--- title: Ortto Reviews meta_title: 'Ortto Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 624 reviews by the users' company size, role or industry to find out how Ortto works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 624 scale: '5' date_modified: '2026-08-04' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Ortto Reviews **Vendor:** Ortto **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 624 ## About Ortto Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale. ## Ortto Pros & Cons **What users like:** - Users appreciate the **ease of use** of Ortto, making marketing automation and customer data management effortless. (32 reviews) - Users commend the **responsive support team** of Ortto, enhancing their experience with efficient problem-solving and assistance. (26 reviews) - Users love the **intuitive interface** of Ortto, making it easy to manage customer journeys and launch campaigns quickly. (24 reviews) - Users love Ortto for its **powerful marketing features** , simplifying automation, lead management, and analytics in one platform. (22 reviews) - Users value Ortto's **robust data integration** capabilities, enhancing marketing strategies and facilitating informed decision-making. (20 reviews) - Users enjoy the **automation efficiency** of Ortto, facilitating seamless customer journeys and effective marketing strategies. (19 reviews) - Journey Creation (19 reviews) - Marketing Automation (19 reviews) - Users value the **clean interface and intuitive workflow builder** in Ortto, making it easy to create personalized campaigns. (19 reviews) - Automation (18 reviews) **What users dislike:** - Users find Ortto **expensive** , especially as pricing increases with contact growth and essential features are behind a paywall. (13 reviews) - Users find the **learning curve steep** , particularly for complex automations, requiring additional training for effective use. (12 reviews) - Users find Ortto's **limited features** hinder effective reporting, customization, and overall functionality for advanced needs. (12 reviews) - Users express frustration with the **limited customization options** in Ortto, hindering their ability to tailor reports effectively. (10 reviews) - Users find that Ortto has a **steep learning curve** , requiring extensive training to unlock its full potential. (10 reviews) - Users experience **integration issues** with Ortto, leading to challenges in managing campaigns efficiently and effectively. (9 reviews) - Users express concern over the **lack of integrations** with Ortto, limiting functionality and data analysis capabilities. (8 reviews) - Users express concerns about **limitations in reporting and integration options** , affecting the overall effectiveness of Ortto. (8 reviews) - Users find Ortto's **feature limitations** restrict some advanced capabilities and make data analysis less flexible. (7 reviews) - Inadequate Reporting (7 reviews) ## Ortto Reviews ### 1. A stellar support team! **Rating:** 5.0/5.0 stars **Reviewed by:** Julia F. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2024 **What do you like best about Ortto?** We started using Ortto for our business a few months ago. We work with it on a daily basis. Besides the fact that it's a very intuitive platform that does what it's supposed to, the most outstanding thing to mention is their support. Our account manager is amazing to work with, super quick with answering questions and solving problems. Their whole support team in general is probably one of the best I've ever worked with. They are fast, helpful, and it seems like they have great processes in place to make sure they can work in an efficient way. **What do you dislike about Ortto?** At this point, there is nothing I can think of. **What problems is Ortto solving and how is that benefiting you?** It's automating our marketing process and is replacing our old CDP in the long run. ### 2. Very User Friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Sam Z. | Marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2024 **What do you like best about Ortto?** Ortto has an excellent support system and the platform is very user-friendly compared to other CRM platforms **What do you dislike about Ortto?** While the system is user friendly the initial time investment is pretty steep to get into the platform. **What problems is Ortto solving and how is that benefiting you?** Ortto is helping my company streamline data efforts. ### 3. Great marketing tool for email and more **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2024 **What do you like best about Ortto?** Ortto is a great marketing tool, offering a few ways to contact customers, but it has features thatmake separating customers into select categories easily and automatically. We use Ortto many times a month to facilitate our marketing for our different departments. Creating templates and campaigns is simple and feature rich. Setting these campaigns is quite simple, allowing you to schedule in advance. integrating it into current customer databases is easy to implement also. **What do you dislike about Ortto?** the only downside I can think of was it was a bit of a learning curve coming from a different email marketing system, but if you stick to it and explore the options available it does everything that the other system did, plus a whole lot more. **What problems is Ortto solving and how is that benefiting you?** Being able to track customer files and integrate them into various user groups and levels, so we can prioritise and pinpoint our marketing. ### 4. A CRM's dream **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2024 **What do you like best about Ortto?** Easy drag and drop templates and design with simple (yet beautiful) design. **What do you dislike about Ortto?** There were a lot of trial and errors when it came to srtting up custom IPs **What problems is Ortto solving and how is that benefiting you?** drag and drop email templates **Official Response from Bridie Easton:** > Thanks so much for the review! Really glad you are enjoying the templates! I appreciate you calling out the trial and error with setting up custom IPs. We know it can take a bit of extra work at the start, and we are always looking at ways to make that setup smoother. Thanks again for sharing your experience 🙌. ### 5. Great tool for digital marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Manikar A. | Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2024 **What do you like best about Ortto?** It is a very good toll which helps me designing some marketing things and this is the best software helping me **What do you dislike about Ortto?** This tool some times stucks and some times there are some bugs. **What problems is Ortto solving and how is that benefiting you?** Hepls me building new marketing things and heps me designinng the ads which was helping me a lot ### 6. Great CRM marketing tool for startups! **Rating:** 4.0/5.0 stars **Reviewed by:** Ilter D. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Ortto?** The ease of setting it up, the visual journey builder, the AMAZING customer support (their response time via live-chat is literally 2 min which is just unheard of for SAAS companies). **What do you dislike about Ortto?