Subrat M.
SM
Subrat M.
Senior DevOps Engineer
Mid-Market (51-1000 emp.)
"Intuitive Journey Builder with Room to Grow in Analytics"
5/5
What do you like best about Ortto?

Ortto makes it really easy to create and manage customer journeys. The drag-and-drop builder is straightforward, and we were able to launch our first automated campaigns quickly. I also like that it pulls in data from different sources, so we can segment audiences without constantly leaning on engineering. The UI is clean, and the support team is responsive and helpful whenever we’ve had questions. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

As our needs have grown, we’ve noticed limitations in reporting and advanced segmentation. Custom dashboards are not as flexible as we’d like, and sometimes we need more detailed attribution than Ortto currently provides. The pricing also scales up quickly as your contact list grows. Review collected by and hosted on G2.com.

Response from James Ohlson of Ortto
Edit edit

Hi Subrat, Thanks so much for the kind words, and I'm really glad to hear how Ortto is working for you and your team!

We hear you loud and clear on reporting & attribution, and the team is hard at work to consistently improve our capabilities in that space. If you're ever curious to see what the team is working on at Ortto, you can access our Roadmap below: https://roadmap.ortto.com/

See how Ortto improved
Mikelis B.
MB
Mikelis B.
Digital Marketer
Small-Business (50 or fewer emp.)
"Very robust and flexible"
4.5/5
What do you like best about Ortto?

1. Solid drag&drop builder. No crazy bells and whistles, but an all around solid template builder that ensures consistent results in all major email providers.

2. Vast data connection options - it's very easy to create and connect different external activities and additional parameters on which to later base segmentation or automations. The opportunities here are limitless.

3. Very quick and pleasant customer service. The agents are knowledgeable and reply fast. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

Lead scoring and number of audiences you can have has very low hard limits based on subscription plans. Review collected by and hosted on G2.com.

Response from Bridie Easton of Ortto
Edit edit

Hi Mikelis, thanks for the great review - love hearing you're getting value from the journey, email builder and data setup!

Appreciate the note on audience and lead score limits too. We set those to keep plans aligned with usage needs, but we’re always open to feedback and revisiting them as teams grow.

And glad to hear support’s been a good experience - we’ll make sure the team sees this! If anything ever feels like it’s getting in the way, reach out - we're always happy to help.

Robin W.
RW
Robin W.
Executive Marketing Assistant
Mid-Market (51-1000 emp.)
"Great Product, But Not Ideal for Smaller Businesses"
3.5/5
What do you like best about Ortto?

I enjoyed the 'Visual Journey' aspect of the product as well as the way it offers multiple avenues to reach patients— text, in-app, and email! Review collected by and hosted on G2.com.

What do you dislike about Ortto?

The price point isn't ideal for a business our size. Review collected by and hosted on G2.com.

Response from James Ohlson of Ortto
Edit edit

Hi Robin, thank you for your feedback here. I'm very glad that you're enjoying our journey builder!

As for pricing, we've recently introduced 'Ortto Starter', a plan type specifically catered to smaller businesses, starting at $199/month. Depending on your business needs, this could be well-suited to you and your team!

Thank you.

BV
Bernardo V.
CRM, CX Head
Mid-Market (51-1000 emp.)
"The new autopilot now combines customer data, automation, and reporting in1 interface."
4.5/5
What do you like best about Ortto?

The visual journey builder makes automation feel intuitive and accessible. Advanced segmentation options allow for targeting based on both user behavior and demographic data. With support for multiple channels, including email, SMS, and in-app messaging, communication can be managed seamlessly. Real-time analytics and customizable reporting provide valuable insights, and integration with Salesforce adds to its versatility. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

The pricing feels quite steep, and there are some limitations when it comes to reporting. Additionally, the support could be improved, as it is not the best. Review collected by and hosted on G2.com.

Response from James Ohlson of Ortto
Edit edit

Hi Bernardo, thanks for your feedback here. It's great to hear that Ortto is helping you empower your marketing! The team is hard at work to consistently improve the capabilities of Ortto, and you can stay up to date on upcoming product updates with our roadmap: https://roadmap.ortto.com/

I'm sorry to hear about your support experience. We pride ourselves on our responsive and helpful support for our customers, so I'd love to hear more about your experience in our feedback channels. You can additionally pass any feedback on to your customer success manager. Thank you!

See how Ortto improved
Deepika y.
DY
Deepika y.
Content Writer
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Effortless to Learn and Integrates Seamlessly with CRM"
4/5
What do you like best about Ortto?

It is very easy to learn and can plug into companies crm easily Review collected by and hosted on G2.com.

What do you dislike about Ortto?

No as such, customer support could be better otherwise i like it. Review collected by and hosted on G2.com.

