Ortto combines customer data management, email marketing, and automation in a single platform. I like how easy it is to build customer journeys and segment audiences based on behavior and demographics. The dashboards are very clear, making it simple to track conversions, engagement, and campaign success. Review collected by and hosted on G2.com.

The learning curve can be steep at first, especially when setting up more advanced automations. Also, while integrations are strong, a few more native options with niche tools would make it even better. Review collected by and hosted on G2.com.

It was an excellent way to quikly revise and test ideas. Easy to use. I used it almsot daily for a quite a while when doing emails and newsletters as the community manager for an edtech startup. Review collected by and hosted on G2.com.

I sometimes got conflicting information on how results would rank with the audience, and sometimes the results would be repetitive. Review collected by and hosted on G2.com.

That it intergrates with so many other CRMs and is easy to use. But it also offers our team flexibility to use Ortto throughout the whole team. Review collected by and hosted on G2.com.

I would like more flexible traning solutions from Ortto as a company. Review collected by and hosted on G2.com.

It helps us build customers profiles from multiple channels into a central place with ease.

It has seamless integration capabilities with other tools such as Zapier, Shopify and Salesforce hence it acts as an all-in-one tool thus leads to great workflow. Review collected by and hosted on G2.com.

I have no dislikes with this tool. It has been seamless in all its functions. Review collected by and hosted on G2.com.

I really like how Ortto combines customer data, journey automation, and reporting all in one place without feeling overwhelming. It makes it easy to build targeted flows that actually respond to what customers do, which helps drive more sales and repeat purchases. The visual journey builder is intuitive, so you can map out complex sequences without getting lost in the details. I also appreciate that it’s built for growing businesses, not just huge enterprises, so the pricing and features scale well. Overall, Ortto makes sophisticated marketing automation feel approachable and keeps everything tied back to real revenue impact. Review collected by and hosted on G2.com.

One thing I don’t like about Ortto is that some of the advanced features, like deeper customer data segmenting or multi-touch attribution, can feel a bit limited compared to bigger enterprise tools. The reporting dashboards, while clean, sometimes lack the flexibility to dig into very specific metrics without extra manual work. Also, the learning curve for setting up more complex automations is steeper than the marketing makes it sound, so if you’re completely new to automation, you might feel a bit lost at first. Overall, it’s powerful, but not always as plug-and-play as advertised. Review collected by and hosted on G2.com.

Ortto supports both marketing automation and customer data consolidation from different sources

We get customers visualized journey, where trends and behaviors are recorded

The onboarding process is made seamless due to the responsive customer help and live chat

Ortto embrace multiple channels, all aimed at making marketing successful Review collected by and hosted on G2.com.

Most of the features are locked behind the premium version of Ortto, and this caps the efficiency and reliability of the app

The developer failed to make the app conduct deep and predictive analysis, which are vital to making a company more competitive Review collected by and hosted on G2.com.

Ortto provides an excellent combination of marketing automation, customer journey mapping, and analytics in a single platform. Its visual campaign builder and intuitive interface make it easy to design workflows, segment audiences, and track performance in real time.

The best part about Ortto is its ability to integrate data from multiple sources and present it through clear, actionable dashboards. It gives a complete view of customer behavior, helping us make data-driven marketing decisions with confidence. Review collected by and hosted on G2.com.

While Ortto is powerful, it can take some time to explore all its features and understand the full potential. A few advanced settings could be made more intuitive for first-time users. Review collected by and hosted on G2.com.

I appreciate that the CDP is integrated, allowing us to involve the engineers only once. This integration enables us to utilize the activities across our communications and dashboards effectively. The dashboards have also been incredibly helpful, providing real-time data analysis of our activities. Lastly, the ability to leverage this data and target audiences on Google and Facebook is fantastic for our marketing team. Customer support is always available for us and the onboarding was great. Review collected by and hosted on G2.com.

I wish there were more integration with the CDP and that the existing ones would work both ways. For example, we would love to be able to push our activities from ORTTO to other tools like GA4 or Intercom. Review collected by and hosted on G2.com.

It's a perfect combination of a system that is extremely powerful but also very intuitive and easy to use.

It works extremely well with Salesforce.

The support team is very knowledgeable, responsive and proactive in helping to solve any questions or issues we have.

The support during implementation was fantastic. Review collected by and hosted on G2.com.

Honestly there is nothing I dislike. There are some features I'm keen to see added like conversational messaging, but that's about it. Review collected by and hosted on G2.com.

The UX design itself makes using Ortto a pleasure; the functionality is top, I don't have any complaints except I'm not using it to it's full extent because it's always got more to offer than we've got time to implement - a good problem to have! Support and account managers are amazing too, really can't complain about anything. Review collected by and hosted on G2.com.

Nothing comes to mind - I guess it's very sophisticated so as I said, it's evolving at a faster pace than our business needs - this isn't a bad thing. Review collected by and hosted on G2.com.