** It's not a 'dislike' but if you have a large customer base, you need to be using email channel fairly frequently to get the best ROI from it as they charge per contact (as opposed to per email sent). If you're an ecommerce brand with email as your primary revenue channel, Ortto is the way to go. **What problems is Ortto solving and how is that benefiting you?** We used Ortto for our customer journeys (e.g. onboarding, reactivation, retention, customer feedback / NPS) as well as one-off marketing campaigns. It was easy to set up and use and they improved their UI massively with their latest upgrade (from Autopilot to Ortto). We also used the Segment <> Ortto integration to be able to create segments/audiences and send event-based, super personalised emails. ### 7. Use marketing techniques to expand your audience and build lasting relationships **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle J. | Drupal Developer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2023 **What do you like best about Ortto?** The tool's efficiency and efficacy in performing its functions directly translate to time savings, an essential factor for our organization in reaching our goals. Similarly, it helps us manage our company's marketing efforts by automating our communications with our most promising leads via email. It helps us streamline the management of our company's marketing operations by automating email conversations with our best leaders. **What do you dislike about Ortto?** It should be more interactive and easy to use so that its users understand its value and put it to good use. All companies will be able to work more effectively to achieve their goals. **What problems is Ortto solving and how is that benefiting you?** Ortto helps us streamline our marketing automation processes and better address our customers' questions and concerns promptly. We may have in-depth conversations with our most potential leads and keep in touch with them for a very long time after they've signed a contract with us. It streamlines our company's advertising efforts by automatically following up with our best leads and answering their questions when they enter data about our offerings. Because of its flexibility and ability to standardize procedures, it has been adopted by all departments in our organization. ### 8. We love Ortto **Rating:** 5.0/5.0 stars **Reviewed by:** Matthias L. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2024 **What do you like best about Ortto?** The user interface and the great and very quick support **What do you dislike about Ortto?** We've had a problem with the payment provider, but the support team helpded **What problems is Ortto solving and how is that benefiting you?** Collecting data of our customers, 360* profile, sending cart abandonment flows etc. **Official Response from James Ohlson:** > Thank you for the kind review Matthias! We hope you continue to love using Ortto. ### 9. Good tool, some limitations **Rating:** 4.0/5.0 stars **Reviewed by:** Lucas C. | Digital Marketing Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2024 **What do you like best about Ortto?** Easy to use, very user friendly UI. Good pricing. **What do you dislike about Ortto?** Journeys still have some limitations, not as evolved as other tools. Some of the functions avaiable are not connected to each other. i.e. Can't use a journey to automate a modal, or create a multi-step modal. **What problems is Ortto solving and how is that benefiting you?** Communicate effectively and fast with our users ### 10. Great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Ortto?** I'm a bit new to the platform and whenever I have questions, the service team is ready to help, no matter how silly my question might be, they're always very friendly, too. **What do you dislike about Ortto?** The one thing I wish we could change is that it'd be great if attribution could be retroactively updated for prior 'conversions' (say, if I wanted to change the attribution parameters) **What problems is Ortto solving and how is that benefiting you?** It allows us to send journeys for our members whilst creating a visual and easy-to-understand map that helps us visualize and send the correct emails to the correct audience. ### 11. Great platform, even better customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2024 **What do you like best about Ortto?** The platform is very easy to understand and use, and when I encounter any issues, the Ortto team is always friendly and very helpful. **What do you dislike about Ortto?** That there are some features still missing **What problems is Ortto solving and how is that benefiting you?** It help us reach our customers in a very easy way. **Official Response from James Ohlson:** > Hi! Thanks so much for your review, it's great to hear that Ortto is helping your business and that you're having a great experience. I'd love to hear more about the features that would best help you and your team - I'd encourage you to check out our product roadmap, where customers can request new features or updates and see what's currently in development. https://roadmap.ortto.com/ ### 12. An email sending and receiving system that can drive sales **Rating:** 4.5/5.0 stars **Reviewed by:** Ion B. | Senior Software Engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about Ortto?** Thanks to Ortto, I was able to improve my work dynamics and engage new customers through tenacious email marketing efforts. With Ortto's guidance, I was able to launch targeted email campaigns to educate and help my clientele, which resulted in higher customer satisfaction. This is because with Ortto, I can monitor my customers' actions in real time and respond to their specific interests and requests with personalized communications. This interface is unlike anything else out there, and is quite helpful in getting the job done efficiently. **What do you dislike about Ortto?** The customer service is the worst part of the program; it is slow and unresponsive, which is not what I need from a software. **What problems is Ortto solving and how is that benefiting you?** Ortto is a tool for information management strategy, and we are using it to provide for social and productive marketing. Our main focus is on campaigns; the medium has enabled us to seize new opportunities, and its uses are undeniably positive. The platform uses cutting-edge technology to study the habits and inclinations of potential buyers, allowing us to tailor our communications to each individual. I think it's a great idea for marketers to use mail as an ally to shape information and disseminate it to all connections for future company searches, because it helps project the brand through campaigns. ### 13. Easy to use marketing platform **Rating:** 5.0/5.0 stars **Reviewed by:** David C. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Ortto?