Angelina M.
AM
Angelina M.
I worked with Ortto in a small but fast-growing organization of around 30 employees. The tool was especially useful for automating marketing tasks that we couldn’t manage manually with our limited team size
Small-Business (50 or fewer emp.)
"trusted sources to provide a comprehensive overview of its features, relevance to the business"
5/5
What do you like best about Ortto?

intuitive visual interface because it has a drag and drop builder, a comprehensive platform by combining email, SMS, analytics, Customer Data Platform (CDP), and customer journey automation in one dashboard Review collected by and hosted on G2.com.

What do you dislike about Ortto?

price is quite high, limited custom reports, learning curve for complex features so new users feel overwhelmed, inconsistent email interface displayed Review collected by and hosted on G2.com.

Response from Bridie Easton of Ortto
Edit edit

Hi Angelina! Thanks so much for taking the time to share this. Really glad to hear you have found the drag-and-drop builder intuitive and that bringing email, SMS, analytics, CDP and journeys together in one place has been valuable for you. Breaking down those data silos is exactly what we are aiming for, so it is great to know it is working.

I also really appreciate the honest feedback on pricing, reporting and the email editor, as well as the note on the learning curve. We know some of the more advanced features can feel like a lot at first, and we are working on making that experience smoother while still giving teams the flexibility they need.

Thanks again 🫶

Chris R.
CR
Chris R.
VP, Lead Business Accountability Specialist
Mid-Market (51-1000 emp.)
"Excellent Customer Service"
5/5
What do you like best about Ortto?

I like how easy it is to build our campaigns and also to configure the data to our customized fields in Salesforce. The customer service is also top notch if you are having any issues or have a question and want to walk through it with them. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

I have not run into any downsides yet with Ortto. Review collected by and hosted on G2.com.

Response from Bridie Easton of Ortto
Edit edit

Hi Chris!

Thanks so much for the kind words - great to hear you're finding it easy to build campaigns and set things up with Salesforce. And really glad the support team’s been helpful too.

Appreciate you taking the time to leave a review - love hearing Ortto’s helping you create more tailored experiences for your customers 😊

Hassan Ali A.
HA
Hassan Ali A.
Service Performance Manager
Small-Business (50 or fewer emp.)
"Great Email Marketing Platform"
5/5
What do you like best about Ortto?

I think the dashboard and email scheduling features are really useful and much more interactive than the ones I've used before. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

The custom reporting option is a bit limited in terms of what we can do, and I would like more functionality there with cohort analysis. Review collected by and hosted on G2.com.

Response from Bridie Easton of Ortto
Edit edit

Thanks so much for sharing your experience. Great to hear you are finding the dashboard and email scheduling features useful and more interactive than other tools you have used. It is also good to know Ortto is helping you build out a solid retention system and keep communication flowing with your clients.

I really appreciate the feedback on reporting. Cohort analysis and more flexibility in custom reporting is something we know is important, and it is an area our team continues to work on.

Thanks again for taking the time to leave a review, it really helps!

Verified User in Fund-Raising
AF
Verified User in Fund-Raising
Mid-Market (51-1000 emp.)
"Good email system for those who have good attention to detail."
3.5/5
What do you like best about Ortto?

I love being able to create journeys easily and that are visually easy to view/present. We use Ortto everyday, and the customer support is good. Integrates well into Salesforce. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

Requires a lot of attention to detail with email rules and the opt out preferences cannot be tailored as well as we'd like. It is not super easy to implement, but once you learn you understand it. Review collected by and hosted on G2.com.

Response from Bridie Easton of Ortto
Edit edit

Hey there!

Thanks for sharing this - sounds like you're really making the most of journeys and the Salesforce integration, which is great to hear. Appreciate the shoutout to support too.

Appreciate the note on opt-out preferences and the attention to detail needed with email rules. It’s an area we know could be more flexible, and something we’re keeping in mind as we continue to improve the platform.

Thanks again for the feedback, we really appreciate it.

Verified User in Non-Profit Organization Management
AN
Verified User in Non-Profit Organization Management
Small-Business (50 or fewer emp.)
"Handy Marketing Tool"
4.5/5
What do you like best about Ortto?

I like that it can easily integrate with our Salesforce and that I can connect the relevant data fields to utilise for our email marketing. The actual content creation page is also user friendly and has a number of great features for customisation and optimisation. The customer service team are also very responsive and always willing to help me out when I have a question. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

The cost is quite significant, especially if you have a larger database. Review collected by and hosted on G2.com.

Response from Bridie Easton of Ortto
Edit edit

Hey There! Really appreciate you sharing this. Glad to hear the Salesforce integration and content tools are working well for you, and we’ll pass the kind words on to the support team!

Totally understand where you're coming from on pricing. We aim to balance cost with value, especially as databases grow, but it’s something we keep a close eye on.

Thanks again for the feedback, it means a lot.