[ Ortto Reviews ](https://www.g2.com/products/ortto/reviews) [ Ortto Reviews ](https://www.g2.com/products/ortto/reviews) # Ortto Pricing Overview [Editedit](https://my.g2.com/ortto/pricings) Free Trial ## Ortto Pricing Key Insights Last updated on Apr 30, 2026 * * * Ortto offers **3 pricing editions** , starting at **$199**. Ortto pricing tiers are designed to support different usage levels and team sizes. Ortto also offers a **free trial**. Higher-tier plans are available via direct consultation with the vendor. Compare the Ortto pricing table below to figure out the best fit for your needs. * * * Starter — $199 / 5000 Contacts Professional — $509 / 10000 Contacts Enterprise — Contact Us / 10000 Contacts Rated 4.4 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Starter Starting at $199.00 5000 Contacts Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results. - 24/6 support (live chat and email) - Visual journey builder - Drag and drop email builder - SMS marketing - Form and popup builder - AI suggestions - Reporting & funnel analysis - Key integrations - Google SSO & basic roles - Advanced A/B Testing - Talk Inbox & Knowledge Base Show More Professional Starting at $509.00 10000 Contacts A complete marketing automation solution, connected to customer data and analytics. - Everything from Starter, plus... - Mobile push (iOS/Android) - Dynamic content - Email & SMS marketing - Landing Pages - NPS - Lead scoring - Dedicated email IPs - Transactional emails & SMS - Custom user roles & permissions - Activity data streaming - Webhooks - Branded sender ID for SMS Show More Enterprise Contact Us 10000 Contacts [Contact Us](#) Everything from Business, plus... - Dedicated success manager - Email deliverability consultant - Custom setups for large volume sending - Service level agreement (SLA) - Custom user roles & permissions - SSO (Okta, Active Directory, SAML) - Early access to beta features - Multiple workspaces & partitions - AWS & Google Cloud integrations - Microsoft Active Directory (AD) Show More Pricing is designed to scale with you as you grow. Pricing information for Ortto is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Ortto must be conducted with the seller. Pricing information was last updated on January 19, 2026 Show More ## Ortto Pricing FAQs Generated using AI Is Ortto free, or does it offer a free trial? Ortto does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details. How much does Ortto cost in 2026? According to G2 data, Ortto pricing in 2026 starts at $199.00 and can reach $509.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Ortto's official pricing page for the most current details. Who is Ortto pricing best suited for? According to G2 reviews, Ortto's pricing is best suited for small to mid-market businesses with active, growing contact lists that need a unified marketing automation platform. G2 reviewers from industries including computer software, leisure and travel, consumer goods, retail, and health and wellness frequently highlight Ortto's Starter and Professional tiers as strong fits for lean marketing teams wanting to automate journeys without relying on developers. The Professional tier appeals to mid-market teams needing lead scoring, landing pages, and transactional messaging. G2 users from nonprofits and very small businesses occasionally note the pricing is a stretch, while enterprise reviewers value the dedicated support and SLA commitments available at Ortto's highest tier. What are the key differences between the free and paid versions of Ortto? Ortto does not offer a permanent free tier, but G2's pricing data for Ortto confirms a free trial is available for teams evaluating the platform before committing. The Starter plan, beginning at $199.00 per month, includes core features such as the visual journey builder, drag-and-drop email editor, SMS marketing, form and popup builder, A/B testing, and 24/6 live chat support. Ortto's Professional tier at $509.00 adds mobile push notifications, landing pages, NPS, lead scoring, dedicated email IPs, transactional emails, webhooks, and branded SMS sender IDs. Ortto's Enterprise tier introduces dedicated success management, SLAs, SSO options, and multi-workspace capabilities, with pricing available upon request. Is Ortto considered good value for its pricing? Ortto is generally considered a strong value for growing marketing teams, though pricing concerns are among the most frequently cited drawbacks in G2 reviews. G2 reviewers consistently praise Ortto's combination of visual journey building, CDP, email, SMS, and analytics in a single platform, with many noting it compares favorably to more expensive tools like Pardot, Marketo, and HubSpot at a fraction of the cost. However, G2 users from small businesses, nonprofits, and early-stage companies frequently flag that Ortto's pricing feels steep, particularly as contact lists grow. Reviewers who switched from Drip or ActiveCampaign cite better integrations and features at a comparable or lower price, suggesting Ortto delivers strong value for mid-market teams with active email programs. ## Top-Rated Alternatives [ ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![Iterable](https://images.g2crowd.com/uploads/product/hd_favicon/1bf77060f8ae9c8d49864d81c92f41d9/iterable.svg "Iterable") Iterable 4.4/5(825) ](https://www.g2.com/products/iterable/reviews) [ View All Alternatives ](https://www.g2.com/products/ortto/competitors/alternatives) ## Ortto Pricing Reviews (2) ![Hollie Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hollie Y.") HY Hollie Y. UK Marketing Manager Mid-Market (51-1000 emp.) 10/17/2025 "Ortto: Intuitive Email Marketing with Powerful Automation and Excellent Support" 5/5 What do you like best about Ortto? I've been using Ortto for email marketing for over a year now and highly rate the tool. The user interface is clean and intuitive - it's easy to find what you're looking for and navigate between the different features. The journey builder is sophisticated in its capabilities yet easy to use. The customer support is excellent - quick to respond and very helpful. The team always follow up with updates on any outstanding issues or questions. We've also received performance tips from the wider Ortto team with regular reports to help us stay on top of performance and identify any issues. Compared to the previous email marketing tool our company was