** If you're a marketer or marketing team that is looking for a marketing platform that can handle emails, custom email journeys, capture forms and a lot lot more then this really is a great product to consider. We used Pardot as our previous system and we have found Ortto a lot easier to use, and some of the features we get with Ortto (like subject headline analyser) just don't exist in Pardot. Set up was relatively straight forward and we had our first cadence up and running within a couple of days. **What do you dislike about Ortto?** One thing that Ortto doesn't provide is Landing Pages (preferring to do capture widgets) which is fine, but it would be really useful if it was able to provide this. That said it's not really a bit negative for us as we just create a landing page on our website and put the capture widget onto that. Overall there isn't anything so far (after 5 months of usage) that I dislike about Ortto. **What problems is Ortto solving and how is that benefiting you?** For us, Ortto is our customer communication platform. We use it to communicate to our clients on both our desktop application (via email) and our SAAS platform (through email, pop ups and some of the new features released this month). ### 14. Effective Email Marketing and Customer Management **Rating:** 5.0/5.0 stars **Reviewed by:** Margarida F. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Ortto?** One thing I appreciate about Ortto is its robust email automation capabilities. The platform makes it easy for businesses to set up triggered email campaigns that can be highly personalised, allowing them to engage with their customers more effectively. The segmentation and targeting options are also useful for reaching specific groups of customers with tailored messages. **What do you dislike about Ortto?** One potential drawback of Ortto is its pricing structure. While the platform offers a range of features and functionality, some businesses may find the pricing plans to be too expensive, particularly for smaller organizations or those on a tighter budget. **What problems is Ortto solving and how is that benefiting you?** Ortto helps businesses solve several problems related to email marketing and customer management. For example, the platform's email automation capabilities can save businesses time and resources by automating repetitive tasks such as sending welcome emails, abandoned cart reminders, and follow-up messages. This can lead to improved efficiency and productivity, allowing businesses to focus on other areas of their operations. ### 15. Robust and powerful communication **Rating:** 4.5/5.0 stars **Reviewed by:** Lance H. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Ortto?** Ortto offers a wide variety of helpful features for planning, scheduling, and executing nuanced communication strategies, giving the user a great deal of flexibility and control. Additionally, their email composition tool is well-engineered, offering a true WYSIWYG experience in a simple editor that is incredibly user-friendly. Compared ot other corporate communication tools out there, Ortto is the clear leader in regard to usability, feature set, functionality, and intuitiveness. **What do you dislike about Ortto?** There is a small list of minor hiccups and imperfections peppered throughout, but nothing too terribly frustrating or detrimental to the user experience in any meaningful way. I'm honestly pretty impressed that there aren't more issues than there are. **What problems is Ortto solving and how is that benefiting you?** The biggest issue that Ortto has helped us to address is client communication throughout the onboarding journey. We were able to create a detailed journey with multiple tracks. dependencies, and facets, and we've been very happy with the results so far. Without having to micromanage every detail day-to-day, we can set an initial schedule of emails that will deploy on-demand within our schedule and parameters. ### 16. A fantastic UX with a powerful engine and a responsive team **Rating:** 5.0/5.0 stars **Reviewed by:** Théo S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Ortto?** The design is high level and balanced on all the expectations you can have from a product. Whether you are a developer, designer or sales person, you will definitely feel that things are done right on Ortto. The API is well documented, the mail builder allows you to make meticulous designs that show your company's seriousness. In short, you can feel that all the features are seriously thought out with an active listening to their customers. Apart from providing features, Ortto's strength is to offer concrete marketing processes in which they support you with a range of turnkey tools. **What do you dislike about Ortto?** An excellent product like Ortto inevitably comes at a higher price point. While it's not an affordable solution, it's not excessively priced either. However, their offers are somewhat static, and it would be beneficial to have more flexibility in the choice of options and volumes. For example, I would be willing to pay more for a more customized package that includes only the features I need, rather than a package that includes features I don't use. Overall, Ortto's pricing may be a bit restrictive for some businesses, but for those that can afford it, the value it provides is worth the investment. **What problems is Ortto solving and how is that benefiting you?** Ortto provides us with intuitive visibility into our users' behavioral patterns, enabling us to perform quick analyses and build a solid customer database. Additionally, Ortto allows us to stay in touch with our customers and keep them updated on new offerings and product upgrades. The recent addition of chat functionality offers more opportunities for customer retention and eliminates the need for separate tools. ### 17. Very basic and not great **Rating:** 1.0/5.0 stars **Reviewed by:** Ryan C. | Head Of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Ortto?** If you're a tiny business and you need an automation platform, you could try looking at Autopilot (rebranded to Ortto last year I believe). The canvas editor used to build email flows is fairly intuitive. **What do you dislike about Ortto?** There is no form builder which makes thinks rather painful and you have to rely on third party landing page builders like Instapage. Their customer support is terrible; if you have issues, they will send you to help articles that don't really address the issue. The flows can be klunky and folks can still receive emails after they have opted out of or replied to a campaign. If. your business has some money, go with a Marketo or a HubSpot. You will quickly outgrow Ortto. **What problems is Ortto solving and how is that benefiting you?** We primarily use it for lead capture and customer email campaigns. We used it for prospecting once upon a time but there are far better tools out there like Outreach for those purposes. We will be leaving Ortto relatively soon in favor of a Marketo or HubSpot-type automation platform. ### 18. Ortto successfully manages a variety of campaign types and provides simple and relevant reporting. **Rating:** 3.5/5.0 stars **Reviewed by:** Claire B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2023 **What do you like best about Ortto?