feel that the Ortto portal is mainly intended for companies with several years of experience, which can make it a bit complicated to use for companies like mine that, although we have many years of operation, are just now applying these types of systems and the adaptation is a bit slow. Additionally, the initial setup was complicated since we had never used systems like these and did not have the proper training, which took us weeks to be able to use it correctly. Review collected by and hosted on G2.com. What problems is Ortto solving and how is that benefiting you? I use Ortto to create marketing campaigns, segment data, and easily analyze results, which helps me attract new prospects and save time when studying analytics. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 inviteAI Translated ## Questions about Ortto? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Ortto ](https://www.g2.com/products/ortto/discussions/new) MB Mark Brown • Last activity about 2 years ago What Integrations does Ortto have? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-integrations-does-ortto-have) GU Guest User • Last activity over 2 years ago What is Ortto used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/ortto-what-is-ortto-used-for) [ View all Discussions ](https://www.g2.com/products/ortto/discuss) ## Pricing Options Pricing provided by Ortto. ### Starter Starting at $199.00 5000 Contacts ### Professional Starting at $509.00 10000 Contacts ### Enterprise Contact Us 10000 Contacts [ View More Pricing Information ](https://www.g2.com/products/ortto/pricing) Ortto Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign 4.4/5(14,779) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-ortto) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-ortto) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage 4.1/5(3,149) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-engage-vs-ortto) ##### ##### Ortto Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Mobile Optimized Lead Management Marketing Lead Database Data Quality Management Segmentation Reporting & Analytics Basic Reporting Web Analytics [ View More Features ](https://www.g2.com/products/ortto/features) ## Top-Rated Alternatives [ ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![Iterable](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Iterable") Iterable 4.4/5(825) ](https://www.g2.com/products/iterable/reviews) [ View All Alternatives ](https://www.g2.com/products/ortto/competitors/alternatives) ##### Categories on G2 [Online Form Builder](https://www.g2.com/categories/online-form-builder)[Lead Capture](https://www.g2.com/categories/lead-capture)[Marketing Automation](https://www.g2.com/categories/marketing-automation) [Online Form Builder](https://www.g2.com/categories/online-form-builder)[Lead Capture](https://www.g2.com/categories/lead-capture)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Lead Scoring](https://www.g2.com/categories/lead-scoring)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping)[Pop-Up Builder](https://www.g2.com/categories/pop-up-builder)[Personalization](https://www.g2.com/categories/personalization)[Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[E-Commerce Data Integration](https://www.g2.com/categories/e-commerce-data-integration) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which sales gamification software makes sense for a small B2B team that lives in HubSpot and wants leaderboards and spiff tracking without buying a separate platform?](https://www.g2.com/discussions/which-sales-gamification-software-makes-sense-for-a-small-b2b-team-that-lives-in-hubspot-and-wants-leaderboards-and-spiff-tracking-without-buying-a-separate-platform)[Top AI-powered business operations automation tools](https://www.g2.com/discussions/what-are-the-top-powered-business-operation-automation-tools)[Which managed IoT services platforms deliver the fastest time to value for distributed remote teams?](https://www.g2.com/discussions/which-managed-iot-services-platforms-deliver-the-fastest-time-to-value-for-distributed-remote-teams) [Best value pricing software for service companies](https://www.g2.com/discussions/top-travel-management-solution-for-mid-sized-businesses)[What are the best platforms for integrating demand planning with ERP systems?](https://www.g2.com/discussions/what-are-the-best-platforms-for-integrating-demand-planning-with-erp-systems)[Pros and Cons Details](https://www.g2.com/products/ortto/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)