I like the reporting templates. I like the visibility within the campaign of how it is doing and who has received/opened/clicked, etc. each email in the journey. I like the negative space in the UI for a clean, distraction-free work environment. Review collected by and hosted on G2.com.

The support articles are a little lean in quantity and depth. Thinking back to one instance, I had to click around quite a bit to figure out how to delete a report that was already in a dashboard. I also don't like that once I've created a (long) journey, there is no easy way to scroll from one end to the other. Review collected by and hosted on G2.com.

Ortto is a very cost-effective alternative to other B2B ESP/marketing platforms. All the basics are included with a clean interface and excellent service. We've implemented it now a few times for our teams, and it's been relatively flawless. Review collected by and hosted on G2.com.

The form editor preview could be a little more flexible and user friendly but certainly not anything that would prevent us from using it in the future. It a matter of screen real estate. Review collected by and hosted on G2.com.

I love how easy it is to capture forms and incorporate them into the journeys. Their user interface is great, but a bit of additional CRM function would be nice. Review collected by and hosted on G2.com.

The switch from their old product Autopilot to Ortto has been a challenge for my team and I. Their email templates are nice, but Mailchimp has a richer selection of templates to purchase that make it more useful for the team. Review collected by and hosted on G2.com.

Easy to use, decent number of integrations, they don't have the most integrations of the solutions we've used but all of them work well. It's much easier to set up and maintain than other competitors. Review collected by and hosted on G2.com.

Would love to see a few more integrations such as with Swell.is. It would also be helpful to have a few libraries such as ruby that are ready to go to make getting started even easier. Review collected by and hosted on G2.com.

Ortto makes the importing of contacts and sending once-off campaign emails super easy. It does take some getting used to, however, the UI is quite pleasant and the support staff are very helpful. Review collected by and hosted on G2.com.

The 'and' 'or' functions when filtering can be a bit confusing. I also find that while constructing journeys, there are some tricks that you need to learn in order to do them well. One gripe I have is that often if you copy and paste text from a different document, the formatting within the email does not remain and requires manual changes. Review collected by and hosted on G2.com.

The ease with which you can segment the individuals in your larger database on the front end is a big plus. Additionally, the connection to Census on the backend is extremely useful for my purposes as Director of Data. Review collected by and hosted on G2.com.

Honestly, it reminds me of another tool we use, which I am not a fan of, Pendo, on the frontend user experience. It is simple enough to use the pieces on the frontend, but feels clunky at time. Review collected by and hosted on G2.com.

My favorite feature in Ortto is the lead qualification and scoring that allows us to concentrate on the best leads and create more targeted campaigns that bring us results. Review collected by and hosted on G2.com.

Nothing, to be honest, I really like all the features and functionalities of the tool. It helps me a lot and provides me with all the solutions I could ask for sales and marketing and I am very happy using it. Review collected by and hosted on G2.com.

I've tried most automated email platforms out there and Ortto is the best. Everything is in one place, emails, SMS, pop ups, templates and more. Easy to use, and sophisticated and the support team are very helpful. Review collected by and hosted on G2.com.

Not clear how to use their new Ai functionality. Sometimes it's hard to find features, or the features are not well explained as to how you can use them to help your product. Review collected by and hosted on G2.com.

The process to create and implement a mailout, once set up is great. The tracking and data available on the recipients is impressive and this is a place I go quite a bit. Review collected by and hosted on G2.com.

The learning curve for creating the Journeys is hectic. I still don't completely get it, but I have colleagues who can help and I am slowly learning how it works. Review collected by and hosted on G2.com.

I'm an occasional user of Ortto. As the Insights Manager, I am not a heavy user like the Digital Marketing Manager but when I need information, I find the tool easy to use, interpret and overlay with other insights and information. Review collected by and hosted on G2.com.

The graphs and data visualisation can sometimes be a little basic/uninsightful Review collected by and hosted on G2.com.