** I like the simplicity of playbooks and how easily it is integrated with Salesforce. I plan on exploring the customer support features more over the next while. I have also had great help so far from your support team! **What do you dislike about Ortto?** I find the journey editing process overly complex because it makes a copy of every instance of your email. I understand why this is the structure; however, compared to other systems I've used, such as HubSpot, it creates more manual work (which is inconsistent with Ortto's products being designed to help automate). For example if I want to use the same email in five different parts of a flow, and need to change a link I'd need to do so in each instance of the email instead of the flow just pulling from one source of that email). **What problems is Ortto solving and how is that benefiting you?** Running campaigns, customer onboarding and testing engagement strategies. ### 19. A great tool with a great team behind it **Rating:** 5.0/5.0 stars **Reviewed by:** Connor C. | Technical Business Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Ortto?** Ortto's UI is super easy to follow and learn quickly. The best thing about them, though, is their customer support. They are always super quick to answer and make every customer feel valued when interacting with them. They also are almost always to find workarounds for a problem as well. **What do you dislike about Ortto?** Currently with their Salesforce integration they are mostly set up to work with Organizations that use the Contact object instead of a Person Account. It does require more set up to accomedate but the customer support team has been great with helping us get it working. **What problems is Ortto solving and how is that benefiting you?** Ortto is benefiting us by giving us a great automatization tool that we use to help progress our clients to the next step in our sales processes. We also use them for marketing emails as well so it really is a great versatile tool ### 20. Fantastic Software with all the tools needed to manage a large user base **Rating:** 4.5/5.0 stars **Reviewed by:** Adam J. | C, Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Ortto?** very intuitive, easy to both teach new staff members and learn as I go. Far more features than I even use (although I am in there every day). Support is super fast and doesn't just throw FAQ's at you, they will actually listen and take their time to respond so the answer is valuable rather than just fast. **What do you dislike about Ortto?** Some days it can load really slow, this is not all the time but it is often enough that it can get frustrating as it takes 3 or 4 refreshes to get to the page I was trying to view. **What problems is Ortto solving and how is that benefiting you?** We have an email audience of 26k, and Ortto (Autopilot) helps us to segment these users and target them with the appropriate communications for their segment. I love how we can segment customers every which way. ### 21. It OK **Rating:** 2.5/5.0 stars **Reviewed by:** Bernardo V. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about Ortto?** Good price, extence capabilities, the email manager module is easy to use and gives a lot of freedom. I like how easy it is to integrate with other tools since it has a lot of native integrations and a very simple API trigger interface. **What do you dislike about Ortto?** - Segments cant be edited once you created them - A lot of sections in the tool don´t include the CTR+Click function for opening extra tabs. - The integration with salesforce is not the best when dealing with campaign members and campaign statuses **What problems is Ortto solving and how is that benefiting you?** I dont know if they are really fixing issues since as my system grew issues are more common and support is less vailable every time I try to reach them. In general it is a good tool but when not it is really bad. ### 22. A swiss-army knife for dealing with your contacts and keeping in touch. **Rating:** 4.5/5.0 stars **Reviewed by:** Marcel v. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Ortto?** The fact it keeps giving me more options to reach out to my contacts. Also, keeping track of their actions through mail, socials, and website. I thought I knew it all but keep discovering more every day. **What do you dislike about Ortto?** It might be overwhelming when you get started because of the crazy amount of options available. So you need to invest some serious time and effort to get everything out of this tool. Believe me, that time spent is worth every penny. **What problems is Ortto solving and how is that benefiting you?** Helping me to keep track of contacts and informing them about developments, and products. With all the options to automate tasks, it makes life easier and really takes the burden of jobs you would probably forget. These jobs will make a difference to how your clients views your support. ### 23. Great customer service response + fairly easy to use **Rating:** 3.5/5.0 stars **Reviewed by:** JESS P. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Ortto?** Visually easy to use Great customer support services - really responsive when you are having issues Good reporting and stats Emails are really easy to set up and look good **What do you dislike about Ortto?** The downside is that our CRM (which is custom code) doesn't connect that easily, would be much better if on Salesforce As a not for profit, it is quite expensive We have over 300 staff across the country who compile and send emails currently through our old system. I don't know how feasible it will be to have larger access to Orrto (we are currently only limited with 10 users). **What problems is Ortto solving and how is that benefiting you?** Takes out the manual work of people writing emails with journeys, and gives a much better experience. Our donor journeys are saving us money and we can mostly set and forget ### 24. Ease of use backed by one classy team! **Rating:** 5.0/5.0 stars **Reviewed by:** Eric L. | Co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Ortto?** Ortto has been extremely helpful in assisting us in maximizing client campaigns. The platform's recommendations make visible impacts (positively) when comparing metrics. Alongside that, the ability to centralize e-commerce data within the marketing platform makes Ortto a win-win. **What do you dislike about Ortto?** Native integrations are still a step behind. They're working on them, but they're limited. Thankfully, they allow connections to custom APIs, but this isn't a feasible option for business-level users. I'm eager to see more native e-commerce integrations be added to the platform! **What problems is Ortto solving and how is that benefiting you?** Ortto is exposing our customer's e-commerce data in ways they didn't previously have without a ton of manual effort. On top of that, Ortto allows our clients to easily "tweak" their marketing campaigns and A/B test using in-platform recommendations. You can't beat having another part of the team! ### 25. User-friendly and streamlined email marketing experience **Rating:** 4.0/5.0 stars **Reviewed by:** Hannah D. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Ortto?