using, I've been able to create much more complex automations that have increased engagement and give me a clearer view on how our campaigns are performing. At time of writing this review, the landing page builder has just been released and that's a huge bonus. I've been using Typeform, which came at an additional cost, so having a solution in Ortto will be a cost saving. The available integrations, including Typeform, Salesforce and Meta, is one of the reasons our company chose this software. Implementing these integrations hasn't always been smooth, but that seems to be an issue with the capabilities and reliability of those tools, rather than Ortto. So overall, I'm a huge fan and would recommend the software to others. Review collected by and hosted on G2.com. What do you dislike about Ortto? Honestly, I can't think of anything. Even when things haven't worked how I thought they would or if there have been bugs, the team have always been so responsive and actioned fixes as quickly as possible that it's hard to find fault. Review collected by and hosted on G2.com. What problems is Ortto solving and how is that benefiting you? Ortto solves the problem of managing customer communication at scale when you also need to rely on personalisation for more effective messaging. It's benefitting us by enabling us to do that while pulling in data from different sources. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Robin W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robin W.") RW Robin W. Executive Marketing Assistant Mid-Market (51-1000 emp.) 10/1/2025 "Great Product, But Not Ideal for Smaller Businesses" 3.5/5 What do you like best about Ortto? I enjoyed the 'Visual Journey' aspect of the product as well as the way it offers multiple avenues to reach patients— text, in-app, and email! Review collected by and hosted on G2.com. What do you dislike about Ortto? The price point isn't ideal for a business our size. Review collected by and hosted on G2.com. What problems is Ortto solving and how is that benefiting you? The variety of ways that are offered to reach our patients is very beneficial. It's a nicely customizable product to tailor to certain patient demographics/behaviors. It's helped when promoting whitening specials or Invisalign events. Review collected by and hosted on G2.com. Show More Response from James Ohlson of Ortto [Editedit](https://www.g2.com/survey_responses/ortto-review-11754842/official_response/edit) Hi Robin, thank you for your feedback here. I'm very glad that you're enjoying our journey builder! As for pricing, we've recently introduced 'Ortto Starter', a plan type specifically catered to smaller businesses, starting at $199/month. Depending on your business needs, this could be well-suited to you and your team! Thank you. Current UserValidated ReviewerSource: Organic Ortto Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign 4.4/5(14,779) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-ortto) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,905) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-ortto) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage 4.1/5(3,149) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-engage-vs-ortto) ##### Categories on G2 [ Online Form Builder ](https://www.g2.com/categories/online-form-builder)[ Lead Capture ](https://www.g2.com/categories/lead-capture)[ Marketing Automation ](https://www.g2.com/categories/marketing-automation) [ Lead Scoring ](https://www.g2.com/categories/lead-scoring)[ Marketing Analytics ](https://www.g2.com/categories/marketing-analytics)[ Email Template Builder ](https://www.g2.com/categories/email-template-builder)[ Customer Journey Mapping ](https://www.g2.com/categories/customer-journey-mapping)[ Pop-Up Builder ](https://www.g2.com/categories/pop-up-builder)[ Personalization ](https://www.g2.com/categories/personalization)[ Mobile Marketing ](https://www.g2.com/categories/mobile-marketing)[ Customer Data Platform (CDP) ](https://www.g2.com/categories/customer-data-platform-cdp)[ E-Commerce Data Integration ](https://www.g2.com/categories/e-commerce-data-integration) Show More ##### Explore More [ Which recognition platforms actually help reduce manual admin work for HR teams running recognition programs at scale? ](https://www.g2.com/discussions/which-recognition-platforms-actually-help-reduce-manual-admin-work-for-hr-teams-running-recognition-programs-at-scale)[ Is Restroworks Cloud Kitchen Management worth it for ghost kitchen operations? ](https://www.g2.com/discussions/is-restroworks-cloud-kitchen-management-worth-it-for-ghost-kitchen-operations)[ Best-reviewed accounting app for freelancers ](https://www.g2.com/discussions/what-s-the-best-reviewed-accounting-app-for-freelancers) [ What event ticketing platforms keep working reliably when registration volumes spike in the last 24 hours before an event? ](https://www.g2.com/discussions/what-event-ticketing-platforms-keep-working-reliably-when-registration-volumes-spike-in-the-last-24-hours-before-an-event)[ How exhaustive is the discovery process for SaaS applications? ](https://www.g2.com/discussions/how-exhaustive-is-the-discovery-process-for-saas-applications)[ Pros and Cons Details ](https://www.g2.com/products/ortto/reviews?qs=pros-and-cons) Show More [ Which recognition platforms actually help reduce manual admin work for HR teams running recognition programs at scale? ](https://www.g2.com/discussions/which-recognition-platforms-actually-help-reduce-manual-admin-work-for-hr-teams-running-recognition-programs-at-scale)[ Is Restroworks Cloud Kitchen Management worth it for ghost kitchen operations? ](https://www.g2.com/discussions/is-restroworks-cloud-kitchen-management-worth-it-for-ghost-kitchen-operations)[ Best-reviewed accounting app for freelancers ](https://www.g2.com/discussions/what-s-the-best-reviewed-accounting-app-for-freelancers) [ What event ticketing platforms keep working reliably when registration volumes spike in the last 24 hours before an event? ](https://www.g2.com/discussions/what-event-ticketing-platforms-keep-working-reliably-when-registration-volumes-spike-in-the-last-24-hours-before-an-event)[ How exhaustive is the discovery process for SaaS applications? ](https://www.g2.com/discussions/how-exhaustive-is-the-discovery-process-for-saas-applications)[ Pros and Cons Details ](https://www.g2.com/products/ortto/reviews?qs=pros-and-cons)