** It was a very user-friendly platform. It didn't take much time to get used to it and start taking advantage of everything the platform offered, such as crafting customer journeys. Contacts are easily findable and their journey templates were useful. **What do you dislike about Ortto?** It would be an even better experience if I could've customized what metrics I could report on for all of the various campaigns that were up and running. I also had some issues with loading speed when initially logging into the platform. **What problems is Ortto solving and how is that benefiting you?** We were able to have a platform to not only send out email marketing campaigns but craft them, capture lead information, and integrate these numbers with our CRM platform. It saved a lot of time and offered a centralized location to keep track of everything. ### 26. Easy, once you understand the nuances and details behind it **Rating:** 4.0/5.0 stars **Reviewed by:** Bernardo M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Ortto?** The platform is easy to use. Most of it is click and go. I appreciate the fact that it allows me to create content easily for my newsletters. It's my first time using such a platform, and didn't run into a lot of difficulties. **What do you dislike about Ortto?** The most challenging aspect of Ortto, for me, is writing the newsletter. The Block system can sometimes feel cumbersome and slow. Then, there's finetuning audiences. For example, adding users manually can be cumbersome at first. But, once you understand it, it's easier. The other thing I dislike is that stats aren't usually fast to come up. **What problems is Ortto solving and how is that benefiting you?** It's making the fact that we're starting a newsletter from zero be easy. At the same time, it's very instructional when it comes to stats and campaigns. ### 27. Feature-packed but user-friendly and gentle learning curve **Rating:** 4.0/5.0 stars **Reviewed by:** Sam L. | Marketing Lead – Products and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Ortto?** We used Ortto to replace a number of disparate marketing tools. The platform has a well-thought-out suite of inbound marketing options for almost any application. The "activities" feature can be used to segment based on any number of variables. Our customer success manager is excellent and has made the transition a lot easier. **What do you dislike about Ortto?** While it is gentle, there is still a learning curve. Getting my head around how it all works took a time investment that some busy marketers may not readily have. **What problems is Ortto solving and how is that benefiting you?** Runs all our automated customer welcome journeys, runs many of our ongoing lead capture campaigns. Filters and segments users based on their activity on our site and elsewhere we can track - has removed a lot of "manual labour" from the marketing process. ### 28. The swiss knife of marketing automation **Rating:** 4.5/5.0 stars **Reviewed by:** Roy Patrick H. | Partner Abilizer. Marketing automation agency, Mid-Market (51-1000 emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Ortto?** Easy to use, but capable of creating complex new business, up, cross sell and retention setups. Connecting any form on any website easily and Cartier responses and building up dynamisch profiles is a breeze. Used it for numourous start ups within large companies. It realy shows that comprehensive and effective marketing automation is a marketing tool and not an 'it-departement project'. **What do you dislike about Ortto?** I had to get used to The new ortto user interface being a autopilot dan sinds 2015. But help/support is quick and got me there. **What problems is Ortto solving and how is that benefiting you?** Insight in building reach in new markets. Insight how te be relevant to audience segments With small marketing teams getting grip on entiteit target Market and clients / partners. Helping marketing teams with marketing, not it projects(!) ### 29. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Mehmet A. | Cofounder, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2023 **What do you like best about Ortto?** It was really easy to use and customer support is great when you want to know something **What do you dislike about Ortto?** I liked to use it but I continued to use more integrated tools **What problems is Ortto solving and how is that benefiting you?** I wanted to make my marketing automations. I was sending emails who subscribed our email lists. ### 30. Ortto for email via Autopilot acquisition **Rating:** 4.0/5.0 stars **Reviewed by:** Cheryl K. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Ortto?** We were Autopilot customers prior to their acquisition by Ortto - Ortto definitely brought some "must have" features to the table that AutoPilot didn't have such as the ability to limit the total # of emails that any given email receives per day (handy if you have a lot of trigger-based emails that could in theory all trigger in the same day for a given customer.) **What do you dislike about Ortto?** AutoPilot and Ortto are still very siloed - legacy customers have the choice to either do a fill migration to Ortto, which seems to be cumbersome or to continue using AutoPilot, but certain links will shoot you into the Ortto experience in the normal click paths of using AutoPilot. We wish there was a way to utilize the aspects of AutoPilot that we like while also having database parody in Ortto so that we can also utilize the features that are unique to Ortto. **What problems is Ortto solving and how is that benefiting you?** We want to communicate with our customers during key moments in their user journey with us in a way that is aesthetically pleasing and on-brand to our guidelines. ### 31. High highs, low lows **Rating:** 1.0/5.0 stars **Reviewed by:** Jamie B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2023 **What do you like best about Ortto?** Building out email journeys is super straightforward. I like How well you can visualise a campaign from start to finish. It's also very helpful for understanding how users have interacted with us across multiple touchpoints. **What do you dislike about Ortto?** The piece of Ortto that we use (Autopilot Journeys) is not well maintained. This has caused us massive issues with one very serious bug. I won't go into the specifics, but it sent comms to customers when they shoudn't have, and gave us a headache trying to fix it for months. **What problems is Ortto solving and how is that benefiting you?** Ortto is our primary source of marketing automation, helping us with our email marketing. We've also explored using it for creating in-app pop-ups, which is showing some early signs of success. ### 32. Somewhat difficult to use but some good features also **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Ortto?** Albeit that there are about 3 different ways to access the data, the data is relatively thorough, and you can export lists of clicked, opened etc subscribers, which is helpful when targeting people again with eDMs or personal communications. The journeys are tricky to figure out initially but do function well enough. **What do you dislike about Ortto?** There are about 3 different ways to access email data which is just confusing - on the email manager page, in journeys and on the email itself sometimes. It's quite difficult to determine where you're meant to be downloading the data from. Uploading lists of subscribers/maintaining these lists can be quite difficult. The journeys management has pros and cons, but be careful to not get caught out with unsubscribes. It's very limited in its ability to handle unsubscribes, which can cause massive list issues. **What problems is Ortto solving and how is that benefiting you?** The marketing automation and email template builder have their unique perks, but once you get a hold of the system it is relatively straightforward to use. It solved some problems for us when marketing to customers, but in other areas - segmenting data, automated flows - it was a lot more difficult to get right. ### 33. User friendly- in theory **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Ortto?** I like that the interface is easy to navigate and looks straightforward. I can quickly and easily send campaigns **What do you dislike about Ortto?** The reporting isn't always accurate. For revenue, it will show any open opportunities with the clients that view the email, rather than sales generated directly from that email. this leads to inaccurate reporting. I also find it difficult to integrate ortto with salesforce. The integration is not smooth and a lot of things are lost in translation, causing a lot of backwork. I would also like there to be a clearer explanation on creating customer journeys and trigger emails so that we can get the most out of our orrto subscription as we can. **What problems is Ortto solving and how is that benefiting you?** I use ortto to send email campagns to our clients. I am not using ortto to its full capacity and would like a demo on how to build the assets I need to benefit my company the most ### 34. It's fine but not that intuitive **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Ortto?** I really only use Ortto for a few things: adding contacts for lists, designing, and sending journeys (SMS.) I think the good parts of Ortto are how quick it can be to send a repeatable SMS message with different cohorts and slightly different messages. The screens load quickly which can be key at creating an effiicent workflow. **What do you dislike about Ortto?** Sometimes it is very not intuitive. It is much easier to clone an old journey than it is to create a new one. Also, the fact that I have to unclick the list that Ortto creates based on the name of the csv upload is annoying. I never want to use GOOGLE SHEET - TAB (2). csv as my list name **What problems is Ortto solving and how is that benefiting you?** It is an efficient tool for sending SMS messages based on list and time triggers. It solves this problem for us. It is an efficient tool compared to others, saving me time. ### 35. Good software for journeys custom activities **Rating:** 4.0/5.0 stars **Reviewed by:** Esteban S. | Marketing Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2023 **What do you like best about Ortto?** Ortto is very user-friendly and it is quite simple to navigate. The workflow/journey builder is straightforward and easy to use. The email builder is also very useful once you get used to it. Pricing is also one of the benefits. **What do you dislike about Ortto?** Reports are sometimes glitchy. Also, revenue and conversion tracking could be easier to set up. Ortto would be a much more complete tool if it incorporated more PPC and social media capabilities. **What problems is Ortto solving and how is that benefiting you?** It is helping us understand our customer data better and trigger tailored journeys based on customer behaviour. It is also helping us reach our customers through more powerful emails. ### 36. So far the best email marketing platform I've work with! **Rating:** 5.0/5.0 stars **Reviewed by:** Stenly P. | Senior Marketing Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2023 **What do you like best about Ortto?** I love the user interface and the ease to create flows. The email designer has a lot of possibilities and makes it so easy for everyone to collaboratevly edit. Would definitely recommend to anyone in need for a modern and easy e-mail marketing platform like this! **What do you dislike about Ortto?** It would be helpful to have some sort of commenting and notes feature built in to the designer so all team members can just go in and collaborate. Otherwise nothing else - it's very intuitive! **What problems is Ortto solving and how is that benefiting you?** The platform is helping me reach the best wanted solution when it comes to email template desin. With plethora of option to choose from, Ortto just makes it so intuitive and easy. ### 37. An all in one platform for marketing automation with excellent customer support. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Ortto?** The Ortto customer support team always gets back to me with quick responses. The software is user-friendly and has made our marketing automations comprehensive. We used their API to connect our customer purchases and behaviors to Ortto, and it's even better now. They are also constantly coming up with new features. It's clear they take their customer feedback seriously. Their upgrades are always a pleasant surprise. **What do you dislike about Ortto?** I don't like that the headsup messages (pop-ups on the site) do not have data to show impressions, opens, and clicks unless they are in a journey shown to "known" site visitors. I love the feature, but measuring the results of "unknown" site visitors is challenging. I also am experiencing an issue where it appears for people even after they have dismissed the pop-up, but they are working on fixing it now. I also would like an easier way to perform and measure A/B tests throughout the platform. **What problems is Ortto solving and how is that benefiting you?** Ortto helps us reach customers automatically when they take a specific action on our site. We can retarget them with a print mail campaign and pop-ups through Ortto. We can also check when they have converted into paying customers and provide them with valuable resources after they have converted so we can stay top of mind. ### 38. Good UX but very limited in available functionalities. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Ortto?** Setting up journeys and campaigns is intuitive and very straightforward. The UX has been well thought out and the options for setting up triggers and actions are very extensive. Support is really great. **What do you dislike about Ortto?** You are pretty much limited to the style and layout as defined by Ortto. You can customise some colours and fonts, but the options within the features are quite limited. In addition, you would expect features that are possible with the available data, but you simply don't find any. You can request them but it can then take a very long time before they are added. So the product is still in development. Another thing that disappoints us is having to have a separate account for each domain just because we use a different logo for each domain. As a result, we are paying much more than expected. They did promise us a 20% discount, but afterwards this turned out to be for the first year only. We had to leave the previous one quickly because it was not working, we are now with Ortto but the question is whether this is for the longer term. **What problems is Ortto solving and how is that benefiting you?** We use Ortto for our webshop to send newsletters and abandoned carts. We also wish to apply it for transactional e-mails, but here we are currently running into limitations. ### 39. Not great!! **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Ortto?** The UI looked better than their previous tool, Autopilot. **What do you dislike about Ortto?** Ortto was frustrating. We were using Autopilot (same company, slightly different product) and it did its job despite looking wildly outdated and missing many key features (no preview text field in the journey email builder?!). Ortto came along as a completely separate product from Autopilot, and the team started to push us to migrate into Ortto - moving some of the functions out of Autopilot and into Ortto's interface. For a period, support lived only in Ortto so we'd have to log into two separate tools when looking to chat with a rep. The odd connections and interdependencies of the two tools were very frustrating. It came to a point where we figured if we had to migrate to a new tool regardless, we may as well move out to a different marketing automation platform altogether. We found the team to be difficult to work with, too. As part of the migration to Ortto they began limiting the number of seats on our account despite our plan previously having unlimited seats. They also made promises about Ortto and initial access timelines that didn't hold up. There were no proactive communications during service downtimes. If something looks off or unusually slow, we had to wait for someone on live chat to confirm. Not a company we were interested in continuing a relationship with. What's absolutely wild about our time with Ortto/Autopilot is we actually saved money moving away from them even though we moved to a more popular marketing automation platform. **What problems is Ortto solving and how is that benefiting you?** We used Ortto for marketing automation - sending automated and one-off email blasts, triggering pop-ups on the site, etc. ### 40. Excellent Support and Documentation **Rating:** 5.0/5.0 stars **Reviewed by:** Luisa Fernanda L. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Ortto?** I have been using Autopilot since OCT 2021 and I have been loving this app, we use it to send email communications and SMS and the way it works is really user friendly. Its really easy to create everything. **What do you dislike about Ortto?** Ortto and Autopilot have a great documentation, which makes easy to work with them, but there is one amazing feature I didn't knew about until was too late and is that every email has a special code that can be send only once per contact. The information is not clear about sending the same email in diferent journeys or duplicating a email. This is something you will need to clarify more, because is a great tool but if you don't know about it, you could keep duplicating emails which are not being sent. **What problems is Ortto solving and how is that benefiting you?** Everytime I had a question I used to open de support chat and the communication was sooooooo fast, they always sent me documentation as well, which was great! Dynamic Segments are amazing, I created segments per Business Stage which helps us a lot with automated communications ### 41. Slight learning curve for non-marketers and less tech-savvy folks **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Ortto?** I like the reporting templates. I like the visibility within the campaign of how it is doing and who has received/opened/clicked, etc. each email in the journey. I like the negative space in the UI for a clean, distraction-free work environment. **What do you dislike about Ortto?** The support articles are a little lean in quantity and depth. Thinking back to one instance, I had to click around quite a bit to figure out how to delete a report that was already in a dashboard. I also don't like that once I've created a (long) journey, there is no easy way to scroll from one end to the other. **What problems is Ortto solving and how is that benefiting you?** I use Ortto for self-service onboarding of our SaaS product, along with tips and tricks and engaging customers. We did not have this capability before, then moved to Autopilot -- moving to Ortto has made this process and its success much easier to track than before. ### 42. Great Connectivity & Reliability **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Ortto?** Ortto is a very cost-effective alternative to other B2B ESP/marketing platforms. All the basics are included with a clean interface and excellent service. We've implemented it now a few times for our teams, and it's been relatively flawless. **What do you dislike about Ortto?** The form editor preview could be a little more flexible and user friendly but certainly not anything that would prevent us from using it in the future. It a matter of screen real estate. **What problems is Ortto solving and how is that benefiting you?** Ortto is our primary lead capture tool and ESP. It's far more cost effective and better for our minimal email sending routine. While it provides all the necessary data integrations and functionality, it's lightweight and reliable. ### 43. Moving from Autopilot (their old product) to Ortto has been tricky **Rating:** 3.0/5.0 stars **Reviewed by:** Craig B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Ortto?** I love how easy it is to capture forms and incorporate them into the journeys. Their user interface is great, but a bit of additional CRM function would be nice. **What do you dislike about Ortto?** The switch from their old product Autopilot to Ortto has been a challenge for my team and I. Their email templates are nice, but Mailchimp has a richer selection of templates to purchase that make it more useful for the team. **What problems is Ortto solving and how is that benefiting you?** Automating emails for the team when people schedule a tour for our coworking space. We also use them for regular, but not automated, email campaigns. We hope to use them for Google and Meta ads soon. ### 44. Ortto works exactly as advertised. **Rating:** 5.0/5.0 stars **Reviewed by:** Holden T. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2023 **What do you like best about Ortto?** Easy to use, decent number of integrations, they don't have the most integrations of the solutions we've used but all of them work well. It's much easier to set up and maintain than other competitors. **What do you dislike about Ortto?** Would love to see a few more integrations such as with Swell.is. It would also be helpful to have a few libraries such as ruby that are ready to go to make getting started even easier. **What problems is Ortto solving and how is that benefiting you?** It helps us manage all of our emails from newsletters, onboarding and setting up numerous journeys. They've also rolled out a new product for us to chat directly with our clients. ### 45. Good for small companies **Rating:** 3.5/5.0 stars **Reviewed by:** Blaize P. | Growth Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Ortto?** Ortto makes the importing of contacts and sending once-off campaign emails super easy. It does take some getting used to, however, the UI is quite pleasant and the support staff are very helpful. **What do you dislike about Ortto?** The 'and' 'or' functions when filtering can be a bit confusing. I also find that while constructing journeys, there are some tricks that you need to learn in order to do them well. One gripe I have is that often if you copy and paste text from a different document, the formatting within the email does not remain and requires manual changes. **What problems is Ortto solving and how is that benefiting you?** Creating customer journeys is beneficial in Ortto. ### 46. An easy to use campaign automation and segmentation tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Ortto?** The ease with which you can segment the individuals in your larger database on the front end is a big plus. Additionally, the connection to Census on the backend is extremely useful for my purposes as Director of Data. **What do you dislike about Ortto?** Honestly, it reminds me of another tool we use, which I am not a fan of, Pendo, on the frontend user experience. It is simple enough to use the pieces on the frontend, but feels clunky at time. **What problems is Ortto solving and how is that benefiting you?** Our company has needed a platform with which to automate some of our customer emails and do so in a targeted fashion. To do so, we were in need of a tool which was capable of connecting to our database, which we do through Census, and can get all of our user data imported, in the fashion we need in a quick and efficient manner. ### 47. Very good solution for email marketing, great insights, great feutures! **Rating:** 5.0/5.0 stars **Reviewed by:** Bill K. | Business Development Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Ortto?** My favorite feature in Ortto is the lead qualification and scoring that allows us to concentrate on the best leads and create more targeted campaigns that bring us results. **What do you dislike about Ortto?** Nothing, to be honest, I really like all the features and functionalities of the tool. It helps me a lot and provides me with all the solutions I could ask for sales and marketing and I am very happy using it. **What problems is Ortto solving and how is that benefiting you?** Email marketing campaigns, lead qualification, CRM management and optimization, and also pop-up building. It offers a variety of tools and features and everything is straightforward to easy to use. ### 48. Best platform out there for an all-in-one solution **Rating:** 4.5/5.0 stars **Reviewed by:** Kim S. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Ortto?** I've tried most automated email platforms out there and Ortto is the best. Everything is in one place, emails, SMS, pop ups, templates and more. Easy to use, and sophisticated and the support team are very helpful. **What do you dislike about Ortto?** Not clear how to use their new Ai functionality. Sometimes it's hard to find features, or the features are not well explained as to how you can use them to help your product. **What problems is Ortto solving and how is that benefiting you?** Ortto helps us build sophisticated email journeys, connect our API easily, split journeys based on status easily and layer in different types of communications all into one funnel. ### 49. A novice learning how useful this software is **Rating:** 4.0/5.0 stars **Reviewed by:** Corey S. | A, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Ortto?** The process to create and implement a mailout, once set up is great. The tracking and data available on the recipients is impressive and this is a place I go quite a bit. **What do you dislike about Ortto?** The learning curve for creating the Journeys is hectic. I still don't completely get it, but I have colleagues who can help and I am slowly learning how it works. **What problems is Ortto solving and how is that benefiting you?** Creating a valuable and edm that gets close to the interaction we want. Getting the info to the correct people from our database. These are the big ones for me at least. ### 50. Intuitive use **Rating:** 4.0/5.0 stars **Reviewed by:** Natalie C. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Ortto?** I'm an occasional user of Ortto. As the Insights Manager, I am not a heavy user like the Digital Marketing Manager but when I need information, I find the tool easy to use, interpret and overlay with other insights and information. **What do you dislike about Ortto?** The graphs and data visualisation can sometimes be a little basic/uninsightful **What problems is Ortto solving and how is that benefiting you?** Ortto is simplifying our CRM by holding leads and running campaigns separately. This is helping to cleanse the overwhelming information in our CRM and reduce its use as a Marketing tool when it should be a relationship management tool. ## Ortto Discussions - [What Integrations does Ortto have?](https://www.g2.com/discussions/what-integrations-does-ortto-have) - 1 comment, 1 upvote - [What is Ortto used for?](https://www.g2.com/discussions/ortto-what-is-ortto-used-for) - 1 comment - [View Ortto pricing details and edition comparison](https://www.g2.com/products/ortto/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+09%3A17%3A37+-0500&secure%5Bsession_id%5D=652eb6ed-af26-402f-8367-e82c6770718c&secure%5Btoken%5D=178aee50fb534d955e946947632fc419e344c1709ede5cea366ac25e90e6ff0c&format=llm_user) ## Ortto Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Stripe Payments](https://www.g2.com/products/stripe-stripe-payments/reviews) ## Ortto Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Lead Monitoring** - Features - Performance - Identification **Development ** - Pre-built Connectors - Custom Connectors **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Edit** - Pre-Made - Build **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Data Capture** - Mobile - Websites - Social Media - Data **Management ** - Reporting and Analytics - Data Mapping **Additional Functionality** - Embedded Forms - Notifications - Payments **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Analytics** - Export/Import - Reporting **Integration Options** - ERP Systems - Accounting Systems - CRM and Marketing Automation Systems - EDI **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Management** - Conversion Viability - Workflow **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Customization** - Forms - Personalization - Templates - Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Platform** - Data Synchronization - Analysis **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Ortto Alternatives - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,313 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,237 reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (814 reviews)